Contact Us
×

Tag: Digital Marketing Career

Media Buying- Essential hacks to succeed in your next campaign

Posted on by Imarticus Learning
Reading Time: 2 minutes

Media Buying- Essential hacks to succeed in your next campaign

Media buying is a term that refers to the practice of purchasing media for paid marketing activities. The objective is to locate and acquire advertising space on platforms that are suitable to the target demographic at the lowest possible cost. Media purchasing is a procedure that applies to both conventional and digital marketing platforms. When done correctly, media buyers maximize their visibility to their target demographic while spending the least amount possible.

The media purchasing process is overseen by the media buyers. With an awareness of marketing objectives and the target audience’s taste provided by the media committee, media buyers carry out the actual purchase of advertising space on behalf of the company.

A significant portion of the media buyer’s job is dealing with the websites, channels, and other platforms where they want their advertisements to appear. Media buyers ensure that the relevant spaces are purchased at the appropriate times and for the appropriate durations, all while staying within stringent budget constraints.

Steps that Media Buyers take in their Media Buying Process:

Media Buyers take a pre-defined path to make their Media Buying Process effective so that they can turn the Digital Marketing campaigns into a success:

  • Formulating a Plan: Media planning, rather than media procurement, is where the bulk of an ad campaign’s strategy is developed. Media buyers have to figure out how to achieve the greatest possible outcomes for their budget. After deciding which media types, they want to target and other specifics of their strategy, they will take action.
  • Recognizing the best platforms to advertise on: To choose which media platforms they would want to promote; the first step is to identify such platforms. Billboards, television, as well as digital media, might be utilized in conjunction with one another, or the emphasis could be completely on digital platforms. The media buyer will put out a request for proposals to every one of the media outlets with whom they want to collaborate on a project or a marketing campaign.
  • Buying the Advertisement Space: Before acquiring advertising space, media buyers must first negotiate with media outlets to discover the best price before formally purchasing the ad space. Much of the process of internet advertising is automated, and there is no need for conventional discussions to take place.Nonetheless, media buyers must make strategic judgments that will ensure that the advertisements appear in the correct locations, at the most appropriate times, and at the most reasonable price.
  • Launching the Marketing Campaign: The campaign launch is the next step, and this is the point at which the advertisements begin to appear in numerous locations depending on the choices of the media buyer. The Digital Marketing team should begin assessing the campaign as soon as possible to ensure that the advertisements are operating as expected.

Why this Course?

With their Digital Marketing course, Imarticus hopes to educate applicants with a full and in-depth overview of Digital Marketing concepts in a more ‘real-world’ situation. The program takes a collaborative approach, with over 220 hours of training focusing on the completion of several capstone projects, preparing candidates for a digital marketing certification, developing job-ready skills, and placing graduates to excel in their Digital Marketing Careers.

Conclusion:

As a result of Imarticus’ Digital Marketing training, you no longer need to look for the “best Digital Marketing course near me” online. Imarticus’ Digital Marketing course is among the finest available, so don’t let this chance pass you by. The program also features modules for acquiring the highly sought-after Google and Hubspot digital marketing certifications.

Top 7 questions to ask before you hire a digital marketing consultant

Posted on by Imarticus Learning
Reading Time: 3 minutes

Top 7 questions to ask before you hire a digital marketing consultant

Digital marketing is a complex field with many variables, so hiring the right consultant is essential. Ensure you ask these seven questions before hiring a digital marketing consultant:

What types of services do you provide?

Make sure the company you’re considering provides services that will help you achieve your goals.

  • What services are included in the package?
  • Is there anything not included in your package, and if so, why?
  • Are there any additional fees?
  • Can they talk about their experience working with other clients to see how they can help make things better than before?

What tools do you use in your business?

When you hire a digital marketing consultant, you must know what tools they use in their business. The right agency will also require the appropriate tools based on its specialty.

Do you have any previous experience working with companies like ours?

Before hiring a digital marketing consultant, it’s crucial to ensure they have experience working with companies like yours.

