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Tag: Digital Marketing Career

An Auto Driver’s Understanding of The Value of Digital Marketing!

Posted on by Imarticus Learning
Reading Time: 3 minutes

When digital marketing came into existence no one really understood its actual potential until recently. But an auto driver in Chennai, Samson, had found this potential way back in 2006 when a British Pilot helped him set up his own website where people can book his services- yes, book an auto ride over the internet.

It may sound surreal but this school dropout opened a new chapter on the better understanding of online marketing out of his curious mind and sheer determination to learn something new!

Auto rides turned digital!

After getting too many foreign customers for his auto, he slowly started learning to speak English. He was also curious to find out what the internet is all about after a regular customer of his frequented an internet cafe. That curiosity changed his life. Not only did he learned more about the internet and email, but also made it to use later by opening his own website.

He was already getting a lot of customers by word and recommendations but opening the website opened up new opportunities where people can easily book a ride way ahead and even over an email to enjoy the city while they visit.

Tuktastic- his website, now provides auto ride booking, suggestions, and information regarding the city of Chennai, actual feedback from his customers, a picture gallery, and much more. It couldn’t get any more professional than that.

If he can, so can all

Contradictory to the common notion that Information Technology is tough to understand, the fact is, its applications are user-friendly and quite usable by all. This friendliness is what helped Samson to expand his business.

best digital marketing courses in IndiaKnowingly or unknowingly, Samson’s efforts helped many others to get into this online marketing business to help improve their efforts and find success.

Nowadays, there are several platforms that help start an online business or expand a business online without much effort. Most of the background work on the technology end would already be done for them.

The new-age marketing strategy

The advancement in technology where people started carrying every useful device in their purse or pocket, opened up new ways of marketing that have a better reach than the posters and ads on the television. Since a majority of the population are constantly online through their smartphones, reaching them by email or websites is just a piece of cake.

This is exactly what Samson realized and utilized to make progress with his business. He expanded his business alright, but he also started making money through ads and banners running on his websites. This move proved t be useful for him as well as for other startups who could not find the revenue to pay fr the high-rated ads on TV. Online marketing has helped him improve his business and increase his income by staying right where he is.

Inspiration for others!

Inspired by Samson, now there are several other auto drivers who have improved their business through the help of technology. Some have started using apps of their own to attract customers and others simply added new technology in their rides to improve the trips convenient for the customers.

If you happened to find auto rides that offer free WiFi and an Ipad or tablet for the customer’s entertainment, don’t be surprised. The technological improvement in the autorickshaws and automobile industry, in general, should be eye-opening for all who want to do something to improve their business.

Wrapping Up

In order to be successful with online marketing, you need to understand the dynamics of the market and get a clear picture of what you want to achieve. Once you have these basic facts, it is just a matter of finding the right partner to host your website and move forward to start a new chapter with the business or ventures.

Digital Marketing: How Marketers use niche Digital Channels to Reach Consumers

Posted on by Imarticus Learning
Reading Time: 3 minutes

The new world order of digital marketing is a place where marketers have to be agile, innovative, and strategic. It’s a place where you need to make sure that your content attracts the right people to convert into customers or clients. Those interested in this field understand what digital marketing is all about and how Digital Marketers use niche channels such as social media, search engine optimization (SEO), email marketing, and many others to reach their target audience.

For those who wonder what digital marketing is, it is important to understand that it is more than simply creating a Facebook Page & hope a customer base following you. A digital marketer needs to use niche digital channels to reach consumers engagingly.

How do Digital Marketers use Niche Digital Channels to Reach Consumers?

Digital Marketers use Niche Digital Channels to Reach Consumers by understanding what their customers need and know. They can do this through the following channels:

Inbound marketing from SEO, email marketing, social media, and blogging helps a marketer reach existing clients while generating new leads.

Outbound Marketing on paid search engines or call centers is used when there’s an immediate need for a business, such as a customer service issues or lead generation.

Broader Outreach via digital video platforms like YouTube, which reaches people who may not have been reached before due to demographics or geography (a great example of niche content).

Others include Display Ads in online publications that target audiences based on demographics and interests, so they see ads relevant to them.

