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Tag: best digital marketing courses

How to digitize your business with social media platforms, ppc ads and affiliate marketing

Posted on by Imarticus Learning

The best thing about social media is that it’s not just for sharing selfies and political opinions. If you’re looking for a way to market your business online, then you’ve come to the right place.

This blog post will explore ways businesses can use social media platforms such as Facebook and Instagram to their advantage. You can use social media ads, affiliate marketing on social networks, and connecting with influencers on popular websites like YouTube. Keep reading if you want some insider tips from an expert!

  1. Promote your business with Facebook ads

Almost everyone uses Facebook these days. So it goes without saying that promoting your business on the site can help you gain massive exposure for relatively low costs. The first stage is to create a page for your business on Facebook, write some catchy headlines and populate your page with photos of yourself and customers enjoying the products or services you have to offer.

  1. Promote your business with Instagram ads

If you’re looking for a way to market your business on mobile, advertising on Instagram is usually the best option. What’s more, you only need $5 per day to reach targeted users in your area. You can also use hashtags like #tbt (Throwback Thursday) and #weekend to get your posts in front of people who are likely to be interested in whatever it is that you’re selling.

  1. Promote your business with affiliate marketing on social media sites

One of the best ways to promote your business online is by partnering with other influencers to cross-promote for each other. You can collaborate with other companies and encourage each other’s products and services on social media. It will help you increase leads and sales while saving you a lot of time. You can create a one-time post or develop a long-term strategy to build your brand awareness.

  1. Promote your business with YouTube videos

If you’re looking for another way to reach potential customers with relatively low costs, then YouTube is the best solution. However, before you start creating videos for your business, there are a few things that you should bear in mind:

  • Video content that doesn’t get many views or isn’t relevant will do more harm than good!
  • Avoid talking about yourself and promoting your products/services excessively in the videos. Instead, focus on communicating value and engaging your audience by asking questions.
  • Make sure you optimize your video titles to include popular search keywords relevant to the content of your videos so that people can find them easily when searching online.

Explore and Learn digital marketing with Imarticus Learning

Industry experts created the Certified social media Marketing Course to provide students with hands-on experience and expertise through various industry-specific assignments. Furthermore, the cutting-edge curriculum, which follows current marketing trends, offers a lot of career advancement in Digital Marketing, which will lead to a lot of work chances soon. Students’ hunt for the “best Digital Marketing course near me” has come to an end!

best digital marketing course with placement in IndiaSome course USP:

World-Class Academic Professors to learn from through live online sessions and discussions.

Expand your online reach beyond your chosen targeting parameters with this Digital Marketing course

Posted on by Imarticus Learning

Would you like to expand your reach beyond the parameters of your chosen target audience? If yes, we have a resolution for you!

The best digital marketing certification will teach candidates how to use digital marketing tactics and techniques beyond traditional advertising methods. Students will learn to find new customers by building relationships with them and finding out what they want from their favorite brands.

Perhaps best of all, there’s no need to spend hours on this course because it’s designed as an accelerated program – meaning that lessons are taught in quick succession so students can quickly get started with expanding their brand! Digital marketing training is the most popular of all. Each of the students wants to take this course. There are many marketing courses, but we suggest some best practices that give students more knowledge about digital marketing.

best digital marketing courses

 

Benefits of enrolling into PGP (Digital Marketing) with Imarticus Learning:

  • Digital Marketing Post Graduate course provides students with a more in-depth knowledge of marketing and helps them learn Digital Marketing ideas.best digital marketing courses
  • The postgraduate program takes a collective approach that emphasizes several capstone projects, career readiness skills, and guaranteed job assurance.
  • This course will prepare the student to start or advance their career in the Digital Marketing field from beginning to end.
  • It is the best Digital Marketing course focusing on placements to help the student obtain their desired job. It includes extensive career preparation such as resume development workshops, simulated interviews with industry professionals, job leads, and references.
  • The cutting-edge learning platform provides live interactive sessions, discussions with instructors and peers, and self-paced movies to reinforce learning.best digital marketing courses
  • This program is the best Digital Marketing course online and in classrooms because students get a thriving polished curriculum that lasts 228 hours and includes practical assignments and in-depth learning.

