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Category: Marketing

Digital Marketing

How to Kickstart a Career in Digital Marketing

Posted on by Imarticus Learning

Advertisements on the internet and creative ads on social media are unmissable features. Just as ads on the billboard we see on the highway are traditional marketing, any advertisement propagated via an electronic gadget, like the pop-up ads on websites, makes up digital marketing.

Digital communication has become an indispensable part of our lives and is an essential digital marketing tool. Through online communication with potential buyers, any business can yield a perfect marketing strategy by understanding the needs and requirements of customers. A good digital marketing course will help kickstart a successful digital marketing career, teaching the essentials of marketing.

How to approach digital marketing as a beginner?

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To have a versatile career in digital marketing, one has to start with the fundamentals. Here are the best ways to build your career in digital marketing from scratch:

  • Obtaining a degree: First comes awareness and thorough knowledge of the desired subject. Getting a bachelor’s degree in marketing or advertising will acquaint you with all the necessary information required at the basic level of online marketing techniques.
  • Garnering specific skills: Once you get the hang of the subject, you can start learning strategies and upskilling yourself, consequently setting yourself apart in the field. Some necessary digital marketing skills include learning to analyse data, write content and develop creative marketing strategies.
  • Getting experience: Any candidate is deemed more worthy if he/she has some prior experience in the field he/she is trying to pursue. Starting an entry-level digital marketing job will get you the needed experience and educate you on practical applications.
  • Strengthening your resume: Go for more courses, internships or even a boot camp on digital marketing. It will not only help grow your exposure to the subject, but the certificates will add to your CV and attract prospective recruiters. 

Inbound and outbound marketing

We’re often bombarded with lucrative emails with offers and discounts designed especially for our needs. This sort of marketing is known as outbound marketing, where an organisation tries to propagate its existence in every way possible, but it seldom warrants a favourable outcome. 

Digital marketing is traditionally considered a part of inbound marketing, where you appeal to already interested people. Instead of generating generic ads for all, you can create an individualistic and specific way to advertise your business. Thus, when starting with digital marketing, it is important to be creative and find economical ways to improve your business. 

Skills required for a digital marketing career

Search Engine Marketing 

A prominent ranking amongst search results should be implemented in your endeavour to make your business more relevant. Search engine optimisation (SEO) attempts to enhance results when you look for a topic on any search engine by attracting traffic to a particular website and increasing its rank when searched. 

Like SEO, search engine marketing (SEM) is also a significant part of digital marketing ━ websites, and businesses increase their rankings through payment to a particular search engine. This way, a small business might catch someone’s eye and attract an influx of customers. SEM helps businesses present the perfect online ad to convert buyers into loyal consumers. 

Content writing and communicating with buyers

Writing content online makes you accustomed to what a customer might or might not need, and you learn to communicate with buyers in a friendly yet dignified manner. It allows businesses to seem approachable yet strict when presenting themselves online. This is why having content writing as a skill is extremely important when venturing into digital marketing.

Communication is key in digital marketing. Once you understand what your customer wants, you can easily create a product suited for them and design distinct ads for any future undertakings.

Creative skills

Creativity indeed goes a long way in digital marketing; from catchy slogans to innovative campaigns, businesses depend greatly on what kind of content and advertisement they put out there. The better your ads, the more your customers are. This is what digital marketing will expect of a candidate, so honing your creativity will help you in this area. 

Conclusion

With a world that runs on technology, digital marketing has seen a massive boom. With almost everything being conducted online, we have come a long way from bumper sticker ads to finding what we are looking for online through a perfect advertisement. This makes handling digital marketing an important part of any business that wants to thrive online. 

Understanding how to deal with advertisements is fundamental to being good at marketing and having permanent customers. Imarticus’ digital marketing course can be the gateway to affluent employment. 

Learn SEO Secrets to Quickly Skyrocket Your Rankings and Traffic

Posted on by Imarticus Learning

You’ve just launched your website, and you’re eager to see it climb the search engine rankings. Or maybe you’ve been running your site for a while, but you’re not getting the traffic you want. Either way, it sounds like you could get help with your SEO. This blog post will give you five essential tips to get you on track. 

SEO Tip #1: Do Your Keyword Research

Before optimizing your website, you must know which keywords you will target. This isn’t as easy as it sounds, as you need to find keywords that are both popular enough to generate traffic and specific enough that you can rank for them. A keyword research tool is the best way to find the right keywords.

SEO Tip #2: Optimize Your Title Tags and Meta Descriptions

Your title tag is the HTML code that determines what appears in the title bar of a web browser when someone visits your website. It also appears in the blue link text when your website appears in a Google search. 

The same goes for your meta descriptions, which are short snippets of text that appear below your title tag in the search results. These should be descriptive and keyword-rich so that people know what they’ll find on your site before they click through.

SEO Tip #3: Use Heading Tags Strategically

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Heading tags (H1, H2, H3, etc.) are used to structure the content on your website into distinct sections. They help both users and search engines understand the hierarchy of your content. 