Innovative strategies to leverage Niche Market:

User-Generated Content

Customers can take advantage of user-generated content to showcase merchandise without looking promotional. User-generated content is the best marketing trick to use because it works in two ways: It’s like free advertising and a chance for a business to create a connection with existing clients.

Choose Advertising Platforms Wisely

Two masters can’t be served together. For long-term success, accuracy is needed to target audiences. You need to figure out the right platform to be used for niche products. The precision of goals & the right choice will lead you to the correct path.

Partnerships

Experience fuels customer satisfaction these days. Giving customers a package, from placing an order to product delivery, is the way to keep them hooked for life. Marketing is not always a priority; businesses also need to keep costs low to accommodate expenses. The solution is to team up with experts to spread awareness & showcase USPs.

Don’t Forget Offline Marketing.

Since it is challenging to target every segment through mobile apps, mainly for niche businesses, offline mode is the way to reach out. It allows people to touch, hold, & sample clients’ products. Offline marketing tactics like business cards, pamphlets, or coupons connect your brand to customers physically.

Grow your Digital Marketing Career with Imarticus Learning:

best Digital Marketing courses in IndiaA digital marketing course online can help you to stay ahead in this fast-paced industry. Imarticus Learning offers a PG program and Prodegree in Digital marketing that prepares the students for real-industry life.

Our Digital Marketing Post Graduate course is designed to give students an extensive and detailed coverage of Digital Marketing concepts in a more practical way.

It’s the best digital marketing course as it adapts a very collaborative approach focusing on multiple capstone projects, job-ready skills & guaranteed job interviews.

The coursework is designed by industry experts and covers Big Brand case studies, Four Capstone Real Biz Projects. The programs offer 100% Job Assurance and excellent placement assistance.

For further details on business analytics courses in India, contact us through the Live Chat Support system or visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Hyderabad, Delhi Gurgaon, and Ahmedabad.

What is Affiliate Marketing? How To Use Facebook For Affiliate Marketing?

Posted on by Imarticus Learning
Reading Time: 3 minutes

Affiliate marketing has not only evolved significantly over the years but has also become widely popular. Thanks to social media platforms like Facebook!

In this article, you will find out what affiliate marketing is and how you can use the social media platform to use this digital marketing technique. You will also learn how you can become an expert in digital marketing domain. So, read on…

What is affiliate marketing?

In the simplest sense, the term ‘affiliate marketing’ refers to promoting a business or product and earning rewards for bringing a customer to it. It is a form of performance-based marketing. If done right, affiliate marketing can help you earn a good passive income without putting in much effort.

Companies know the potential behind this digital marketing technique and spend heavily on it. Whenever you see a content creator promote a brand and say that they will earn a portion of its earnings, they are performing affiliate marketing.

How to perform affiliate marketing on Facebook?

Facebook is the largest social media platform online. It has a total of 2.79 billion users worldwide. So, you can understand how powerful of a platform it is. By using affiliate marketing, you can monetize this audience and make a good earning.

Social Marketing

Affiliate Marketing

Affiliate Marketing

Here is how you can use Facebook for affiliate marketing:

Create a Facebook group or page:

Before you start promoting your partner’s products or services, you must have an audience. You can build your audience by creating a FB page or a group. Having a page or a group will allow you to get people together who might be interested in your offered products. You can start building the audience for your FB page or group by sending its link to your friends who you know might take interest in it.

Add posts that offer value:

Once you have created your platform, you will have to add posts to it. People should receive some value for joining your page or group. Posting regularly on your page or group will help it reach more people. Make sure that you post content that matches the interests of your audience. For example, if your FB page is on cars, you can keep your posts about the history of automobiles or share some interesting facts about the same.

In-between these helpful posts, you can add a few promotional posts that contain your affiliate business’s link. Be sure to maintain a balance as posting too many promotional posts can drive people away from your community.

Leverage Facebook ads:

Relying on posts alone wouldn’t be efficient. You can promote your posts by using Facebook ads. It will require you to make a financial investment but it will help you reach a wider audience much more quickly. You can promote your community or pick a specific post and promote it as well.

