The Digital Marketer’s Guide To 78% Conversion Rate

Posted on October 18, 2022March 26, 2024 by Imarticus Learning

The Digital Marketer’s Guide To 78% Conversion Rate

To run a successful digital marketing business and get the most out of your marketing efforts, you need to improve your conversion rate. But what is a conversion rate? And how do you measure it? This guide is designed specifically for digital marketers who want to increase the conversion rate.

How to Improve Your Conversion Rate with Website Copywriting?

Website copywriting is writing the text that appears on your website. Copywriting is also essential because it helps you get more leads, increase sales and achieve higher conversions. So if you want to improve your conversion rate with website copywriting, then here are some tips:

Use a conversational tone: This means speaking in everyday language rather than technical or promotional words.
Use active voice: Active voice makes sentences sound more natural because they contain verbs like “sell,” “make,” etc., instead of nouns which can make reading confusing for readers if there are too many pronouns involved.
Use short sentences: Longer sentences may seem more straightforward, but they take longer for people to read through since there are more words per sentence than shorter ones!

How the Best Landing Pages Convert More Leads?

Use a headline to grab attention.
Make the headline benefit-driven.
Short and sweet, but not too short! You want to leave room for the reader to read all of it without losing their interest or becoming bored by repetition.
Call out what’s different about your product or service, then ask them if they’re interested in learning more.

Want More Conversions? Use These 3 Psychological Triggers on Your Landing Page

If you want to increase your conversions, it’s crucial to understand how people feel when they land on your landing page. The psychology of a website can help you ensure that what you’re showing the user is exactly what they need to convert. Here are three psychological triggers that will help drive more conversion:

Pleasure’s Promise: The Hope of Reducing Pain

Human nature compels us to take action to enjoy ourselves or avoid suffering. If you give it some thought, you’ll realize that you bought most of your life with these two goals. Therefore, when crafting your content, consider how you can present your ideas to appeal to your readers’ desire for enjoyment or to avoid suffering.

Foster Curiosity

The saying “curiosity killed the cat” is more accurate than you might have previously believed. Ever watched a salesperson give a presentation about their wares? Most of the time, salespeople who are worth their salt begin their presentation by piquing interest.

Create a Sense of Belonging

Everyone aspires to be a part of a community, whether it be a family, a group, a nonprofit, or anything else that gives them a sense of identity. Human nature includes a desire to fit in. Today, that same need is so ingrained in our character that it influences buying things.

Learn Digital Marketing Course with Imarticus Learning

Our digital marketing course offers placement assurance and a more collaborative curriculum that strongly emphasizes capstone projects, employability skills, and opportunities for secure employment.

Course Benefits for Learners:

By analyzing the case studies of actual clients, students will gain knowledge from the digital marketing online training that big businesses use to keep their competitive edge.
The most essential Content marketing certification course fully comprehends digital marketing concepts and is now available to students.
Now, students can take part in a supervised online project to learn SEO principles.

Contact us through the chat support system, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

Planning to learn Pay Per Click advertising? Read on

Posted on October 16, 2022March 26, 2024 by Imarticus Learning

Planning to learn Pay Per Click advertising? Read on

PPC stands for pay per click. It is a common practice to advertise on Google, and it can be a very effective way to draw attention to your company from potential clients. But before you start spending money on ads, you must understand how PPC works. In this guide, we’ll walk through everything from budgeting and targeting strategies to reporting so that you can use PPC effectively in your business by the end of this post!

What Is PPC?

PPC stands for Pay Per Click. It’s a form of online advertising that allows you to pay when people click on your links or ads. PPC ads are at the top of search engine results pages, so they’re more likely to be clicked than other forms of online advertising, like banners and display ads. This can be good news if you’re trying to drive traffic from organic search results.

How to get started with PPC?

First, you need to create a Google Ads account. Then, set up a campaign by clicking “Create Campaign” and filling out the fields with your information. You should choose a budget for your campaign and target audience, including geo-targeting options and device bid adjustments based on what devices people use to access the internet (e.g., desktop vs. mobile).

You can also choose day-time or night-time bidding if it makes sense for your business model or website experience during these times. Finally, there are two other additional settings that we recommend looking at when setting up PPC ads: Location Bid Adjustment and Device Bid Adjustment.

How much can you spend on PPC?