Digital Marketing Prodegree program at Imarticus Learning:

  • Industry experts created this Certified Course to provide students with hands-on experience and expertise through various industry-specific assignments.
  • Furthermore, the cutting-edge curriculum, which they built following current marketing trends, offers a lot of career advancement in Digital Marketing, which will lead to a lot of work chances soon.
  • Certified Digital Marketing Prodegree, will enhance their Digital Marketing abilities.best digital marketing courses
  • This cutting-edge learning platform provides live interactive sessions and engaging discussions with instructors and peers, as well as self-paced movies to reinforce learning.

With Digitas as an industry partner and advice from an elite panel of industry professionals, students will get a 120-hour curriculum with practical projects and in-depth study, making the program the most excellent Digital Marketing education online.

best digital marketing courses

7 SEO Optimization Chrome Extensions you Shouldn’t Miss Out!

Posted on by Imarticus Learning

SEO optimization is a crucial factor of digital marketing. It is one of the most prominent parts of the curriculum when you learn digital marketing. It involves keyword research to link building or finding the broken links and managing these aspects can be time-consuming. It can also be expensive to get access to the various websites and tools that can be helpful in this process. 

The Google Chrome extensions are a lifesaver that can help with SEO tools and find them for free as well. There are plenty of helpful Chrome extensions that are essential for SEO marketing. While there are several paid and expensive ones out there, there also are those free-of-cost and easy-to-use ones for beginners. 

 

  • Keywords Everywhere

 

best digital marketing coursesEvery SEO course online or offline instills in you that the most important factor of SEO is keywords without which all the other efforts fail to perform.

The Keywords Everywhere extension saves you time and effort, by showing the density, CPC, and difficulty of the keywords right on the search page. Though it is available as a free version, paying $10 could gain you up to 10,000 credentials to get more details. 

 

  • MozBar

 

MozBar is another must-have Chrome extension that you should have. It is available in both free and paid versions. Even in the free version, there are plenty of features that are useful for you. Apart from the domain authority, page authority, SERP results, etc., it shows page analysis that gives a peek into the various on-page elements.  

 

  • SEOquake

 

SEOquake is a free extension that provides data of the organic search regarding each page on Google Search. It is one of the most popular and quickest SEO tools that shows the relevant data instantly so that you don’t need to toggle between tabs to find more details. 

 

  • Redirect Path

 

The best digital marketing course will teach you that updating your content works wonders. But sometimes, this may lead to URL change and broken redirect links that would prove costly. Redirect Path keeps track of the broken redirects so you can mend them easily. 

 

  • Check My Links

 

This is a free extension that helps you find the broken links of any site so you can refer your website in their place. It also works to find out the broken links on your website. 

 

  • Majestic Backlink Analyzer

 

This is a free and exclusive link-building tool that helps you find potential backlinks and analyses your existing ones. It analyses the referring domains and you can decide its fate depending on the results.    

 

  • Page Load Time

 

When you learn digital marketing, another important aspect that is taught is that page loading time is significant to get more leads and clicks. This Page Load Time extension tells you the time taken by your website so you can make the necessary changes if needed. 

Conclusion

There are several Chrome extensions out there that can help with both on-page as well as off-page SEO. It is important to have at least a few of these and then work from there. You should know that Chrome extensions are just a small part of the larger picture.  

best digital marketing courses in IndiaA good SEO course online can help you master SEO optimization. The best digital marketing course such as the Post Graduate Program in Digital Marketing provides extensive conceptual and practical knowledge on SEO Optimization. It also offers hands-on experience with the various digital tools so you are more familiar with the requirements and prepare you for the future job.  

