Tag: best digital marketing course by IIT Roorkee

Search Engine Optimisation (SEO) is one of the key tools one needs to acquire to become a digital marketer. SEO can be regarded as the backbone of most brands due to its viable and cost-friendly methods to reach customers effectively.

It is generally known to be a practice which increases the quality and quantity of traffic to a particular website via search engine results. A soaring rank is gained by the website with greater visibility online, leading to more availability of customers.

SEO Research gains most of its importance from keywords. Through such research, there are certain optimal keywords which are in high demand according to consumer requirements. These keywords allow for boosting the website rankings bringing in a larger audience.

Integrated SEO refers to the utilisation of content to gain higher ranks on sites such as Yahoo, Google, and Bing. These rankings can be found in leads, increased traffic, greater visibility, and revenue.

How is SEO Research performed?

There are certain steps which can be followed to perform SEO keyword Research, mostly applicable in digital markets. Let us discuss these steps in more detail.

Creating a list of relevant topics depending on the type of business

There should be certain general topics to choose from to find the most suitable one. For regular bloggers, having 5-6 topics in mind always comes in handy for day-to-day requirements. These ideas should be thought of in the perceptions of the buyers or the target audience for greater clarity.

Filling of topic buckets with required keywords

Once you have selected over 5-6 topics, it is now important to identify the keywords which are suitable for consideration. The target audience will conduct all searches related to these 1-2 selected terms. The greater point underlying this step is to think of phrases which will be considered by potential customers which would make easier selection of the keywords.

Another way of selecting the keywords is to figure out which keywords are already being searched. To perform this step, certain website analytics software such as Google Analytics and Hubspot’s Sources Report can be highly helpful. After drilling down the traffic sources of these websites, keywords can be identified more proficiently.

Understanding the Role of Intent in keyword research

User intent can be regarded as one of the major factors to gain a proper rank on search engines such as Google. Nowadays, the webpage is supposed to solve the problem a searcher is planning to work on rather than simply carry keywords used by the searcher him/herself.

Although it is easy to consider a few keywords in terms of face value, to become a digital marketer, one has to understand the different meanings of these keywords. Since the intent of such keywords is connected to the ranking potential, one has to be extra careful with the targeted keywords.

Analyse other search terms

If there is a dilemma with more suitable keywords related to a specific topic, search for more related terms over digital spaces such as Google. Several suggestions related to the original input are visible across such spaces, making it easier for a digital marketer. If any other potential keyword is found, that can be put to use.

Usage of other research tools for keywords

There are other research tools as well as SEO tools that are ideal for finding the most suitable keywords concerning the topic. Some popular research tools are as follows:

• Google Keyword Planner
• Ubersuggest
• Ahrefs
• SECockpit
• Keywords Everywhere
• Moz
• KWFinder

What are the strategies for SEO integration?

SEO integration is one of the best marketing strategies to achieve good quality, long-lasting results. There are a few strategies for an integrated approach to SEO. These steps are as follows:

• It is important to check if the website is up to the required standard. Even if it’s not updated, please check on the inner workings to see if everything can work smoothly without challenges.
• If one wants to become a digital marketer, he/she should construct certain analytics for progress. Data traffic and attributing numbers are highly critical to ensure efforts in such situations.
• Social media also plays an important role in these situations. Sites such as Facebook, LinkedIn, and Twitter lead to driving traffic in similar ways to SEO. Social media shares also play a role to achieve a rank via pages.
• Content creation can also be considered one of the greatest strategies in the present context. High-quality content ranks at the top of search engines, generating several leads.

The advantages of SEO are evident only if the optimisation is implemented in a strategic and deliberative way. Hence it is proven that websites can be SEO optimised and user-friendly by using the integrated approach.

Conclusion

Learning about the role of SEO Research and SEO integration can be best acquired from a digital marketing course. The Advanced Certification in Digital Marketing and MarTech by Imarticus is the best course for understanding the fundamentals of SEO. The application deadline for this course is 14th July and classes will take place for over 4.5 months. Taught by professors from IIT Roorkee, this digital marketing course will gain you placements in top companies such as Dentsu and Accenture. To know more about this course, visit Imarticus Learning.

Social media has become integral to a successful marketing strategy in this digital age. Social media platforms give businesses a large audience to connect with and promote their brands. Effective methods for social media marketing for small businesses are essential in achieving measurable outcomes, particularly when mastering social media advertising. 

Social media platforms and channels such as Instagram, Facebook, Twitter, and LinkedIn have changed how businesses interact with their target audience. With most people spending time online, SMM has become critical to any digital marketing strategy.