You should ask them whether or not they have worked with other brands in the same industry, size, or geographic location as yours. If so, this is a good indication that they can also help you achieve success!

Are You Official Partners with Top Search Engines?

If your digital marketing consultant is not an official partner with Google, Bing, and Facebook, you must think twice about working with them. Many brands have a bad reputation for hiring non-partners who charge excessive service fees. This can lead to lost revenue and future business opportunities for both parties.

What Are Your Company’s Most Significant Achievements?

This question seeks to ascertain how an agency provides value and whether these accomplishments can get replicated in your situation. Look for successful blog posts and case studies of previous clients, preferably from companies similar to yours. Look for phrases like revenue generated, increased sales, cost savings, and marketing costs saved from previous clients. 

Will you have Access to All Team Members Who Work on your Project?

When hiring a digital marketing consultant, you must ensure access to all the team members working on your project. This is also known as “collaboration.”

Any conflicts or miscommunications in the planning process could lead to delays or even cancellation of work altogether. It’s also essential that everyone is on the same page when it comes time for execution: no one should feel like their opinion isn’t valued!

What will be the Metrics to Measure the Success of the Suggested Marketing Campaigns?

When choosing a digital marketing consultant, it’s essential to ask them how they will measure the success of the suggested campaigns. You can do this by looking at some of the specific metrics such as:

  • A number of leads were generated by the campaign.
  • Conversion rate
  • The average ticket size for orders placed through your website or email list

Learn Digital Marketing Course  with Imarticus Learning

corporate training

Our digital marketing course is with placement assurance, and the curriculum is more collaborative, emphasizing capstone projects, job-ready skills, and guaranteed job opportunities.

Course Benefits for Learners:

  • Students will learn through digital marketing online training used by large corporations to maintain their competitive advantage by evaluating the experiences of genuine clients through case studies.
  • Students can now benefit from the most crucial search engine optimization course, which thoroughly understands digital marketing concepts.
  • Learners can now participate in a guided online project to master SEO principles.

Contact us through the chat support system, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

Top 10 free tools for improving your digital marketing strategies

Posted on by Imarticus Learning
Reading Time: 3 minutes

Top 10 free tools for improving your digital marketing strategies

Digital marketing is a big part of your company’s success, but it can be hard to start. There are many tools out there, and they all have different features that make them better than anything else. What if one tool doesn’t work for your business? We’ve compiled this list of free tools for improving your digital marketing strategies so that you can easily focus on growing your business instead of spending hours trying out new software!

Buffer

Buffer enables you to schedule your posts and publish them at a specific time. This means that you don’t have to worry about forgetting when or where you need to post something because Buffer will take care of all of that for you! You can use this tool to schedule tweets on Twitter and Facebook as well as LinkedIn and Google+. 

Google Analytics

It is a free tool that provides detailed statistics about your website traffic. It is a powerful tool that can help you understand your site’s performance and where you can improve.

Google Analytics tracks user behavior on specific pages of your website by using cookies placed on their computers when they visit sites with Google Analytics installed. When someone visits a page in Google’s index of websites (called the “Google index”), this cookie records that see along with any other information stored by the browser or operating system used to access that particular page—such as IP address or device type—as well as some information about what happened while browsing through it: time spent viewing different parts of pages; click rates; scrolling speed, etc.

Simply Measured

Simply Measured is a free analytics tool that allows you to track your social media campaigns, website traffic, and email campaigns. You can track paid advertising campaigns and organic search engine optimization (SEO) efforts.

The best part about Simply Measured is that it allows you to track multiple platforms at once—so if you have an app or mobile site with banners on it, Simply Measured will let you know how many people are viewing those ads as well as how many clicks they’re getting per day.

HubSpot CRM

HubSpot CRM is a tool that allows you to manage your contacts, leads, and opportunities. It can help you track your leads, manage your sales pipeline and stay in touch with customers.

You should take advantage of the resources available on the internet, but don’t forget the importance of having solid content designed for your audience. The content has to be engaging enough so that people share it around their networks and connect on social media platforms like Facebook and Instagram. 

