Contact Us
×

Category: Marketing

Digital Marketing

Imarticus in the news: Best education brand in Analytics

Posted on by Imarticus Learning

Imarticus Learning in the News: Best Education Brand in Analytics

In an event ceremony organised in Delhi, Imarticus Learning was awarded the Best Education Brand in Analytics, 2022. In its 5th year, The Economic Times – Best Education Brands 2022 had the attendance of eminent dignitaries from the field of education and leadership. The guest list included personalities like Dr. Ranoj Pegu, Hon’ble Education Minister, Government of Assam; Mr. KK Aggarwal, Chairperson, National Board of Accreditation (NBA); Dr. Anil Sahasrabudhe, Chairman, All India Council for Technical Education (AICTE).

We, at Imarticus Learning, have always trusted the power of academics and education, and we are extremely thrilled to receive an award for being the best EdTech Company in analytics. Our achievements in the domain of analytics will inspire both students and new players. That will be beneficial for the collective good of society. 

How did we Achieve This Distinction? 

We have always been motivated by an innovative and collaborative spirit at Imarticus. This motivation constantly drives us to put extra effort into the development of courses of inclusive learning, which provide a great experience in person. If a student gets extra attention from the brightest minds, then they also improve their performance and become better with their skill sets.

We shall continue bringing newer and advanced concepts with the best analytics programs to our learners. We aim to become more than just the best education brand in analytics in India. Our aim is to create a platform that is accessible and helps the Indian youth to be ready for the professional field.

Mr. Nikhil Barshikar, the CEO of Imarticus, received a prestigious award at this event. He dedicated this achievement to all the students, faculty, staff, alumni, and partners of Imarticus. He thanked everyone involved for his/her unshakable loyalty and support.

This event organised by Economic Times brought together the best education brands and emphasised the importance of the role that the education sector has been playing. It has constantly been nurturing tomorrow’s leaders.

So, receiving an award as prestigious as this will only boost our confidence and prompt us to achieve greater success in the coming years.

Our Aim and Vision

India is one of the most populous countries in the world. Hence, the scope of the education sector is massive. Even though there are various prominent educational institutions in the country, they can only seat a selected few.

So, does that mean others will be deprived of a world-class education? Well, no, and the aim of Imarticus Learning is to fill that gap.

Our vision at Imarticus Learning is not just to become the best EdTech Company in India, but we strive to serve society too by providing an opportunity for everyone to access the course from leading universities and be ready for the challenges of the professional world.

Imarticus is a rare organisation that uses its aspirations to fuel the students’ ambitions by providing the highest quality of education. Our curriculum is approved by global academic institutions, and they aim to solve a problem. To elaborate, the focus here is not only on providing a course of study just to gain knowledge, but we, at Imarticus Learning, emphasise creating better professionals too who will solve critical problems in the coming days. So, our courses focus more on the application part of a subject rather than just its theoretical knowledge.

This award recognises our contributions to becoming one of the best and most reputed education brands in the country and also at an international level. That is why we are making a significant impact on the analytics sector with cutting-edge technology and a globally reputed curriculum.

What Else Happened at the Event?

The Economic Times – Best Education Brands event was a meeting and union of leading thought leaders who have been leading from the front in starting educational reforms. They have been contributing with both expertise and better financial setups in the education sector.

What’s Next?

In recent years, new and reputed brands have helped transform India into a knowledge sanctuary. They are developing individuals in the field of analytics. Analytics as education is increasingly gaining importance in the complete progress of India as a nation. The development of academic infrastructure will be the key focus in the present decade. In this situation, there will be an investment in academic infrastructure. Subsequently, the education sector will see much progress in the next ten to twenty years.

Speakers at this event also stressed the significance of encouraging pioneering institutes in the space of higher academics. An EdTech company like Imarticus Learning could help reshape the education sector and prepare the Indian youth for a fast-evolving world. 

5 Strategies To Embrace The World Of Social Media Marketing

Posted on by Imarticus Learning

5 Strategies To Embrace The World Of Social Media Marketing

Social media is continually developing, with an estimated 2.65 billion users globally. It’s a highly adaptable instrument that must adjust to the world’s ever-changing surroundings. Whether through relevant, meaningful content, customer service, or sponsored advertisements, the vast world of social media may help businesses become more visible, appealing, and accessible.