When used correctly, they can also help improve your SEO by making it easier for Google to index your content and giving users an overview of what they’ll find on each page. Don’t go overboard with them or stuff them full of keywords—a few strategic heading tags are all you need.

SEO Tip #4: Optimize Your Images 

Images are an essential part of any website, but they often get overlooked regarding SEO. That’s because people think of SEO as being all about the text, but it’s much more than that. Search engines index the text on your website and the images. 

That’s why it’s essential to make sure that each image on your site has an alt attribute with a brief, keyword-rich description of the image. This will help Google index your images and give users additional information about what they’ll find on each page. 

SEO Tip #5: Implement Google Analytics 

Google Analytics is a free tool that enables you to track how users interact. It gives you valuable insights into which pages are most popular, how people find your site, and where they’re coming from geographically. 

It also provides data on things like bounce rate and time on site to see which areas need improvement. Google Analytics is essential for any website owner who wants to improve their SEO because it allows you to track progress and measure results over time. 

These days, SEO is an essential part of any successful online business, but it’s also one of the most complex and ever-changing fields in digital marketing. That’s why staying up-to-date on the latest trends and best practices are essential if your website ranks high in the search results. 

Discover a Career in Digital Marketing with Imarticus Learning

With a more collaborative curriculum that places a strong emphasis on employability skills, capstone projects, and opportunities for stable employment, our digital marketing certification course offers placement assurance. 

Course Benefits for Learners:

  • By examining client case studies, students will discover how big businesses use online digital marketing training to keep their competitive edge.
  • Students can now access the most crucial digital marketing course with placement, which fully grasps concepts in digital marketing.
  • Students can now participate in digital marketing online training to learn SEO basics.

 Visit our training centers in Mumbai, Thane, Pune, Gurgaon , Bengaluru, Delhi, Chennai, or Ahmedabad, or get in touch via the chat support system.

Search Engine Marketing can be easy to learn: Here’s how

Posted on by Imarticus Learning

Are you a student wondering how to increase the visibility of your website? Understanding search engine marketing tactics can be incredibly lucrative and beneficial for young entrepreneurs. 

Understanding your way around technology has become an invaluable skill these days, and the ability to make your digital presence more visible is one of those skills that can put you ahead in any industry. 

If you’re looking to comprehend how search engine marketing works quickly, this post will teach you all about it so that you can start implementing methods right away.

So if you want to learn the basics of search engine marketing in no time, read on! 

Keywords: The foundation of search engine marketing

 

Regarding search engine marketing, keywords play a critical and enduring role. To find the answers they’re looking for, people input keywords into their searches that are then used by search engines like Google to establish the relevance of a website’s content, returning the most relevant results. 

With a dedicated keyword strategy in place, businesses can also increase their profile and attract more potential customers based on words related to their business they might use while searching online.

SEM for students: The basics

  • Do Your Research 

Research is essential for success in any field. Before diving into your SEM project, ensure you know the SEO and SEM basics. This includes understanding how Google works and learning about keyword research and optimization strategies. There are plenty of free resources for students. Once you know the basics, you’ll be able to move on to more advanced concepts quickly.  

  • Get Educated 

The best way to start learning about SEM is by getting educated. That means reading up on the basics, so you have a broad understanding of what it is and how it works. Plenty of free online resources, such as articles and tutorials, will help get you started. Once you have a good base knowledge, you can start diving deeper into specific areas of SEM that interest you.  

  • Jump Right In 

Once you’ve got the basics down pat, it’s time to jump in and start practicing search engine marketing yourself. Start small and work your way up; create simple campaigns with limited budgets and see what results you can get. You can also use tools like Google Ads or Bing Ads to experiment with different campaigns without spending too much money or taking too many risks. This will help give you an idea of which strategies work and don’t so that when it comes time to create more extensive campaigns for bigger budgets, your chances of success are much higher.  

  • Stay Up To Date With Trends 

The world of search engine marketing is constantly changing, so it’s crucial to stay up-to-date with the latest changes happening in the industry. You will get better equipped to optimize your campaigns and increase their effectiveness if you know the most recent developments in the SEM industry, which may initially seem intimidating.

 Whether you are a beginner or an expert, there’s always something new to discover in search engine marketing. Do your research, start small, stay up-to-date with trends, and don’t forget that practice makes perfect–you’ll soon find yourself becoming an expert in no time! 

Discover IIT Roorkee digital marketing certification course with Imarticus Learning

With Imarticus Learning, learn about the IIT Roorkee digital marketing course. Businesses today rely on the latest technology and digital channels to communicate with their current and potential customers in the age of digital transformation. 

Course Benefits For Learners:

  • Learn SEO online, comprehend the most recent trends and algorithms, and participate in digital marketing projects if you want to build a rewarding career in MarTech and digital marketing.
  • Through live online sessions and conversations, learners can receive instruction from some of India’s top educators and specialists.
  • We have created this advanced digital marketing certification course and MarTech course in collaboration with IIT Roorkee for those searching for the best online marketing course and wanting to learn industry fundamentals from a recognized university.