Essential SEO Skills to Drive Frequent Traffic for Your Blog

Posted on by Imarticus Learning

Digital Marketing

The digital market has become an area of interest for young professionals. Basically, digital marketing aims to use electronic devices to promote and measure advertising campaigns. In an ever-growing market, the Indian digital advertising market has increased 5 times its original size, from 2015 to 2020.

If your interest is to get into a Digital Marketing Career, being able to master digital tools such as SEO to address web traffic and make successful digital campaigns, is not only relevant but crucial.

But What Does SEO Really Mean

SEO stands for Search Engine Optimization, which is a marketing process that helps to get the traffic to a website from the search done on engines such as Google or Bing. SEO management encompasses thus, the ability to select the best keywords, creating useful, quality content, connecting the people to the right links, and using advanced analytic tools to measure clicks and views.

All in all, an SEO specialist needs to be aware of the audience and industry, the competitors, and the market in general. Becoming an expert on the market will allow the specialist to create the right content at the right moment. The professional will be the content creator, who will clearly identify the common words searched by the users, the shift words, and the industry-specific terms.

The match between the audience behavior when they are doing an online search with the careful word selection used within the content is not an easy task and requires support tools to make the right selection. Finally, an integral SEO specialist needs to also be able to analyze and report the results derived from a digital advertisement campaign.

SEO Skills for a Blogger

Blogs are, like any other digital content platform, susceptible to get more traffic using SEO tools. A set of skills from good SEO management can highly improve the visits to your blog content.

An integral, critical comprehension of the market and the potential audience is crucial to make the right decision in terms of content, length, visuals, and speech style. A set of impressive communicative skills are materialized not only in the writing but also in convincing and getting clients on board. Moreover, as a digital professional, comprehension of the technical side of the digital data is relevant to give good advice in terms of the speed and quality of the content shared in a blog.

Finally, using tools like Google Analytics is not enough to analyze the data. The professionals must also be able to define the right metrics, select the relevant KPIs and get insights about digital content consumption. This set of tools is wrapped up with the data analysis skills, that will assure that your blog gets the attention it needs at precisely the right moment.

SEO Skills with Imarticus

Becoming an integral, active professional in the online landscape requires getting the best digital marketing course. In our Digital Marketing Post Graduate programs, we offer more than 228-hour job-skill-oriented learning, covering detailed concepts with an industry-oriented learning path. Get the knowledge from the digital industry experts, through a set of brand case studies and real projects to apply the learned principles.

best digital marketing courses in IndiaThis is summed up by the recognition and certification from giants of the digital industries, Google and Hubspot, that you can acquire during our program. You will develop an important set of skills, having constant, close guidance through the academic program and the career placement.

Conclusion

If you are looking forward to improving your chances of getting into the promising digital market, a simple SEO course online will not be enough. Join our Post Graduate program and launch your career to the future.

Related Article:

Digital Marketing: The biggest growth driver for business! 

SEO Optimization: Why Your Landing Page Should Display Consistency in Design, Graphics, Language, and Tone of Voice

Posted on by Imarticus Learning

Due to the recent rise in e-commerce businesses and online marketing, brands are focusing on the quality of landing pages. If clients like the look of the landing page and can clearly understand the brand, they are more likely to purchase the products or services available. Thus, the appearance of landing pages can affect digital marketing significantly.

It is also why brands are looking for professionals who have completed at least an SEO course online. Those who wish to build a career in the digital marketing industry and assist brands in developing landing pages can opt for the DM program offered by Imarticus Learning.

Building a Creative and Impactful Landing Page

An SEO course online from prestigious institutes like Imarticus Learning will focus on the overall appearance of a brand’s landing page. The quality of a landing page can be judged by its design, the graphics present, the language of the content, and the tone in which the said content is delivered. If there is no lack of these four aspects, then the landing page will do very well.