Why Should You Use Social Media for Marketing?

It is simple to understand why people are so obsessed with social media; the potential for marketers to build their brand through these networks is limitless. Facebook, Twitter, Pinterest, Instagram, and Google+ are just a few critical networks that any organization, large or small, new or old, has to be present on.

Here are five effective strategies for social media marketing:

Strategy 1: Understand your target audience

You can’t upload relevant material if you don’t know who will see it. Make an effort to understand your target audiences through market research, social insights, and social media listening/monitoring.

Strategy 2: Consider each channel to be a separate entity

It would help if you viewed each social channel as a distinct entity. There may be information shared across all channels — for example, if a worldwide corporation recently bought your firm, you want to broadcast this news across the board. Still, you should adjust your strategy depending on the audience for that channel.

Strategy 3: Post valuable and informative material relevant to your company goals

When producing social media posts or campaign ideas, ask yourself, “How will it assist the business?” as well as ‘how will it benefit the viewer?’ If you can’t answer any of these questions, you should reconsider your social media approach!

Strategy 4: Customer Service

Trust is lost when a visitor tweets at your handle or publishes on your Facebook page and never receives a response. Because of your lack of communication, the disgruntled potential lead is now looking to your rivals for solutions. Conversely, when you respond thoughtfully and promptly, the visitor feels charmed and captivated by your brand. Taking the time to react to a personal request humanizes you and increases your authority.

Strategy 5: Keep track of your progress

Social networks may also help with community participation, customer service, and helpful ideas and information about your business or product.

When you’ve determined what metrics you’ll need to track to achieve your goals, it’s time to select a solution that will follow those metrics. Many scheduling applications and social media platforms include monitoring, or you may experiment with third-party outlets or construct your APIs.

Learn Digital Marketing Course with Imarticus Learning

Our digital marketing course curriculum is more practical. The curriculum is more collaborative, emphasizing capstone projects, job-ready skills, and assured employment opportunities.

Course Benefits for Learners:

  • Case studies teach students about Online Reputation Management tactics used by giant corporations to maintain their competitive advantage by evaluating the experiences of genuine clients.
  • Students may now benefit from the most significant social media marketing course, which gives a thorough grasp of digital marketing ideas.
  • Learners may now participate in an online, guided project to master SEO principles.

Contact us through chat support, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon. 

6 Email marketing trends to capitalize on this year

Posted on by Imarticus Learning

6 Email marketing trends to capitalize on this year

It is the era of technology, and with digitalization, there is a lot of scope for marketing. Email marketing is one such technique that promotes business services and products while incentivizing customer loyalty. 

Thus, we can also describe email marketing as a way of informing about new products, promotions, and other services to all those on your email list. It can also be a softer pitch to educate your audience about your brand’s worth or keep them engaged in between transactions. It could also be anything in the middle.

Email marketing, to put it simply, is a potent marketing channel that utilizes email to promote your company’s products or services. It is both a type of direct and a type of digital marketing. It can help make your customers aware of your latest items or offers by adding them to your marketing automation efforts. Your marketing strategy needs to generate leads, develop brand awareness, build connections, and keep customers engaged between transactions through various marketing emails.

At Imarticus, through the DM program, we teach you all the email marketing techniques. 

Benefits of SEO

Search Engine Optimization is a way to rank your content or website on a higher rank on Google. SEO is a valuable and productive marketing strategy, and there are many benefits of it such as:

  • It also focuses on creating title tags and Meta descriptions that are keyword-relevant and appear in search results. Increased click-through rates are aided by optimized tags and descriptions, which leads to an increase in qualified web visitors. 
  • SEO provides trackable and quantifiable results both for an e-commerce or non-e-commerce site.
  • It is one of the most cost-effective marketing methods since it targets clients who actively search for your products and services online. In comparison to outbound strategies like cold calling, SEO’s inbound nature saves money for businesses. 
  • SEO helps make your website more navigable for users while also making it easier for search engines to navigate. The goal of SEO is to reorganize the site’s architecture and linkages to make it easier to find and browse pages inside the area. 
  • Because top position rankings result in considerable impressions, having your website in these top places on the result pages means more visibility. Furthermore, the targeted keywords help visitors identify your brand with those phrases and instill trust, and it also helps the content or website to be on your website. 
  • DM is the program at Imarticus, that grooms you to learn SEO.