Social media advertising will cost 230 billion dollars in 2022, which is anticipated to reach $300 billion by 2024.

In this blog post, we will explore four different ways of social media marketing that generate leads.

What are effective social media marketing methods?

One of the best channels for marketing your company is social media. But the social media landscape has transformed due to increasing competition and the development of social media algorithms. 

Some effective social media marketing methods:

• Influencer Marketing

Influencer marketing is a type of (SMM) social media marketing in which companies work with influencers to market their services or goods. Influencers have a massive following on social media and are seen as experts in their niche. Businesses can reach a broader audience by partnering with influencers. The primary key to successful influencer marketing is to find the right influencer who aligns with your brand values and target audience.

• Social Media Advertising

Social media advertising allows businesses to reach a specific target audience through paid advertising. Platforms like Facebook and Instagram have sophisticated targeting options enabling companies to target users based on demographics, interests, and behaviors. Social media advertising drives website traffic, increase brand awareness and generates leads. To see results from social media advertising, you must clearly understand your target audience and create compelling ad creative.

• Social Media Contests

Social media contests are an engaging and fun way to increase brand awareness and drive engagement. By hosting a social media contest, businesses can encourage their followers to participate by sharing user-generated content or tagging their friends. The key to a successful social media contest is a clear goal and an exciting prize that resonates with your target audience.

• Video Marketing

Video marketing has become increasingly popular on social media, with platforms like YouTube and TikTok dominating the space. Video marketing allows businesses to tell their brand story creatively and engagingly. Whether it’s a product demo or a behind-the-scenes look at your business, video marketing can help companies build trust and connect with their audience.

How Do You Set Digital Marketing Goals that Yield Results?

While implementing different social media marketing strategy, it is essential to track your progress and measure the effectiveness of your efforts. To do this, you must set clear digital marketing goals and regularly track your progress. 

Here are four different types of reports that can help you stay on track:

• Daily Dashboard: A daily dashboard allows you to track your key metrics and monitor your progress in real-time. This report should include metrics like website traffic, social media engagement, and leads generated.
• Weekly KPI Report: A weekly KPI report provides a snapshot of your performance over the past week. This report should include key performance indicators (KPIs) and highlight improvement areas.
• Monthly Roll-up Report: A monthly roll-up report provides a more in-depth analysis of your performance over the past month. This report should include your KPIs, as well as any insights or trends that you’ve noticed.
• Quarterly Strategy Review: A quarterly strategy review allows you to reflect on your performance over the past quarter and adjust your digital marketing strategy. This report should include a review of your goals, KPIs, and any changes you’ve made to your system.

The Final Words

Social media marketing help businesses reach their audience and digital marketing goals. Companies can effectively promote their brand and engage with their audience by combining the different ways of SMM we’ve discussed – influencer marketing, social media advertising, contests, and video marketing. 

However, it’s crucial to track your progress and measure the effectiveness of your efforts to see tangible results. Businesses can stay on track by setting clear digital marketing goals and using the different reports we’ve discussed – daily dashboards, weekly KPI reports, monthly roll-up reports, and quarterly strategy reviews – to adjust their strategy as needed.

Incorporating different social media marketing strategy into your overall digital marketing plan can help you reach a wider audience and achieve your business goals. 

Discover the digital marketing course at Imarticus learning and start taking advantage of the vast audience on social media and use these different marketing strategies to connect with their target audience and promote their brand. By setting clear digital marketing goals and regularly tracking their progress, businesses can stay on track to see tangible results.

In a world where instant messaging and social media reign supreme, it is easy to see why an email might feel like a blast from the past. But do not dismiss it just yet, email marketing is still a top tool for businesses to reach their target audience.

Despite the tech-savvy new generation seeing emails as outdated, they still hold a crucial position in the digital realm. In fact, a recent study found that there were 4 billion global e-mail users in 2020, with predictions of that number rising to 4.6 billion by 2025. With such an expanding pool of possibilities, email marketing should be noticed. 

Email marketing has been around for a while but still has enormous potential, and the demand for email marketing courses remains high. This article will highlight the steps to a successful email marketing campaign and a guide on how to ace it!

Objectives of a Successful Email Marketing Campaign

While running an email campaign, businesses have a few objectives in mind, some of which include-

• Inform

By regularly appearing in your customers’ inboxes, you have an opportunity to share updates, news, and educational content with them, which can help increase brand awareness and engage your audience. It is important to ensure that your email content includes infographics, images, and links to your website or blogs, to keep your readers engaged throughout the email.

• Attract and Engage

When it comes to selling your company’s products or services, attracting and retaining customers is key. One effective way to achieve this is through email marketing, which can help with both customer retention and attracting new consumers. To keep customers engaged and interested, it’s important to include customer reviews and testimonials, as well as custom graphics.

