Contact Us
×

Day: June 6, 2023

Ethical Hacking- A Growing Career Prospect

Posted on by Imarticus Learning

In today’s technologically evolved world, cybersecurity is of topmost priority for individuals, governments and businesses. With the growing risk of cyberattacks, there is a greater need for competent individuals to secure computer systems and networks from unwanted activity. 

Ethical hacking, often known as penetration testing, has been a rapidly growing employment field in recent years. 

This article focuses on the question “What is ethical hacking?” and its importance in protecting digital assets. We will review the potential careers in this industry and the qualities needed to succeed as an ethical hacker.

What is ethical hacking?

Ethical hacking entails authorised efforts to infiltrate computer systems and networks to pinpoint weaknesses and evaluate their level of security. It is crucial for businesses to actively seek out and address shortcomings in their digital infrastructure. Those who perform this type of work, commonly known as penetration testers, use their abilities to uncover possible vulnerabilities and offer suggestions for strengthening security protocols.

Career opportunities in ethical hacking

The demand for ethical hackers has been continuously rising across various industries. Financial firms like banks and payment processors recognise the need to safeguard sensitive financial data and frequently hire ethical hackers to maintain system security. Ecommerce marketplaces, data centres, cloud computing firms, entertainment corporations, media suppliers, and SaaS (Software as a Service) firms all rely on ethical hackers to protect their digital assets.

Roles and responsibilities of an ethical hacker

Ethical hackers, also known as white hat hackers or penetration testers, play a crucial role in strengthening the security of computer systems and networks. Here are some of the key roles and responsibilities of an ethical hacker:

  • Ethical hackers assist organisations in evaluating their security flaws and building mitigation methods by conducting supervised attacks. 
  • They are responsible for carrying out extensive vulnerability assessments on computer systems and networks. They highlight potential entry points attackers could exploit, such as unpatched software, weak passwords, or misconfigurations. They offer organisations insights into their security status and recommendations for improvement through rigorous assessments. 
  • Documenting their findings and compiling detailed reports is one of the most important obligations of an ethical hacker. They describe the detected vulnerabilities, the methods applied to exploit them, and the possible consequences of those vulnerabilities. Ethical hackers also offer remediation recommendations, such as particular methods and best practices for improving security. 
  • Cybersecurity is a continually evolving topic, with new threats and attack strategies appearing daily. Ethical hackers must constantly upgrade their knowledge and stay current on the most recent hacking tactics, tools, and trends. To improve their abilities and keep ahead of potential risks, they must continually study and attend relevant conferences, workshops, and training programmes. 
  • Ethical hackers must diligently follow ethical norms and legal frameworks. They receive written permission from the organisation or individual being tested and work within clearly defined engagement scopes. Ethical hackers prioritise system and network security while retaining integrity, confidentiality, and privacy. Unauthorised activity or system hacking without sufficient authority is both unlawful and unethical.

Skills required to become an ethical hacker

To excel in the field of ethical hacking, professionals must possess a diverse set of technical skills and knowledge, some of which are mentioned below:

    • Programming and scripting: Ethical hackers should be familiar with various programming languages like Python and C++ and scripting languages like PowerShell. Knowledge of scripting languages is particularly valuable for writing scripts to exploit vulnerabilities or automate testing processes. 
    • Networking knowledge: Familiarity with network protocols, the TCP/IP stack, subnetting, routing, and network devices such as routers, switches, and firewalls is an essential skill. Understanding network scanning and packet analysis is also necessary for evaluating network security.
  • Operating systems: Ethical hackers should be fluent in several operating systems, including Windows, Linux, and macOS. They should know system administration activities, command-line interfaces, and operating system security features. Understanding how various operating systems manage user authentication, file permissions, and access controls is critical for uncovering flaws.
  • Web technologies: Ethical hackers need to know web technologies like HTML, CSS, and JavaScript and vulnerabilities like XSS and SQL injection to identify and exploit weaknesses in web applications. 
  • Cryptography: Ethical hackers must have an understanding of cryptography, including encryption algorithms, hashing, digital signatures, and secure communication protocols. This knowledge is essential for evaluating the security of cryptographic implementations and finding potential weaknesses in encryption algorithms.
  • Security tools and technologies: Among the various tools an ethical hacker should be familiar with are Nmap, Wireshark, Metasploit, Burp Suite, and vulnerability scanning tools. Understanding defence mechanisms and identifying their limitations requires knowledge of intrusion detection and prevention systems (IDS/IPS), firewalls, and antivirus software.