Digital Marketing Course with Placement

Digital marketing is the act of advertising and selling items and services through online marketing strategies. It includes social media marketing, search engine marketing, and email marketing.

Businesses began experimenting with new marketing tactics due to the development of digital technology, which included widespread usage of computers and cellphones. Thanks to digital marketing, your top prospects can see you, learn more about you, and even ask questions about you and your products or services.

The DM program at Imarticus is your gateway to job-oriented digital marketing training. This program will help you become a digital marketer with solid theory and good practical knowledge. 

13 Things About Content Marketing Certifications You May Not Have Known

Posted on by Imarticus Learning

13 Things About Content Marketing Certifications You May Not Have Known

Digital Marketing 

It is rising as an attractive career option in modern times when all businesses are online, and the internet drives the entire corporate world. Digital marketing enables firms to connect with their target audience across several internet channels, increasing revenue. Completing digital marketing training programs offered by top digital marketing institutes and universities is one of the best ways to jumpstart a digital and content marketing career.

The significance of digital marketing training with the popularity of content and social media marketing courses stems from improving practical expertise. These courses provide practical experience in content and digital marketing. We’ll look at 13 facts about content marketing in this article and one of the top digital marketing training programs available for digital and content marketing.

13 Facts About Content Marketing That You May Not Know

Following are the various less-known facts related to content marketing:

  1. According to E2M Solutions’ research, businesses earn $38 for every dollar spent on email marketing. As a result, practically every content marketing plan should focus on growing and maintaining an email list.
  2. Even if just a few writers do so, content writers who frequently update their old blog pieces are 74% more likely to receive good results. Updating an outdated blog post can increase overall traffic by 402 percent in some circumstances.
  3. Only a small percentage of people finish content marketing certifications, making it a sought-after credential to help you land good jobs.
  4. Content marketing certifications by good digital marketing institutes can help you land a job in top digital marketing agencies and MNCs like Pinstorm, WAT Consult, Accenture, PwC Digital Service, and others.
  5. Digital marketing training courses can easily be done along with regular work since these courses are commonly conducted using online mode.
  6. No prerequisites are required to join a content marketing and social media marketing course. One needs to have a basic understanding of social media platforms and the internet.
  7. Reputed institutions’ content marketing certifications can help you earn an industry certificate that top companies worldwide accept.
  8. It is an excellent way to stay updated with the latest happenings, as most digital marketing training courses emphasize real-world case studies and news to teach essential concepts to students.
  9. Content marketing certifications help you meet top social media influencers, industry experts, and professional digital marketers to gain insightful learning.
  10. Certifications like PGP in Digital Marketing by Imarticus Learning help you learn content marketing by working on four real-world capstone projects for top companies.
  11. Digital and content marketing certifications like PGP in Digital Marketing cover an industry-oriented curriculum to ensure students learn topics required to get a job in a top company.
  12. Top industry experts and the industry council approve content marketing certifications like PGP in Digital Marketing, including top CEOs, directors, and founders.
  13. According to Glassdoor, the average salary of digital marketers after completing content and social media marketing course varies between 3.5 lakhs to 20 lakhs.

We’ve learned 13 lesser-known facts regarding content marketing certifications. Now let’s look at one of Imarticus Learning’s greatest digital marketing training courses.

Post Graduate Program in Digital Marketing

Imarticus Learning’s PGP in Digital Marketing is a 228-hour digital marketing training certification that provides you with a thorough and practical understanding of digital marketing ideas. With real-world brand case studies, hands-on-training simulation projects, real-world capstone projects, interactive marketing sessions, webinars, and learning, it focuses on providing students with a course that is a perfect blend of theoretical and practical knowledge. The PGP in Digital Marketing certification includes the following highlights:

  • The digital marketing training program covers both online and offline training modes to ensure that students have the best experience.
  • The PGP in Digital Marketing follows an industry-oriented curriculum approved by industry experts and the council.
  • It gives students 100% job assurance in companies like Publicis Group, Ogilvy & Mather, Sunsilk, JWT, and others.
  • The PGP in Digital Marketing covers case studies of companies like Cadbury, Hindustan Unilever Limited, Tata Motors, and more.
  • It provides students with dedicated mentorship with industry professionals and experts to get better insights into digital marketing.