PPC advertising is an excellent method to get your brand in front of potential customers. You can spend as much or as little as you want, and even start with a small budget and work your way up.

However, it’s also important to remember that not every ad will work for every keyword. This isn’t necessarily bad; if an ad doesn’t appear when someone searches for “buy something,” it’s pointless to pay for clicks on those terms. But sometimes people will click through on one phrase but not another—and this could be because they were looking specifically at what they wanted to buy at that moment (for example: “buy a computer”).

In this case, PPC advertising could be helpful because it allows users who stumble upon exciting content on a website without knowing beforehand what type of product or service might interest them most!

Learning PPC is a great way to grow your skill set. It’s an opportunity to learn marketing, how to run a business, and how to manage a budget.

Discover a Pay-per-click marketing course with Imarticus Learning

Businesses rely on the most recent technology and digital channels in the digital transformation era to communicate with their potential customers. We have created this advanced digital marketing certification course and MarTech course with IIT Roorkee for those interested in the best online marketing course who want to learn the field’s foundations from a prestigious university.

Course Benefits For Learners:

Students can learn pay-per-click advertising from some of India’s top teachers and specialists through live online sessions and conversations.
Our competent mentors will support your objectives as you advance through the program.
To build a fulfilling career in digital marketing and MarTech, learn the most recent tools and approaches, comprehend new trends and algorithms, and work on digital marketing projects.

Contact us through chat support, or visit one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

Why Choose IIT Roorkee For Your Digital Marketing Course

Posted on October 14, 2022March 26, 2024 by Imarticus Learning

Why Choose IIT Roorkee For Your Digital Marketing Course

Digital marketing is a wide field. It has become one of the most demanded courses in India. If you are looking forward to starting your digital marketing career, then learning at IIT Roorkee can help you get there faster!

Digital marketing refers to all marketing initiatives using digital platforms and tools. It’s a fast-growing field, with job opportunities increasing every year. The digital marketing course at IIT Roorkee will teach you everything from basic terminology to advanced concepts in this exciting field.

Advancement of Digital skills

The digital economy and its impact on the world are increasing, with more jobs created yearly. If you want to be successful in this competitive environment, then you must have the right digital marketing training.

It has become an integral part of businesses around the globe because it helps them reach their target audience, increase sales and customer engagement rates, drive traffic back onto their website/social media pages, etc., all while increasing brand awareness among potential customers or clients!

Digital marketing is not just limited to websites and social media; it encompasses all aspects of digital technology, including video production, app development, and even e-commerce.

Career options after Digital Marketing Courses

Digital marketing is a gateway to many career options. After pursuing digital marketing courses, you can enter any field requiring good communication skills and digital knowledge.

Certification in digital marketing and the Martech course is a stepping stone to other courses like Web Development, Mobile Application Development, and so on.

For example, if you want to become an entrepreneur or run your own business, then taking up IIT Roorkee’s Digital Marketing Course would help you achieve this goal because it provides a basic understanding of marketing channels such as

SEO (Search Engine Optimization)
PPC (Pay Per Click)
Social Media Marketing

These are all vital for any entrepreneur who wants their business to increase in the days ahead. The quality of education at IIT Roorkee is also high because experienced professors teach all courses with good track records.

This means that if you enroll at IIT Roorkee for your digital marketing course, you can use your time wisely by focusing on improving yourself more before moving on to bigger things, such as applying for jobs or internship positions.

Discover IIT Roorkee digital marketing course with Imarticus Learning

In the age of digital transformation, businesses rely on the most recent technology and digital channels to communicate with their current and potential customers. For those looking for the best online marketing course and want to learn the field’s foundations from a renowned university, we have created this advanced digital marketing certification course and MarTech course with IIT Roorkee.

Course Benefits For Learners:

Through live online sessions and conversations, students can gain knowledge from some of India’s top educators and specialists.
As you progress through the program, our knowledgeable mentors will assist you in achieving your goals.
Learn the most current methods and tools, comprehend the most recent trends and algorithms, and engage in practical digital marketing projects if you want to develop a rewarding career in MarTech and digital marketing.