Conclusion

The need for ethical hackers is multiplying as the digital world expands. Cyber attacks pose increasing risks, and proactive cybersecurity measures are becoming more valuable to all industries. By choosing a career in ethical hacking, professionals can significantly impact the fight against cybercrime while enjoying a challenging and rewarding career path.

Imarticus’s Advanced Certification Program in Cyber Security can be the starting point for individuals seeking a career in ethical hacking. Visit the website for further course-related details.

How Martech Trends are Influencing Marketing Strategies in 2023

Posted on by Imarticus Learning

The marketing industry is perpetually evolving, and the impact of martech developments on marketing tactics will be greater than ever in 2023. Martech is transforming how organisations communicate with their customers and achieve their marketing goals, from the development of short-form video marketing, automation and personalisation to data-driven decision-making and greater analytics spending. 

best digital marketing courses in India

In this article, we will look at the important martech trends that will be influencing marketing strategies in 2023, as well as how organisations may exploit these trends to stay ahead of the competition.

Top emerging Martech trends

  • The rise of automation 

Automation has become a key component of modern marketing strategies, allowing marketers to focus on high-value activities by automating repetitive processes. Marketing automation technologies and chatbots are transforming consumer engagement, lead nurturing, and campaign management. They enable marketers to create personalised experiences at scale, increasing efficiency and freeing time for strategic planning and innovation.

  • Personalisation at scale

Martech has unlocked the potential of personalisation, allowing marketers to personalise their messaging and content to specific customers. Artificial intelligence and machine learning-powered advanced client segmentation approaches provide accurate targeting and relevant experiences across numerous channels. Marketers can design personalised journeys that resonate with customers and drive conversions with martech technologies such as customer data platforms (CDPs) and dynamic content management systems.

  • Harnessing the power of data

Data has become the lifeblood of marketing, and martech is critical in realising its full potential. Marketers may draw meaningful insights, analyse customer behaviour, and make data-driven decisions thanks to the growing number of data sources and analytics technologies. Marketing analytics platforms, social media monitoring, predictive modelling, customer segmentation and AI-powered attribution models are examples of martech solutions that provide important insights into campaign performance, customer preferences, and ROI. This data-driven strategy enables marketers to iterate and optimise their tactics in real-time, maximising effectiveness and driving business growth.

  • The convergence of martech and customer experience

Martech is transforming how brands interact with their customers throughout the customer journey. Marketers can develop seamless omnichannel experiences by combining numerous touchpoints and harnessing data. Customer experience platforms (CXPs) and marketing orchestration solutions, for example, provide for consistent messaging, personalised recommendations, and cross-channel interactions. This intersection of martech and customer experience is critical for creating long-term customer connections and brand loyalty.

  • Embracing emerging technologies

As technology advances, so do the prospects for marketers. Artificial intelligence, voice assistants, augmented reality, and blockchain are expected to impact marketing strategy in 2023. Marketers who embrace new technologies and use martech solutions designed specifically for them will gain an edge over their competitors.

Businesses must optimise their content for voice search as voice assistants such as Amazon Alexa, Google Assistant, and Apple Siri become more popular. Voice-activated searches frequently produce different results than typical text-based searches. Thus, marketers’ SEO methods must be adjusted accordingly. Furthermore, incorporating smart gadgets into consumers’ lives creates opportunities for personalised marketing experiences. Smart home devices, wearables, and linked autos give advertisers more ways to engage with their target audience. 

  • Leveraging the power of short-form video marketing

Short-form video marketing has taken over the marketing industry, and its impact is anticipated to continue through 2023. Short-form films have become a critical tool for engaging and catching the attention of audiences with shorter attention spans, with 90% of marketers growing or maintaining their investment in them. 

Brands are using platforms like TikTok, Instagram Reels, and YouTube Shorts to send short, effective messages to their target audience. Short-form videos are popular because of their ability to convey brand personality, deliver concise storytelling, and elicit emotional reactions. Businesses that embrace this trend can generate interesting content that enhances brand exposure, audience engagement, and conversion rates.

