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HubSpot and Email Marketing: A Central Module in Internet Marketing Courses

Posted on by Imarticus Learning

Introduction

Email marketing is still one of the least expensive channels in the marketer’s arsenal. In the MyCaptain Digital Marketing Program, mastering email marketing with HubSpot is key to crafting effective campaigns that resonate with audiences and drive conversions. Through the inclusion of hands-on training with HubSpot’s free email tools, students are taught how to automate, personalise and track every touchpoint. This module guarantees learners graduate with hands-on skills to put email workflows into action that deliver real business outcomes.

What is Email Marketing?

Email marketing is the process of sending emails to prospects and customers with the intent to build a relationship, drive engagement, and generate revenue.

Why Email Marketing Matters to Digital Marketing Courses

Email remains the highest-ROI medium, with an average return of $42 for every $1 spent. (Source)

Having an email marketing module in online marketing classes ensures students:

  • Discover how to segment audiences to deliver accurate messaging.
  • Develop scalable, automated procedures that generate leads.
  • Track the key measures—open rates, click-through rates and ROI—to get better over time.

With training in email marketing through HubSpot, courses equip marketers with best-of-breed tools and strategy. 

According to Campaign Monitor, businesses that segment their email lists experience a 760% increase in revenue.

Key Features of the HubSpot Email Marketing Module

The HubSpot email marketing tools module includes:

  • Email Automation in Internet Marketing: Designing workflows which send emails based on user activities.
  • Personalisation & Segmentation: Email content personalisation against contact fields and smart lists.
  • Template Design: Designing responsive email templates with HubSpot’s drag-and-drop editor.
  • A/B Testing: Testing content and subject lines for maximum response.
  • Analytics & Reporting: Tracking opens, clicks, bounces and ROI within HubSpot dashboards.
Email Marketing
FeatureDescription
Email AutomationCreate multi-step processes based on subscriber behavior
A/B TestingCompare email tests to refine subject lines and content
Personalisation & SegmentationTarget contacts with dynamic fields and list segmentation
Analytics & ReportingMonitor campaign performance and revenue attribution
Template LibraryUse pre-designed, mobile-responsive email templates

How to Utilise HubSpot Email Marketing Tools

  • Organise your contact lists: Migrate current subscribers or collect new leads with forms.
  • Create segmented lists: Use filters such as lifecycle stage or previous interactions to send targeted content.
  • Customise your email: Choose a template from the library and personalise it with your brand.
  • Set up workflows: Set up enrolment triggers and follow-up actions to automate your campaign.
  • Test and send: Test the A/B subject line and device preview, then send or schedule now.
  • Analyse results: Monitor open rates, clicks and unsubscribes to refine future campaigns.

Email Marketing Tutorial | HubSpot Marketing Hub

Digital Marketing Email Strategy: Best Practices

Having an effective digital marketing email campaign involves:

  • Clear Objectives: Define objectives (e.g., lead generation, upsells, onboarding).
  • Content Planning: Plan a newsletter calendar, promotional and nurturing emails.
  • List Hygiene: Remove inactive subscribers to maintain deliverability.
  • Compliance: Be GDPR and CAN-SPAM compliant by featuring prominent unsubscribe options.
  • Optimisation: Leverage Litmus insights to optimise rendering in email clients.

The Power of Automation

Automated email campaigns return as much as 30 times higher than single campaigns, and automated emails accounted for 37% of all email-generated sales in 202,4, even though they only comprised 2% of email traffic. These statistics are proof that email automation in digital marketing is a must for scalability in growth. (Source)

Learn Email Marketing Online: HubSpot Training for Marketers

The MyCaptain Digital Marketing Program has dedicated sessions on:

  • HubSpot training for marketers: From basic setup to advanced automation.
  • Hands-on labs: Real projects mimicking actual campaign scenarios.
  • Expert feedback: Instructors refine strategies to ensure each learner masters HubSpot email marketing tools.

The graduates are prepared to implement a solid digital marketing email campaign in any sector.

