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Day: November 20, 2022

A step-by-step guide to setting up your first digital marketing campaign

Posted on by Imarticus Learning

A step-by-step guide to setting up your first digital marketing campaign

A successful marketing campaign takes study, preparation, time, and patience. Those who are thinking of pursuing a digital marketing career can learn digital marketing with the help of digital marketing online courses or digital marketing online training. There is a lot of chatter to contend with when it comes to guaranteeing that your message reaches the right individuals at the appropriate time, so make sure you plan each step carefully.

There is a continual or near-constant interchange of data between the firm and the many internet channels on which they promote through digital marketing. SEO, for example, is an essential component of most digital marketing strategies. However, SEO is something that cannot be purchased or implemented in a single transaction. SEO is indeed an ongoing cycle, and to maintain your score rising and your rivals from surpassing you for your most key search phrases, you must study data and evaluate your efficacy frequently.

Now, we’ll walk you through the step-by-step framework of your digital marketing strategy.

1. Situational Observation

The first step in designing your digital marketing strategy is to do an analysis and evaluation (SWOT analysis) of the organization. The SWOT analysis is an excellent framework for this since it allows you to examine your company’s and the market’s strengths, weaknesses, opportunities, and threats. We must be conversant with the environment in which we work, as well as the demands of our customers and in which they are handled.

This analysis is both qualitative and quantitative, taking into account elements such as social habits, mediators, influencers, and more. We also need to undertake an internal investigation to determine our company’s digital situation: is our webpage customer-centric? How would you rate the functionality and browsing experience? Do we maintain our blog regularly? What is the current position of our website? What about our presence on social media?

2. Set Digital Marketing Objectives

Once you’ve determined your market position and strong points, set some goals to help you see where your efforts should lead you. You may focus on this aspect of your digital strategy using the framework of the SMART objectives: precise, measurable, achievable, meaningful, and timely goals.

3. Establish the Marketing Strategy

What are you planning to do once you’ve set your company objectives? In digital marketing, personalizing is becoming increasingly crucial. Keep the following aspects in mind while developing your plan for following your plan:

  • ·   Segmenting your target market
  • ·   Positioning
  • ·   Strategy for Content
  • ·   Keyword investigation
  • ·   Calendar of content
  • ·   Social networking

4. Digital Marketing Strategies and Tactics

Based on our goals (appeal, conversion, and loyalty), we’ll use various techniques such as email campaigns, online networks, CRM, web optimization, Seo, paid media advertising, and so on. You may hold webinars, stimulate ebook downloads, produce infographics or any sort of material, and also give discounts, promotions, and offers as value forms for acquisition.

5. KPIs and Results Measuring

After you’ve designed and executed your digital marketing, the effort doesn’t stop. The following step is crucial: analyzing the results. Analytics has evolved into a vital component for improving digital marketing effectiveness and budget.

Conclusion

Keep these stages in mind while you develop your digital marketing strategy, and don’t leave anything at all to chance; it’s your worst adversary if you want to establish yourself and increase your presence in the online realm.

Learn Digital marketing from any Digital Marketing online course or take Digital Marketing online training if possible to clear your idea about your campaign and increase your basic ideas about Marketing strategies.

Similarly, remember that technology may be your biggest ally when it comes to establishing tailored, automated, and ultimately effective marketing efforts. As the task becomes more difficult, new solutions allow you to ease your work and improve your effectiveness. 

My full stack developer friend told me about this online course

Posted on by Imarticus Learning

“How much do full stack developers make?”

“Should I enrol in a full stack development course?”

Before choosing a career in software development, one of these questions would’ve crossed your mind. I faced the same questions at the beginning of my career, so let me help you with the answers.

corporate leadership

According to job portal Indeed, the average base salary of a full stack developer in India was Rs.8.5 lakhs a year as of November 2022. This figure may sound enticing but you will have to bring your A-game to earn the maximum possible salary from your employer. A full-stack development course can help you reach that goal.