Discover Certification in digital marketing with Imarticus Learning

corporate leadership

Businesses rely on the latest technology and digital channels to communicate with their current and future customers in the age of digital transformation. For those interested in the Best Digital marketing course and who want to know the field’s foundations from a prestigious university, we have developed this modern digital marketing certification course and MarTech course with IIT Roorkee.

Course Benefits For Learners:

  • You may learn from India’s top instructors and experts through live online sessions and conversations.
  • Our highly qualified mentors will support your goals as you progress through the program.
  • Learn the most recent tools and approaches, comprehend new trends and algorithms, and work on actual digital marketing projects to develop a satisfying career in digital marketing and MarTech.

Contact us through chat support, or visit one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

Here’s how to prepare yourself for a successful future with affiliate marketing certifications

Posted on by Imarticus Learning
Reading Time: 3 minutes

Here’s how to prepare yourself for a successful future with affiliate marketing certifications

Just done with your graduation and looking for prospective career options to pursue a career in? How about Affiliate Marketing? Affiliate marketing is a modern-day marketing technique that promotes other companies products or services and earns a special commission on every sale you generate.

Why opt for affiliate marketing?

As affiliate marketing is gaining popularity, people are steadily becoming more inclined toward establishing a career in it. Listed below are a few points that state why you should opt for affiliate marketing.


  1. Low-cost

Pursuing a career in affiliate marketing doesn’t involve much cost as you don’t need to set up a business but instead sell other companies products or services. This saves you from the additional cost of setting up a business which also makes it a low-risk alternative. Apart from this, the cost of affiliate marketing certification is also low in comparison to other career-related certifications. 


  1. Easy to scale

As an affiliate marketer, you can easily scale as you are not restricted to selling products or services for any particular company. You can promote products of various companies and earn commission from all of them.

How to get started with affiliate marketing?

If you also want to build your online audience and be an eminent affiliate marketer, the below-mentioned steps will help you in the journey of becoming one.

  • Choose your niche

The first thing you need to do as an affiliate marketer is to choose your niche that focuses on a specific category. The niche you pick should interest you so that the original content that you create helps add value to your sizable audience. To choose your niche, consider asking yourself the following questions:

  • What particular topic, hobby, or field interests you and is not being currently served by others?
  • Different ways through which you can add a new angle or perspective to a particular topic, hobby, or field that you have chosen.
  • What type of content will you make serve the chosen niche and your skillset best?

Pursuing an affiliate marketing certification course will help you pick your niche through their various digital marketing training and case study programs. Imarticus Learning’s Digital Marketing Certification Course will provide you with job-relevant skills, tech-enabled learning, and industry certification.

  • Pick a suitable platform as per your niche.

After choosing your niche, audience, and products that you want to sell as an affiliate marketer, you need to pick a suitable platform where you can put up the content. The platform could be a product review website, a blog, or social media platforms like Facebook, Twitter, Instagram, or YouTube. 

  • Join an Affiliate Marketing Network and Program

Joining an affiliate marketing network will help you connect with merchants and improve your income opportunities. The type of affiliate network or marketing program one should join depends on the type of products their audience is interested in. Various affiliate marketing programs and networks are available nowadays, offering a range of products and services based on various industries.

Before joining an affiliate marketing program or network, do proper market research on different programs and courses and choose the one that best fits your target product and audience. Imarticus Learning’s Affiliate Marketing Certification course is one of the most versatile programs serving various industries. 

  • Master your skills

Apart from joining an affiliate marketing program or expanding your network, one needs to master a wide range of skills such as content creation, marketing, videography, communication, presentation, and editing. The exact mix of skills that you should master in your marketing pursuit depends on the platform, audience, and the type of product you choose.

Final Thoughts

Get yourself enrolled in Imarticus Learning’s Digital Marketing Certification Course and learn job-relevant skills, and evolve as a renowned affiliate marketer. The affiliate marketing certification course by Imarticus Learning stands out amongst other courses as they have eminent teachers who have specialised knowledge in digital marketing, making the learning process smooth and easy for students.

