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Tag: Digital Marketing online training

Content Marketing: The Key to Customer Acquisition

Posted on by Imarticus Learning

It’s never been easier to market your service or business. Social media, blogs, and email marketing are all great ways to connect with potential customers. But you can’t forget about content marketing! Content marketing is a way of creating compelling and valuable content that will attract the attention of potential customers.

This blog post will look at how using content marketing in your customer acquisition strategy will help you grow your business.

  What is content marketing?

  • Content marketing is a form of digital communication used to communicate value and engage with their target audience.
  • You can deliver the content in many forms, such as text, video, or audio files. However, the most common type is blog posts (like this one!).
  • Content usually gets shared on channels like Facebook and Twitter, which helps you reach more people.
  • It works well for customer acquisition because it’s all about creating useful, interesting information that people want to share with their friends.
  • The more your content is on social media channels, the better chance you have of getting new customers through word-of-mouth referrals or SEO (Search Engine Optimization).

The importance of quality content

  • Quality always trumps quantity, no matter what you’re doing. That is especially true in the content marketing world, where it’s essential to produce top-notch posts and articles engaging for your readers. 
  • The posts should always be attractive, informative, and engaging. You want to make sure individuals are reading your content instead of scrolling past it. 
  • A common mistake is too much focus on selling in the blog post when you write about why something can benefit them without directly selling. 

 Tips on how to create engaging, high-quality content 

Content marketing is an ongoing process and requires a lot of time and effort. You have to constantly make new blog posts or articles to keep in touch with your customers!

  • Try making it fun by reaching out to influencers, guest blogging on other blogs, or even interviewing someone in your industry to get them talking about you. 
  • Ensure that the blog post is easy to read by using short paragraphs and bullet points when necessary. 
  • You also want it to be “scan-able” to quickly pick out what they are looking for without going through the whole post.

Common pitfalls in content marketing campaigns 

Not having a specific goal for your content marketing campaign is the number one pitfall. You need to set goals that can help measure whether or not people are finding the content helpful. You should also avoid sales too much because it will drive people away from your blog. You can use a little bit of selling if you’re writing about something that interests them, but it shouldn’t be the main focus!

Explore and Learn with Imarticus Learning

Digital Marketing course provides students with a practical understanding of Digital Marketing ideas. This program takes a collaborative approach that emphasizes several capstone projects, career readiness skills, and guaranteed job interviews. This Hubspot content marketing certification will prepare students to start or advance their career in the Digital Marketing field from beginning to end.

Some course USP:

  • This best digital marketing course is for students with placement assurance to aid the students in learning job-relevant skills. 
  • Impress employers & showcase skills with a digital marketing certification course recognized by India’s prestigious academic collaborations. 
  • World-Class Academic Professors to learn from live online sessions and discussions.

Contact us through the chat support system or visit Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon training centers. 

Top 5 digital marketing strategies to skyrocket your website traffic

Posted on by Imarticus Learning

If you are in the marketing industry, You must not be unknown from the realms of digital marketing. It is an umbrella term for different types of marketing that use digital technologies to communicate with customers and prospects. This blog post will cover five powerful digital marketing strategies that can get implemented today to help skyrocket your website traffic!

Successful marketing in today’s digital world requires a comprehensive and dynamic web presence that reaches the right audience, drives targeted traffic to your website, and convinces visitors into converting. It is where leading-edge SEO (Search Engine Optimization) comes in: it helps you increase rankings on search results pages by using best practices, including content writing, on-page optimization, link building, and technical SEO.

Here are five critical tips to help you create an effective digital marketing plan to skyrocket your website traffic.

Social Media Marketing

It is crucial to have an active social media presence, including Facebook and Twitter accounts, and have a well-designed website with share buttons for each site page. Make sure you engage with customers on these platforms by responding quickly and being transparent about who you are – this builds trust and can help convert leads into customers.

Email Marketing

Another critical element of a successful digital marketing plan is email marketing. It involves collecting the contact information of potential and current customers through an opt-in form on your website, then sending them periodic emails that include valuable content such as blog posts, infographics, eBooks, or case studies.

Paid Search (PPC)

Paid search is a form of online advertising that allows you to place ads on third-party partners’ websites, such as Google and Yahoo!. When one types a keyword related to your business into one of these search engines, they will see your ad as a result. Paid search can be an effective way to reach new customers and drive traffic to your website.

Conversion Rate Optimization (CRO) 

It is the process of improving the percentage of visitors who take the desired action on your website, such as filling out a contact form or making a purchase. CRO includes tactics like A/B testing, user experience design, and lead capture forms.

Video marketing

 Video marketing is one of the most powerful digital marketing tools out there. It can help you skyrocket your website traffic and reach a wider audience. Creating videos relevant to your target market can attract more visitors to your website. You can also use videos to promote your products or services and increase sales.

By incorporating these five digital marketing strategies into your overall plan, you can create a powerful web presence that will help you increase website traffic and convert more leads into customers.

Become a Digital Marketing Pro with Imarticus Learning

Our Digital Marketing course provides students with a comprehensive and in-depth understanding of Digital Marketing concepts in a more practical scenario. This Digital marketing training offers a highly collaborative approach that emphasizes several capstone projects, job-ready skills, and guaranteed job interviews.

Course Benefits for Learners:

  • Students develop a deep understanding of marketing concepts, including SEO, Content, Social, Paid Media, and ORM. 
  • Case studies provide students with an inside look at the marketing techniques that huge firms employ to maintain their competitive edge.
  • Impress employers & showcase skills with digital marketing courses recognized by India’s prestigious academic collaborations.

Contact us via the chat support system, or drive to one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon.

Efficient digital marketing strategies for your startup

Posted on by Imarticus Learning

Digital marketing is a critical part of any startup’s strategy, and the sooner you take advantage of it, the better. In this post, we’ll explore some methods for digital marketing that are both inexpensive and effective. The primary step to being successful in digital marketing is understanding your audience.

It means knowing what they want, where they live, how old they are, and more. With proper research on your specific target market, you can create content that will resonate with them using keywords relevant to their interests or location.

What is a digital marketing strategy?

Here is a simple definition. Digital marketing, as the name suggests, deals with digital mediums to promote and sell products or services online. The idea of digital marketing has been around for many years. Still, it’s become increasingly popular in recent times due to its ability to connect businesses with their customers in more appropriate ways than ever before.

Importance of Digital Marketing Strategy:

  1. Increases Brand Visibility

In today’s world, everything is online. A digital marketing scheme allows your business to be visible on various platforms such as Google or Facebook for a specific target audience.

  1. Increases Brand Awareness

With the help of these strategies, businesses can create brand awareness and gain more popularity among their target audience.

  1. Increases Sales

After increasing brand awareness, businesses can now generate leads and build relationships with their target audience. With the help of digital marketing strategies, brands can create more sales than ever before.

Efficient Digital Marketing Strategies for Startups:

Here are a few digital marketing strategies that can help you grow your startup company.

Build a quality website –

  • A good website is the basis of your business and needs to be well designed, easy to navigate, and contain plenty of relevant content for users.
  • It will make it easier for Google bots to crawl through, too, which means more organic traffic.

Utilize social media –

  • Social media is an excellent means to build your brand awareness and connect with potential customers.
  • Creating a business page and regularly engaging with your customers can improve customer satisfaction, generate leads, and increase sales.

Take part in online communities –

  • Connecting online communities is a great way to build your brand and connect with potential customers.
  • By responding quickly, you can resolve any issues before they become significant problems too, which is good for business reputation.

Advertise online –

  • Advertising online is another excellent way to drive traffic to your website, generate leads and increase sales.
  • You can use many different advertising mediums, including PPC, social media ads, and affiliate marketing.

Optimize your website for mobile –

  • The need to have a responsive design is becoming more important as Google emphasizes user experience too.
  • It means that if your site isn’t designed correctly or doesn’t show up well on a mobile device, your rankings will suffer.

Explore and Learn Digital Marketing with Imarticus Learning

 Students can get a highly polished 120-hour curriculum, practical projects, and in-depth study with Digitas as the industry partner and advice from an elite panel of industry professionals making our program the best Digital Marketing course online.

best digital marketing courses in India

Some course USP:

  • This best digital marketing course to aid the students in learning job-relevant skills. 
  • Impress employers & showcase skills with digital marketing training recognized by India’s prestigious academic collaborations. 
  • World-Class Academic Professors to learn from live online sessions and discussions.

Content Mareketing Trends – How an SEO course improve your resume

Posted on by Imarticus Learning

Just like SEO is essential in developing a robust website, it can also help build a resume to catch the recruiter’s attention. There are a considerable number of factors that are common between building a website using SEO and developing a resume. Therefore, individuals can consider opting for an SEO course, such as HubSpot content marketing certification, as it provides considerable ideas about how to employ SEO to optimize a resume. 

How can an SEO Course Improve Your Resume?

Once you know the correct keywords and get knowledge on how to use them in proper places, it is pretty easy to frame a resume that can grab a recruiter’s attention. Here’s how you can go about it.

 

  • Create an Eye-catching Headline 

 

Similar to a website, an attractive resume will get maximum attention. As in the case of a website, framing an eye-catching headline gets the most clicks and thus increases traffic; formatting a proper headline in a resume can help managers skim through it fast, focusing on pointers relevant to the job role. 

Thus, rather than highlighting employers’ names, highlight job roles to seek attention about previous experiences. On the other hand, if the job roles aren’t impressive, making short paragraphs about job responsibilities is advisable. Additionally, make sure to use correct language while framing a headline to portray the right information. 

 

  • Use Relevant Keywords 

 

A website might contain informative content, but there are chances it hasn’t reached its targeted audience due to poor use of keywords. Similar to this, if a candidate hasn’t used proper keywords in the right places, then the resume might not reach the correct person. 

Nowadays, most recruiters use an applicant tracking system (ATS), and proper use of keywords can help you to pass the machines to reach a human hand. Apart from this, ATS also focuses on relevant context rather than keywords. So, just like a website, it is important to use the keywords in the right context. 

 

  • Add Social Media Profiles

 

A hyperlink to social media in a website helps to boost traffic, reach customers and interact with the audience. It also allows sharing, pinning or liking content. Similarly, a hyperlink to professional profiles from resumes can portray a candidate’s personality, personal brand and industry knowledge.

Most recruiters prefer to look at LinkedIn profiles as it provides relevant information about the candidate concerning certifications, courses, connections, education, and other factors. If you use social media professionally, then it is advisable to link those as well. 

 

  • Include Relevant Hyperlinks 

 

Much like a website, using hyperlinks can be beneficial in a resume. In websites, hyperlinking to a higher authority website can pass link juice to the concerned website to develop its authority. Additionally, a relevant hyperlink will give a reader all-around information about a particular topic, product or service. 

Similarly, hyperlinking to professional websites like GitHub and LinkedIn will portray all-around information about a candidate and help recruiters understand the applicant better. 

 

  • Streamlining the Content Flow Properly

 

It is important to frame a website properly to provide information in a particular order. Similarly, providing information in a correct manner is important in a resume. To know how to frame content properly, candidates can opt for a digital marketing certification course. Except this, any SEO course can provide relevant framing content, including HubSpot content marketing certification. 

best digital marketing courses in IndiaImproper framing of a website provides unarranged information, thus confusing the reader. Also, due to this improper framing, the user experience gets hampered, and the bounce rate increases resulting in a decline in SERP ranking. Similarly, improper resume framing might lead to the rejection of a candidate. On the other hand, recruiters and hiring managers usually first skim the resumes, and if framed correctly, it can attract them, resulting in acceptance.

Benefits of HubSpot Content Marketing Certification

 

  • It teaches the importance of storytelling.
  • Provides details about content marketing.
  • This course helps generate content ideas.
  • Teaches long-term content planning.
  • Provides content creation framework.
  • Teaches how to promote content effectively.
  • Gives information on measuring and analyzing content. 
  • Promotes growth mentality. 

 

Thus, SEO knowledge is handy to produce a good resume, and candidates can opt for a digital marketing certification course to know more about SEO. 

5 digital marketing trends you should react to before it gets too late

Posted on by Imarticus Learning

According to a report, SEO drives more than 1000% more traffic than organic social media. Another report states that search engines drive around 93% of all website traffic. So, it is evident that digital marketing is quietly driving a significant amount of business worldwide.

But, apart from every digital marketing tactic, some of the most effective marketing tactics responsible for business include visual search, social media marketing, AI-powered optimization, voice search, and programmatic advertising.  

Details about these five most significant digital marketing trends are provided below – 

 

  • Visual Search

 

Visual search is a comparatively new practice, and its popularity is rising significantly. As per Invespcro, 36% of online shoppers agreed that they use visual search for shopping and almost half of them find it more valuable than generic text search. To search visually, users have to upload an image to run a search. In this method of searching, two primary leaders are Google Lens and Pinterest. 

 

  • Google Lens 

 

Launched in 2017, it is an image recognition technology developed by Google. Users can search a whole image or a part of an image to bring up relevant information. Here are the details on how to use Google Lens –  

  • Barcodes: This can be used to find information about a product and places to buy. 
  • Book: Get a synopsis or read reviews about a book. 
  • Building or Landmark: Get information regarding opening and closing hours, facts, etc. 
  • Animal or a plant: Know about the species name, habitat name, and other facts. 
  • Home goods: Locate similar products and places to buy them.
  • Business card: Save address, phone number, and other information.
  • Flyer or Event Calendar: Add event date and time to the calendar.
  • Paintings: Know facts about the painting, artist, and other information.

 

  • Pinterest

 

Visual search through Pinterest recorded a significant rise with the launch of the lens. Users can use a pic to search similar items, places to buy, or view pinboards of related items. Pinterest recorded around 600 million searches and recognizes over 2.5 million products. Since its launch in 2017, Pinterest saw a surge in 140% of lens usage. 

Pinterest added features like – 

 

  • AR Try
  • Pincodes
  • Idea Pins 

 

 

  • Social Media Marketing 

 

According to data, nearly 44.8% of social browsers use social media to know about products. So, the importance of social media to expand business or to reach customers is significant. In this regard, major social media players include Instagram, Facebook, LinkedIn, Twitter, Snapchat, YouTube, and Pinterest. A proper strategy to stand out on social media contains five pillars – 

  • Strategy 
  • Planning and Publishing 
  • Listening and Engagement 
  • Analytics and Reporting 
  • Advertising 

 

  • AI-powered Optimisation

 

Currently, Artificial Intelligence is in a boom. Since its beginning, it has had myriad uses in technology like developing chatbots and content creations. But due to COVID-19, the use skyrocketed across the globe. The PWC survey stated that more than 1000 U.S.-based companies had accelerated their plans towards AI adoption. 

AI can analyze customer behavior and search patterns from social media to boost business. This can help businesses to reach customers better. 

  1. Voice Search

According to Think with Google, 60% of smartphone users have contacted a business directly by using the search result, and about 20% of searches through Google App are done through voice. Hence, this rise in voice search made businesses rethink their business expansion strategy. 

Another study states that about 1 billion voice search takes place every month. Thus, ranking in SERP done through voice search creates a significant impact in business through customer engagement. However, it should be noted that voice searches are typically small, and about 27% of the searches have trigger words like “what”, “easy”, “best” and others. Thus, considering only traditional Google ranking, ranking for voice search is essential. 

  1. Programmatic Advertising 

With the advent of Artificial Intelligence, programmatic advertising is impacting business development. It is a process of automating buying using AI. Expenditure for programmatic advertising has reached around $130 billion globally to cut human labour costs and engage them in more creative and intelligent tasks. Among this huge spending, about 61% comes from U.S.-based companies. 

So, these latest five tips are important when you learn digital marketing, and using them in the present scenario can boost businesses significantly. 

Figure Out the True KPIs That Drive Your Business with Digital Marketing

Posted on by Imarticus Learning

Key performance indicators or KPIs assist in quantifying the performance of a business and provide essential insights. While they help track financial goals and prepare the company for future opportunities, KPIs also help evaluate marketing solutions and improve customer service.

It would help if you used KPIs to understand what strategy will benefit a company in the digital marketing industry. You can opt for a digital marketing course to learn about the practical use of KPIs. You can choose Imarticus Learning’s Digital Marketing program to land a lucrative job in the field. 

Top 5 KPIs That Will Drive Business with Digital Marketing

KPIs are not the same for every business that uses digital marketing. They change depending upon the type of business and the goals set. If you learn digital marketing, you will identify the KPIs that will ensure growth for a specific business. Following are a few of the most important KPIs that can drive your business. 

 

  • Revenue or Sales Growth

 

You need to calculate revenue or sales growth to understand how well your business is performing. Usually, sales growth is in percentage, and positive growth means the company is thriving. However, you need to change strategies and introduce radical modifications to boost sales and revenue generation if you see negative growth. 

 

  • Revenue Streams

 

It is essential to analyze the revenue streams or income sources. It can help to understand which customers are driving the profit. An accurate analysis of revenue streams can also help with decision-making. If you have the correct information, you can implement the right digital marketing strategies and grow the business. 

 

  • Revenue Concentration

 

In an ideal business, the revenue is not concentrated on one aspect. It comes from multiple clients and is diverse. If you see that the revenue comes from a single client, you need to change the portfolio. If that client stops doing business with you, you might end up losing the entire venture. You can rely on digital marketing to diversify your portfolio and improve revenue concentration. 

 

  • Working Capital

 

Businesses need to figure out a strategy that will help them take on more opportunities and stay afloat. So you need to understand your working capital. It will help you decide where to invest and how to maximise business growth. To calculate working capital, you need to subtract the current liabilities from current assets. You also need to check your current working capital ratio to understand where the business stands. 

 

  • Business Performance

 

Business performance means prioritizing profitability over time. Over time, financial resources will get drained. However, if you analyze all reports, you will understand what is triggering the losses and how you can increase the profits. You can do this by using digital marketing to enhance business performance.  

The best digital marketing course will teach you to recognize the importance of having KPIs to boost business growth. 

Launch a Successful Digital Marketing Career

For a successful career in digital marketing, you will need to choose a course that has an industry-oriented curriculum. You can learn digital marketing from Imarticus Learning and get industry certification.

The institute offers a PG Program in Digital Marketing. You will get to work on four Capstone projects which are based on real business issues.

There are many case studies available for students that prepare them for the industry. The digital marketing course from Imarticus includes multiple interactive sessions and lectures where students can discuss important topics related to the digital marketing industry. 

Imarticus Learning offers the best digital marketing course and guarantees placements. Students can build industry contacts and learn essential job-related skills to launch a rewarding career. 

What you must consider while looking for the best Digital Marketing Course

Posted on by Imarticus Learning

Best Digital Marketing Course

Digital marketing is a relatively new field in which many people are looking for courses to get an introduction to the topic or deepen their knowledge. Training in this sector is essential to have a broad understanding of the elements that make up marketing strategies since every month new advances and tools appear within this field.

Many companies can benefit from digital marketing if they apply it inside their companies by promoting their economic activities and businesses. However, to do so it is important to know how digital marketing works and how to apply it within the different business units of an enterprise. 

Taking online digital marketing courses can help professionals to have a better understanding of the market, optimize time when selecting marketing strategies, and have access to the necessary guidelines to implement these strategies.

For professionals like managers, analysts, or consultants digital marketing courses and tools can become useful and convenient to stand out from other professionals constantly updating their comprehension. Among students getting a certification in digital marketing can be a great option for a future perspective allowing them to get differentiating skills.


Digital Marketing Certification

Getting a certification in digital marketing will focus on enlarging the most up-to-date expertise and knowledge in the fast-changing world of digital marketing. Becoming proficient in the basics and further complicated concepts of digital marketing can now be possible with this type of certification. The skills acquired through the courses will help professionals gain a deep understanding of concepts like social media, e-mailing, digital advertising, inbound marketing, or search engine optimization to develop thoughtful marketing plans.

Most digital marketing certifications are specialized in a particular aspect of marketing using the internet as the means to advertise and release new products, features, businesses, or projects. Throughout the courses, students can interact with professionals in the field of advertising and marketing, as well as entrepreneurs that use digital marketing tools daily. Thanks to this type of certification new job opportunities can be opened. 

Digital Marketing Placement Course

Placement is a technique that has been used in the marketing world for decades. This technique involves the promotion of brands, services, or products in non-advertising content. Digital placement keeps the same idea but uses digital media channels and content portals to do marketing. This is made by using blogs, search engines, video ads or even apps, as the support channel that will host the content of the ad. Remember to always have a clear target audience and understand what kind of online content they access, to get the attention of the right eyes in your campaign.

There is no better way to learn about digital tools than using digital tools! Digital marketing courses tend to be very flexible in terms of time and money allowing students to complete them according to their availability and paying in placements. Access to the online material does not have set schedules giving the possibility of combining these studies with other activities. Moreover, the courses can be customized to suit one’s needs and enhance their knowledge in a specific field within digital marketing.

Imarticus an Input to Career Development
If you are willing to learn and get a broader understanding of digital marketing our digital marketing postgraduate course Imarticus brings to you the best alternative. Providing you with the perfect combination of theory and practical courses will give you the necessary tools to take your business to the next level through digital marketing.

An up-to-date and thorough scope of the most important skills needed in this fast-changing sector will prepare you to stand out among the rest of the competitors. Upgrade your profile, develop a strong portfolio of practical activities and impress employees with a certification endorsed by one of the top IIT – IIT Roorkee.

10 best digital marketing tools you should know about in 2021

Posted on by Imarticus Learning

Digital Marketing has transformed how marketers market their products and services. Therefore, Digital Marketing Training is essential for marketers in the current era. If you decide to learn digital marketing, it will give you an edge in the world of digital marketing. 

A course on digital marketing will equip you with the tools and techniques to run a digital marketing campaign. Also, you will be building digital marketing strategies with the help of this course.

A HubSpot digital marketing certification will help you build a proper understanding of digital marketing.

digital marketing online course

The Best Digital Marketing Tools

Several tools will be covered in your Digital Marketing Training. Some of these tools are listed below: 

 

  • MailChimp:

 

MailChimp is an indispensable tool for digital marketing. It is one of the most comprehensive and effective digital marketing tools to improve campaigns and track traffic. The platform allows integrations with many SaaS providers. This feature is great for email marketing because it allows you to interact with your audience.

 

  • Google Analytics: 

 

Google Analytics is considered a robust digital marketing tool that assists you in making a variety of marketing decisions. You can easily track your e-commerce business and set goals to meet the target. It is relatively more straightforward for marketers to comprehend the directions required to follow with website upgrades and alterations using all the data insights provided by Google Analytics.

 

  • Google Ads:

 

Google Ads may be used by practically any type of business, whether small, medium, or huge. While many marketers believe Google Ads is prohibitively expensive, it is one of the most powerful digital marketing platforms available, capable of propelling your company to new heights. The HubSpot digital marketing certification will give you in-depth insights on digital marketing with Google Ads.

 

  • Canva: 

 

Canva is a popular design tool that allows you to create visually appealing marketing campaigns that you can publish on websites, social media accounts, and all kinds of platforms. Any digital marketing effort relies primarily on visual content. You must create appealing content to lure the intended customer audience.

 

  • Trello:

 

It is one of the most widely used content management systems, with hundreds of thousands of digital marketers using it to generate, plan, and organize content on the internet. The platform unites the entire team, making communication more accessible and controllable.

 

  • Slack:

 

Digital marketers use Slack every day. Slack lets you communicate with clients, review new articles, project updates, support requests, share relevant material, and send messages. A robust tool is essential to effectively communicate with your digital marketing team. Slack is the perfect tool for this purpose.

 

  • Yoast SEO:

 

It is one of the most well-known and widely used WordPress plugins for digital marketers who want to improve their websites’ performance in search results. Yoast SEO assists with the specifics that WordPress lacks, such as sitemap submission, keyword management, content creation, and the use of webmaster tools, among other things.

 

  • Survey Anyplace:

 

Marketing professionals may use Survey Anyplace to develop entertaining and interactive quizzes, evaluations, and surveys for their target audience. It’s an excellent digital marketing tool that helps you in engaging with your target audience and establishing brand identification and personality.

 

  • Ahrefs: 

 

Ahrefs provides a set of search engine optimization tools that make it easy to optimize your website for your specific marketing needs. It’s mainly used for backlink analysis, and because of its extensive data index, it’s known to be one of the most popular digital marketing tools on the market.

 

  • Semrush

 

Semrush is an all-in-one marketing toolbox that combines SEO, content marketing, market research, advertising, social media management, and search engine reputation management to assist businesses to increase their online presence.

Conclusion

Understanding digital marketing is vital in the current scenario. You must learn these tools to understand the practical application of digital marketing. A course will help you out thoroughly.

Which marketing strategies should you use to retain customer confidence in your business?

Posted on by Imarticus Learning

Which marketing strategies should you use to retain customer confidence in your business?

You will never know what marketing strategy is best for you until you try it. Some strategies work well than others, depending on the type of company and industry. If you need to make a permanent impression with your customers, read this blog post and learn how to use the right marketing strategies for your business.

  1. Gain Feedback from Your Clients

Requesting for feedback is the best way to see how your consumers see your business and whether or not you are so long as they are with the service they want. It should be easy to accomplish since you already have the contact information of all of your customers. Just reach out to them with a survey or ask for their opinions in person.

  1. Create a Credible Blog

Use your blog to create awareness about the great things happening within your company. If you already have a blog, then be sure to update it regularly with new information that will keep consumers interested. It is an excellent way to build trust with your customers because they know you care about their concerns and opinions.

  1. Emphasize Your Service

Your marketing strategy should always emphasize the services that you provide for your customers because happy clients will keep coming to your business in the future if they are satisfied with what you did for them. For example, a dentist should not spend money on a new marketing campaign. Instead, they should spend the time and money improving their services to achieve success in the long run.

  1. Generate Positive Buzz on Social Media

A great way to promote your company is through social media because it opens doors for you as a business owner and gets your company more recognition from consumers. Incorporating your services into social media posts is crucial to allow consumers to feel connected with your business.

  1. Provide Exceptional Customer Service

Customer service should be your main priority, so every decision you make throughout the day needs to be focused on improving it, especially if there are problems or concerns within your company. When your clients are satisfied, they will be happy with your business. Create marketing strategies that resonate with consumers and provide them with valuable information useful for them daily. Consumers pay attention to what conveys throughout the media, so it would be beneficial to do something that will make you stand out.

Explore and learn digital marketing with Imarticus Learning

This certified digital marketing course is for industry experts that allow students to work on several specific projects. This curriculum is developed with current marketing trends and gives the student tremendous growth in their digital marketing career. Digitas operates as an industry partner where students get a perfect curriculum of 120 hours with practical projects and in-depth learning.

Some course USP:

  • This online digital marketing course for students aid the students to learn job-relevant skills.
  • Impress employers & showcase skills with the best digital marketing training endorsed by India’s most prestigious academic collaborations.
  • World-Class Academic Professors to learn from through live online sessions and discussions.

Contact us through the live chat support system or schedule a visit to Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon training centers.

SEO Optimization: Why your landing page should display consistency in design, graphics,language and tone of voice

Posted on by Imarticus Learning

Due to the recent rise in e-commerce businesses and online marketing, brands are focusing on the quality of landing pages. If clients like the look of the landing page and can clearly understand the brand, they are more likely to purchase the products or services available. Thus, the appearance of landing pages can affect digital marketing significantly.

It is also why brands are looking for professionals who have completed at least an SEO course online. Those who wish to build a career in the digital marketing industry and assist brands in developing landing pages can opt for the DM program offered by Imarticus Learning. 

Building a Creative and Impactful Landing Page

An SEO course online from prestigious institutes like Imarticus Learning will focus on the overall appearance of a brand’s landing page. The quality of a landing page can be judged by its design, the graphics present, the language of the content, and the tone in which the said content is delivered. If there is no lack of these four aspects, then the landing page will do very well. 

The design of a landing page should be clear and easily understandable to potential clients. Graphics used on the page need to be attractive but not too complex. The color scheme of the landing page needs to be aesthetic. However, the design and graphics are not supposed only to improve the visual appearance of the page. They are meant to make it functional.

A page design that highlights different sections of the brand outlines the benefits and the services, using good-quality graphics, will make the page navigable. Digital marketers should also keep in mind the audience. The target audience needs to relate to the brand, so the language cannot be too complex. The tone of voice needs to be friendly but informative. Those who visit the page need to relate to the brand and trust it enough to purchase. 

Consistency is critical when it comes to landing pages. Keeping a consistent design and not changing the graphics too often will help clients remember a brand’s page. The type and tone of content, too, need to remain consistent. If the appearance of the landing page is being changed frequently, people might feel confused, and the page won’t work as well as the business needs it to. It is also not easy to optimize inconsistent landing pages. Therefore, designers and marketers need to ensure that the page’s appearance will remain the same, except for minor changes. 

How to Ensure the Success of a Landing Page? 

Candidates need to complete a degree to work with brands on their landing pages and have a successful digital marketing career. Imarticus Learning’s PGP in Digital Marketing is a course that provides 228 hours of hands-on training and case studies from some of the biggest brands. Students will learn collaborative skills through 4 capstone projects that are based on real business issues.

best digital marketing coursesThe curriculum also includes the study of modern technological tools that are used in digital marketing. So, students will be taught various concepts like SEO, ORM, content marketing, social media, and paid media marketing. Thus they will develop a complete understanding of the digital marketing industry. After completing the course, candidates can work with the best brands in creating landing pages and other marketing solutions. 

Imarticus Learning offers the best digital marketing course. Graduates will correctly optimize the landing page and direct more traffic towards a brand’s website.