Conclusion

In 2023, martech innovations will reshape marketing methods. Automation, personalisation, data-driven decision-making, the confluence of martech and customer experience, and the acceptance of innovative technologies are all important forces affecting the marketing landscape. Marketers may achieve new levels of productivity, consumer engagement, and business growth by understanding and capitalising on these trends. Marketers must remain adaptable, keep up with emerging technology, and embrace the power of martech to drive success in the dynamic marketing world.

Enrolling in a martech course like the one offered by Imarticus can help aspirants leverage the power of digital marketing and martech to expand their careers. The Advanced Certification in Digital Marketing And MarTech, designed in partnership with IIT Roorkee, will equip students with industry-specific skills and knowledge of emerging tools necessary to make a successful career.

Exploring the Different Types of Data Analytics: A Comprehensive Guide

Posted on by Imarticus Learning

An essential component of contemporary corporate operations is data analytics. It entails utilizing various methods and technologies to analyze data and provide insights that may guide decision-making. 

Given the daily increase in data production, organizations must have the necessary training and understanding to utilize data analytics fully. Determining which data analytics approach fits your company’s objectives might be difficult because many different sorts are accessible. 

In this post, we will explore the four main types of data analytics. We will also look at techniques for analyzing different types of data in real-life scenarios.

What is Data Analytics?

 

The phrase “data analytics” is broad and covers various data analysis techniques. Data analytics techniques may be used to any information to get insight that can be utilized to make things better. 

With an average yearly income of $65,745 in the United States, the anticipated total compensation for a data analyst is $70,268.

Techniques for data analytics can make patterns and indicators visible that might otherwise be lost in the sea of data. The efficiency of a firm or system may then be improved by using this knowledge to optimize procedures.

What are the steps involved in Data Analysis?

Let’s look at the steps that make up this fascinating procedure!

Step 1: Define the issue 

Any data analysis effort should start by defining the issue that needs to be resolved. What is it that you desire to learn? What inquiries do you wish to address? You’ll be able to maintain focus throughout the analytical process if you define the problem up front.

Step 2: Collect the data 

This step entails accessing databases, conducting surveys, or scraping website data. Regardless of your approach, ensure you’re gathering the appropriate data for your problem.

Step 3. Clean up the Data

It’s time to tidy up the data once you’ve acquired it. This includes eliminating duplicates, correcting mistakes, and handling missing data. Although cleaning the data might take some time, it is essential to ensure the accuracy of your study.

Step 4: Analyze the data 

The enjoyable part is finally here! You may now examine the data and find new insights. You can use visualizations, statistical analysis, or machine learning techniques to make sense of the data.

Step 5: Analyze the Results

It’s time to evaluate the findings after data analysis. What do the graphs and numbers represent? What new information have you discovered? You can start drawing inferences at this point.

Step 6: Communicate the results

It’s now time to present your results to others. This might entail writing reports, speeches, or publishing academic articles. Whatever approach you decide to use, communicate your findings straightforwardly and understandably.

4 Types Of Data Analytics

  • Descriptive Analytics

The simplest and most popular sort of data analytics is descriptive analytics. Using graphs, tables, charts, and dashboards to summarize historical data responds to the query “What happened?” We can analyze what has previously occurred and spot trends and patterns in the data by using descriptive analytics.

For instance, a company may utilize descriptive analytics to monitor its sales performance, evaluate it against its rivals, and pinpoint its top-selling goods and services. Teachers may use descriptive analytics to track their pupils’ attendance and grades and pinpoint areas for improvement.

  • Diagnostic Analytics

Diagnostic analytics goes further than descriptive analytics by addressing the “why did it happen?” issue. Identifying the underlying reasons and variables that impacted the results entails delving deeper into the data. Techniques including data mining, drill-down, slice-and-dice, and correlation analysis are frequently used in diagnostic analytics.

A company, for instance, can utilize diagnostic analytics to look into why sales declined in a certain month by looking at elements like consumer behavior, marketing initiatives, product quality, and price. A teacher can utilize diagnostic analytics to investigate the reasons behind some students’ low test performance by looking at their study habits, learning preferences, and feedback. 

  • Predictive Analytics

The next level of data analytics, predictive analytics, responds to the question, “What will happen?” It forecasts upcoming events or results using past and present data. Techniques including machine learning, artificial intelligence, statistical modeling, and forecasting are frequently used in predictive analytics.