We have training centers in some major cities across India, such as Mumbai, Pune, Chennai, Bengaluru, Delhi Ahmedabad and Gurgaon, for live interactive sessions and engaging discussions with faculty and peers. 

5 Strategies To Embrace The World Of Social Media Marketing

Posted on by Imarticus Learning
Reading Time: 2 minutes

5 Strategies To Embrace The World Of Social Media Marketing

Social media is continually developing, with an estimated 2.65 billion users globally. It’s a highly adaptable instrument that must adjust to the world’s ever-changing surroundings. Whether through relevant, meaningful content, customer service, or sponsored advertisements, the vast world of social media may help businesses become more visible, appealing, and accessible.

Why Should You Use Social Media for Marketing?

It is simple to understand why people are so obsessed with social media; the potential for marketers to build their brand through these networks is limitless. Facebook, Twitter, Pinterest, Instagram, and Google+ are just a few critical networks that any organization, large or small, new or old, has to be present on.

Here are five effective strategies for social media marketing:

Strategy 1: Understand your target audience

You can’t upload relevant material if you don’t know who will see it. Make an effort to understand your target audiences through market research, social insights, and social media listening/monitoring.

Strategy 2: Consider each channel to be a separate entity

It would help if you viewed each social channel as a distinct entity. There may be information shared across all channels — for example, if a worldwide corporation recently bought your firm, you want to broadcast this news across the board. Still, you should adjust your strategy depending on the audience for that channel.

Strategy 3: Post valuable and informative material relevant to your company goals

When producing social media posts or campaign ideas, ask yourself, “How will it assist the business?” as well as ‘how will it benefit the viewer?’ If you can’t answer any of these questions, you should reconsider your social media approach!

Strategy 4: Customer Service

Trust is lost when a visitor tweets at your handle or publishes on your Facebook page and never receives a response. Because of your lack of communication, the disgruntled potential lead is now looking to your rivals for solutions. Conversely, when you respond thoughtfully and promptly, the visitor feels charmed and captivated by your brand. Taking the time to react to a personal request humanizes you and increases your authority.

Strategy 5: Keep track of your progress

Social networks may also help with community participation, customer service, and helpful ideas and information about your business or product.

When you’ve determined what metrics you’ll need to track to achieve your goals, it’s time to select a solution that will follow those metrics. Many scheduling applications and social media platforms include monitoring, or you may experiment with third-party outlets or construct your APIs.

Learn Digital Marketing Course with Imarticus Learning

Our digital marketing course curriculum is more practical. The curriculum is more collaborative, emphasizing capstone projects, job-ready skills, and assured employment opportunities.

Course Benefits for Learners:

  • Case studies teach students about Online Reputation Management tactics used by giant corporations to maintain their competitive advantage by evaluating the experiences of genuine clients.
  • Students may now benefit from the most significant social media marketing course, which gives a thorough grasp of digital marketing ideas.
  • Learners may now participate in an online, guided project to master SEO principles.

Contact us through chat support, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon. 

13 Things About Content Marketing Certifications You May Not Have Known

Posted on by Imarticus Learning
Reading Time: 3 minutes

13 Things About Content Marketing Certifications You May Not Have Known

Digital Marketing 

It is rising as an attractive career option in modern times when all businesses are online, and the internet drives the entire corporate world. Digital marketing enables firms to connect with their target audience across several internet channels, increasing revenue. Completing digital marketing training programs offered by top digital marketing institutes and universities is one of the best ways to jumpstart a digital and content marketing career.

The significance of digital marketing training with the popularity of content and social media marketing courses stems from improving practical expertise. These courses provide practical experience in content and digital marketing. We’ll look at 13 facts about content marketing in this article and one of the top digital marketing training programs available for digital and content marketing.

