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Consumer Behavior Marketing Blogs

The Core Targets of Marketing: Consumer Behavior and Consumption

The consumer journey encompasses a series of stages, from initial awareness to post-purchase evaluation. Marketers must understand each stage to…
Imarticus
ImarticusNovember 25, 2024
crisis management Finance

Crisis Management for CFOs: Overcoming IPO Challenges with Confidence

Going public with an IPO (Initial Public Offering) is a significant milestone for any organisation. Similarly, for the company's CFOs,…
Imarticus
ImarticusNovember 25, 2024
Negotiation Strategies Finance

Negotiation Strategies: Dealing with Banks, Auditors, and Stakeholders

Negotiation is an essential skill, particularly when dealing with key stakeholders such as banks, auditors, and other critical partners. These…
Imarticus
ImarticusNovember 25, 2024
Federal Tax Procedures Finance

Federal Tax Procedures: Federal Taxation of Entities, Property, Individuals etc.

Federal tax procedures encompass a complex web of rules and regulations governing the taxation of individuals, businesses, and other entities.…
Imarticus
ImarticusNovember 25, 2024
Financial Analysis Finance

Financial Analysis Fundamentals: Market Efficiency and Industry Analysis

Financial analysis is critical for investors, analysts, and businesses to assess financial performance, make informed decisions, and identify investment opportunities.…
Imarticus
ImarticusNovember 25, 2024
linear Regression Finance

A Step-by-Step Guide to Simple Linear Regression

Simple linear regression is a statistical method used to model the relationship between two variables: a dependent variable and an…
Imarticus
ImarticusNovember 25, 2024
Strategic Management Finance

Data-Driven Strategic Management for CMAs in 2025

Effective decision-making relies heavily on the ability to analyse and interpret large volumes of data. For Certified Management Accountants (CMAs),…
Imarticus
ImarticusNovember 25, 2024
Inventory Management Finance

Essentials of Inventory Management and Control

Inventory management is a critical function for businesses, ensuring the right products are available at the right time and in…
Imarticus
ImarticusNovember 25, 2024
Costs Measurement Finance

What are Costs Measurement Systems? Why are they Important in Management Accounting?

Costs measurement systems are the backbone of management accounting, providing essential information for decision-making, planning, and control. These systems help…
Imarticus
ImarticusNovember 25, 2024
basics of taxation Finance

Basics of Taxation for Future ACCAs: Taxes on Capital, Profits, Income and Business

Taxation is a complex subject with significant implications for businesses and individuals. If you wish to become an ACCA member and…
Imarticus
ImarticusNovember 25, 2024
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