Tips for a Successful Career in Affiliate Marketing

Posted on by Imarticus Learning

The internet has revolutionised marketing, pushing the boundaries beyond traditional forms. It provides convenience to the customers and a direct selling platform for sellers. It enables third parties to become partners and earn money from e-commerce agencies. Promoting a product through third parties using their Facebook or Instagram pages, YouTube, websites etc., is called affiliate marketing. 

It is a potential income source for a practising blogger, youtuber, content creator, media networker or social web Influencer using their existing platforms with a good follower base. Currently, around 9,600 affiliate marketing companies are operating all over the world. 

Read on to learn how to make a successful career in affiliate marketing. 

Tips to become a successful Affiliate Marketer 

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In order to become a successful Affiliate Marketer, one is required to follow the right path. Listed below are a few tips to make a successful career in affiliate marketing – 

Working on the content

Affiliate marketing is completely content-driven. Thus, the content that Affiliate Marketers produce on social platforms is important. Content should be trendy, useful, original and thoroughly researched. The motive should be to help society with information rather than just trying to sell the product.

Nowadays, videos are becoming a more accepted means of content consumption. However, blogs or articles may also work based on the nature of the content. Promoting the products during peak shopping seasons is important to increase sales. The effectiveness of the content presentation will act as a catalyst to complete the sale. 

Increasing the subscriber base 

To increase income through affiliate marketing, an Affiliate Marketer must increase the follower base. The best practice in this direction is to engage with followers and expedite their buying journey. Posting new and trendy content will help in increasing the subscriber base.

Enhancing visibility with the right choice of keywords

Choosing keywords is very important to drive the content amongst the targeted audience. Proper keyword selection will enable the content to rank in the top ten search engine links. It will increase the visibility of the content and enable it to reach a larger audience.

Keeping vigil on conversion rates 

Commissions and conversion rates are two crucial commercial parameters in affiliate marketing. Choose a programme with a decent conversion rate rather than one with a higher commission but a very low conversion rate.

Offering discount codes 

Offering discount codes will make the promotion lucrative. It will benefit the customers as well as the sellers. Customers will be incentivised to buy the product, which will help the Affiliate Marketers earn revenue. If a discount code is available, customers are more willing to try out new products. 

Good knowledge of the product 

Affiliate Marketers must have good knowledge of the product that they are endorsing. They may write reviews and issue comparison statements with their peers. Giving a detailed review, including the product’s pros and cons, is of utmost importance. An Affiliate Marketer should also know the customers’ reviews on the products being promoted.

It is also necessary to compare similar kinds of products. This will help the customer choose the perfect products that fit their requirements and are within their estimated budget. 

A digital marketing course 

Affiliate marketing is a part of digital marketing. Thus, a certification in digital marketing from a reputed institute will place a prospective Affiliate Marketer well ahead in the face of fierce competition. 

Disclosing the affiliate links

Transparency among buyers and affiliate marketers is very important for a successful career in affiliate marketing. Affiliate marketers must disclose that they earn income from promoting a particular product or service. This helps in building the trust of the customers and helps increase the number of subscribers.

Conclusion

The role of an affiliate marketer requires enormous hard work and dedication. Fierce competition rules this domain. A thirst for learning new skills would boost the career of the prospective candidate in affiliate marketing. 

Enrolling in the Advanced Certification In Digital Marketing and MarTech by IIT Roorkee at Imarticus will help you to achieve your dream. Learn about digital marketing from the best in the industry with this programme. Apart from teaching job-relevant skills like content marketing, website design, digital marketing planning and strategy, the course offers extensive career support.

The course duration is 4.5 months, and the mode of training is online. With a certification in digital marketing from IIT Roorkee, you are bound to make a mark in affiliate marketing. Visit their website for more course-related details

CMO Certification: Why You Need It

Posted on by Imarticus Learning

Chief Marketing Officers or CMOs are C-suite executives in charge of the most important organisational tasks. The main role of the CMO is to enhance sales revenue by utilising various strategies such as managing the brand image, promoting the brand through marketing communications and conducting market research to understand customers.

chief marketing officer course

CMOs are also responsible for developing effective product marketing, managing distribution channels and ensuring quality customer service. Marketing experts who are aiming to work as Chief Marketing Officers in organisations must opt for a CMO certification course. CMO training provides hands-on experience and knowledge on the latest management challenges that modern-day CMOs are expected to address. 

Responsibilities of a Chief Marketing Officer 

The scope of the job role of a CMO is huge, and it offers lucrative pay packages. In India, the average salary of a Chief Marketing Officer is around ₹40 lakhs per annum. As high-paying as it is, this role comes with equally great responsibilities. Some of the tasks that a CMO performs are:

  • Product Management

Product management is a strategic business function that involves the planning, development and execution of a product or product line throughout its lifecycle. Product management involves the creation of products that cater to the unique needs of an organisation’s customers, keeping them aligned with the organisation’s goals. 