More about affiliate marketing

Affiliate marketing is one of the many digital marketing techniques modern brands use these days. A skilled digital marketer can utilize an effective affiliate marketing strategy along with SEO, SEM, and other promotion methods to boost his/her brand’s growth. Moreover, proper affiliate marketing requires you to know about several other digital marketing subjects such as social media marketing and PPC ads.

If you want to become a skilled affiliate marketer, it would be best to take a digital marketing course online. Joining a digital marketing course online will allow you to study the necessary concepts easily and safely.

best digital marketing courses in IndiaBy and large, affiliate marketing is one of the most robust marketing methods. If you want to become an expert in this field, we recommend joining a digital marketing institute. And, you can join a digital marketing institute here.

Why Does It Make Sense To Learn Digital Marketing Hands-on With Digital Advertising Agencies?

Posted on by Imarticus Learning
Reading Time: 2 minutes

Every business on this planet runs marketing campaigns. It, therefore, goes without saying that a business can never be successful without an effective marketing campaign. Though marketing is a very old concept and uses traditional, time-tested strategies, the world has now gone through an evolution bringing in the digitalization of every sector. Thereby, ushering in the era of digital marketing where Internet marketing techniques have engulfed traditional marketing practices.

How is digital advertising a part of digital marketing?

Digital marketing is a part of marketing that uses technology and digital media to promote products and services. Notably, digital marketing incorporates the collection of data through many online techniques like SEO, SEM, content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, SMM, e-mail marketing, and social media optimization.

And, digital advertising is a subsection of the larger scope of digital marketing. This includes only the part where the collected data, strategies, and various above-mentioned online techniques are used to promote products, services, and brands. This process is interlinked and never-ending. Digital advertising, therefore, makes optimum use of the digital marketing process to ensure a wider reach within a given target structure.

Why are digital marketing prodegree and hands-on training recommended?

We should always keep in mind that hands-on training is always effective for learning technology applications and gaining insight into how the market functions. The entire corpus of what is termed digital marketing is an extremely nuanced process with various steps and digital advertising employs a host of these very same procedures and uses the results derived for efficiency.

So, we can conclude for sure that hands-on training with an efficient digital advertising company will be the most beneficial to get in-depth technical knowledge about this field.

The industry, however, has higher expectations from the people who wish to work in this arena. Nowadays, every organization is looking for people who are efficient enough in all the skills required to perform the job from just when they enter the organization. This is the reason we should get ourselves into a digital marketing prodegree. These are programs with countless benefits.

Digital marketing prodegree programs partner up with various industry experts and firms to provide students with the best and most practical industry-oriented courses. During the course, you can enhance your skills through industry-oriented projects.

You get to work with large brand case studies enhancing your marketing strategy skills. They allow you to gain the raw knowledge of various digital marketing concepts by involving in real-life simulated projects about marketing challenges and situations.

Students also get chances to solve marketing concerns and issues of ongoing businesses allowing them to be digital marketing experts. And, finally, such courses help you with resume building, enhancing your profile, getting prepared for interviews, and finding suitable and desirable job opportunities. So, the digital marketing prodegree program not only helps you get educated but also gain hands-on training.

Now, we have a clear idea that both digital marketing and digital advertising are different but interrelated terms. We also understand the need for hands-on training and a digital marketing course. So, calm down your mind, learn digital marketing along with hands-on training, and prove to your employers that you are the best they could find for their organization.

What Does A Digital Marketing Manager Do?

Posted on by Imarticus Learning
Reading Time: 3 minutes

Do you know the world is increasingly Internet Driven? Yes, it is true there is no doubt about this. People even search out for small things on the Internet.

Let’s take an example you are looking to buy an umbrella then you first visit the website that is selling an umbrella and then check out for prices. But we don’t know how these profits are coming on the Internet and what businesses are using to post their product on the websites.

This all can be possible only with the new marketing technique known as Digital marketing. In my opinion, it is a boon to businesses who want to sell their product quickly and easily.

In this blog, let’s discuss what digital marketing is and how it is helping industries in terms of growth.

What is Digital Marketing?

