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Tag: Best digital marketing course

What responsive display ads are and how to create them?

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What responsive display ads are and how to create them?

Building a responsive display ad is the best way to reach your target customers these days. All you need is some research and a Google Ads account. However, one of the most important skills that can help you get through it is, of course, digital marketing. You can land a job in any major sector with the digital marketing skills such as search engine optimization you learn. 

Imarticus Learning offers a compact digital marketing course with placement. It will not only help you hone your skills but also help you bag a job opportunity in your dream sector. Please read the article to learn more about responsive display ads.

What do Responsive Display Ads Mean?

Responsive display ads are basically graphic advertisements that can automatically adjust their format, size, and appearance depending on the space they get. What it entails is that the same content can be a combination of text and visuals in one space or just text in some other.

How do Responsive Display Ads Benefit You?

There are some serious benefits of using responsive display ads such as higher reach and online reputation management. Here are the major benefits that responsive display ads bring to your business:

  • You can target a broader range of customers.
  • You can customize your ads to suit your campaign. 
  • With Google Ads, you have the benefit of letting AI handle the customization aspect and rely on its algorithms to help you reach the best results.
  • This is one of the best solutions for businesses looking to increase their reach by targeting an audience when they are most prone to take action.

Steps to Create a Responsive Display Ad

There are a few steps you can take to create a responsive display ad through Google Ads. Here is how.

  1. Create a Google Ads account and log into it.
  2. Find the ‘All Campaigns’ option on the navigation bar.
  3. Select the option for ’Display Campaigns’ and then choose the one that suits your agenda.
  4. Go to ‘Ads & Extensions’ and then choose ‘Ads’.
  5. Go to the ‘+’ button to select the option for a responsive display ad.
  6. Choose the group of ads you need.
  7. Customize your content by selecting and saving your images and videos.
  8. Add in the business name, headlines, descriptions, and URLs where needed.
  9. Go through the ad sizes and formats.
  10. Preview the whole thing and save your ad.

Specifics of Your Responsive Display Ad

There are a few criteria you need to follow to create a successful responsive display ad. Such as:

  • Visuals: Google usually recommends using at least five images to create engaging content, although you can choose up to 15. Make sure they are high-resolution ones and try to go for the popular sizes.If you do not upload a video yourself, then you can use the ‘Advanced Format’ option where Google creates a video for your ad based on your images and texts. You can also use HTML5 for animated images. Add a logo for your business with a transparent background if possible. Otherwise, Google will end up creating a generic one with the first letter of the name of your business.
  • Text: Use compelling headlines, useful descriptions, and action-oriented call to action, as well as your business name and URL for better results.

Keep in mind that your ad can get rejected if it does not follow the format of ads. Notably,  using more than 20 or poor-quality images and irrelevant, misleading, or sexual content can invite rejection. The best thing you can do to help you out in these situations is to learn digital marketing basics.

Check out Imarticus Learning’s digital marketing course with placement support and get the boost you need for your career.

Digital marketing transformation trends every SEO professional should be ready for in 2022

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Cloud systems are predicted to become increasingly important, as well as hyper-personalization and data integration. In addition, influencers and content creators will play an increasingly important role in driving e-commerce success.

According to a study, 80% of large international companies accelerated their digitization in 2020 and 2021. Against this backdrop of transformation, 2022 will be key in the consolidation of disruptive digital trends, especially in areas such as technology and marketing, which in 2021 experienced major changes with the increased demand for cloud services and the exponential use of e-commerce platforms. In this sense, the meaning of cloud architecture and new user experiences will no longer be a mystery to everyone.

Global business strategy

  • We have been talking about mobile-first for a long time and it has been proven that companies that followed this principle were more prepared. The physical channel will continue to be essential in the future, but all companies will have to have a clear digital strategy and implement it at the same level because the user will not differentiate between the two worlds, expecting a one-channel experience.
  • New user experiences are here to stay. Users have changed many behaviors because of confinement and other restrictions, many of them having to do with digital. These kinds of changes in the way users behave digitally tend to have a knock-on effect – improved usability, more users – and a knock-on effect on the market – players who have not adapted will have to transform.
  • The choice is no longer “cloud or no cloud” but which provider and how we define the architecture. The advantages of having flexible and scalable systems have been demonstrated in 2020 and 2021.