Product management is critical to the success of any product-based business and requires a strong understanding of customer needs, market trends and business objectives. The CMO is involved in various aspects of product development, including conducting studies on proposed products and determining customer needs.  The Chief Marketing Officer is also deeply involved in product launching and promotion.

  • Brand Management 

Brand management is an essential task within an organisation. It involves building a bridge between a company’s products and the intended audience. CMOs are tasked with maintaining a clean and positive image of the company. 

They aim to manage various aspects of their brand, such as brand positioning, brand messaging, brand identity and brand equity. Brand management is a crucial responsibility of a CMO as it helps leave a strong impression in the minds of a company’s customers, resulting in long-term relationships. 

  • Team Coordination 

Organisations can function smoothly only if there is coordination across different teams. A CMO must oversee the tasks performed by the various teams. 

A Chief Marketing Officer has to ensure that the company’s marketing strategies are synchronised with the plans of other departments and establish effective communication and collaboration among all teams. 

  • Market Research

The CMO employs various methods to gather important information about the target market. It requires both marketing intelligence and research. The market research conducted by the CMO aids in recognising market requirements, competitive factors and the level of consumer interest in the company’s products. The CMO analyses the results using statistical methods and presents them to the company’s CEO, to whom he/she reports. 

A CMO must stay updated about its competitors through thorough market research. Staying informed about competitors helps one fix a competitive price for their products and spot gaps in their marketing strategy. 

  • Team Building 

One of the most critical tasks performed by a CMO is team building. The Chief Marketing Officers create and help build teams that perform as per a company’s needs and can quickly implement strategies effectively.

Chief Marketing Officers look after customer experiences with a unified brand vision.  Successful CMOs encourage communication and foster a positive work culture in their organisation. They provide opportunities for growth to all their team members that ultimately lead to the team’s overall growth. 

  • Budget Allocation

Budget allocation is a crucial part of the functioning of all companies. Optimum budget allocation can lead to huge profits, while unmindful spending can lead to huge losses. A CMO helps determine how much money should be spent on a marketing initiative. 

The CMO considers the overall revenue generated by the company in the preceding year and allocates funds to each marketing initiative. Through an in-depth study of the company’s past marketing initiatives, a CMO determines successful initiatives that help him/her allocate more funds to campaigns that are likely to be successful.

Conclusion

To master all the skills needed to be a successful CMO, you must enrol in the IIM Raipur CMO course in collaboration with Imarticus. This CMO programme provides a comprehensive curriculum that establishes a solid basis for comprehending customers, creating effective marketing strategies and making informed business decisions.

After finishing the Chief Marketing Officer certification programme by Imarticus, students are granted entry to an exclusive network of accomplished IIM Raipur executive alumni. This programme will enable students to solve all the modern-day management problems and establish themselves as successful CMOs. 

7 proven ways to build a great content marketing strategy in 2023

Posted on by Imarticus Learning

Digital marketing has become an important part of the success of any business. It is the best way to reach customers and promote products and services with the increasing popularity of the Internet and social media. The Advanced Certification in Digital Marketing and MarTech from IIT Roorkee is a great choice if you want to take your digital marketing skills to the next level.

The goal of this course is to give people the skills and knowledge they need to be successful in the fast-paced world of digital marketing. The course covers a wide range of topics, such as

Content marketing

Search engine optimization (SEO) and affiliate marketing

Social media marketing

Email marketing

Marketing analytics.

Overall, this digital marketing course with placement is best for digital marketing aspirants who want to learn the fundamentals of digital marketing including social media. The course from a premier institution, along with the immersive curriculum, gives students a valuable learning experience that can help them reach their career goals.

What Is Digital Marketing and MarTech?

Digital marketing is the process of promoting products or services through digital channels like search engines, social media, email and mobile apps.

MarTech, on the other hand, is the use of technology to improve marketing efforts and customer experience. Businesses can use MarTech tools to automate marketing tasks, customise content and analyse data to make better decisions.

Why Do Companies Need Digital Marketing and MarTech?

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Companies need strong digital marketing and Martech strategy to stay competitive in the present digital age. With these tools, businesses can reach and engage their target audience, gather information about how that audience reacts and improve the results of their marketing efforts. If a company doesn’t spend money on digital marketing and MarTech, it could fall behind its competitors and lose its market share.

7 Ways to Build a Successful Content Marketing Strategy

Use data to guide your strategy – Tools like Google Analytics can help you figure out what content your audience likes and how to change your strategy to fit.

Use stories to connect with your audience – People remember stories. So, make content that tells a story and makes an emotional connection with your audience.

Use user-generated content – Ask your audience to make and share content about your brand. This can help build trust and brand loyalty.

Use your content in different ways – For example, you could turn a blog post into a video or an infographic to reach a larger audience.