A company may use examples of predictive analytics in business to project its sales income for the upcoming quarter based on variables like market trends, client demand, and seasonality. Based on their prior marks and development, a teacher may utilize predictive analytics to forecast how well their pupils will perform on a test in the future. 

  • Prescriptive Analytics 

The most sophisticated and intricate data analytics, prescriptive analytics, responds to the question, “What should we do?” Using data, it makes recommendations and offers ideas for the best courses of action or choices. Techniques including optimization, simulation, and decision analysis are frequently used in prescriptive analytics.

Prescriptive analytics, for instance, may be used by a company to improve its inventory levels, pricing schemes, and marketing efforts following its objectives and limitations. Teachers can utilize prescriptive analytics to provide tailored learning strategies and interventions based on each student’s requirements and preferences. 

The Final Words

Businesses and organizations may use data analytics to their advantage to learn more about their operations, clients, and sector. Businesses may make data-driven decisions that improve outcomes and success by investigating the many forms of data analytics, including descriptive, diagnostic, predictive, and prescriptive analytics.

There is a rising need for qualified data analysts who can efficiently comprehend and analyze data in today’s data-driven environment. Consider enrolling in a course at Imarticus Learning if you wish to pursue a career in data analytics. You may acquire the knowledge and expertise required to be successful in this sector through hands-on training and real-world projects.

How to Build a Successful Career in Investment Banking: Networking and Professional Development Tips

Posted on by Imarticus Learning

If you’re looking to build a successful career in investment banking, you’re probably aware that it’s a highly competitive and demanding field. However, with the right networking and professional development skills, you can set yourself apart from the competition and achieve your goals.

Building a successful career in investment banking requires hard work, dedication, and a commitment to continuous learning and development.

By networking with other professionals, seeking out mentorship and guidance, and staying up to date with the latest trends and developments in the industry, you can set yourself up for a successful and rewarding career in investment banking.

Investment Banking Training

With these, we’ll cover some essential tips for building a successful career in investment banking in this blog. But before that, let’s learn what investment banking is:

What is Investment Banking?

Investment banking is a financial service that primarily deals with capital raising, underwriting, and advising clients on mergers and acquisitions.

Investment bankers work with corporations, governments, and institutions to help them raise capital through the issuance of securities, such as stocks and bonds.

Investment banking is a fast-paced, high-pressure industry that requires a deep understanding of financial markets and products, as well as strong communication and analytical skills.

Investment bankers must also be able to work well under tight deadlines and be comfortable with taking calculated risks to generate profits for their clients.

Networking Tips for Investment Banking

Networking is an essential part of building a successful career in investment banking. Here are some tips to help you make connections and build relationships:

Attend Networking Events

Attending industry events is a great way to meet people in the investment banking field. Look for events such as conferences, seminars, and workshops that are relevant to your area of interest. When you attend these events, be sure to bring business cards and be prepared to talk about your career goals and aspirations.

Reach Out to Alumni

If you went to college, consider reaching out to alumni who work in the investment banking field. Most universities have alumni networks that can connect you with professionals in your desired field. You can also use LinkedIn to search for alumni who work in investment banking and reach out to them for advice and mentorship.

Join Professional Organizations

Joining professional organizations such as the CFA Institute, the Financial Management Association, or the Investment Banking Association can provide you with valuable networking opportunities. These organizations often host networking events, offer online forums for members to connect, and provide access to job boards and career resources.

Professional Development Tips for Investment Banking

Professional development is another critical component of building a successful career in investment banking. Here are some tips to help you stay ahead of the curve:

Pursue Continuing Education

Continuing education is essential in the investment banking field, as it’s a constantly evolving industry. Pursue certifications, such as the Chartered Financial Analyst (CFA) or the Financial Risk Manager (FRM), to stay up-to-date with industry standards and demonstrate your commitment to the field.

Seek Out Mentorship

Mentorship is an essential part of professional development in investment banking. Seek out experienced professionals in the industry who can offer guidance and support. Your mentor can provide you with valuable advice on career advancement, networking, and industry trends.

Build Your Brand

Building a personal brand is an important part of professional development in investment banking. Your brand is how you present yourself to others and how others perceive you. Your brand can be built through networking, social media, and other marketing strategies. Make sure that your brand is aligned with your career goals and values.

Develop Your Communication Skills

Effective communication is essential in investment banking. You need to be able to communicate complex financial concepts to clients, colleagues, and other stakeholders. Improving your communication skills can help you build better relationships with clients and colleagues, and can also help you advance your career.