Email Marketing Module: Curriculum Overview

The email marketing module is structured as follows:

WeekTopicOutcome
1Introduction to Email Marketing & HubSpot InterfaceLocate HubSpot CRM; importing contacts
2List Segmentation & PersonalisationMake selective lists; use intelligent content
3Email Template Customisation & DesignDesign phone-friendly templates
4Workflow AutomationBuild multi-step automated campaigns
5A/B Testing & OptimisationTest run; interpret results
6Analytics & ROI MeasurementPrepare reports; calculate campaign ROI

They also have the opportunity to work on a capstone project, creating and implementing a complete email funnel for a hypothetical client.

Frequently Asked Questions

1. How frequently an email must be sent during a campaign?

Aim for 1–4 emails per month, balancing engagement without overwhelming subscribers.

2. How to further boost open rates?

Craft compelling subject lines, personalise messages, and send at optimal times based on audience information.

3. Can I integrate HubSpot with other applications?

Yes—HubSpot offers integration with tools like Salesforce, Shopify and Zoom via its App Marketplace.

4. Is HubSpot email marketing free to begin with?

HubSpot offers a free plan with basic email features; advanced features are in a paid plan.

5. What do I need to measure?

Track open rate, click-through rate, bounce rate and revenue per email.

6. How do I segment my audience effectively?

Leverage contact attributes (purchase history, geography) and behavioural triggers (page visits, link clicks).

7. How do you handle unsubscribes most effectively?

Have an unsubscribe link prominently displayed, and send an exit survey to find out why users are abandoning it.

8. How do I become GDPR compliant?

Have explicit consent, retain consent records and make it easy to opt out at any time.

9. Can workflow branching be automated?

Yes—HubSpot allows if/then splits to send different emails depending on subscriber activity.

10. How long does it take to see results?

Usually 4–6 weeks to collect enough data to fine-tune; ongoing testing fine-tunes performance.

Conclusion

Including an Email Marketing with HubSpot Module in online marketing courses allows students to create, send and measure effective email campaigns. By covering list segmentation, automation, testing and reporting, the module allows marketers to deliver one-to-one experiences that drive revenue and engagement.

Key Takeaways

  • Automation Bears Fruit: Automated processes can provide returns of up to 30×, generating 37% of sales resulting from e-mail.
  • Data-Driven Optimisation: Continuous improvement is based on A/B testing and analytics.
  • Hands-On Practice: Classroom projects anchor learning, with students prepared to execute real-world campaigns. 

Ready to be an email marketing master? Join the MyCaptain Digital Marketing Program now and rethink your campaign strategies today! 

Effective Email Marketing Techniques for Higher Engagement

Posted on by Imarticus Learning

Have you ever written a heartfelt email, only to see it disappear into someone’s inbox, never to be read?

We’ve all been there — watching our hard work go unnoticed. But imagine learning a few simple techniques and insider tips that turn your email marketing into the most powerful tool in your digital toolkit.

For Indian brands and marketers, today’s email marketing mastery means building deeper bonds, driving loyal fans, and creating steady revenues.

What Is Email Marketing?

Marketers use electronic mail to send business messages to groups, a practice known as email marketing. Commercial messages transmitted by email constitute the main function of this marketing method. 

Most email messages used in merchant relationship development work to build bonds between people who have already purchased or shopped from the business while strengthening loyalty, winning new customers, achieving quick sales, and supporting outside advertising.

Some Facts You Need to Know:

For every ₹75 investment in email marketing, Indian businesses make an average return of ₹3600.

72% of customers like receiving promotional content by email rather than social media.

Why Do You Need to Know About Email Marketing?

In the rapid-paced online age, it’s not simply a nice-to-have skill to know what email marketing is and what it can do — it’s a must for anyone who is serious about business, branding, or customer relationships. 

Here’s why:

  • Direct Customer Connection: Emails hit your audience directly without having to compete with social media algorithms for attention.
  • Personalisation and Relationship Building: You can customise emails to meet each customer’s preferences, behaviours, and history, creating the experience of a personal and valued relationship.
  • Cost-Effective and Scalable: Regardless of whether you are broadcasting to 10 or 10,000 individuals, email marketing is still one of the cheapest weapons to grow your communication.
  • Control Over Your Audience: Unlike social media, where the rules can change overnight, your email list is yours. No third party dictates who hears your message.
  • Powerful Automation and Analytics: Today’s email marketing software allows you to automate welcome sequences, cart reminders, and drip campaigns while monitoring open rates, clicks, and conversions for ongoing optimisation.