Build relationships with influential people in your field – Work with them to expand your audience reach.

Optimise for search engines – Write content that is optimised for search engines to make your website more visible and get more organic traffic.

Test and improve your strategy all the time – Try out different strategies and tactics to see what works best for your audience. Keep improving your strategy to get better results.

What is Imarticus Learning Advanced Certification In Digital Marketing And MarTech By IIT Roorkee

IIT Roorkee’s Digital Marketing and MarTech course is available through Imarticus Learning. It is meant to give students the skills and knowledge they need to succeed in the fast-paced world of digital marketing. Some of the most important features of the course are:

Curriculum that is relevant to the industry: The course curriculum is made by experts in the field. It covers the latest tools, techniques and strategies used in digital marketing and MarTech.

Hands-on training: The course includes hands-on training and practical assignments that help students apply their skills to real-world situations.

Expert instructors: The course is taught by instructors who have worked in digital marketing and MarTech and can give students valuable advice and tips.

Placement help: Imarticus Learning helps learners find jobs by giving them access to a job portal. We help the students prepare for interviews and put them in touch with industry professionals.

IIT Certification: When learners finish the course, they get a certificate that is recognised by industry leaders. This certification can help them stand out in a competitive job market.

Summing Up

To make a good content marketing strategy, you need to plan carefully, know your audience well and be willing to try new things. By following the tried-and-true tips in this article, you can create a content marketing strategy that connects with your audience, drives traffic and conversions and helps you reach your business goals.

Imarticus Learning has a course that covers all the latest tools, techniques and strategies used in digital marketing and MarTech. This IIT digital marketing certification course is for people who want to get the skills and knowledge they need to succeed in these fields. IIT Roorkee’s Advanced Certification in Digital Marketing and MarTech is a well-rounded course that gives students the skills they need to be successful in the field.

For any queries, do not hesitate to Contact Us or drive to any of our training centres in Bengaluru, Mumbai, Thane, Pune, Chennai, Gurgaon, Delhi or Ahmedabad.

Challenges CMOs Will Face in 2023

Posted on by Imarticus Learning

A Chief Marketing Officer (CMO) overlooks a company’s entire marketing strategy. His/her areas of expertise include advertising, market research, public relations and developing and distributing products and services. As with every role, a CMO too has to face numerous challenges in the ever-changing business landscape, which can be tricky to resolve. 

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As CMOs gear up for the new financial year, disruptive market dynamics, shifting customer preferences and a volatile market are set to test their skill and knowledge. A CMO training programme will offer insight into the role of a Chief Marketing Officer in a company. This blog will discuss the latest challenges CMOs will face in 2023, including the introduction of artificial intelligence and machine learning into the marketing scenario. 

Challenges for CMOs in 2023 and the Best Practices to Counter Them

In 2023, CMOs are likely to come face to face with various marketing challenges. Listed below is a list of challenges and suggested ways to connect with the ongoing market. 

Artificial Intelligence and Machine Learning

Welcoming AI into the Company 

There is no denying that AI and its scope is a vital topic of discussion at the current point in time. A CMO can optimise the customer experience by personalising the shopping journeys with machine learning technologies. AI insights, data segmentation, personalised experiences and targeting the right audience can help tackle the situation in the right way.

To top that, automated content curation could also solve time-consuming problems. As Bill Gates once said, ‘Content is King.’ Marketers will need to conceive, curate and personalise content rapidly.

Enhanced Marketing Automation Tools

Balancing marketing strategies can be challenging for the CMO as these are susceptible areas. A marketing campaign may or may not benefit two different products or services. 

Although it is entirely acceptable to try both alternatives, choosing what brings in the leads at the end of the day is best. Moreover, automation tools can help out with a multi-channel marketing strategy. To understand how this works, you can always opt for a CMO training programme, covering all pillars of marketing and advertising.

Increased Competition

Customers’ Changing Needs and Expectations

Given the uncertainty of the marketing budget based on the clientele, choosing the best marketing strategy will take time and effort. A practical challenge involves increasing changes in customer shopping behaviours. To tackle this, a CMO can devise a marketing strategy that introduces potential customers to products in their preferred channels rather than in every existing channel.

The Possibility of a Recession

With Google, Amazon, Microsoft and Meta recently laying off more than 1,00,000 professionals, among other employers, the consequences of the recession have become evident. As a result, CMOs must deal with the challenges arising from the economic downfall. 

Traditional marketing methods like brand reach are declining and must be replaced with new techniques. Amid high inflation, a CMO must strive to balance the ongoing trends. The CMO must constantly find impactful ways to maximise resources, even with a straining budget. Smart investment in human resources and technology can propel a company to success and consolidate its future position in the industry.

Data and Analytics

Employing Data-driven Decisions 

When being an influential CMO, using data is paramount. For instance, in the case of CorelDraw software, a revenue increase of 106% was recorded with website data and analytics integration. Constant monitoring of customer buying behaviours and a specially curated ‘Hyper Retargeting’ ad campaign subsequently led to this hike. In doing so, the website gained marketing intelligence and research insights.