Is it worth it to learn full-stack web development?

Full-stack developers have been in the market virtually forever. They were a part of the initial stages of technology development and were tasked to write software applications from scratch to finish. Thus, they came to be known as developers in general.

Today, these developers have thousands of frameworks and designs to explore and can deliver a complete software as a service (SaaS) or consumer site without having to write the code from scratch. This evolution in the process of software development has led to full-stack development becoming one of the most paid professions in 2016.

While startups require developers to forgo the need for a large IT team, large companies with hundreds and thousands of employees look for full-stack developers with experience in leadership roles. These include the Chief Technology Officer (CTO) and Vice-President (VP) of Engineering positions in an organisation. Thus, a full-stack development course is worth the effort if you wish to reach the top ranks of a company.

Where can I learn full-stack web development?

The internet is overloaded with hundreds of full-stack web development courses. However, not every course offers the right value for your money. With the best course, you get to learn several concepts such as HTML, database management, algorithms and more. You can also complete a specialised Java full-stack developer course if you prefer. An employer is always in search of candidates with a strong grasp of these concepts. So, if you wish to stand out from the crowd, join a full-stack development course that teaches you these concepts.

Here’s a full stack development course with placement

I spent hundreds of hours on the internet and physically enquiring about full-stack development classes available in my area to no avail. I wanted a course that accentuated my employability as well as offered me the assurance of getting a job with the best possible salary package. After hours of hopelessly searching for options, I asked my friend for help. This was when I learned about the Full Stack Developer Pro course offered by Imarticus Learning.

Features of the full stack development course offered by Imarticus Learning

The Full Stack Developer Pro course offered by Imarticus Learning is a six-month online class that helps you become well-versed with frontend and backend technologies. Imarticus Learning offers the most training hours for a development course, with 100 hours of doubt-solving and 350 hours of instruction by expert teachers. This Java full-stack developer course prepares you for a high-paying job by offering the following features:

Building a portfolio: In the IT industry, employers are interested in demonstrations of your skills rather than reading about them through your list of certifications. This course allows you to build your portfolio by working on several challenging projects during the course duration.

Job-oriented curriculum: The Full Stack Developer Pro course offered by Imarticus Learning comes with a curriculum that makes you job-ready. You will develop a strong foundation in data structures and algorithms, backend development, DevOps, frontend development and databases. Additionally, the course will prepare you for the work environment through mock interviews, career mentoring and resume-building sessions. You can also participate in hackathons and coding challenges to make your resume stand out from the crowd.

The basic requirements for the full-stack development course offered by Imarticus Learning are listed below:

Final-year students or graduates with a degree in electronics, computer science, or IT with more than 50% of marks.

Experienced IT professionals (less than three years of work experience) with a non-development background.

Basic knowledge of at least programming language.

Conclusion

With the knowledge of HTML, Javascript, database management and a few backend languages, your career as a full-stack developer is sure to take off wonderfully. The Full Stack Developer Pro course offered by Imarticus Learning offers a guarantee of job assurance.

To know more about how to learn full-stack web development, you can contact Imarticus Learning via their website. If you prefer a face-to-face meeting, you can visit one of their centres in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

Companies are fixing the data scientist shortage, giving ample job opportunities.

Posted on by Imarticus Learning

Companies are fixing the data scientist shortage, giving ample job opportunities

Data scientists use various scientific methods such as data wrangling, data cleaning, machine learning etc. to work with structured and unstructured data. They help organisations make better decisions by solving critical and complex problem-solving, which in turn allows companies to operate efficiently, have better market strategies and generate profitable results. 

Data scientists have become a vital part of the process, and companies have now realised that they are creating ample job opportunities to fill their shortages. People who were earlier interested in this field but couldn’t pursue it due to unstable opportunities have now started out. Finding a good data science and machine learning course in India is not as difficult as before. Educational institutions provide comprehensive data science courses, such as IIT Roorkee data science online course and various others throughout India. 

