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Is your Website Optimized for Sales? Try These 5 Fail-Proof Facebook Marketing Strategies to Boost Sales

Posted on by Imarticus Learning

In today’s digital age, your website is a direct reflection of your company. If you don’t have the time or know-how to get it done yourself, there are plenty of companies that can do it for you at an affordable price. Each day, more than one billion individuals connect to Facebook worldwide to socialize, entertain themselves, and learn new brands, goods, and activities in which they are interested.

best digital marketing coursesTherefore it is crucial to learn Digital marketing, and students can opt for Social media marketing courses and digital marketing courses.

This blog post will cover five fail-proof Facebook marketing strategies that will help you optimize your site for sales and other goals.

Let’s get started!

5 Fail-Proof Facebook Marketing Strategies to Boost Sales

Before you even think about marketing on Facebook, your website needs to be optimized for mobile (and desktop) viewing. Facebook’s largest source of ad revenue comes from small and medium-sized businesses like you.

Here are some tips to help you get your website optimized for sale:

 Tip #1: If you don’t already have one, make sure to create a mobile version of your site. It is the most important tip. Make sure to have your phone number displayed on every page of your site. If someone wants to call you about a product they saw, they would not be able to if you don’t have the number displayed somewhere easily visible by all visitors.

 Tip #2: Make sure to create an AMP (Accelerated Mobile Page) version of your site. Although this gets done with SEO in mind, it will also improve the load time on your mobile devices. You can learn more about Google’s AMP project for this.

 Tip #3: If you don’t already have one, make sure to create a Facebook Shop for your online store. By doing this, you can give fans an easy way to share and buy the products they see on your site. Several companies will help you do this, but it is generally a straightforward process these days.

 Tip #4: Make sure to have multiple images of each product. Failure to do this will result in less social engagement and ultimately fewer sales. Therefore it becomes vital for you to add many pictures to your product.

 Tip #5: Ensure your site is secure. Today, it is straightforward for fraudsters to create a fake website with a link that looks similar to yours. Ensure you have the “HTTPS” protocol at the beginning of any site address and a locked padlock symbol somewhere on your page.

If you follow these tips, your sales (and engagement) will improve dramatically.

By advertising on Facebook, you get access to over 500 million potential customers!

Enroll in Digital Marketing Career with Imarticus Learning

Industry experts create the Digital Marketing Course to provide students with hands-on experience and expertise through various industry-specific assignments.

best digital marketing courses near meFurthermore, the cutting-edge curriculum, which built current marketing trends, offers many career advancements in the marketing course, which will lead to many work chances soon.

Student’s hunt for the “best Digital Marketing course near them” has come to an end!

Some course USP:

  • The course lets the students learn digital marketing skills that prepare them for exciting Digital marketing and social media marketing courses.
  • Impress employers & showcase skills with a certification endorsed by India’s most prestigious academic collaborations.
  • World-Class Academic Professors to learn from through live online sessions and discussions. It will help students understand the practical implementation with real industry projects and assignments.

Contact us through the live chat support system or schedule a visit to training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Hyderabad, Delhi, and Gurgaon.

The Winning Formula For Successful Digital Marketing in 2021

Posted on by Imarticus Learning

With the world on a partial standstill owing to the COVID-19 pandemic, companies and brands have relied extensively on digital marketing to reach their consumers. As a result, plenty of marketers have been asking the question: what is the winning formula for a successful digital marketing campaign in 2021?

Building traffic, lead generation and nurturing, and selling products on the websites – everything boils down to digital marketing. This might have led you to wonder how to learn digital marketing tips and hacks to overcome the intense competition in these pressing times. So, let’s find out how!

Kicking Off The Marketing

In order for a company to reach sales and revenue goals via digital marketing, there must be proper planning and research done before embracing a digital marketing strategy. This is since such research and planning will approximate your numbers and show you details about your market competitors. There are few things a brand can do before kick-starting its digital marketing:

  • Having a specific goal in regards to the products or services helps a company suitably allocate its resources within digital marketing by focusing on the needs.
  • Maintaining an annual marketing calendar can help keep track of the resources and also help the company use different strategies to tackle different months.
  • The synchronization of all the marketing channels within the company is important.

The Winning Formula In 2021

For any digital marketing campaign, businesses and owners have to find ways to market their products and services over competitors successfully. To get their hands on the digital marketing formula that works, businesses need to follow a few things:

  • A Simple Strategy: Establish a clear-cut strategy at the beginning of your digital marketing campaign.
  • Marketing Enhancing Branding: Nurture your brand before simply marketing the products. Just openly promoting the products will never lead to the brand or company having loyal customers. Building interest and nurturing the leads over a period of time is how digital marketing can be most effective.
  • Implementing AIDA: The Awareness, Interest, Decision, and Action (AIDA) model is a tried and tested formula that includes a simple translation for the various stages in a buyer’s journey. An exemplary implementation of the AIDA model can work wonders for digital marketing in 2021, more than a century after its inception.
  • E-mails Still Work: Even with the advent of social media, professionals with a career in digital marketing still fall back on e-mail marketing for better reach. With e-mail providing arguably the highest return on investments, an optimized e-mail marketing strategy is a prominent part of the digital marketing winning formula.
  • Embracing The Video Format: Experts tell us that videos will get more than 80% of the internet traffic in 2021. Thus, to reach and solve problems for your consumers, investing in smart and well-made videos which answer a lot of questions should be the way forward.
  • The SEO Age: Search engine optimization trends are essential for your brand. Using smart SEO tools can be effective for branding and content within digital marketing.

Apart from these, good content and the usage of local services ads (LSAs) are critical for successful digital marketing in 2021!

The demand for digital marketing is here to stay, and companies will want to take full advantage of this opportunity. While digital marketing may seem interesting, you might be wondering how to learn digital marketing? You can easily understand the hacks of digital marketing by enrolling in a digital marketing course online. Furthermore, gaining knowledge from such a digital marketing course online will help you have a successful career in digital marketing.