Understanding How to Use Customer Data 

Privacy and security are two primary areas of assurance that a company can offer its customers for better outreach. As customer data has always been a matter of concern, CMOs must find practical solutions to ensure the overall safety of their consumers. 

They must have the latest firewalls, encryption methods and technology to uphold sensitive information. It also includes abiding by the local laws and regulations surrounding data privacy.

Team Management

Building the Right Team

As a CMO, building and retaining professionals who understand the company culture and put in their best in every project is crucial. One of the advantages of being a CMO is being able to hire the right team built from scratch. Teamwork and collaboration are deciding factors both for a CMO and the organisation. A flexible working environment and a competitive salary go a long way in both building and retaining the dream team.

Conclusion

The need for digital campaigns and a data-driven market has enabled companies to look for advanced options. The article offers insight into the ongoing marketing trend and the challenges a CMO might face inadvertently. 

A Chief Marketing Officer certification is the safest bet for young professionals aiming for the role. Additionally, it can contribute to one’s understanding of the role and the adversities that follow. You can sign up for the IIM Raipur CMO course offered by Imarticus. Master the core concepts and gain experience through real-life inspired business problems and case studies. Enrol today and achieve a faster vertical career progression.

A detailed overview of media planning and affiliate marketing

Posted on by Imarticus Learning

In today’s competitive digital setting, businesses must create and share several types of media content. It may include images, videos, text, and podcasts. This leads to increased brand awareness, engagement, conversions, and revenue.

At a CAGR of 13.9%, the global market for digital advertising and marketing is projected to reach $786.2 billion by 2026.

But managing and analyzing all this content can become overwhelming. And so, media planning and affiliate marketing are powerful strategies for attaining marketing goals. When used together, they can lead to even greater success.

Media planning focuses on identifying and utilizing the most effective channels for advertising. Whereas, affiliate marketing leverages the network and reach of third-party partners to drive business growth.

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Steps involved in media planning

 

Media planning includes the processes of creating, distributing, and analyzing media content. It is an effective solution for organizing and managing processes. It can ensure that your business stands out from the competition in the digital world.

Here are the general steps involved in media planning for the online space:

Set marketing and advertising objectives.

Define the target audience.

Research digital media channels.

Develop a media plan.

Implement the media plan.

Monitor and evaluate the results.

Types of media planning

Three main categories are considered when building a media plan:

Paid media refers to advertising that is the result of paid placement from the brand. It is a quick and efficient way to reach a large audience and drive sales.

Owned media refers to content owned by the brand. It is less expensive than paid media.

Earned media refers to the publicity the brand gets from outlets other than its own company. It often comes directly from customers, which can help to improve the quality of the product or service.

Each of these types of media has its own unique advantages. So, a mix of media channels can be used to reach different marketing goals.

List of digital media channels

The six major categories of digital media channels are as follows:

Digital Media Channel Type of Media Planning
Paid Media Owned Media Earned Media
1. Search engine marketing PPC Organic search Backlinks
2. Social media marketing Sponsored post Company post Customer review
3. Digital advertising Programmatic bidding Native advertising Sponsorship
4. Digital PR (Public relations) Online advertorial Guest blogging Influencer mention
5. Digital partnership Affiliate marketing Co-branding Co-marketing
6. Digital messaging Push mobile message In-house e-mail Partner e-mail

Affiliate marketing

It is a type of performance-based marketing.

  • Affiliates promote a business through their networks, websites, or social media channels.

  • A business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts.

  • This can be done by using digital channels to promote affiliate products or services.

    Example: Create social media ads, send affiliate promotions through email marketing, and add affiliate links to website content.

Become a digital marketing expert

A digital marketing certification course is a training program. It teaches the skills and knowledge necessary to plan, execute, and measure digital marketing campaigns. It covers a range of digital marketing tools and strategies. It also helps you to understand how to align digital marketing with media planning and affiliate marketing well.

Now, let’s learn the features of the digital marketing certification course offered by Imarticus Learning:

  • This training program is 228 hours long, where you can learn SEO, social media, content, performance, email, and analytics.

  • You will learn from real-world examples and case studies of successful digital marketing campaigns.

  • You will work on projects that focus on real-world digital marketing problems and get a chance to solve them.

  • This program is approved by the industry council and will give you an education that is up-to-date with the latest trends.

  • You will earn a digital marketing certificate upon successful completion of the course.

  • A Program Mentor will be assigned to you to support you throughout the journey. They will help you with any questions, track your progress, and give you tips.

  • This program can help you prepare for your dream job by giving you skills, experience, and connections to help you land a job in digital marketing.

Recent graduates who have 0-2 years of experience can apply for this course. The mode of instruction includes both classroom training and live online sessions.

What sets Imarticus Learning apart?