Why was there a Shortage of Data Scientists?

Quality of Skills was Compromised

The job of data scientists is to use their technical skills and communicate their findings to the clients in a comprehensive way that helps their marketing strategies to make the organisation more successful. This requires a highly skilled professional with ample knowledge of computer skills, mathematical skills and machine learning skills. Therefore, any below-the-mark candidate is not given any opportunity in any organisation. Companies found a lack of skills in the candidates, which is why not many passed the test. 

Small Businesses Couldn’t Afford Them

Data scientists were consistently in high demand. Since this profession requires a lot of professional knowledge, not many people are able to make it till the end. However, those who do, are highly demanded by high-paying companies. Well-established companies offer incredibly high salaries for data scientists. Small businesses, on the other hand, couldn’t afford them. This created a shortage of good data scientists for small-scale companies.

Frequent Upskilling is Required

Data scientists need to have the utmost knowledge about every technology functioning with its full use. Technologies undergo updates and developments as their top-most execution potential. Due to the constant modifications, data scientists must improve simultaneously as they should be able to guide these updates and navigate solutions to any potential problems. MBA is a compulsory data science and machine learning course in India, without which candidates will not be hired. Compared to other computer and mathematical professions, data scientists must be an ace in their field to be hired.

Insufficient College Courses in Data Science and Machine Learning

The profession of Data Science and Machine Learning demands excellent skills from its candidates. Good colleges offering quality education in this field were less known. With the existing online courses, students were getting well-trained in theoretical knowledge, but their practical experiences needed to be included. For such reasons, companies denied applications by most data science learning students.

Steps Taken by Companies to Fix the Data Scientist Shortage

Fixing Concrete Criteria

Unlike before, when there was no benchmark for expected skills from data scientists, the companies have now clearly set forth their demands and criteria. This helps potential students know whether they are fit for the job role. Those who lack any mentioned skill by the employer can work on them and be better prepared for the job hiring.

Offering Competitive Salaries

Most data scientists were trying to get jobs in high-paying well-established companies. Due to this, small businesses that were in dire need of these data scientists were at a disadvantage. Companies have now decided to offer competitive salaries, which will be equal in comparison to the market’s average salary for this profession. Data scientists will be willing to work in budding businesses and not run after luxurious salaries in more prominent companies.

Offering Beneficial Packages

a part from recruiting data scientists and expecting them to work tirelessly in this field, additional packages to their jobs will be provided. They will be engaged in professional tasks and pleasant initiatives, which will help them maintain healthy stability between their personal and work lives. Since their job includes most of their time sitting behind a screen and looking after the well-functioning and keeping data, this additional perk will act as a motivation. Their output productivity will also increase highly.

Providing Additional Educational Programs

Companies have now taken the initiative to run workshops and teach important programs to employees who can benefit from them. Unlike expecting perfect candidates who know everything about the job or those who lack specific criteria set by the company, they can be moulded in the right direction. Skills necessary for a particular organisation will be taught to them directly. This will increase potential candidates for the job and allow more talent for the company’s progress and succession.

Conclusion

Companies nowadays are in search of talented recruits. They are willing to hone their skills and provide an environment that will yield more profitable results for the company. However, candidates need to step up. As a data science student, you should have a certificate program in Data Science and Machine Learning. Many institutions provide quality knowledge in data science and machine learning. Therefore, efforts shouldn’t be lacking on the applicant’s part.

Top Cyber Security Training and Placement for Ethical Hackers and Pen Testers

Posted on by Imarticus Learning

Top Cyber Security Training and Placement for Ethical Hackers and Pen Testers

In the world of cyber security, there are two types of hackers: ethical and malicious. Ethical hackers are known as white hat hackers. They use their hacking skills to help organizations find weaknesses in their system before malicious hackers can exploit them. Pen testers are ethical hackers who specialize in testing an organization’s network for vulnerabilities.