    Telecommuting, mass meetings, large file sharing, collaborative working, the boom in traffic, and e-commerce have all been more easily achieved in companies where cloud computing was a reality. At the very least, companies will have to move towards hybrid architectures that give them greater flexibility and scale than ever before.

SEO, marketing, and user acquisition

  • Adapt to the user (experience and content). It is essential to adapt to the user’s needs. A content strategy satisfies and solves the demands and problems that users search for in search engines. In addition, user experience, together with the loading speed, is a critical aspect when it comes to activating a positioning strategy. In 2021 Google activated a new way of evaluating user experience on the Core Vitals website, which has become a new ranking factor.
  • New” formats. Users are increasingly making use of new formats such as audio, through Voice Search. It is necessary to adapt content strategies to these formats.
  • Synergies with other channels. Being aware of the synergies between channels, it is essential to take advantage of all the benefits that one channel can give to another. For example, in 2021, influencer strategies reigned supreme, helping to better position brands through the generation of links (link-building).

User experience and web

  • Shoppertainment. Influencers and content creators are playing an increasingly important role in driving the success of online commerce. Social media live streaming is gaining more and more weight in brand sales, which is leading to an increase in job creation around influencer marketing, especially since the COVID-19 crisis.
  • Data-driven creativity. Big Brand Awareness creative campaigns are in the doldrums and 100% online conversion-oriented creative is becoming increasingly important. Thanks to technology, creatives have more information than ever about the audiences to be impacted, so it is within their reach to think of creative campaigns that are practically personalized for each target, thus increasing sales.
  • Creativity and automation. Although creativity as such is not linked to automation, the speed with which trends and user tastes change makes it necessary to automate creative processes as much as possible in order to produce and carry out changes in a more agile and efficient way.

Conclusion

At Imarticus we welcome you to explore our SEO Course and online digital marketing courses that increased demand for cloud services and the exponential use of e-commerce platforms.

5 digital marketing trends you should react to before it gets too late

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According to a report, SEO drives more than 1000% more traffic than organic social media. Another report states that search engines drive around 93% of all website traffic. So, it is evident that digital marketing is quietly driving a significant amount of business worldwide.

But, apart from every digital marketing tactic, some of the most effective marketing tactics responsible for business include visual search, social media marketing, AI-powered optimization, voice search, and programmatic advertising.  

Details about these five most significant digital marketing trends are provided below – 

 

  • Visual Search

 

Visual search is a comparatively new practice, and its popularity is rising significantly. As per Invespcro, 36% of online shoppers agreed that they use visual search for shopping and almost half of them find it more valuable than generic text search. To search visually, users have to upload an image to run a search. In this method of searching, two primary leaders are Google Lens and Pinterest. 

 

  • Google Lens 

 

Launched in 2017, it is an image recognition technology developed by Google. Users can search a whole image or a part of an image to bring up relevant information. Here are the details on how to use Google Lens –  

  • Barcodes: This can be used to find information about a product and places to buy. 
  • Book: Get a synopsis or read reviews about a book. 
  • Building or Landmark: Get information regarding opening and closing hours, facts, etc. 
  • Animal or a plant: Know about the species name, habitat name, and other facts. 
  • Home goods: Locate similar products and places to buy them.
  • Business card: Save address, phone number, and other information.
  • Flyer or Event Calendar: Add event date and time to the calendar.
  • Paintings: Know facts about the painting, artist, and other information.

 

  • Pinterest

 

Visual search through Pinterest recorded a significant rise with the launch of the lens. Users can use a pic to search similar items, places to buy, or view pinboards of related items. Pinterest recorded around 600 million searches and recognizes over 2.5 million products. Since its launch in 2017, Pinterest saw a surge in 140% of lens usage. 

Pinterest added features like – 

 

  • AR Try
  • Pincodes
  • Idea Pins 

 

 

  • Social Media Marketing 

 

According to data, nearly 44.8% of social browsers use social media to know about products. So, the importance of social media to expand business or to reach customers is significant. In this regard, major social media players include Instagram, Facebook, LinkedIn, Twitter, Snapchat, YouTube, and Pinterest. A proper strategy to stand out on social media contains five pillars – 

  • Strategy 
  • Planning and Publishing 
  • Listening and Engagement 
  • Analytics and Reporting 
  • Advertising 

 

  • AI-powered Optimisation

 

Currently, Artificial Intelligence is in a boom. Since its beginning, it has had myriad uses in technology like developing chatbots and content creations. But due to COVID-19, the use skyrocketed across the globe. The PWC survey stated that more than 1000 U.S.-based companies had accelerated their plans towards AI adoption. 