Digital marketing is a technology-driven marketing technique that works on the digital aspects of every business. It is changing how people shop for everything from shoes to houses in addition to generating sales leads that can be converted into potential sales opportunities. This technique simply uses social media, mobile devices, and the internet.

Digital marketing courses can be used for advertising a product or service to customers by using digital channels such as Google AdWords, Facebook Ads, Instagram, Snapchat, and more. . Apart from this, Digital marketing is also used for other purposes like audience targeting, website traffic generation, and content creation.

How Digital Marketing Manager plays a significant role in businesses?

Advancement in technology has made Digital Marketing an essential part of every business. Every day, the world becomes more and more digital. Digital marketing is now a necessity for any business that wants to stay competitive in their industry.

However, many companies still don’t know what a Digital Marketing Manager does! Digital marketers are in charge of developing and executing the company’s online marketing strategy. They work to develop content, monitor social media channels, design websites, create advertisements, generate leads, and manage customer relationships. In simpler terms, their goal is to get people talking about your brand!

Digital marketing managers need to be creative and analytical in order to create successful content for their clients that will generate results. Moreover, Digital marketers are constantly coming up with new ways to reach consumers by using technology as an advantage; they just have to stay on top of it!

Want to Grow your Career as a Digital marketing manager with Imarticus Learning?

Best Digital Marketing Courses in IndiaDigital marketing is the new trend in advertising, and it is not going anywhere anytime soon. Digital Marketing Courses are a great way to get started on this lucrative career path. If you also want to stay on top of the technology, then this is the right time to look out for online digital marketing courses and digital marketing course fees.

Imarticus Learning provides the best Digital Marketing Training that allows you to achieve Digital Marketing certification in the shortest span of time.

Best Digital Marketing CoursesDigital marketing is a hot topic that everyone wants to learn more about, and Imarticus Learning enables you with an easy way of learning. Here you will get hands-on experience so that Digital marketing certification is not just a paper in your pocket but an experience for life.

For more details, you can contact us through the Live Chat Support system or can even visit one of our training centers based in – Mumbai, Thane, Pune, Chennai, Banglore, Hyderabad, Delhi and Gurgaon.

Related Article:

https://imarticus.org/blog/which-digital-marketing-course-would-be-helpful-for-a-relationship-manager-in-a-private-bank-new-age-banking-blog/

Top Digital Marketing Interview Questions & Answers!

Posted on by Imarticus Learning
Reading Time: 3 minutes

Digital Marketing has hit the marketing industry hard and secured a full-fledged function demanding the most significant budgets and constant spotlight in competitive market environments.

Given this constant evolution, firms seek creative, intelligent, and tech-savvy professionals to take on the role of Digital Marketers.

Digital marketing is an attractive career for freshers looking for jobs that offer geographical independence and highly creative careers. But interviews can trigger panic and nervousness among candidates. Are you too struggling with fears related to your upcoming Digital Marketing interview?

This post guides you into the most frequently asked questions during a Digital Marketing Interview:

Frequently Asked Questions During Interviews:

  1. Define Digital Marketing, and why do you aspire to build a career in it?

Your answer must reflect enthusiasm and excitement about the organization as well as the job role. For example, you can say, “I am inclined towards marketing & technology, and digital marketing allows me to explore both.”

  1. How is Digital Marketing categorized?

There are two main categories: Inbound marketing that utilizes multiple platforms to make customers aware of the company’s business—outbound marketing reaching out to potential clients.

  1. What Digital Marketing tools do you think are most efficient?

Being a beginner, a digital marketing course will benefit you to learn more about standard tools like Search Console, Keyword Planner, Google Analytics, etc. In addition, online digital marketing courses can better equip you with recent tools and how to use them.
career options after graduation

  1. How will online marketing be more beneficial to our company than offline marketing?

This is the most common question for Digital Marketing beginners. Be specific and subjective to answer the question with your reasons and preferences. Tell them how online marketing platforms make it easy to reach out to a larger audience and better analyze performance.