Conclusion

Digital marketing is significant since it links a company with its customers online, helpful in any industry. It uses the internet to connect businesses with their target customers. The PGP in Digital Marketing is one of the most outstanding digital marketing certificates for practical and theoretical knowledge in this ever-growing field. After finishing the certification, students receive a 100% job assurance and mentorship sessions.

Contact us now, or visit one of our training centers in Mumbai, Thane, Pune, Bengaluru, Delhi, Chennai, and Gurgaon for queries related to the PGP in Digital Marketing.

Can You Be A Good Content Marketer Without A Content Marketing Certification?

Posted on by Imarticus Learning

Can You Be A Good Content Marketer Without A Content Marketing Certification?

If you want to improve your marketing skills and make yourself stand out from your competitors, you may consider getting a content marketing certification. We think it is worth doing because it teaches you valuable lessons and skills that you couldn’t get anywhere else. The following blog will discuss what to expect from a typical certification program and dig deeper into the skills required to succeed as a content marketer.

What is Content marketing?

Content marketing is about creating and sharing relevant and consistent content to attract a clearly defined audience and drive profitable customer action.

The real question is: What’s so great about creating your content? If you take a traditional marketing campaign approach to your business, you’re probably spending a lot of time creating ads that try to get people interested in buying something. This can be very expensive! But when you create valuable, engaging content for your website or blog—it’s called “inbound marketing”—that same group of potential customers will find it interesting enough to share with their friends and family members. And that means more people are seeing your message than if you were advertising on TV or radio!

A certification is a way to prove you have a specific skill set, and you can earn it from a university or an online course. You have to pass a test to get the certification, and sometimes you have to pay a fee.

What are the benefits of certification?

There’s no doubt that certifications help you stand out from the crowd, but why?

For starters, it gives you a sense of completion and accomplishment. It will also give you the confidence to know if someone asks what makes you unique in your field, how many years of experience you have in content marketing, or even if they ask what certifications you have on your resume? You can confidently answer them without hesitation.

Can you be good at content marketing without a certification?

The answer is: that you can learn what you need on the job and by reading industry blogs. Let’s look at why getting certified as an expert in content marketing might make sense!

Several people think that certification is a substitute for experience, but that’s not how it works. Certifications are not a substitute for experience or hard work. They are more like a way to prove your skills and get you in the door when you might otherwise be turned away as an entry-level candidate. But once you’re in, then what? You still have to prove yourself by showing off your creativity and working hard at what you do every day!

If you seek the best digital marketing course near me, look no further than Imarticus learning!

Discover a Digital Marketing Career with Imarticus Learning

Our digital marketing certification program takes a more practical approach to Digital Marketing education. The curriculum is more collaborative, with many capstone projects, job-ready skills, and guaranteed career prospects emphasized. 

Course Benefits For Learners:

  • Case studies teach students about Online Reputation Management tactics used by giant corporations to maintain their competitive advantage by evaluating the experiences of genuine clients.
  • Students may now benefit from the most significant digital marketing certification course, which gives a thorough grasp of digital marketing ideas.
  • Learners may now participate in an online, guided project to master SEO principles.

What are different ways to Advertise on Digital platforms?

Posted on by Imarticus Learning

What are different ways to Advertise on Digital platforms?

The number of smartphone users in India is estimated to go over 760 million in 2021. For you, this might be a simple statistic but for an organization, it’s a lucrative opportunity.

Why is that? 

That’s because companies can utilize digital marketing to reach these users and generate new customers. The rise of smartphone users and the internet has caused an uptick in the demand for digital marketing implementations. 