The design of a landing page should be clear and easily understandable to potential clients. Graphics used on the page need to be attractive but not too complex. The color scheme of the landing page needs to be aesthetic. However, the design and graphics are not supposed only to improve the visual appearance of the page. They are meant to make it functional.

A page design that highlights different sections of the brand outlines the benefits and the services, using good-quality graphics, will make the page navigable. Digital marketers should also keep in mind the audience. The target audience needs to relate to the brand, so the language cannot be too complex. The tone of voice needs to be friendly but informative. Those who visit the page need to relate to the brand and trust it enough to purchase.

Consistency is critical when it comes to landing pages. Keeping a consistent design and not changing the graphics too often will help clients remember a brand’s page. The type and tone of content, too, need to remain consistent. If the appearance of the landing page is being changed frequently, people might feel confused, and the page won’t work as well as the business needs it to. It is also not easy to optimize inconsistent landing pages. Therefore, designers and marketers need to ensure that the page’s appearance will remain the same, except for minor changes.

How to Ensure the Success of a Landing Page?

Candidates need to complete a degree to work with brands on their landing pages and have a successful digital marketing career. Imarticus Learning’s PGP in Digital Marketing is a course that provides 228 hours of hands-on training and case studies from some of the biggest brands. Students will learn collaborative skills through 4 capstone projects that are based on real business issues.

The curriculum also includes the study of modern technological tools that are used in digital marketing. So, students will be taught various concepts like SEO, ORM, content marketing, social media, and paid media marketing. Thus they will develop a complete understanding of the digital marketing industry. After completing the course, candidates can work with the best brands in creating landing pages and other marketing solutions.

Imarticus Learning offers the best digital marketing course. Graduates will correctly optimize the landing page and direct more traffic towards a brand’s website.

How to Implement a Flawless Digital Marketing Strategy?

Posted on by Imarticus Learning

A consistent digital marketing strategy is essential for any organization willing to maximize profits & gain new clients. Many companies eye to reconfigure traditional marketing strategies as per the digital arena.

Digital marketing explores a set of new opportunities that can only be accessed through a cohesive digital marketing strategy and enabled by a team of digital media whizzes.

This blog post outlines some tips to implement a flawless digital marketing strategy and gain maximum benefits.

Tips To Implement Digital Marketing Strategy:

Curate a Strong Team

Choose a team who can help you implement your digital marketing strategy and make the campaign a success. From creative individuals to staff with impeccable technical ability and precision in analytics, better-equipped staff means an exponentially greater chance of success. You may need to create a skilled team for content, Analytics, management, Design, UX, etc.

Analyze the Current Marketing Strategy

Before you start designing & implementing a digital marketing strategy, analyze the results of your current marketing attempts. This must be done through quantitative research methods. You may examine the effects of marketing campaigns through rigorous tests showing quantifiable results on individual efforts for the campaign. In the digital era, data is the new oil, and you must rush towards any sales & marketing data to better understand marketing materials’ target consumers, customers, and success rate.gu

Ensure the Landing Pages Can Handle Increased Traffic

While developing a digital marketing strategy, you must consider where the traffic from online ads & social media campaigns is diverted. The most significant flaws in compelling & curating digital marketing campaigns are that the target page to generate leads cannot accept the number of new visitors. A crashed website under the pressure of a large stream of users can be the result. Thus, configuring and ensuring your web pages can handle the traffic is of utmost importance.

The Power of Social Media

In the current digital sphere, social media is essential for any marketing strategy. It enables organizations to reach niche & specific audiences. By utilizing social media advertising, you can target unidentifiable users. Social media is a powerful tool when implementing a marketing strategy. It brings minimal wastage of funds on unnecessary channels. Maintaining impressive & high-quality social media channels can make potential customers learn more about your company’s journey.

Track Strategy’s Progress

Once your team is implementing the strategy, keep track of the campaign’s success. To outsource such a service can be expensive & difficult, so it’s best to deal with this part of the strategy in-house.