If you are interested in an Ethical Hacking certification course, the right training can help you learn how to become a cybersecurity analyst. This blog will give you an overview of ethical hacking and pen testing and provide resources to help you get started.

What is Ethical Hacking?

Ethical hacking deliberately tries to penetrate a computer system or network to find security weaknesses that malicious hackers could exploit. Ethical hacking aims to assess the security of target systems, networks, or system infrastructure and find vulnerabilities. Finding vulnerabilities and attempting to exploit them is necessary to ascertain whether it is possible to gain unauthorized access or engage in other malicious actions.

What is Penetration Testing?

Pen testing (Penetration Testing) is a type of ethical hacking, specifically focusing on identifying vulnerabilities in an organization’s network. Once these vulnerabilities are identified, pen testing aims to exploit them to assess the potential damage a real-world attack could cause. 

In a security exercise called penetration testing (also known as pen testing), a cyber-security specialist looks for and tries to exploit weaknesses in a computer system. By simulating an attack, it is possible to find any security gaps.

Here are four tips for staying on top of the latest trends in cyber security:

Cyber security is an ever-changing field, and businesses must stay ahead of the curve to protect themselves from potential threats. 

  • Implement a multi-layered approach to security. A multi-layered approach includes firewalls, intrusion detection/prevention systems, and encryption. By implementing multiple layers of security, businesses can make it more challenging for hackers to penetrate their systems.

  • Educate employees about cybersecurity threats. Employee education is critical for preventing data breaches. You should train employees to recognize phishing emails and other common cyber threats.

  • Keep software and security systems up to date. Outdated software is the most common way hackers gain access to corporate networks. Therefore, keeping all software and security systems updated with the latest patches and updates is essential.

  • Regularly test security systems. To ensure that security systems are working properly, businesses should conduct regular penetration tests. These tests simulate real-world attack scenarios and help identify any weaknesses in the system. 

With the right certifications, knowledge, and dedication, you can be employed as an ethical hacker and do something that helps your community. It is also an excellent career for those who want to change the world. The list above provides everything you need to start down this career path. Get started now!

Discover IIT artificial intelligence course with Imarticus Learning

Students can prepare for the cybersecurity analyst, penetration tester, incident handler, and SOC team roles with this intensive 6-month program. Our career services offer resume-building sessions, interview workshops, and mock interviews to assist you in preparing for placements.

Course Benefits For Learners:

  • Students will delve deeply into ethical hacking and penetration testing through challenging lab sessions on real-world issues throughout the course.

  • To improve the learner’s profiles and get them certified for the Certified Ethical Hacker Practical exam, we have partnered with EC-Council.

  • Additionally, students will study incident management and undergo arduous training to master the SOC team.

  • Our knowledgeable faculty will provide hands-on instruction in security processes, tools, software, and techniques.

Visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad, or get in touch via a chat support system.

Fast-Track Your AI Development with This Certification

Posted on by Imarticus Learning

Fast-Track Your AI Development with This Certification

With the release of AI development tools and platforms, there has never been a better time to get into AI development. However, if you want to be competitive in this field, you need to have some level of certification.

Fortunately, there is a certification that will enable you to advance more quickly in your learning and set you on your way to becoming an AI developer. This post will discuss the benefits of certification in AI development. Stay tuned!

What is the AI Developer Certification, and what does it cover?

edtech institute

The AI Developer Certification is a comprehensive program that covers all of the foundational concepts, technical skills, and strategies necessary to become an expert in artificial intelligence (AI). It focuses on core AI programming languages like Python and popular machine learning frameworks such as TensorFlow, Keras, and Scikit-learn.

Through hands-on exercises and real-world projects, learners will develop their knowledge in key areas such as machine learning algorithms, deep learning architectures, computer vision, and natural language processing. 

The course also covers topics on big data processing and cloud computing platforms to ensure that developers have the necessary tools for successful AI development. By completing this certification program, you’ll gain a competitive edge in the AI development space and be able to apply your skills to solve complex problems. 