Whether you’re interested in taking online digital marketing courses or want to promote a business, you’ll find the following points helpful as we’ll cover the various ways companies promote themselves on digital platforms:

Social Media Promotions

Social media ads are among the most popular ways for companies to promote themselves online. All the prominent social media platforms allow marketers to run ads to reach more customers. It’s their primary source of revenue. 

Search Engine Marketing

Google and other search engines offer businesses to rank for specific keywords by paying a certain fee. This is called search engine marketing, and companies use it to attract specific customers. 

For example, if you search for “online digital marketing courses”, you’d find many web pages with ‘Ad’ written before their URL. They are all paid results and are a result of search engine marketing. 

Content Marketing 

Another way of promotion is through creating content that people search for. It’s called content marketing and it’s also a highly popular section of digital marketing. 

Here, a company creates content that its targeted audience usually looks for. For example, if you’re a digital marketing student, then you’d probably find a guide on digital marketing quite useful. 

Content marketing helps companies in attracting new customers without spending a lot of money. 

How to start a career in Digital Marketing

Certainly, there are numerous methods for a company to reach new customers by utilizing digital marketing. Hence, the demand for digital marketing professionals is skyrocketing. 

If you want to pursue a career in digital marketing, then you’ll need to learn the fundamentals of marketing and the various technologies used in digital marketing. The best way to do so is by taking digital marketing training. 

You can join a digital marketing course, which would allow you to learn directly from experts. Taking digital marketing training would also help you get certified which would help you apply for relevant roles in different organizations. 

On the other hand, if you want to learn a specific aspect of digital marketing, then you can take a different course. For example, if you want to become an SEO expert, then you’ll need to take an SEO course online. An SEO course online would teach you the required concepts to become an SEO professional. 

However, before you join a program, be sure to check its details such as the digital marketing course fees. 

Conclusion

There are many ways for an organization to promote itself online. From social media platforms such as YouTube and Instagram to search engines such as Bing and Google, companies have many options to choose from when it comes to digital marketing. 

If you want to become a professional in this field, then you should take a digital marketing course. You can head to our site to get more info such as digital marketing course fees and requirements.

Search Engine Optimisation Courses: Are They Needed?

Posted on by Imarticus Learning

Search Engine Optimisation Courses: Are They Needed?

The pandemic has made the internet very important in a way never seen before. The marketing arm of every business has transitioned to the internet to keep up with the lockdown rules and social distancing norms in an unprecedented way.

Now, when things are on their way back to normal, traditional marketing remains important, but digital marketing and SEO techniques are trending like never before. They broaden the reach of a particular brand by attracting a large number of potential customers and enhancing the scope of marketing. It also improves the website’s usability and makes it more appealing to visitors.

To gain an advantage and hone your skills, learn digital marketing and SEO techniques by undertaking the Post-Graduation-Program-in-Digital-Marketing. This is one of the best digital marketing courses provided by Imarticus Learning. If you are a marketing professional looking to improve your skills, this is one of the best digital marketing courses with placement. 

What is SEO? 

SEO stands for Search Engine Optimisation, which improves the quantity and quality of traffic to your website through organic search engine results. It improves the positioning and appearance of your pages during various internet searches. Google tools like Google Analytics help you improve the SEO traffic to your web page. 

So why should you learn how search engines work? Here’s why:

    • Organic Traffic: SEO helps to improve the organic traffic to your website. The more people who visit your websites, the greater the chances of buying your products.
    • Brand Authority: Top search results on google web pages, for instance, are more trusted by the people searching on google. People have a lower tendency to look at lower-ranked search results.

 

  • Target Audience: Using SEO to target specific keywords means that the probability of attracting real customers and reaching your target audience is higher. This audience will search out more information and become repeat customers for you.

 

  • User Experience: To make SEO strategies effective, your web pages must be optimized for your customer’s navigation. This means searches will remain a long time on your web pages and will boost your SEO rankings. Using SEO is believed to be better than paid advertising.
  • The Research/Buying Cycle: Leads obtained through SEO have a better closing rate of 14.6% compared to print advertising or any other medium, where the closing rate is 1.7%.
  • Offline Sales: Top SEO rankings facilitate offline sales as customers routinely check out google pages, read online reviews, and then visit the store to buy the product.
  • Local SEO: Your content is optimized for location-specific search. For instance, when people search for a food takeaway business, local SEO rankings help.
  • Measurable: SEO is quantifiable and measurable. Google Search Analytics helps analyze which keywords are driving the traffic. This helps refine your marketing strategies and campaigns accordingly.
  • Long-Term Strategy: SEO tools help analyze positive user behavior, machine learning signals, and natural links. You can use this analysis for your long-term marketing campaigns.
  • Communicating with Your Audience: Through SEO tools, you can understand and effectively communicate to your audience your mission, product, and brand values.
  • Faster Loading: SEO tools help in the faster loading of web pages through optimization. Slow web page responses mean the customers tend to leave the webpage rather than wait for the web pages to load.
  • Stand out Among Your Competitors: SEO is a cost-effective tool to stand out among large corporations that are your competitors. Even with lower traffic, you develop a loyal customer base.

How do SEO tools work?

  • SEO techniques are all about optimizing a website for search engines. SEO techniques help in the following ways:

-Crawling: Fetching all pages linked to a website.

-Indexing – Creating an index for all the fetched web pages and creating a database where they are stored.

-Processing: When a search request comes, search strings are compared with indexed pages on the website.

– Calculating: The relevancy of pages stored on the database is compared with the search string.

-Retrieving the best-matched results and displaying them on the web browser.

The usefulness of SEO tools 

  • Through our Post Graduation Program in Digital Marketing, your learnings of SEO techniques will help you reach your target audience and increase website traffic without incurring additional advertising expenses. So you can optimize your marketing costs. Through its content and links to other external websites, you can create more traffic flow to your website. This creates a following for your products, brand, and company. Our course is the best digital marketing course to enable you to learn digital marketing and also offers placement opportunities.
  • Establishing your brand: Two things matter in this regard: Your brand/Product /Service /Ideas /Company and the public perception of your Brand/Product /Service /Ideas /Company. You can create content that uses effective keywords to enhance your brand image and improve SEO, directing traffic to your website.

Key Takeaways

A good SEO course helps enhance your profile and gives it a higher rating. Gaining mastery of SEO techniques in the digital marketing world has become as important as programming knowledge to computers. You need not work only as an employee; you can set up your firm as an SEO-certified specialist, launch your digital marketing agency, and master the nuances of SEO with online publishing.

The opportunities available in front of you are limitless. You can do all this and more by doing the best digital marketing course available to learn digital marketing at https://imarticus.org/.

Contact us through chat support, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon. 

Fundamental Shifts That Are Shaping Search & Digital Marketing

Posted on by Imarticus Learning

Fundamental Shifts That Are Shaping Search & Digital cactusmeraviglietina.it Marketing

Since the COVID-19 pandemic occurred, humans have seen a climatic mix of chaos, uncertainty, empathy, challenge, and opportunity. Companies shifted to adjusting modes of operations all over the world, and things have been rapidly changing in the marketing scenario. The digital transformation has accelerated manifolds, and the demand for SEO is at its zenith.

Here are some fundamental shifts that the market has been seeing recently!

Five Fundamental Shift that is shaping markets:

The Conventional Journey of customers is shifting in Many Sectors of the Economy:

More prominent organizations historically relied on tradeshows & field-to-field meetings. Those traditional players are also considering investing in online content to replace what consumers would have got from offline events. They are actively creating content & mechanisms for one-on-one online interactions to connect better with customers.

Search can assist in revealing radical changes. Marketers need to continue to invest in virtual connections and be prepared to balance them with in-person events.

Narrowcast Marketing Fails in Testing Times

Marketers looking at a narrow range of metrics may fail to capture important Business Intelligence to know the full extent of market shift and be informed about the search strategy. It’s crucial to process massive amounts of data to see the complete scope of changes across the whole landscape. Marketers need to ingest as much data as they can to use it better & utilize AI in the best possible manner.

What’s Past Is Not a Preface

There has been a significant shift from over-reliance on historical trends during the pandemic. The real-time data in the search & content space plays a more significant & critical role today. Thus, it is vital to detect how markets & customer intent are changing massively and quickly. SEO and digital marketers must speed up when things change rapidly. Marketers need to respond quickly to thrive in such situations and look for timely data to rethink strategies.