Essentials to Master Email Marketing: Tips You Should Not Ignore

Whether you are just beginning or want to master your craft, these fundamentals will define your destiny in email marketing.

  1. Write Compelling Subject Lines

Your subject line is your opening — and potentially your only — opportunity.

Consider this: you browse your inbox. You click what catches you, don’t you?

Tip:

Employ curiosity, urgency, and personalisation.

Example

Rather than “New Digital Marketing Course Available,” use “Your Dream Digital Marketing Career Starts Today!”

  1. Write Emails As If You’re Chatting to a Colleague

Formal, robotic emails are history.

While writing, pretend you’re having a coffee with your best friend.

Tip:

Use “you” rather than “we” or “I.” Be warm, concise, and descriptive.

  1. Mobile-Friendly Design

More than 70% of emails in India are today opened on mobile phones.

If your email appears strange on a phone — you’ve lost half your audience.

Tip:

Make your paragraphs brief. Use bullet points. Include a clear call-to-action button.

  1. Personalise, Personalise, Personalise!

Those days of “Dear Customer.” are over.

Use actual names. Segment your audience. Send personalised content.

Tip:

Use data wisely but with respect to privacy. Tools like Mailchimp or Hubspot can assist here.

Real Email Marketing Examples That Worked Wonders

When it comes to email marketing examples, nothing beats real success stories:

Brand Campaign Idea Impact
Zomato Personalised food recommendations 40% increase in app traffic
Nykaa Birthday discounts via email 30% higher conversion rates
Swiggy Cart abandonment emails Recovered 20% of lost sales

Learning from such email marketing examples shows how even small tweaks can deliver massive results.

Must-Have Email Marketing Tools for Better Engagement

While strategy wins the game, having the right email marketing tools helps you play smarter.
 Here’s tried-and-tested list:

  • Mailchimp: User-friendly with powerful segmentation.
  • Sender.net: Free plan with automation features — ideal for Indian startups.
  • Hubspot: Best for scaling and CRM integration.

India attracts email marketers because it has over 500 million internet users and an explosive digital economy expansion. Awareness of vital market data and analytical trends for 2025 in marketing campaigns allows you to strengthen your audience reach and outperform competing companies.

Experts estimate that by the end of 2025, this number will reach a massive 777 million. For email marketers, that’s not just a statistic — it’s a sign of massive potential reach. More users mean more chances to build relationships, share content, and drive sales through personalised inbox campaigns.

As email security measures become stricter and spam filters more sensitive, marketers in India face new challenges with deliverability. Even a great message won’t make an impact if it lands in the spam folder. That’s why staying on top of best practices, using verified sender domains, and keeping lists clean are more important than ever.

When you speak to a customer in their language, at their time, and about what matters to them — you don’t just make a sale. You build trust.

Become a Job-Ready Digital Marketer with Imarticus Learning

Launch your digital marketing career in 18 weeks with the Imarticus Learning Digital Marketing Programme, powered by MyCaptain and backed by job assurance. Leading experts from companies like Rapido, Deloitte, MFine, and Zomato teach this course, which specifically targets freshers and early working professionals. 

Key highlights include 1,600+ successful student placements, the highest CTC reaching up to ₹12 LPA, and guaranteed access to 10 assured interviews through a network of 1,000+ hiring partners. 

This MyCaptain Digital Marketing Programme offers a career-focused curriculum that covers everything from the fundamentals of digital marketing to advanced modules like SEO, social media marketing, and performance marketing.

Start your digital journey with confidence—powered by Imarticus Learning.

FAQ

Q1. What is email marketing, and why is it important?

As a marketing strategy, email marketers send specific messages by email to develop customer relationships while simultaneously generating product sales. Every successful digital plan must include this personal communication method.

Q2. Which email marketing techniques specifically deliver beneficial results do you know about?

Yes! Swiggy’s cart reminders, alongside Zomato’s personalised suggestions, display how timing and personalisation generate powerful engagement results.

Q3. What tools provide the best experience for beginner students in email marketing?