13 Facts About Content Marketing That You May Not Know

Following are the various less-known facts related to content marketing:

  1. According to E2M Solutions’ research, businesses earn $38 for every dollar spent on email marketing. As a result, practically every content marketing plan should focus on growing and maintaining an email list.
  2. Even if just a few writers do so, content writers who frequently update their old blog pieces are 74% more likely to receive good results. Updating an outdated blog post can increase overall traffic by 402 percent in some circumstances.
  3. Only a small percentage of people finish content marketing certifications, making it a sought-after credential to help you land good jobs.
  4. Content marketing certifications by good digital marketing institutes can help you land a job in top digital marketing agencies and MNCs like Pinstorm, WAT Consult, Accenture, PwC Digital Service, and others.
  5. Digital marketing training courses can easily be done along with regular work since these courses are commonly conducted using online mode.
  6. No prerequisites are required to join a content marketing and social media marketing course. One needs to have a basic understanding of social media platforms and the internet.
  7. Reputed institutions’ content marketing certifications can help you earn an industry certificate that top companies worldwide accept.
  8. It is an excellent way to stay updated with the latest happenings, as most digital marketing training courses emphasize real-world case studies and news to teach essential concepts to students.
  9. Content marketing certifications help you meet top social media influencers, industry experts, and professional digital marketers to gain insightful learning.
  10. Certifications like PGP in Digital Marketing by Imarticus Learning help you learn content marketing by working on four real-world capstone projects for top companies.
  11. Digital and content marketing certifications like PGP in Digital Marketing cover an industry-oriented curriculum to ensure students learn topics required to get a job in a top company.
  12. Top industry experts and the industry council approve content marketing certifications like PGP in Digital Marketing, including top CEOs, directors, and founders.
  13. According to Glassdoor, the average salary of digital marketers after completing content and social media marketing course varies between 3.5 lakhs to 20 lakhs.

We’ve learned 13 lesser-known facts regarding content marketing certifications. Now let’s look at one of Imarticus Learning’s greatest digital marketing training courses.

Post Graduate Program in Digital Marketing

Imarticus Learning’s PGP in Digital Marketing is a 228-hour digital marketing training certification that provides you with a thorough and practical understanding of digital marketing ideas. With real-world brand case studies, hands-on-training simulation projects, real-world capstone projects, interactive marketing sessions, webinars, and learning, it focuses on providing students with a course that is a perfect blend of theoretical and practical knowledge. The PGP in Digital Marketing certification includes the following highlights:

  • The digital marketing training program covers both online and offline training modes to ensure that students have the best experience.
  • The PGP in Digital Marketing follows an industry-oriented curriculum approved by industry experts and the council.
  • It gives students 100% job assurance in companies like Publicis Group, Ogilvy & Mather, Sunsilk, JWT, and others.
  • The PGP in Digital Marketing covers case studies of companies like Cadbury, Hindustan Unilever Limited, Tata Motors, and more.
  • It provides students with dedicated mentorship with industry professionals and experts to get better insights into digital marketing.

Conclusion

Digital marketing is significant since it links a company with its customers online, helpful in any industry. It uses the internet to connect businesses with their target customers. The PGP in Digital Marketing is one of the most outstanding digital marketing certificates for practical and theoretical knowledge in this ever-growing field. After finishing the certification, students receive a 100% job assurance and mentorship sessions.

Contact us now, or visit one of our training centers in Mumbai, Thane, Pune, Bengaluru, Delhi, Chennai, and Gurgaon for queries related to the PGP in Digital Marketing.

Can You Be A Good Content Marketer Without A Content Marketing Certification?

Posted on by Imarticus Learning
Reading Time: 2 minutes

Can You Be A Good Content Marketer Without A Content Marketing Certification?

If you want to improve your marketing skills and make yourself stand out from your competitors, you may consider getting a content marketing certification. We think it is worth doing because it teaches you valuable lessons and skills that you couldn’t get anywhere else. The following blog will discuss what to expect from a typical certification program and dig deeper into the skills required to succeed as a content marketer.

What is Content marketing?

Content marketing is about creating and sharing relevant and consistent content to attract a clearly defined audience and drive profitable customer action.

The real question is: What’s so great about creating your content? If you take a traditional marketing campaign approach to your business, you’re probably spending a lot of time creating ads that try to get people interested in buying something. This can be very expensive! But when you create valuable, engaging content for your website or blog—it’s called “inbound marketing”—that same group of potential customers will find it interesting enough to share with their friends and family members. And that means more people are seeing your message than if you were advertising on TV or radio!

A certification is a way to prove you have a specific skill set, and you can earn it from a university or an online course. You have to pass a test to get the certification, and sometimes you have to pay a fee.

What are the benefits of certification?

There’s no doubt that certifications help you stand out from the crowd, but why?

For starters, it gives you a sense of completion and accomplishment. It will also give you the confidence to know if someone asks what makes you unique in your field, how many years of experience you have in content marketing, or even if they ask what certifications you have on your resume? You can confidently answer them without hesitation.

Can you be good at content marketing without a certification?

The answer is: that you can learn what you need on the job and by reading industry blogs. Let’s look at why getting certified as an expert in content marketing might make sense!

Several people think that certification is a substitute for experience, but that’s not how it works. Certifications are not a substitute for experience or hard work. They are more like a way to prove your skills and get you in the door when you might otherwise be turned away as an entry-level candidate. But once you’re in, then what? You still have to prove yourself by showing off your creativity and working hard at what you do every day!

If you seek the best digital marketing course near me, look no further than Imarticus learning!

Discover a Digital Marketing Career with Imarticus Learning

Our digital marketing certification program takes a more practical approach to Digital Marketing education. The curriculum is more collaborative, with many capstone projects, job-ready skills, and guaranteed career prospects emphasized. 

Course Benefits For Learners:

  • Case studies teach students about Online Reputation Management tactics used by giant corporations to maintain their competitive advantage by evaluating the experiences of genuine clients.
  • Students may now benefit from the most significant digital marketing certification course, which gives a thorough grasp of digital marketing ideas.
  • Learners may now participate in an online, guided project to master SEO principles.

Fundamental Shifts That Are Shaping Search & Digital Marketing

Posted on by Imarticus Learning
Reading Time: 3 minutes

Fundamental Shifts That Are Shaping Search & Digital cactusmeraviglietina.it Marketing

Since the COVID-19 pandemic occurred, humans have seen a climatic mix of chaos, uncertainty, empathy, challenge, and opportunity. Companies shifted to adjusting modes of operations all over the world, and things have been rapidly changing in the marketing scenario. The digital transformation has accelerated manifolds, and the demand for SEO is at its zenith.

Here are some fundamental shifts that the market has been seeing recently!

Five Fundamental Shift that is shaping markets:

The Conventional Journey of customers is shifting in Many Sectors of the Economy:

More prominent organizations historically relied on tradeshows & field-to-field meetings. Those traditional players are also considering investing in online content to replace what consumers would have got from offline events. They are actively creating content & mechanisms for one-on-one online interactions to connect better with customers.

Search can assist in revealing radical changes. Marketers need to continue to invest in virtual connections and be prepared to balance them with in-person events.

Narrowcast Marketing Fails in Testing Times

Marketers looking at a narrow range of metrics may fail to capture important Business Intelligence to know the full extent of market shift and be informed about the search strategy. It’s crucial to process massive amounts of data to see the complete scope of changes across the whole landscape. Marketers need to ingest as much data as they can to use it better & utilize AI in the best possible manner.

What’s Past Is Not a Preface

There has been a significant shift from over-reliance on historical trends during the pandemic. The real-time data in the search & content space plays a more significant & critical role today. Thus, it is vital to detect how markets & customer intent are changing massively and quickly. SEO and digital marketers must speed up when things change rapidly. Marketers need to respond quickly to thrive in such situations and look for timely data to rethink strategies.

Prominent Trends May Put a Veil on Important Things

Valuable insights can be mainly found in specific markets. As a marketer, things you need to assess are:

  • City-by-city changes.
  • City-pair changes.
  • The timing of regional lockdowns & local quarantine requirements.