  1. Draw a difference between On-Page SEO and Off-Page SEO?

On-page SEO activities regulate website traffic through page changes. E.g., improving website structure, inter-linking, page load time, title tag, meta description. Off-page SEO activities improve website presence and visibility on the web. E.g., creating contextual backlinks, social media marketing, guest blogging, questions and answers websites, etc.

  1. How would you optimize our site ranking and increase traffic on the website?

Briefly explain your plan on how you will enhance user experience and engagement while keeping up conversion rates. Make sure you answer concisely and only cover the organic ranking segment.

  1. How to proceed with Keyword Analysis? What keywords would you pick?

Be vigilant; the interviewer tests your understanding of the process of keyword analysis. State your understanding of the keyword planner tool to find suitable keywords and search volumes. Give examples and explain your understanding of the competition level and relevancy of keywords.

  1. How does Google determine the Ad Rank?

AdRank decides on the order in which competing ads must be ranked on the Search Engine. The higher the Quality Score, the better the Ad will rank.

  1. What is content marketing, and how do you decide on what content to publish?

Be creative in answering and share your insights of the brand and suggest the best ways to publish them. Talk about how content dissemination can help to achieve marketing objectives and add value to the audience.

  1. Where do you see yourself five years down the line?

Your answer must convince interviewers of your commitment to Digital Marketing. Express your passion into words; you speak about the long-term vision and your learning plans.

Learn with PG Program in Digital Marketing with Imarticus!

At Imarticus Learning, we honor your quest for the best digital marketing certification driven by career goals. The Digital Marketing Post Graduate course is designed to give students an extensive and detailed coverage of Digital Marketing concepts in the most practical way.

Online Digital Marketing CourseThe program adopts a collaborative approach focusing on multiple capstone projects, job-ready skills, digital marketing training, and guaranteed job interviews. This course is meant to end to start or upgrade a career in Digital Marketing. Contact today for more on online digital marketing courses!

 

Related Articles:

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Will Digital Marketing Emerge As A Best Career Option In 2021?

 

Your search for the ‘best Digital Marketing course near me’ ends here!

Posted on by Imarticus Learning
Reading Time: 3 minutes

Digital marketing has taken the marketing world by storm and deeply impacted business and audience relations. With the advancement and involvement of technology in marketing, professionals need to upgrade. Those polished by experience need to show some light and guidance to those aspiring to be a part of this new-age industry.

The Future is Digital:

According to a Goldman Sachs report, “digital marketing career scope in India is going to be worth $160 billion by 2025.” This is three times the current value, and with more organizations shifting focus to digital marketing, the scope extends to infinity.

The digital advertising spends are speculated to reach Rs 25,000 crore in India in 2021, with a 10.5% growth rate. This poses a situation with the availability of millions of employment opportunities in this sector, including social media marketing, content creation, online retailing, and online advertising.

A recent report from LinkedIn reflects digital marketing jobs as an emerging career in India. Thus, the need for upskilling and learning is ever-demanding.

Why Choose a Career in Digital Marketing?

The demand for digital marketers with finely tuned skills is enormous and growing. Jobs are available in every imaginable industry at a low cost of entry, that is, limited prerequisite knowledge and experience.

Average salaries in the digital marketing sector range from $73,000 to $114,000. There are ample job opportunities for digital marketing managers, SEO managers, SEM/PPC experts, SM managers, Affiliate marketers, content marketers, etc.

Many learning schools offer practical and straightforward learning technique that helps students to gain insights into the digital marketing arena and proper implementation.

An ideal course in Digital Marketing must cover an introduction to digital marketing, SEO, Social Media Marketing, Content Marketing, SEM, Email Marketing, Affiliate marketing, Video Marketing, Influencer Marketing, e-Commerce marketing, local business advertising, Mobile Marketing, etc.

best digital marketing course near meEnroll in Digital Marketing Prodegree!

Even the so-called ‘best’ Digital Marketing institutes do not offer what Imarticus does. But, partnering with industry leaders like Digitas and a course structured and designed by an elite panel of industry experts, you get a perfectly polished syllabus focused on practical projects and in-depth learning through virtual classrooms.