• Guide

Employ email marketing to attract customers to your website and increase the chances of converting them into potential clients. You can use buttons, links, and surveys to drive traffic to your site.

• Nurture

To convert website visitors into loyal customers, email marketing is crucial. Regularly offer discounts, coupons, and deals to convert them into paying customers. Additionally, provide fresh content and ensure that your headlines match your content to keep them engaged and coming back.

• Convert

Email marketing aims to convert potential customers while retaining existing ones. Businesses should provide easy access through their contact details and social media information, and offer competent deals and offers to entice their audience to follow and avail of their services or products.

Creating a Successful Email Marketing Campaign – A Step-by-Step Guide

Step 1 – Set your goals

To create a well-structured email marketing campaign, it is important to begin by setting clear goals. Identifying what you hope to achieve through your campaign is crucial. Do you want to increase brand awareness or generate more leads and sales? Alternatively, are you aiming to improve customer relationships and loyalty? 

Email marketing campaigns typically aim to accomplish the following:

• Looking for new customer pools
• Nurturing existing customers
• Re-engaging the audience
• Boosting engagement

Once you have established your goals, you can develop a more focused strategy for your email marketing campaign, tailored to your specific objectives.

Step 2 – Choose your target audience 

If you want your email marketing campaign to be a success, it’s essential to start with a qualified lead generation strategy. You must ensure that your email list includes people who are genuinely interested in your products or services, rather than spamming everyone on your list. 

One effective method of building a targeted email list is by converting website visitors into subscribers, creating an engaged and interested audience that has the potential to become loyal customers. Remember, emailing people who aren’t interested will only lead to them unsubscribing from your list. So, it’s always best to focus on quality over quantity when building your email list.

Step 3 – Craft a compelling subject line

A captivating subject line is a gateway to a successful email marketing campaign. It’s the first thing your audience sees and can determine if they’ll open, click or ignore your email. To make your subject line stand out, craft it with care and personality. Personalize it to connect with your target audience and avoid using spam trigger words. 

Also, try to keep it short and sweet while conveying the value of your email. This will help create a high-converting subject line that will engage your audience and increase your email open rates.

Step 4 – Create customized email content

Email marketing campaigns rely on different types of emails to engage potential customers. It’s crucial to understand the nuances of each type to craft effective content. 

• Promotional emails are strictly self-promotional, offering sales and discounts. 
• Relational emails aim to provide value to subscribers through newsletters, free gifts, coupons, and relevant information. 
• Transactional emails are triggered by subscribers’ actions, such as welcome messages, purchase confirmations, and sign-up confirmations.

Understanding the different email types can help you tailor your content, ultimately resulting in more engagement and success.

Step 5 – Focus on email marketing design 

By using responsive email templates, you can capture the reader’s attention and create a positive impression of your brand. Poorly designed and unstructured emails reflect poorly on your brand’s image. A visually appealing email design should include more images than text. Images help break up the text and make the email more visually appealing, reducing the likelihood of it being ignored.

Step 6 – Use technology efficiently

Elevate your email marketing game with the power of efficient email marketing tools. These tools can help you save time by automating email marketing campaigns and increase performance by providing easy-to-use features. Segmenting your audience allows for more relevant and targeted content, while in-depth analytics helps you to refine your email marketing strategy. Additionally, you can create automated workflows for a seamless experience.

Step 7 – Send your email

Crafting the perfect email is only half the battle. To ensure your message reaches your audience effectively, you need to choose the right method of delivery. With an email marketing service, you can take advantage of sophisticated features like automation and segmentation to boost your email campaign performance. Or, if you prefer to send emails manually, be sure to review your message for tone and clarity to make a lasting impact. Either way, delivering a well-crafted email is the key to success.

Step 8 – Plan emails and follow-ups 

In order to run a successful email marketing campaign, it’s crucial to send timely, relevant, interesting, and valuable emails to subscribers. Avoid bombarding them with unnecessary emails that may end up in the spam folder. A well-planned email schedule is key to achieving success in email marketing.

Conclusion

Digital marketing has become increasingly important in today’s business world due to the rapid growth of online technologies. By learning digital marketing, individuals can connect with a wider audience and gain access to valuable data to analyze and optimize their strategies. 

The IIT Roorkee digital marketing certification course is an online digital marketing course that offers a strong digital marketing skillset to help aspirants gain a competitive advantage in the job market and help businesses achieve their goals. With the vast amount of digital platforms available, including social media, email, and search engines, the importance of learning digital marketing continues to increase.