Data Quality: 6 Pillars of Data Quality and Improving Your Data

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Data quality is all about how accurate, consistent, comprehensive, dependable, and pertinent the data is that an organisation or a particular situation collects, holds, and employs.

Having top-notch data is vital for making smart choices, conducting precise analyses, and drawing up dynamic strategies. Several elements, including the methods for collecting data, the procedures for inputting data, data merging, and data storage, can impact data quality.

Ensuring that data quality remains high is of utmost importance for organisations. It allows them to discover valuable insights, make well-judged decisions, and realise their objectives.

If you want to improve your data-related skills, pursuing a data science certification can be a great stepping stone towards mastering the complexities of data quality and its impact on decision-making processes.

What Is the Importance of Data Quality?

  • Streamlined operations: The efficiency of day-to-day operations directly depends on data quality. Accurate and reliable data ensures that every department operates smoothly, from inventory management to order processing. The result? Fewer errors and heightened productivity across the board.

  • Customer delight: Serving customers relies heavily on accurate customer records. High-quality data in databases is a mainstay for ensuring client satisfaction.

  • Data science training for growth: Implementing data science training initiatives within your organisation catalyses growth across all these dimensions. Equipping your teams with data science skills improves data quality, amplifying its impact on decision-making, operations, customer satisfaction, and revenue generation.

  • Enhanced decision-making: Data quality stands as a cornerstone for well-informed decision-making in the corporate landscape. When data is accurate and reliable, it is the bedrock upon which leaders build their strategies, ultimately fostering growth and boosting profitability.

What Are the Fundamental Elements of Data Quality?

Measuring the success of data quality management depends on several factors. These factors include your confidence in analytical accuracy, the data's ability to support diverse initiatives, and the speed at which these endeavours yield strategic value.

Your data quality tools must possess the following capabilities:

Versatility across use cases

Your data quality solution should offer integration that lets you handpick the right features for specific use cases, steering clear of a one-size-fits-all approach.

For example, data migration demands an initial understanding of data through profiling, whereas analytics necessitates data cleansing, parsing, standardisation, and deduplication.

Tailored user experience

Acknowledging that data scientists, stewards, and data consumers possess distinct capabilities and interests, choose a data quality solution that customises the user experience based on roles. Each team member can achieve their objectives without relying on IT support.

Automation of vital tasks

Coping with today's enterprise data volume, variety, and speed renders manual data quality management unfeasible. An AI-powered solution automates data quality assessment and offers intelligent recommendations that streamline essential tasks, including data discovery and rule creation across the entire organisation.

What Are the Six Pillars of Data Quality?


Uniqueness is all about ensuring that your dataset is free from repeated entries. Duplicate records can muddy the waters, making specific data points or trends seem more significant than they truly are. Improving your dataset's uniqueness involves employing automated deduplication tools to pinpoint and eliminate needless records.


Completeness revolves around whether your dataset is missing pieces or has gaps in its information. A dataset that needs essential records can help your ability to perform thorough analysis and make informed decisions.

Strategies to improve completeness include merging data from multiple sources, filling in missing values, and referencing external datasets.


Accuracy revolves around the alignment of your data with real-world facts and occurrences. Achieving accuracy necessitates the identification and correction of inaccuracies within your dataset, including erroneous entries and distortions.

A formidable approach to raise accuracy includes the incorporation of data validation rules as protective measures to ward off erroneous information from entering your system.

Timeliness and applicability

Maintaining data currency is vital for relevant analysis and decision-making. Outdated data can lead to errors, making current datasets essential.

Methods like real-time streaming, scheduled refreshes, and incremental updates ensure data remains timely, supporting informed actions and insights.

Data relevance

Data relevance is an important part of data quality, it emphasises the importance of data being directly applicable and meaningful to the context of its usage. Relevant data helps you achieve specific goals, questions at hand, or objectives, and ensures that the collected or analysed data serves a purpose.


Consistency assesses the alignment and coherence of data across diverse datasets and systems. Incorrect data can confuse users and lead to erroneous conclusions.

To enhance consistency, use data standardisation techniques, adopting uniform naming conventions, formats, and units of measurement for a seamless data environment.

Steps to Improving Your Data

Provide data quality training

Equip your team with the expertise they need in data quality management through training programs. Regular workshops and seminars that focus on error detection techniques and best practices in data collection will prepare your employees to play a crucial role in maintaining high data quality standards.

Maintain current and accurate documentation

Maintain current and precise documentation regarding your data sources, systems, and processes. This documentation should detail data lineage, any transformations applied during collection, and any assumptions made during analysis. Accurate documentation prevents misunderstandings that can lead to incorrect insights.

Utilise data scrubbing software

Leverage data cleansing tools to automatically identify errors in your datasets. These tools compare data against predefined rules and patterns, aiding in duplicate removal and value normalisation tasks. Regularly deploying these tools ensures your systems store only top-notch information.

Use data validation methods

Ensure accurate data input by introducing validation techniques into your systems. Checks like format validation (e.g., email address accuracy), range constraints (e.g., age limits), or referential integrity rules (e.g., foreign vital restrictions) help prevent inconsistent values from entering your databases.

Track data quality indicators

Regularly assess data quality metrics, including completeness, accuracy, consistency, timeliness, and uniqueness. Monitoring these metrics enables early issue detection and corrective action, safeguarding business operations from potential disruptions.

Create policies for data governance

Create comprehensive data governance policies to establish consistency in data handling across your organisation. These policies should delineate roles, responsibilities, standards, and processes for data management.

Create feedback loops

Encourage open communication regarding potential data inaccuracies by implementing feedback loops with end-users. This proactive approach allows your organisation to swiftly identify issues and enact necessary changes, preventing problems from affecting operations downstream.


Mastering data quality principles is important for anyone aspiring to become a data analyst. Consider enrolling in Imarticus Learning’s Postgraduate Program In Data Science And Analytics course to start your career in data science

Imarticus Learning’s data analytics certification course provides the perfect platform for you to polish your skills and knowledge, enabling you to excel in a career in data analytics.

Visit Imarticus Learning today to learn more about our data analytics course.

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