Having a digital marketing course online can help you master the required skills. By adding more skills to your repertoire, you may save considerable costs while knowing how to improve business.

best digital marketing courses in IndiaA career in digital marketing is regulated with measurable SMART goals so, education and certification are equally important.

Explore More with Imarticus Learning:

Imarticus Learning offers a PG program in Digital marketing with guaranteed job assurance. Digital Marketing PG courses are designed to give students extensive coverage of Digital Marketing concepts practically.

The program adopts a collaborative approach focusing on multiple capstone projects, job-ready skills, guaranteed job assurance.

Equip yourself with a thorough knowledge of marketing concepts like SEO, Content, Social, Paid Media, Performance, Email, Analytics, and ORM. Apply the knowledge to practicality & real-life marketing challenges. Work on a simulated journey that has been uniquely built for you and will help you apply your conceptual knowledge in a functional environment.

Imarticus Learning prepares students for a regulated, measurable and career displaying a remarkable trajectory of success.

The Winning Formula For Successful Digital Marketing in 2021

Posted on by Imarticus Learning

With the world on a partial standstill owing to the COVID-19 pandemic, companies and brands have relied extensively on digital marketing to reach their consumers. As a result, plenty of marketers have been asking the question: what is the winning formula for a successful digital marketing campaign in 2021?

Building traffic, lead generation and nurturing, and selling products on the websites – everything boils down to digital marketing. This might have led you to wonder how to learn digital marketing tips and hacks to overcome the intense competition in these pressing times. So, let’s find out how!

Kicking Off The Marketing

In order for a company to reach sales and revenue goals via digital marketing, there must be proper planning and research done before embracing a digital marketing strategy. This is since such research and planning will approximate your numbers and show you details about your market competitors. There are few things a brand can do before kick-starting its digital marketing:

  • Having a specific goal in regards to the products or services helps a company suitably allocate its resources within digital marketing by focusing on the needs.
  • Maintaining an annual marketing calendar can help keep track of the resources and also help the company use different strategies to tackle different months.
  • The synchronization of all the marketing channels within the company is important.

The Winning Formula In 2021

For any digital marketing campaign, businesses and owners have to find ways to market their products and services over competitors successfully. To get their hands on the digital marketing formula that works, businesses need to follow a few things:

  • A Simple Strategy: Establish a clear-cut strategy at the beginning of your digital marketing campaign.
  • Marketing Enhancing Branding: Nurture your brand before simply marketing the products. Just openly promoting the products will never lead to the brand or company having loyal customers. Building interest and nurturing the leads over a period of time is how digital marketing can be most effective.
  • Implementing AIDA: The Awareness, Interest, Decision, and Action (AIDA) model is a tried and tested formula that includes a simple translation for the various stages in a buyer’s journey. An exemplary implementation of the AIDA model can work wonders for digital marketing in 2021, more than a century after its inception.
  • E-mails Still Work: Even with the advent of social media, professionals with a career in digital marketing still fall back on e-mail marketing for better reach. With e-mail providing arguably the highest return on investments, an optimized e-mail marketing strategy is a prominent part of the digital marketing winning formula.
  • Embracing The Video Format: Experts tell us that videos will get more than 80% of the internet traffic in 2021. Thus, to reach and solve problems for your consumers, investing in smart and well-made videos which answer a lot of questions should be the way forward.
  • The SEO Age: Search engine optimization trends are essential for your brand. Using smart SEO tools can be effective for branding and content within digital marketing.

Apart from these, good content and the usage of local services ads (LSAs) are critical for successful digital marketing in 2021!

The demand for digital marketing is here to stay, and companies will want to take full advantage of this opportunity. While digital marketing may seem interesting, you might be wondering how to learn digital marketing? You can easily understand the hacks of digital marketing by enrolling in a digital marketing course online. Furthermore, gaining knowledge from such a digital marketing course online will help you have a successful career in digital marketing.