You need to look at a granular level and find opportunities in various markets. Focusing broadly and profoundly is your secondary task while processing vast amounts of data & get better insights are actionable primary tasks.

What digital marketers and SEO professionals have long known is finally coming to fruition. Now is the time for marketers to test new ways of understanding intent from a macro industry & a micro user perspective.

Explore a Career in Digital Marketing with Imarticus Learning:

If you have a quest for the best digital marketing certification driven by a career goal like building a career in digital marketing, Imarticus Learning is your place! For those seeking answers to how to learn digital marketing, the Digital Marketing Post Graduate course is the answer.

The program is designed to give you extensive and detailed coverage of Digital Marketing concepts more practically. The program adopts a collaborative approach focusing on multiple capstone projects, job-ready skills, and guaranteed job assurance. This digital marketing course online prepares your end-to-end to start or upgrade your career in the Digital Marketing segment.

The program lets students equip themselves with a thorough knowledge of marketing concepts like SEO, Content, Social, Paid Media & ORM. 

The program lets you work on a simulated journey that is uniquely built to help students apply conceptual knowledge in a practical environment.

For further details, contact us through the Live Chat Support system or visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Hyderabad, Delhi, and Gurgaon. 

7 Ways Brands Can Benefit from Paid Media Marketing

Posted on by Imarticus Learning
Reading Time: 3 minutes

7 Ways Brands Can Benefit from Paid Media Marketing

With the evolution of technology, marketing methods have also evolved. Social media marketing is one element of digital marketing that has gained popularity and has also changed the way businesses interact with their target audience.

Paid media marketing is a social media marketing technique where companies can promote their content or products through paid ads, social media posts, pop-ups, paid search results, video ads, and other promoted multimedia. It is an effective tool of marketing to help brands expand their reach, generate more traffic and interact with their target audience and grow their business.

If you are also thinking of applying this marketing technique to your business, here’s a list of how brands can benefit from paid media marketing:

  1.       Create Brand Recognition:

The primary motive of using any marketing technique is to create awareness about the brand. Paid media marketing makes brand building easy and effective, as it allows your brand to get in front of people more quickly than traditional media marketing. It also helps draw your audience’s attention to your brand through paid ads or pop-ups.

  1.       Increase Sales:

As per statistics, the rate of conversion of potential customers into actual customers is higher in social media marketing as compared to any other form of marketing. Therefore, with increased visibility on social platforms and brand recognition, the companies get a chance to tap into the untapped market and in return, increase their sales. Online digital marketing courses can help provide more insight into how digital marketing works.

  1.       Tracking success:

It is very easy to track the success of your social media campaign through Google Analytics. Google Analytics helps you measure which marketing methods are helping you increase your sales and which should be abandoned. Pursuing an SEO course online can also help you understand how to optimize your content to increase your brand visibility.

  1.       Cost-effective:

Unlike other marketing tactics, social media marketing is a cost-effective method. This is because most social media platforms allow you to sign up and create an account for free. For paid media marketing, the amount invested is relatively inexpensive as compared to other tactics. While using paid media marketing, always start by investing small and see what return or changes it has brought in your sales. This way, by investing a small amount of time and money, you can gradually increase your conversion rate and eventually grow your business.

  1.       Higher Conversion Rates:

With increased brand visibility, your business will have more opportunities of converting potential customers into actual customers. Every post, blog, photograph, or video you post has the potential to drive organic traffic to your website. With customers sharing your content, posts, commenting, and updating statuses on social media can help you get new customers as well as convert your existing visitors better.

  1.       Retargeting and retention:

Though paid media marketing, brands can easily retarget and retain their customers. A visitor who has viewed your website by clicking through an ad or has engaged with your business prior, you can run a retargeting campaign. In retargeting campaigns, highly relevant ads are shown to those who have shown interest in your products or service but got derailed due to some reasons. This way, you are constantly in the back of the mind of your potential customers.