The Benefits of Associating with Imarticus:

Work on Large Brand Case Studies

Through this Prodegree, you learn how large consumer brands use Digital Marketing. Case studies allow you to learn how marketing strategies are used to retain competitive advantage. In addition, Imarticus partners with industrial stalwarts to understand the decision-making process and its impact.

Simulated Projects

This course gives you a hands-on experience of digital marketing tools. First, the program equips you with a thorough knowledge of marketing concepts like SEO, content, social, paid media, and ORM. Then, you become a professional to apply the theory learned during the program in practical, real-life marketing tasks.

Real Website Capstone Project

Through this program, you get to solve all marketing concerns and issues with specially selected live websites as capstone projects. This enhances the overall experience for aspirants, allowing a better understanding of Digital Marketing through an expert’s perspective while solving live problems.

Approved by an Industry Council

Senior veterans from the industry share their expert opinions to design the program, giving the students the latest verified knowledge.

Online Digital Marketing CourseAdditionally, the cutting-edge curriculum based on current marketing trends promises abundant career growth, leading to excellent job placement opportunities in the new-age industry.

Indeed, your search for the ‘best Digital Marketing course near me’ must end with a Prodegree from Imarticus Learning!

Proven Ways to Earn Money Sitting at Home Through Digital Marketing

Posted on by Imarticus Learning
Reading Time: 3 minutes

You may have seen many people getting interested in digital marketing these days. Why is everyone looking up ‘digital marketing courses near me’? It is because after learning digital marketing you can easily start earning money from your home. Digital marketing is one of the most fruitful and rewarding career options currently. Intrigued?

 We will discuss how you can work from home and advance your career through digital marketing. You will also learn how you can start your career in digital marketing and learn the required skills easily. 

Digital Marketing online courseBecome a freelance digital marketer

Do you want to have a deeper knowledge of digital marketing? Maybe you want to use this knowledge to help others. If that is so, then you can start your career as a freelance digital marketer. As a freelance digital marketer, you will be responsible for helping your clients understand their online position and solve their digital marketing problems. 

Because you would be a freelancer, you would be working freely and at your own pace. A freelancer’s earnings depend completely on his/her work. 

The pandemic has caused an upsurge in the demand for freelancers in nearly every sector. According to a report, 64% of freelancers shared that they received more assignments in June 2020 than they received in May and April. This is quite noteworthy when you consider that the pandemic was at its peak during this period. 

Many businesses preferred hiring freelancers during the pandemic as it helped them reduce costs and increase productivity.  Hence, now is a great time to start your career as a freelance digital marketer. 

Launch a digital marketing agency

If you have always wanted to launch a business of your own and be an entrepreneur, then you can launch a digital marketing agency. 

A digital marketing agency focuses on helping its clients manage their online presence and attract customers online through social media, SEO, and other methods. It would be best to take a digital marketing course or a social media marketing course before launching an agency.

That is because you would need a thorough knowledge of the digital marketing field as an agency owner. You should also focus on developing your interpersonal and teamwork skills as part of your preparation for launching a digital marketing agency. 

How to start your digital marketing career?

There are many ways to earn money sitting at home when you know digital marketing. To start a career in this field, you will need to take a digital marketing course. 

Online digital marketing courses are an excellent way to learn the required skills of this field. That is because online digital marketing courses allow you to study at your own pace from the comfort and safety of your home. 

Digital Marketing online courseYou can start your search with looking by ‘digital marketing courses near me’ or you can start searching for the best digital marketing course as well. 

Once you have taken a social media marketing course, you would have learnt about its various concepts and would be eligible to start your professional journey in this field.

 Taking the best digital marketing course can certainly help you enjoy work from home opportunities and boost your career growth. We recommend joining a digital marketing course online as it would let you study from your home. 

Online courses offer you a detailed learning experience while keeping you safe from the pandemic. Lockdowns don’t affect online courses, which is a huge reason why you should pursue a digital marketing course online. 

If you are interested in learning more about digital marketing courses, then check out Imarticus’ prodegree program. The course will not only teach you the necessary skills but also give you the expertise to become a job-ready professional. 

Related Article:

https://imarticus.org/how-can-digital-marketing-boost-your-brand-value/