Digital channels are becoming increasingly important in today’s marketing landscape. As the world becomes more digital, businesses are finding ways to connect with their target audience through digital channels.

Imarticus Learning offers a digital marketing course with job interviews guarantee. So, interested candidates can opt for either online or offline mode of training. Get in touch with our representative to know more about the course.

Imarticus Learning is an award-winning ed-tech company. It provides courses in various fields such as finance, analytics, technology, and marketing.

How CMOs Can Use Marketing Intelligence & Research to Their Benefit

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Marketing intelligence and research refer to the systematic process of analysing and interpreting information about the market, customers and competitors to make educated marketing decisions. It involves collecting data from various sources, such as market surveys, focus groups, customer feedback, sales data and social media analytics. This data helps identify market trends, customer preferences and growth opportunities, which in turn, aids in devising marketing strategies, product development, pricing and more.

Fierce competition in the business world is compelling CMOs to look for ways to stay ahead of the curve and drive business growth. One of the most effective ways to achieve this is by leveraging marketing intelligence and research to gain valuable insights into the market, customers and competitors. 

Are you an upcoming CMO looking to explore ways to use marketing intelligence and research to gain more control over supply chain availability and scout for potential business opportunities? This article will cover all that you need to know. 

Marketing Intelligence and Research and Their Benefits

Here are some key reasons why marketing intelligence and research are so crucial for CMOs:

Understanding Customer Behaviour

Marketing intelligence helps CMOs understand customer behaviour better. It helps increase customer engagement and ultimately drives sales. By gathering data about customer preferences, interests and buying patterns, CMOs can create marketing campaigns tailored to specific customer segments. 

For example, CMOs can use social media analytics to understand how customers engage with their brand. Creating targeted social media campaigns based on the acquired information will likely resonate with their audience.

Staying Ahead of the Competition

Marketing intelligence also helps CMOs stay ahead of the competition. By monitoring competitors’ marketing campaigns and strategies, CMOs can identify areas where their brand can improve. They can also identify new opportunities for growth and innovation.

Using competitive analysis can identify gaps in the market that the brand can fill. It can lead to the evolution of new products or services that better meet customer needs.

Improving Marketing ROI

Marketing intelligence and research can also help CMOs improve their marketing ROI (return on investment). By analysing marketing data, CMOs can distinguish between effective and ineffective campaigns, discarding the latter. They can then adjust their marketing strategies to focus on the campaigns that generate the highest ROI.

For example, CMOs can use A/B testing to determine which marketing messages resonate best with their audience. This information can then be used to optimise marketing campaigns and improve ROI.

Identifying Industry Trends

Marketing intelligence and research also help CMOs identify industry trends. By keeping up with industry news and analysis, CMOs can identify emerging trends and adapt their marketing strategies accordingly. 

CMOs can use industry reports and analysis to identify new technologies likely to impact their industry. Adopting the relevant technologies can put their brand at the forefront of their respective industry. 

Making Informed Business Decisions

Finally, marketing intelligence and research help CMOs make informed business decisions. By analysing marketing data and industry trends, CMOs can make decisions based on facts rather than intuition. It helps reduce risk and increase the likelihood of success.

Market research can help determine whether a new product or service will succeed. This information can assist in making an informed decision about investing in that product or service.

Common Challenges CMOs Face in Implementing Marketing Intelligence and Research

  • Limited budget for research and intelligence gathering
  • Lack of in-house expertise in data analytics and market research
  • Difficulty in accessing and integrating data from multiple sources
  • Resistance to change from traditional marketing strategies
  • Limited access to customer data due to privacy regulations
  • Difficulty in identifying and defining key performance indicators (KPIs) for measuring marketing effectiveness
  • Balancing short-term and long-term marketing goals
  • Difficulty in predicting consumer behaviour and market trends accurately
  • Managing and utilising large amounts of data effectively
  • Communicating research findings and insights effectively to other stakeholders within the organisation.

Strategies for Overcoming These Challenges

  • Establish clear objectives and goals for the marketing intelligence and research initiative.
  • Ensure marketing intelligence and research initiative align with the overall business strategy.
  • Identify the right tools and technology to gather and analyse data effectively.
  • Build a team with the right skills and expertise to execute the initiative.
  • Ensure that the team has access to the necessary resources and budget to carry out the initiative.
  • Encourage collaboration and communication between different departments to ensure the initiative is integrated across the organisation.
  • Develop a plan for data governance, including data privacy and security policies.
  • Foster a culture of experimentation and learning, where failures are seen as learning opportunities.

Conclusion

As the business landscape continues to evolve, CMOs must stay on top of the latest trends and technologies to ensure they maximise the value of their marketing intelligence and research efforts. CMO training programs provide comprehensive knowledge of marketing concepts and strategies.

IIM Raipur’s CMO course, in collaboration with Imarticus Learning, is an excellent opportunity for marketing professionals to gain the requisite knowledge, skills and practical experience necessary to succeed. This Chief Marketing Officer certification course is designed to give a comprehensive understanding of marketing concepts, strategies and tactics and real-world experience.