Keep Up With Industry Trends

Apart from networking and professional development, building a successful career in investment banking requires the ability to continuously adapt to changes in the industry. The world of finance is constantly evolving, and investment bankers must stay up to date with the latest trends and developments.

One way to stay informed is by reading industry publications, such as The Wall Street Journal and Bloomberg, which provide daily news and analysis on finance and business. Attending conferences and seminars is another great way to keep up with industry developments and network with other professionals.

Conclusion

Building a successful career in investment banking requires a combination of hard work, dedication, and a commitment to professional development. Networking, pursuing professional designations, and staying up-to-date with industry trends are just a few of the ways that you can build your career in investment banking. By following these tips and investing in your professional development, you can position yourself for success in this exciting and dynamic field.

This comprehensive program covers all aspects of investment banking, including financial modelling, valuation, and M&A. The program is designed for recent graduates in commerce and provides hands-on training and real-world experience that can help you succeed in the industry.

If you’re interested in pursuing a career in investment banking, consider enrolling in the Certified Investment Banking Operations Professional (CIBOP) program offered by Imarticus Learning.

Why Business Analytics Courses Are Best for Professionals

Posted on by Imarticus Learning

Business analytics has emerged as a critical tool for organisations in today’s data-driven world to gain insights into their operations, make data-driven decisions, and ultimately drive growth and success. Business analytics involves the use of statistical and quantitative methods to analyse data, identify trends and patterns, and extract valuable insights that can assist with strategic decision-making. With the help of business analytics courses, professionals can acquire the skills to help their organisation utilise data and business intelligence effectively.

Businesses can streamline operations, enhance products and services, and maintain an edge over rivals by utilising data analytics. Additionally, business analytics insights can assist organisations in identifying new opportunities, reducing risks, and enhancing their overall financial performance. As a result, business analytics has evolved into a crucial part of contemporary business strategy, assisting businesses in making decisions that will lead to success and growth in the highly competitive and quickly changing markets of today.

With numerous exciting career opportunities, business analytics is a rapidly expanding field. Due to the growing acceptance of the value of data-driven decision-making by organisations, there is a high demand for business analytics professionals. This indicates that there is a substantial demand for business analysts and other professionals with data analytics skills.

Why is Business Analytics Helpful for Professionals?

bba in business analytics

Here are some reasons why business analytics is beneficial to professionals and why business analytics courses can help:

Improved decision making

Professionals can use data analytics to make better decisions. To better allocate their budget, a marketer, for instance, might use data analytics to determine which advertising channels are most successful at reaching their target audience. Data analytics can be used in finance to examine financial data and spot chances for cost- or revenue-saving opportunities.

Increased efficiency

Professionals can identify inefficiencies and improve processes with the aid of business analytics. To identify bottlenecks in a manufacturing process, for instance, a professional in operations might use data analytics. This would enable them to make adjustments and boost productivity. Data analytics in HR can be used to pinpoint areas where employees need assistance or training, increasing employee engagement and retention.

Competitive advantage

By leveraging data analytics, professionals can gain insights into industry trends, competitor performance, and customer behaviour. For example, a retail professional might use data analytics to identify which products are most popular among customers, allowing them to optimise inventory and improve customer experience. In finance, data analytics can be used to identify emerging market trends or investment opportunities, leading to a competitive advantage.

Improved communication

Professionals can communicate and analyse data using a common language thanks to business analytics. Data analytics can be used, for instance, by a sales team to monitor customer interactions and spot opportunities for cross-selling and upselling. Team members can communicate more effectively and cooperate to accomplish goals by sharing a common understanding of the data.

Career growth

There will be a growing need for professionals who can assist organisations in making data-driven decisions as long as businesses continue to invest in data analytics. This implies that professionals will have the chance to advance their careers and take on more senior roles in the industry. For instance, a marketing analyst might advance to the position of director of marketing or a data analyst might advance to the position of data scientist.

Conclusion

Business analytics is a field that offers a lot of variety and flexibility. Business analysts can work in a variety of industries, including healthcare, finance, retail, and more. They can also work in a variety of roles, from data scientists to business intelligence analysts.

Furthermore, the skills and knowledge gained through a career in business analytics are highly transferable. Professionals in this field develop skills in data analysis, problem-solving, and communication, which can be applied to a variety of roles and industries.