Beginners should consider implementing Mailchimp, Sender.net, and Constant Contact as email marketing platforms. Users can access their interfaces without difficulties, while plans remain inexpensive.

Q4. Why am I studying email marketing through a digital marketing course?

Learning digital marketing provides students with a structured education aligned with practical experience, access to mentors, and validated credentials that establish extensive benefits.

Q5. Which approaches can I use to boost my email open rates?

Your email performance will improve when you create outstanding subject lines while segmenting your lists and then personalise each message for better results during optimal delivery windows.

Q6. Is email marketing still effective in India?

Yes. Email marketing in India generates superior ROI when properly targeting audiences and thus provides one of the highest returns for marketing channels.

An Auto Driver’s Understanding of The Value of Digital Marketing!

Posted on by Imarticus Learning

When digital marketing came into existence no one really understood its actual potential until recently. But an auto driver in Chennai, Samson, had found this potential way back in 2006 when a British Pilot helped him set up his own website where people can book his services- yes, book an auto ride over the internet.

It may sound surreal but this school dropout opened a new chapter on the better understanding of online marketing out of his curious mind and sheer determination to learn something new!

Auto rides turned digital!

After getting too many foreign customers for his auto, he slowly started learning to speak English. He was also curious to find out what the internet is all about after a regular customer of his frequented an internet cafe. That curiosity changed his life. Not only did he learned more about the internet and email, but also made it to use later by opening his own website.

He was already getting a lot of customers by word and recommendations but opening the website opened up new opportunities where people can easily book a ride way ahead and even over an email to enjoy the city while they visit.

Tuktastic- his website, now provides auto ride booking, suggestions, and information regarding the city of Chennai, actual feedback from his customers, a picture gallery, and much more. It couldn’t get any more professional than that.

If he can, so can all

Contradictory to the common notion that Information Technology is tough to understand, the fact is, its applications are user-friendly and quite usable by all. This friendliness is what helped Samson to expand his business.

best digital marketing courses in IndiaKnowingly or unknowingly, Samson’s efforts helped many others to get into this online marketing business to help improve their efforts and find success.

Nowadays, there are several platforms that help start an online business or expand a business online without much effort. Most of the background work on the technology end would already be done for them.

The new-age marketing strategy

The advancement in technology where people started carrying every useful device in their purse or pocket, opened up new ways of marketing that have a better reach than the posters and ads on the television. Since a majority of the population are constantly online through their smartphones, reaching them by email or websites is just a piece of cake.

This is exactly what Samson realized and utilized to make progress with his business. He expanded his business alright, but he also started making money through ads and banners running on his websites. This move proved t be useful for him as well as for other startups who could not find the revenue to pay fr the high-rated ads on TV. Online marketing has helped him improve his business and increase his income by staying right where he is.

Inspiration for others!

Inspired by Samson, now there are several other auto drivers who have improved their business through the help of technology. Some have started using apps of their own to attract customers and others simply added new technology in their rides to improve the trips convenient for the customers.

If you happened to find auto rides that offer free WiFi and an Ipad or tablet for the customer’s entertainment, don’t be surprised. The technological improvement in the autorickshaws and automobile industry, in general, should be eye-opening for all who want to do something to improve their business.

Wrapping Up

In order to be successful with online marketing, you need to understand the dynamics of the market and get a clear picture of what you want to achieve. Once you have these basic facts, it is just a matter of finding the right partner to host your website and move forward to start a new chapter with the business or ventures.

What are the must have certifications for a Digital Marketer?

Posted on by Imarticus Learning

To make a successful career in Digital Marketing, you need to have the proper certifications. Be sure that your resume includes an official degree in Marketing or Business Management and certificates for digital marketing programs like Google Analytics Certification or HubSpot certification.

best digital marketing courses in IndiaWhat are the essential things to be a good Digital Marketer? Let’s say we’re talking about me because I’m certified and educated on what needs to happen if someone wants their company website ranking well online (I am from SEO Agency).

best digital marketing certification courses in IndiaThe first thing people are going ask themselves before deciding whether this person deserves my money would be, “Do they know how can make us more profitable?”.

If you want to make your career in digital marketing, you can get a certification in digital marketing. Many institutes provide digital marketing courses online. Below are the lists of topics that most institutes cover when you go for a digital marketing course online.