With an industry-standard certification, you’ll also become more desirable in the job market, making it easier to land a position as an AI developer.

This certification program is perfect for aspiring or experienced AI developers looking to fast-track their careers and become experts in the field. With comprehensive knowledge and skills, you’ll gain the confidence to design and build applications using AI technologies. 

Why get certified in AI development?

AI development is one of the most sought-after skills in today’s competitive job market, and having a certification can help you stand out from other potential applicants. A certificate in AI development demonstrates your dedication to the field and provides employers with evidence of your skills.

Here we will discuss the benefits of getting certified in AI development:

  • Enhances Your Marketability

A certification in AI development will make clear what it takes to be successful. By obtaining certificates, you show employers that you have the required skills and qualifications for the position.

  • Develops Your Knowledge Base

A certified AI developer has the knowledge and expertise to create cutting-edge solutions. The certification program helps you stay up-to-date on industry trends and developments, allowing you to keep your skills sharp and relevant.

  • Establishes New Connections

Certifications in AI development can allow you to network with others in the field. You can form meaningful connections with professionals worldwide and tap into a wealth of resources and knowledge through networking.

 

  • Boosts Your Confidence

 

Certification proves your competency in AI development, giving you the confidence to tackle complex problems and deliver timely solutions. With this added assurance, you can approach each project with renewed purpose and enthusiasm.

Obtaining an AI certification will make your career one step closer to success. With the proper knowledge and qualifications, you’ll be able to fast-track your development in this rapidly evolving field. So don’t wait any longer – start investing in yourself today!

Discover IIT artificial intelligence course with Imarticus Learning

Enroll in artificial intelligence and machine learning course program at the E & ICT Academy to learn more about machine learning online training.

Course Benefits For Learners:

  • Students work on 25 real-world projects as part of the course to gain practical business experience and prepare for a rewarding data science career. 
  • Students can grab employers’ attention and showcase their abilities with a certificate recognized by the E & ICT Academy, IIT Guwahati, and a credential supported by Imarticus Learning. 
  • Students who pass this deep learning certification may find lucrative employment in the artificial intelligence and machine learning fields.

Visit one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad, or get in touch via a  chat support system.

Machine Learning Course with Placement – For Non-Engineers

Posted on by Imarticus Learning

Machine Learning Course with Placement – For Non-Engineers

You’ve heard of machine learning, but what exactly is it? In short, machine learning is a subset of (AI) artificial intelligence that deals with designing and developing algorithms that can learn and improve independently. Machine learning focuses on the ability of machines to receive a set of data and learn how to identify patterns and make predictions.

Machine learning is a rapidly growing field with immense potential. There is an increasing need for experts who can design and manage these systems as more companies and organizations adopt machine learning technologies.

This course is for students who are not engineers but are interested in machine learning. The course will provide an overview of machine learning concepts and train students in the skills necessary to develop and operate machine learning systems.

Why Machine Learning? 

With good reason, machine learning is the hottest area of technology. Organizations of all types are starting to realize the potential of using data to automate decision-making processes. By harnessing the power of machine learning, we can make our everyday lives easier in so many ways. 

For example, imagine never having to wait on hold again when you call customer service—or getting a real-time translation of a foreign language conversation. The possibilities are truly endless! And as machine learning becomes more sophisticated, so too will its applications. 

This course is designed specifically for non-engineers who want to enter the field of machine learning. No prior experience is necessary – just a willingness to learn! The course is also perfect for students interested in pursuing a career in artificial intelligence. 

In addition to classroom time, students will also have the opportunity to put their new skills to use with a paid internship at a major tech company. This is a fantastic opportunity to begin working for one of today’s most innovative companies.

How Can a Machine Learning Course Help You Land a Job?

 

  •  You’ll Gain In-Demand Skills

 

As mentioned above, one of the main benefits of taking a machine learning course is that you’ll gain in-demand skills that will make you more employable. There is an increasing demand for data management and algorithm development skills as technology becomes more pervasive in our daily lives. 