Marketing Through Google Ads vs. Marketing Through Facebook and Instagram

Posted on by Imarticus Learning

Digital marketing is the key to boosting the popularity and sales of goods and services offered by business organisations. Business organisations make extensive use of social media platforms to engage in digital marketing. 

One of the most prevalent forms of digital marketing is affiliate marketing. In affiliate marketing, companies offer a generous commission as compensation to third parties to generate leads for the promotion of the company’s goods and services. Most forms of digital marketing, including affiliate marketing, involve the use of Google, Facebook, and Instagram to generate more traffic for the company’s website.  

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Advertising the goods and services of a company on Google or social media platforms like Facebook and Instagram may vary slightly from each other. Read on to know more about the subtle, yet significant differences, between Google ads and Facebook and Instagram ads.

What is Google Ads?

Google Ads refers to the online program for advertisements launched by Google. Google ads allow the user to create online advertisements curated for the people who view the advertisements. Google Ads helps in promoting business, increasing traffic volume, boosting sales of goods and services, and spreading awareness about the company. The company can administer the Google Ads account online by creating and modifying the ad campaign configuration, including budget, settings, and advertisement text, at any hour of the day. Google Ads help with boosting sales, conversions, and leads.

Digital marketing, or affiliate marketing, through Google Ads usually operates according to the PPC (Pay per Click) model. The digital marketer selects a particular keyword available on Google and then competes against other digital marketers by bidding on the keywords. The maximum bidder wins, and then the advertisement is made payable as per the maximum bid amount. Google takes the bid amount into consideration to generate a Quality Score. A high-value Quality Score indicates the online advertisement’s high ranking.

Most business organisations adopt the following strategies to create and operate Google Ads:

  • Place high amounts of bids on keywords that are directly related to the goods and services of the company’s brand.
  • Make investments in remarketing ad campaigns to capture the interests of people in different stages of the purchase journey.
  • Optimise the product feed through Google Ads to enhance brand visibility.

What are Facebook and Instagram Ads?

Social media platforms like Facebook and Instagram allow companies to promote and sell their goods and services to users through digital marketing. Business organisations create advertisement campaigns based on online behavioural patterns, web search histories, interests, and demographics of the users. Facebook and Instagram ads are generally in the formats of videos, carousels, reels, and photographs. The commercials created by Facebook and Instagram Ads programs operate on the basis of the PPC model.

Posting advertisements on Instagram and Facebook allows the company to keep track of the detailed analytics associated with the ad campaign. Facebook and Instagram Ads allow the user to get access to a wide variety of metrics such as the number of clicks and conversions, reach level, and more. Such metrics allow the company to optimise the ad campaigns and promote the sales of the goods and services of the company accordingly.

Differences between Google Ads and Facebook and Instagram Ads

The objective of Google Ads is to grab the attention of those people who are actively looking out for the particular brand of goods and services associated with a company. Google Ads draws the attention of people towards the brand and pushes them towards direct sales and conversions. Contrary to the mechanism of Facebook and Instagram Ads, Google Ads is engineered to capture prevalent interest in the brand and generate sales accordingly.

On the other hand, Facebook and Instagram Ads are for visually appealing products that look even more engaging when posted in the form of photos and videos. Owing to the heavy emphasis of social media platforms on videos and photos, it is best to advertise beauty and apparel products through Facebook and Instagram Ads. 

Facebook and Instagram Ads are usually preferred by small businesses that post reels, videos, and photos regularly for increasing their target audience reach on a low budget. Google Ads is generally suited for goods and services that are costlier and have a low visual appeal. Products and services that entail an extended purchasing path should be preferably advertised via Google Ads.

Conclusion

There are quite a few differences between Google Ads and Facebook and Instagram Ads. While Google Ads are for companies that seek to promote sales based on existing brand awareness, social media Ads are more suited for spreading brand awareness. However, it takes meticulous research and investment of a great deal of time to determine the right strategy for digital marketing. A comprehensive understanding of the business objectives and target audience is crucial for successful digital marketing via Google Ads or social media Ads.

Nonetheless, companies need to engage in digital marketing through Google Ads as well as through Facebook and Instagram Ads to boost sales and conversions. If you seek to improve your understanding of digital marketing technologies and approaches, then you may avail of the interactive learning opportunity offered by Digital Marketing IIT Roorkee certification with Imarticus.

The MarTech course offered here will enable you to grasp the fundamental and advanced concepts of digital marketing. Digital marketing is taking over the world of e-commerce It is incredibly essential to understand and engage in digital marketing to promote the business and reach out to larger audiences across the globe. Take part in the MarTech course to understand the lucid concepts of digital marketing and start growing your business today.

Enrol your name right away to discover the immense potential and power of digital marketing in the business world. Sign up for the Digital Marketing IIT Roorkee certification course and work on carving a niche for your business through competitive digital marketing.