Prominent Trends May Put a Veil on Important Things

Valuable insights can be mainly found in specific markets. As a marketer, things you need to assess are:

  • City-by-city changes.
  • City-pair changes.
  • The timing of regional lockdowns & local quarantine requirements.

You need to look at a granular level and find opportunities in various markets. Focusing broadly and profoundly is your secondary task while processing vast amounts of data & get better insights are actionable primary tasks.

What digital marketers and SEO professionals have long known is finally coming to fruition. Now is the time for marketers to test new ways of understanding intent from a macro industry & a micro user perspective.

Explore a Career in Digital Marketing with Imarticus Learning:

If you have a quest for the best digital marketing certification driven by a career goal like building a career in digital marketing, Imarticus Learning is your place! For those seeking answers to how to learn digital marketing, the Digital Marketing Post Graduate course is the answer.

The program is designed to give you extensive and detailed coverage of Digital Marketing concepts more practically. The program adopts a collaborative approach focusing on multiple capstone projects, job-ready skills, and guaranteed job assurance. This digital marketing course online prepares your end-to-end to start or upgrade your career in the Digital Marketing segment.

The program lets students equip themselves with a thorough knowledge of marketing concepts like SEO, Content, Social, Paid Media & ORM. 

The program lets you work on a simulated journey that is uniquely built to help students apply conceptual knowledge in a practical environment.

For further details, contact us through the Live Chat Support system or visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Hyderabad, Delhi, and Gurgaon. 

7 Ways Brands Can Benefit from Paid Media Marketing

Posted on by Imarticus Learning

7 Ways Brands Can Benefit from Paid Media Marketing

With the evolution of technology, marketing methods have also evolved. Social media marketing is one element of digital marketing that has gained popularity and has also changed the way businesses interact with their target audience.

Paid media marketing is a social media marketing technique where companies can promote their content or products through paid ads, social media posts, pop-ups, paid search results, video ads, and other promoted multimedia. It is an effective tool of marketing to help brands expand their reach, generate more traffic and interact with their target audience and grow their business.

If you are also thinking of applying this marketing technique to your business, here’s a list of how brands can benefit from paid media marketing:

  1.       Create Brand Recognition:

The primary motive of using any marketing technique is to create awareness about the brand. Paid media marketing makes brand building easy and effective, as it allows your brand to get in front of people more quickly than traditional media marketing. It also helps draw your audience’s attention to your brand through paid ads or pop-ups.

  1.       Increase Sales:

As per statistics, the rate of conversion of potential customers into actual customers is higher in social media marketing as compared to any other form of marketing. Therefore, with increased visibility on social platforms and brand recognition, the companies get a chance to tap into the untapped market and in return, increase their sales. Online digital marketing courses can help provide more insight into how digital marketing works.

  1.       Tracking success:

It is very easy to track the success of your social media campaign through Google Analytics. Google Analytics helps you measure which marketing methods are helping you increase your sales and which should be abandoned. Pursuing an SEO course online can also help you understand how to optimize your content to increase your brand visibility.

  1.       Cost-effective:

Unlike other marketing tactics, social media marketing is a cost-effective method. This is because most social media platforms allow you to sign up and create an account for free. For paid media marketing, the amount invested is relatively inexpensive as compared to other tactics. While using paid media marketing, always start by investing small and see what return or changes it has brought in your sales. This way, by investing a small amount of time and money, you can gradually increase your conversion rate and eventually grow your business.

  1.       Higher Conversion Rates:

With increased brand visibility, your business will have more opportunities of converting potential customers into actual customers. Every post, blog, photograph, or video you post has the potential to drive organic traffic to your website. With customers sharing your content, posts, commenting, and updating statuses on social media can help you get new customers as well as convert your existing visitors better.

  1.       Retargeting and retention:

Though paid media marketing, brands can easily retarget and retain their customers. A visitor who has viewed your website by clicking through an ad or has engaged with your business prior, you can run a retargeting campaign. In retargeting campaigns, highly relevant ads are shown to those who have shown interest in your products or service but got derailed due to some reasons. This way, you are constantly in the back of the mind of your potential customers.