AI can analyze customer behavior and search patterns from social media to boost business. This can help businesses to reach customers better. 

  1. Voice Search

According to Think with Google, 60% of smartphone users have contacted a business directly by using the search result, and about 20% of searches through Google App are done through voice. Hence, this rise in voice search made businesses rethink their business expansion strategy. 

Another study states that about 1 billion voice search takes place every month. Thus, ranking in SERP done through voice search creates a significant impact in business through customer engagement. However, it should be noted that voice searches are typically small, and about 27% of the searches have trigger words like “what”, “easy”, “best” and others. Thus, considering only traditional Google ranking, ranking for voice search is essential. 

  1. Programmatic Advertising 

With the advent of Artificial Intelligence, programmatic advertising is impacting business development. It is a process of automating buying using AI. Expenditure for programmatic advertising has reached around $130 billion globally to cut human labour costs and engage them in more creative and intelligent tasks. Among this huge spending, about 61% comes from U.S.-based companies. 

So, these latest five tips are important when you learn digital marketing, and using them in the present scenario can boost businesses significantly. 

What you must consider while looking for the best Digital Marketing Course

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Best Digital Marketing Course

Digital marketing is a relatively new field in which many people are looking for courses to get an introduction to the topic or deepen their knowledge. Training in this sector is essential to have a broad understanding of the elements that make up marketing strategies since every month new advances and tools appear within this field.

Many companies can benefit from digital marketing if they apply it inside their companies by promoting their economic activities and businesses. However, to do so it is important to know how digital marketing works and how to apply it within the different business units of an enterprise. 

Taking online digital marketing courses can help professionals to have a better understanding of the market, optimize time when selecting marketing strategies, and have access to the necessary guidelines to implement these strategies.

For professionals like managers, analysts, or consultants digital marketing courses and tools can become useful and convenient to stand out from other professionals constantly updating their comprehension. Among students getting a certification in digital marketing can be a great option for a future perspective allowing them to get differentiating skills.


Digital Marketing Certification

Getting a certification in digital marketing will focus on enlarging the most up-to-date expertise and knowledge in the fast-changing world of digital marketing. Becoming proficient in the basics and further complicated concepts of digital marketing can now be possible with this type of certification. The skills acquired through the courses will help professionals gain a deep understanding of concepts like social media, e-mailing, digital advertising, inbound marketing, or search engine optimization to develop thoughtful marketing plans.

Most digital marketing certifications are specialized in a particular aspect of marketing using the internet as the means to advertise and release new products, features, businesses, or projects. Throughout the courses, students can interact with professionals in the field of advertising and marketing, as well as entrepreneurs that use digital marketing tools daily. Thanks to this type of certification new job opportunities can be opened. 

Digital Marketing Placement Course

Placement is a technique that has been used in the marketing world for decades. This technique involves the promotion of brands, services, or products in non-advertising content. Digital placement keeps the same idea but uses digital media channels and content portals to do marketing. This is made by using blogs, search engines, video ads or even apps, as the support channel that will host the content of the ad. Remember to always have a clear target audience and understand what kind of online content they access, to get the attention of the right eyes in your campaign.

There is no better way to learn about digital tools than using digital tools! Digital marketing courses tend to be very flexible in terms of time and money allowing students to complete them according to their availability and paying in placements. Access to the online material does not have set schedules giving the possibility of combining these studies with other activities. Moreover, the courses can be customized to suit one’s needs and enhance their knowledge in a specific field within digital marketing.

Imarticus an Input to Career Development
If you are willing to learn and get a broader understanding of digital marketing our digital marketing postgraduate course Imarticus brings to you the best alternative. Providing you with the perfect combination of theory and practical courses will give you the necessary tools to take your business to the next level through digital marketing.

An up-to-date and thorough scope of the most important skills needed in this fast-changing sector will prepare you to stand out among the rest of the competitors. Upgrade your profile, develop a strong portfolio of practical activities and impress employees with a certification endorsed by one of the top IIT – IIT Roorkee.

10 best digital marketing tools you should know about in 2021

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Digital Marketing has transformed how marketers market their products and services. Therefore, Digital Marketing Training is essential for marketers in the current era. If you decide to learn digital marketing, it will give you an edge in the world of digital marketing. 

A course on digital marketing will equip you with the tools and techniques to run a digital marketing campaign. Also, you will be building digital marketing strategies with the help of this course.

A HubSpot digital marketing certification will help you build a proper understanding of digital marketing.

digital marketing online course

The Best Digital Marketing Tools

Several tools will be covered in your Digital Marketing Training. Some of these tools are listed below: 

 

  • MailChimp:

 

MailChimp is an indispensable tool for digital marketing. It is one of the most comprehensive and effective digital marketing tools to improve campaigns and track traffic. The platform allows integrations with many SaaS providers. This feature is great for email marketing because it allows you to interact with your audience.

 

  • Google Analytics: 

 

Google Analytics is considered a robust digital marketing tool that assists you in making a variety of marketing decisions. You can easily track your e-commerce business and set goals to meet the target. It is relatively more straightforward for marketers to comprehend the directions required to follow with website upgrades and alterations using all the data insights provided by Google Analytics.

 

  • Google Ads:

 

Google Ads may be used by practically any type of business, whether small, medium, or huge. While many marketers believe Google Ads is prohibitively expensive, it is one of the most powerful digital marketing platforms available, capable of propelling your company to new heights. The HubSpot digital marketing certification will give you in-depth insights on digital marketing with Google Ads.

 

  • Canva: 

 

Canva is a popular design tool that allows you to create visually appealing marketing campaigns that you can publish on websites, social media accounts, and all kinds of platforms. Any digital marketing effort relies primarily on visual content. You must create appealing content to lure the intended customer audience.

 

  • Trello:

 

It is one of the most widely used content management systems, with hundreds of thousands of digital marketers using it to generate, plan, and organize content on the internet. The platform unites the entire team, making communication more accessible and controllable.

 

  • Slack:

 

Digital marketers use Slack every day. Slack lets you communicate with clients, review new articles, project updates, support requests, share relevant material, and send messages. A robust tool is essential to effectively communicate with your digital marketing team. Slack is the perfect tool for this purpose.

 

  • Yoast SEO:

 

It is one of the most well-known and widely used WordPress plugins for digital marketers who want to improve their websites’ performance in search results. Yoast SEO assists with the specifics that WordPress lacks, such as sitemap submission, keyword management, content creation, and the use of webmaster tools, among other things.

 

  • Survey Anyplace:

 

Marketing professionals may use Survey Anyplace to develop entertaining and interactive quizzes, evaluations, and surveys for their target audience. It’s an excellent digital marketing tool that helps you in engaging with your target audience and establishing brand identification and personality.

 

  • Ahrefs: 

 

Ahrefs provides a set of search engine optimization tools that make it easy to optimize your website for your specific marketing needs. It’s mainly used for backlink analysis, and because of its extensive data index, it’s known to be one of the most popular digital marketing tools on the market.

 

  • Semrush

 

Semrush is an all-in-one marketing toolbox that combines SEO, content marketing, market research, advertising, social media management, and search engine reputation management to assist businesses to increase their online presence.

Conclusion

Understanding digital marketing is vital in the current scenario. You must learn these tools to understand the practical application of digital marketing. A course will help you out thoroughly.

Which marketing strategies should you use to retain customer confidence in your business?

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Which marketing strategies should you use to retain customer confidence in your business?

You will never know what marketing strategy is best for you until you try it. Some strategies work well than others, depending on the type of company and industry. If you need to make a permanent impression with your customers, read this blog post and learn how to use the right marketing strategies for your business.

  1. Gain Feedback from Your Clients

Requesting for feedback is the best way to see how your consumers see your business and whether or not you are so long as they are with the service they want. It should be easy to accomplish since you already have the contact information of all of your customers. Just reach out to them with a survey or ask for their opinions in person.

  1. Create a Credible Blog

Use your blog to create awareness about the great things happening within your company. If you already have a blog, then be sure to update it regularly with new information that will keep consumers interested. It is an excellent way to build trust with your customers because they know you care about their concerns and opinions.

  1. Emphasize Your Service

Your marketing strategy should always emphasize the services that you provide for your customers because happy clients will keep coming to your business in the future if they are satisfied with what you did for them. For example, a dentist should not spend money on a new marketing campaign. Instead, they should spend the time and money improving their services to achieve success in the long run.

  1. Generate Positive Buzz on Social Media

A great way to promote your company is through social media because it opens doors for you as a business owner and gets your company more recognition from consumers. Incorporating your services into social media posts is crucial to allow consumers to feel connected with your business.

  1. Provide Exceptional Customer Service

Customer service should be your main priority, so every decision you make throughout the day needs to be focused on improving it, especially if there are problems or concerns within your company. When your clients are satisfied, they will be happy with your business. Create marketing strategies that resonate with consumers and provide them with valuable information useful for them daily. Consumers pay attention to what conveys throughout the media, so it would be beneficial to do something that will make you stand out.

Explore and learn digital marketing with Imarticus Learning

This certified digital marketing course is for industry experts that allow students to work on several specific projects. This curriculum is developed with current marketing trends and gives the student tremendous growth in their digital marketing career. Digitas operates as an industry partner where students get a perfect curriculum of 120 hours with practical projects and in-depth learning.

Some course USP:

  • This online digital marketing course for students aid the students to learn job-relevant skills.
  • Impress employers & showcase skills with the best digital marketing training endorsed by India’s most prestigious academic collaborations.
  • World-Class Academic Professors to learn from through live online sessions and discussions.

Contact us through the live chat support system or schedule a visit to Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon training centers.

What Are the Career Options after Graduation?

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Once you have completed your graduation, it is time to build a successful career that is also very rewarding in a preferred industry. One can choose a traditional career after graduation like civil engineering services, medical, etc., or can opt for trending and new-age jobs that are in high demand, based on their academic background and interest.

 

For example, the global data science industry is predicted to grow with a CAGR of 26.9% by 2027. You can choose data science courses to build a successful career as a data scientist. Read on to know some of the best rewarding and trending career options after graduation. 

 

Investment banking 

 

Investment banking is concerned with financial advisory services and raising capital for clients. As an investment banker, you may work with a corporate or a governmental organization. Investment bankers act as a mediator between the client and shareholders/investors.

In the investment banking sector, you can start your career as an analyst and will have to work on databases and visualizations. After a few years as an analyst in the investment banking sector, you can upscale to become an associate. 

Financial Online classes 

If you have completed your graduation in finance, economics, or mathematics, it is a good choice to join the investment banking industry.

There are many online courses for investment banking that can help you hone your skills. Imarticus Learning is a reputed source that can offer you industry-oriented courses for investment banking. MBA investment banking courses are also offered by Imarticus Learning.

 

Data science 

 

Firms are preferring candidates that have done a data analytics course over other candidates. With more and more businesses going online, the demand for data scientists is more than ever. If you have completed your computer science engineering with a specialization in data science, this is the right time to join the industry. A degree in other streams like statistics, applied mathematics, economics, etc., can also help you in getting into the data science industry. One can opt for an online data analytics course to know about the industry processes. 

 

Imarticus will offer you data science courses in India led by industry experts. It provides data science courses in India for professionals as well as for recent graduates. Not only will you learn the basic of data analytics, but will also receive placement support through Imarticus Learning’s courses. You can opt for various job roles in the data science industry like data analyst, data engineer, marketing analyst, etc.

 

Digital marketing 

 

Consumers have shifted from traditional TV sets to online platforms and, firms need reliable digital marketers to engage with them. There are not many institutions/colleges that offer a classroom course for digital marketing. How to learn digital marketing online if there are no classroom courses?

 

Financial Analysis courseWell, Imarticus provides the best digital marketing courses in India without compromising on the learning experience. You do not have to search for ‘how to learn digital marketing online’ as Imarticus offers a PG program and a pro-degree in digital marketing.


Digital marketing is a vast industry and, you can choose from various fields like mobile marketing, content creation, web design, SEO, SEM, social media management, and many more. 

 

Machine learning 

 

Machine learning is another new-age technology that has a successful future. You can opt for an online course in machine learning and can learn about the key aspects of this field. The machine learning industry has various job roles like machine learning engineer, data scientist, NLP scientist, and many more. 

 

Conclusion 

 

You can find data science courses or investment banking courses via Imarticus that can help you get your dream job. They will also offer the best digital marketing course in India with industry-oriented training. You can do a certification course and can straightway start working after graduation. Choose the right career path after graduation with Imarticus Learning!