A career in business analytics offers many benefits, including high demand, variety and flexibility, opportunities for growth and advancement, and transferable skills. For those interested in working with data and helping organisations make data-driven decisions, a career in business analytics is an excellent choice.

If you wish to learn business analytics along with finance basics, management and many other related skills, you can enrol in the BBA in Business Analytics by Geeta University and Imarticus Learning. You will also learn how to utilise business intelligence to its fullest potential. This programme will help you a job-ready professional capable of taking strategic decisions based on data.

Debt Market v/s Equity Market – A Comprehensive Study

Posted on by Imarticus Learning

Investment can be risky business, especially without adequate knowledge or experience. A Forrester market survey reveals 30% growth in the investment market by 2025, making it a promising mode of income for investors. 

Investments are of many types. Debt and equity capital markets are two of the most popular platforms for investment. They are unique in their own ways but can be equally difficult to navigate. The art of investment comes in handy while dealing with finance. 

If you are new to investment and capital markets, this article will help you distinguish between the two markets. Read on to learn more.

What are debt market and equity market?

An investment requires a market to thrive. A market is a financial domain that accommodates the investment for its own purposes and gives returns on it. The debt market and equity market are two sides of the same coin. The former operates in bonds, the latter in stocks. 

Debt market

The debt market involves buying and selling of debt securities. These debt securities or debt bonds are issued by corporations, private or owned by the government. Investors buy these securities at a stable interest rate, aiding the corporation’s economic growth. You can retrieve this bond at face value along with the interest it offers. It may change according to the ongoing interest rate for the bond and depends on the kind of operational market.

However, this does not give investors ownership of the corporation but simply promotes the collection of capital for its improvement.

There are two kinds of debt markets:

  • Primary debt market

Investors can buy bonds directly from the corporation

  • Secondary debt market

Investors can buy or sell debt securities over the counter

Equity market

Equity markets are stocks that offer investors a share of the company’s profit. The dividends or the profit share depends on the status of the company.  Equity markets are riskier than debt markets in terms of returns. It is greatly affected by socio-political and economic factors, making it at risk for bankruptcy. 

Difference between debt and equity market

Explore the key differences between debt and equity capital markets for better investment choices. Always assess both cases in their entirety to make better investment decisions. Following is a list of the aspects of both markets and their difference: 

  • Nature

The debt market operates on corporate loans, while the equity market deals in buying a share of the company’s profits. The debt market is less likely to falter than the equity market. 

Unlike the equity market, the transaction cost in the debt market is not standardised.

  • Interest rate

The debt market relies on instruments like fixed-interest bonds. The fixed-interest bond assures an established interest rate for a period of time. 

The equity market, however, has no fixed interest rate. Daily changes in socioeconomic conditions across the globe have a significant effect on it.

The debt market offers low-interest rates compared to the equity market. That makes the equity market more attractive yet risky. 

  • Security

The debt market is undoubtedly more secure than the equity market. The equity market is volatile and more likely to crash, taking down the investments with it. 

The debt market assures that companies will first pay back their investors’ capital if the company collapses. 

  • Market value

The equity market is more valuable than the debt market in terms of the possibility of excellent returns. The equity market may make or break an investment, often bordering on the extremities. 

Debt markets are tax deductible, making it a low-risk and low-return option in the long run. 

How to learn about banking and finances?

An excellent banking programme can open new doors for you in the financial management industry. You can gain mastery over banking and finance management from global financial gurus. Look at the modules that a good banking and investment course should cover.

Foundation modules:

  • Financial accounting and analysis
  • Financial management

Advanced modules:

  • Debt and equity capital markets
  • Mergers, acquisitions and restructurings
  • Portfolio fund management
  • Securities market research and valuation
  • Securities market sales and trading
  • Securities market regulations

Conclusion

The importance of knowing how to invest properly has never been more significant. The debt and equity capital markets are different in their own ways and have distinctive perks. To make the correct investment decision, you must consider all their aspects.

Imarticus Learning’s Executive Programme in Investment Banking and Capital Markets, offered in collaboration with IIM Calcutta, will help you gain insight into the investment banking industry. The curriculum is built to train you in current market components, including portfolio fund management, and mergers and acquisitions, apart from the fundamental elements like financial accounting and analysis. Get an excellent and affordable learning experience with campus immersion and an IIM certificate to augment your CV.