 

  • You’ll Get Hands-On Experience

 

Another benefit of a machine learning course is that you’ll get hands-on experience working with real data sets. This is important because it will allow you to apply what you’ve learned in the classroom to real-world situations. This experience will be invaluable when you’re applying for jobs or interviewing for positions in the field.

 

  • You’ll Network With Industry Professionals

 

best artificial intelligence and machine learning courses by E&ICT Academy, IIT Guwahati

When you take a machine learning course with placement, you’ll have the opportunity to network with industry professionals. This is valuable because it will give you an inside look at the industry and help you make connections that could lead to future employment opportunities. Additionally, you can get advice and guidance on your career journey by meeting people already working in the field.   

The future is here – are you ready to join it? This unique course is for non-engineers, and no prior experience is necessary. So enroll immediately if you’re eager to advance your career and inspired by the future.

Discover PG in data analytics with Imarticus Learning

 You might be able to find employment at Tableau with the aid of this analytics and machine learning course. Create complex models using data science to produce vital business forecasts and insights using what you’ve learned.

Course Benefits for Students:

  • Students will be familiar with the most common data science methodologies and tools and the fundamentals of data analytics and machine learning.
  • Students who complete 25 real-world projects and case studies under the guidance of business partners will receive a data analytics certification course. The Data Analytics course with placement is an intensive program that will teach you how to use data analytics to solve real-world problems.
  • One of the most in-demand skills on the market is the capacity to display data using a data analytics tool.

Visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad, or get in touch via the chat support system.

Your Financial Risk Management course failed? 5 tips for retaking it

Posted on by Imarticus Learning

Your Financial Risk Management course failed? 5 tips for retaking it

Congratulations! You’ve decided to take the Financial Risk Management course and make it a priority in your life. Great choice! As you know, this exam is an essential step toward your career as a financial risk manager. And now that you’re ready to take that next step, let’s talk about some tips to remember when retaking the FRE exam. 

  • Become familiar with the FRE exam

The first thing you need to do becomes familiar with the FRE exam. It’s a multiple-choice test, and it tests your understanding of general knowledge of financial topics. You should also expect it to test your financial literacy, decision-making skills, and planning abilities.

You can prepare for these topics by reading up on them before taking the FRE exam or by taking some basic classes in finance at an institute or online that cover these subjects (like Introduction to Finance).

  • Start Preparation Early and Take care of mental health

If you are taking a financial risk management course, you must start preparing early. It will allow you to get a good night’s sleep and eat healthy meals so your body can prepare for the demands of the upcoming course. It is also essential that you take care of your mental health needs to be able to focus on studying during the day and being successful at passing this exam. 

  • Create a Study Plan

This is an essential part of your financial risk management course, and you should spend more time on it than any other part of the course. This section aims to “learn” how to take tests effectively so that when you retake your test, it will be easier than before. 

This can include:

  • Review all the material from previous chapters, especially those covered in class or online modules (if available). 
  • Make flashcards or other ways of memorizing key terms and concepts.

  • Stay Calm on exam day

Don’t get too nervous, but try to relax and stay in the moment. If you’re feeling any stress or anxiety, take a break to come back refreshed. Don’t take it personally if other students are giving you negative feedback—it’s not personal; it’s just their way of passing the time during the exam period until they have their results!

Discover  IIM Lucknow certificate courses with Imarticus Learning

Through our diploma in finance management, students will learn about investment banking, capital markets, risk management, and fintech. The top business school established this demanding six-month program at IIM Lucknow. Middle managers with experience who want to restart their careers in finance would find this training valuable.

Course Benefits For Learners:

  • Students can connect with their peers and business experts as part of this finance management course.
  • Students will understand critical topics, including investment banking, capital markets, risk, and fintech.
  • A capital markets certificate teaches students all they need to know about the financial sector and its operations.

Contact us through chat support, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon.