Last updated on April 2nd, 2024 at 06:14 am
Many people all around the world are finding new and interesting opportunities in the digital marketing field because of the rise of the digital economy. Professionals in the marketing industry can upgrade their knowledge with the help of newly developed digital marketing courses.
A digital marketer who keeps up with the industry trends and upgrades his/her knowledge and skills stands apart from the queue and bags the best jobs in the field.
Why should you learn digital marketing?
With the proliferation of online platforms and marketing tools, modern companies can no longer ignore the importance of digital marketing strategies for expansion. Despite this, numerous new enterprises have emerged, providing job seekers with various opportunities to choose from.
A company's online marketing strategy's day-to-day operations require the expertise of digital marketing professionals. Notably, professionals in the field need to have a vast knowledge of the fundamentals of digital marketing strategies, such as social media marketing, SEO, SEM, mobile app marketing, and e-mail marketing. Businesses need employees who are certified in digital marketing, either digitally or through classroom instruction.
What career opportunities do digital marketing courses with a job-interview guarantee provide?
As said earlier, digital marketing is a growing field of study for many people. As a result, it opens up several career opportunities for people with digital marketing certification courses. The top digital marketing jobs are listed below.
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Digital marketing manager
A digital marketing manager oversees the strategic development of digital marketing initiatives across several platforms (e.g., social media, search engine optimisation/marketing, paid media, e-mail marketing, etc.). They keep an eye on all digital marketing efforts and ensure they're being optimised to generate the most money and reach the most people.
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SEO specialist
One of the primary functions of an SEO expert is to improve a site's visibility in search engine results. They are also well-versed in optimising your website for various search engines to maximise exposure. Moreover, they devise plans and tactics to improve the site's visibility in search engines.
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Manager of social media
A social media manager oversees a company or brand's social media accounts. Moreover, he/she is responsible for developing the platform's strategy, content, and promotion.
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Content marketing specialist
A content marketing specialist's job is to deliver the brand's story in a fresh and engaging way. They also manage the content of your website, as well as your blog, social media pages, other advertising and promotional content, and more!
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Search engine optimisation (SEO) analyst or PPC expert
A search engine marketing (SEM) or pay-per-click (PPC) analyst's primary responsibility is to analyse website traffic in order to incorporate it into campaign tracking and the rest of online marketing, including search analytics and SEO.
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Search engine optimisation (SEO) content writer
Search engine optimisation content writers research trending and relevant themes. They also add SEO insights, keywords, etc., to the online content, including blogs, social media copy, website content, advertisements, and more.
Further, the following job opportunities in the domain of digital marketing are quite common:
- Creators and developers of websites
- Director of client relations
- Manager of electronic commerce
- Manager of digital advertising
Salary trends of digital marketing
In the beginning, you can expect to earn a salary of Rs 2 LPA, increasing up to Rs 6 LPA as you gain experience. But, a digital marketing analyst can expect to make anything from Rs 3.6 LPA to Rs 9.4 LPA annually.
Additionally, it's easy to see why digital marketing experts command a higher wage. Jobs that demand digital skills pay 29% more than those that don't, according to a separate analysis from Burning Glass Technologies. And, completing a digital marketing certification course will better your chances of securing high-paying jobs.
Moving ahead, let's have a look at the salary of some of the most promising careers in digital marketing
- An expert in digital marketing can expect to earn a median annual salary of Rs 4.5 lakh.
- An annual salary of Rs 5 lakh is typical for a social media manager in India.
- An online business expert in India may expect to earn a yearly salary of about Rs 6.5 lakh.
- Moreover, the average annual income for a content strategist in India is Rs 7.5 lakh.
- A digital marketing analyst in India can expect to make around Rs 4 lakh.
To sum up, if you are planning a career in the digital marketing domain, then a good starting point can be a digital marketing course from Imarticus Learning. Being one of the premier educational institutions for professional courses, Imarticus Learning offers post-graduate digital marketing courses that can help you up your skill in this domain.
Moreover, to give your career an added boost, you can complete your social media marketing training and open up new opportunities for you.