  1.       Specific and granular targeting:

Paid media marketing helps target specific and relevant visitors who are interested in your brand, fit the demographic and are in the exact geographical location you want to target. In a way, through paid media marketing, one can have a clear and specific direction in which they need to work to have increased ROI.

 If you are an emerging brand and want to capture a good share of the market, paid media marketing will help you do so in an efficient manner. To get more knowledge on how paid media marketing works, enrol in digital marketing courses online and let your business unfurl.

Imarticus Learning’s digital marketing course is ideal as they have well-trained faculty, who make the learning process easy and interesting. They also have 24*7 chat support to help students get information about the course whenever they want which is an advantage.      

Five Social Media Marketing Essentials To Consider Before You enrol For A Social Media Marketing Training

Posted on by Imarticus Learning
Reading Time: 3 minutes

Five Social Media Marketing Essentials To Consider Before You enrol For A Social Media Marketing Training

Have you ever wondered why you see so many captivating brand advertising campaigns on various social media platforms like Facebook, Instagram, YouTube, or Pinterest? Why do people log in constantly to their Twitter and LinkedIn accounts? 

The answers to both the questions are the same – they all are doing social media marketing of their products, services, and skills by creating engaging posts for their prospective customers and clients. 

Social media or digital marketing is the buzzword of this century that is helping businesses drive extensive market reach and attain profitable growth. Social media marketing is evolving as a high-demand career. These training courses are now selling like hotcakes in the EdTech industry. However, it is critical to have a deep understanding of the basics of social media marketing before picking the course of your choice.

So, if you are planning to pursue social media marketing training, read this article as it throws light on the five social media marketing essentials to consider before enrolling. These insights will help you make the prudent decision on the course to pursue to become a successful social media or digital marketer.

Five Social Media Marketing Essentials 

  • Creating unique and engaging social media content is the key to reaching the target audience.

Social media marketing content addresses the customer’s pain points and solves their problems. It makes them feel connected to the product, service, or skill. The type and frequency of posting the content have an influential impact on the reach and responses. It increases brand loyalty, drives engagement, and boosts sales.

  •  Social media marketing strategy differs for different social media platforms.

The same-size-fits-all hypothesis does not work in the social media world. You must know the tactics for creating and promoting thought-provoking marketing models using digital technologies. The social media marketing strategies must be in line with the needs and interests of the target audience across different platforms. 

  • Social media platforms are for building and fostering relationships with customers.

The target audience performs a pivotal role in social media marketing. With so many brands, messages, and users landing on social media platforms daily, you can stand out from the crowd only when you build one-to-one relationships with your target audience. You must know the strategies to engage with your followers and win their trust and loyalty for long-term association. 

  • Social media advertising is the doorway to extending your market reach.

Besides using compelling content to expand your market reach, you must be aware of the social media advertising tools. You need to ensure your message reaches the target audience and makes an impact to spark desired actions. Influencer and affiliate marketing are the two effective social media advertising techniques. 

  • Measuring the Return on Investment (ROI) of your social media marketing strategies is essential. 

Lastly, you must acquire the knowledge to compute the monetary and non-monetary results of your social media marketing pursuits. It includes calculating financial profits and benefits accrued due to increasing customer retention, brand loyalty, and awareness. Social media analytics reports provide data and metrics on traffic and engagements. It hence forms the basis of ROI measurement.

Consider the above points before enrolling in social media marketing training.

A Prodigious Course For Aspiring Social Media Marketers

Imarticus Learning, a technology-driven educational institute, offers a Post Graduate Program in Digital Marketing. The course provides all-inclusive, tech-enabled learning of digital marketing concepts. It aims to impart teaching on social media marketing concepts alongside other digital marketing tools such as content, SEO, paid media, e-mail, and e-commerce.

Imarticus provides five Google and one HubSpot Digital Marketing Certification through this course. You are eligible to apply if you are a graduate with 0-2 years of digital marketing experience.

So, enrol today if you aspire to broaden your skill set and leverage the influence of social media to excel in your career and business. The conceptual base and real-world case studies provide you with the secret sauces to gain a competitive edge using digital marketing techniques.