  1. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a term used to describe the process of making your website search-engine friendly. This means that it will rank higher in Google’s search results for specific keywords and phrases, so more people can find you through their searches.

  1. Content Marketing

Content marketing is a strategy that allows you to earn interest from the content your company produces on social media. By creating blog posts, infographics, and other forms of visual communication for people interested in what you have to say about a specific topic or product set, businesses worldwide can grow their following and brand recognition with little money spent by way of advertising.

  1. Social Media Marketing

In this day and age, social media marketing is an integral part of any business strategy. There are many different ways to use these outlets for promotion–from paid ads on sites like Facebook or Twitter to free content such as blog posts that reach a broad audience with just the click of a button.

Related Article:

https://imarticus.org/which-digital-marketing-course-would-be-helpful-for-a-relationship-manager-in-a-private-bank-new-age-banking-blog/

What Is Content Marketing and How It Can Help to Build a Career in Digital Marketing?

Posted on by Imarticus Learning

Content marketing is a less invasive approach to reach and interact with customers when compared to traditional marketing. Content marketing aims to attract customers by providing informative, helpful, interesting, entertaining, and engaging content.

Content marketing is a strategic business and marketing process focused on creating, distributing, and measuring valuable, consistent, and relevant content to attract & retain a defined audience and ultimately drive profitable customer action.

Wondering how to explore a career in content marketing? This blog post explains all you need to know about content marketing and the skills required to make a career and all you need to know about online digital marketing courses!

What does a content marketer do?

Content creation:

Content creation entails the creation of well-defined content for the target audience. Before creating content, it is imperative to understand what the marketer wants readers to learn. Content goes hand in hand with SEO in this new digital age.

Content distribution:

Content distribution is vital to make the right content reach the right audience through the right platform. Content distribution is generally done through forums, social media channels, Q&A sites, etc.

Measurement:

Measuring and tracking are vital aspects is important. Consistent reports & constant tracking through analytic tools are vital to conclude future actions.

Skills needed to be a Content Marketer.

Research skills:

Creating a piece of content needs a certain level of knowledge that can only be acquired through research.

Writing skills and grammar:

Writing is the essence of the content. To thrive as a content marketer, be super comfortable with words. When writing for the web, possessing exceptional grammatical skills and vocabulary is not enough. It is vital to understand the target audience and needs, content, and tone of the brand. Being comfortable with different writing styles is a prerequisite.

SEO and other technical skills:

SEO is inevitable for web-writing. Optimizing content for search engines is essential. Some vital SEO factors include keyword research skills, relevant keywords, optimizing page title, meta-description optimization, optimizing images, etc. Organizations highly appreciate technical skills.

Design and creative skills:

As a content marketer, you may work with images and visual content such as infographics, data visualization, and creating/editing videos. Thus, it is vital to have a basic knowledge of design tools.

Project and content management skills:

A content marketer is responsible for looking after several things. For common operations like maintaining an editorial calendar, keeping up with social media posts, assigning tasks, managing blog, tracking relevant metrics, etc. Knowledge of project software tools is essential.

Content marketing as a career

Content marketing is one of the hottest & fastest-growing careers in the marketing and advertising space today. Employment opportunities for content marketers have outnumbered other openings in the marketing domain. These figures are going to expand further in the coming years.

The average salary of a content marketer in India is close to INR 5,42,000 per year. The salary range varies per the individual’s experience and background and can go up to INR 11,08,000 per year. While content creation entails creativity, a great content marketer utilizes creative content in a data-driven space.

Grow with Imarticus Learning

Individuals can boost their skill set in content marketing by taking up online courses. Imarticus Learning offers digital marketing courses that prepare students for a great career in content marketing. These courses add immense credibility to your profile.

The Digital Marketing course is designed to give extensive and detailed coverage of Digital Marketing concepts practically. The programs adopt a collaborative approach focusing on multiple capstone projects, job-ready skills, and guaranteed job interviews.

For more details on Digital Marketing Course Fees, contact us through the Live Chat Support system or visit one of our training centers based in – Mumbai, Thane, Pune, Chennai, Bengaluru Hyderabad, Delhi, Gurgaon, and Ahmedabad.