  1.       Specific and granular targeting:

Paid media marketing helps target specific and relevant visitors who are interested in your brand, fit the demographic and are in the exact geographical location you want to target. In a way, through paid media marketing, one can have a clear and specific direction in which they need to work to have increased ROI.

 If you are an emerging brand and want to capture a good share of the market, paid media marketing will help you do so in an efficient manner. To get more knowledge on how paid media marketing works, enrol in digital marketing courses online and let your business unfurl.

Imarticus Learning’s digital marketing course is ideal as they have well-trained faculty, who make the learning process easy and interesting. They also have 24*7 chat support to help students get information about the course whenever they want which is an advantage.      

Five Social Media Marketing Essentials To Consider Before You enrol For A Social Media Marketing Training

Posted on by Imarticus Learning

Five Social Media Marketing Essentials To Consider Before You enrol For A Social Media Marketing Training

Have you ever wondered why you see so many captivating brand advertising campaigns on various social media platforms like Facebook, Instagram, YouTube, or Pinterest? Why do people log in constantly to their Twitter and LinkedIn accounts? 

The answers to both the questions are the same – they all are doing social media marketing of their products, services, and skills by creating engaging posts for their prospective customers and clients. 

Social media or digital marketing is the buzzword of this century that is helping businesses drive extensive market reach and attain profitable growth. Social media marketing is evolving as a high-demand career. These training courses are now selling like hotcakes in the EdTech industry. However, it is critical to have a deep understanding of the basics of social media marketing before picking the course of your choice.

So, if you are planning to pursue social media marketing training, read this article as it throws light on the five social media marketing essentials to consider before enrolling. These insights will help you make the prudent decision on the course to pursue to become a successful social media or digital marketer.

Five Social Media Marketing Essentials 

  • Creating unique and engaging social media content is the key to reaching the target audience.

Social media marketing content addresses the customer’s pain points and solves their problems. It makes them feel connected to the product, service, or skill. The type and frequency of posting the content have an influential impact on the reach and responses. It increases brand loyalty, drives engagement, and boosts sales.

  •  Social media marketing strategy differs for different social media platforms.

The same-size-fits-all hypothesis does not work in the social media world. You must know the tactics for creating and promoting thought-provoking marketing models using digital technologies. The social media marketing strategies must be in line with the needs and interests of the target audience across different platforms. 

  • Social media platforms are for building and fostering relationships with customers.

The target audience performs a pivotal role in social media marketing. With so many brands, messages, and users landing on social media platforms daily, you can stand out from the crowd only when you build one-to-one relationships with your target audience. You must know the strategies to engage with your followers and win their trust and loyalty for long-term association. 

  • Social media advertising is the doorway to extending your market reach.

Besides using compelling content to expand your market reach, you must be aware of the social media advertising tools. You need to ensure your message reaches the target audience and makes an impact to spark desired actions. Influencer and affiliate marketing are the two effective social media advertising techniques. 

  • Measuring the Return on Investment (ROI) of your social media marketing strategies is essential. 

Lastly, you must acquire the knowledge to compute the monetary and non-monetary results of your social media marketing pursuits. It includes calculating financial profits and benefits accrued due to increasing customer retention, brand loyalty, and awareness. Social media analytics reports provide data and metrics on traffic and engagements. It hence forms the basis of ROI measurement.

Consider the above points before enrolling in social media marketing training.

A Prodigious Course For Aspiring Social Media Marketers

Imarticus Learning, a technology-driven educational institute, offers a Post Graduate Program in Digital Marketing. The course provides all-inclusive, tech-enabled learning of digital marketing concepts. It aims to impart teaching on social media marketing concepts alongside other digital marketing tools such as content, SEO, paid media, e-mail, and e-commerce.

Imarticus provides five Google and one HubSpot Digital Marketing Certification through this course. You are eligible to apply if you are a graduate with 0-2 years of digital marketing experience.

So, enrol today if you aspire to broaden your skill set and leverage the influence of social media to excel in your career and business. The conceptual base and real-world case studies provide you with the secret sauces to gain a competitive edge using digital marketing techniques.