Contact us through chat support, or visit one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

10 Tried And Tested Tools To Enhance Your SEO Game

Posted on October 13, 2022March 26, 2024 by Imarticus Learning

10 Tried And Tested Tools To Enhance Your SEO Game

Social media is continually developing, with an estimated 2.65 billion users globally. It’s a highly adaptable instrument that must adjust to the world’s ever-changing surroundings. Whether through relevant, meaningful content, customer service, or sponsored advertisements, the vast world of social media may help businesses become more visible, appealing, and accessible.

Why Should You Use Social Media for Marketing?

It is simple to understand why people are so obsessed with social media; the potential for marketers to build their brand through these networks is limitless. Facebook, Twitter, Pinterest, Instagram, and Google+ are just a few critical networks that any organization, large or small, new or old, has to be present on.

Here are five effective strategies for social media marketing:

Strategy 1: Understand your target audience.

You can’t upload relevant material if you don’t know who will see it. Make an effort to understand your target audiences through market research, social insights, and social media listening/monitoring.

Strategy 2: Consider each channel to be a separate entity.

It would help if you viewed each social channel as a distinct entity. There may be information shared across all channels — for example, if a worldwide corporation recently bought your firm, you want to broadcast this news across the board. Still, you should adjust your strategy depending on the audience for that channel.

Strategy 3: Post valuable and informative material relevant to your company goals

When producing social media posts or campaign ideas, ask yourself, “How will it assist the business?” as well as ‘how will it benefit the viewer?’ If you can’t answer any of these questions, you should reconsider your social media approach!

Strategy 4: Customer Service

Trust is lost when a visitor tweets at your handle or publishes on your Facebook page and never receives a response. Because of your lack of communication, the disgruntled potential lead is now looking to your rivals for solutions. Conversely, when you respond thoughtfully and promptly, the visitor feels charmed and captivated by your brand. Taking the time to react to a personal request humanizes you and increases your authority.

Strategy 5: Keep track of your progress.

Social networks may also help with community participation, customer service, and helpful ideas and information about your business or product.

When you’ve determined what metrics you’ll need to track to achieve your goals, it’s time to select a solution that will follow those metrics. Many scheduling applications and social media platforms include monitoring, or you may experiment with third-party outlets or construct your APIs.

Learn Digital Marketing Course with Imarticus Learning

Our digital marketing course curriculum is more practical. The curriculum is more collaborative, emphasizing capstone projects, job-ready skills, and assured employment opportunities.

Course Benefits for Learners:

Case studies teach students about Online Reputation Management tactics used by giant corporations to maintain their competitive advantage by evaluating the experiences of genuine clients.
Students may now benefit from the most significant social media marketing course, which gives a thorough grasp of digital marketing ideas.
Learners may now participate in an online, guided project to master SEO principles.

Contact us through chat support, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

IIT Digital Marketing Course: Build A Successful Digital Marketing Strategy

Posted on October 12, 2022February 23, 2023 by Imarticus Learning

IIT Digital Marketing Course: Build A Successful Digital Marketing Strategy

Digital marketing is an essential part of any business. The right digital marketing strategy can help you increase sales, improve customer loyalty, and increase website traffic. In this post, we’ll cover what digital marketing is and how it works, including some tips for getting started on your digital marketing strategy.

What is Digital Marketing?

Digital Marketing is a process of promoting your business online. It includes Social Media Marketing, Search Engine Optimization (SEO), Pay Per Click (PPC) Advertising, Email Marketing, and Content Marketing.

A comprehensive online digital marketing course can cost anywhere from 25,000 to 45,000. For in-depth training in digital marketing, some very well-liked online courses charge up to 75,000 or 80,000. The average digital marketing course fee ranges from 30,000 to 50,000.

Social Media Marketing

It is an excellent method to connect with customers and build your brand. It’s also a perfect tool for gathering product or service feedback.

Here are some tips for using social media to help you market your business:

Use Facebook ads
Create engaging posts that include images and video content
Optimize your Instagram account so it gets more engagement

Keyword Search Engine Optimization (SEO)

Keyword search engine optimization (SEO) is optimizing your website for search engines like Google and Bing. It helps you rank higher on the search engine results page, which can increase traffic and sales.

Google Analytics

It is a free web analytics tool that provides detailed statistics on the traffic to your website. It lets you track where your visitors are coming from and what they do on your site. It also helps you to understand how different versions of your website perform against each other.

Pay Per Click (PPC) Advertising

Pay Per Click (PPC) advertising is a method of advertising on the internet in which advertisers pay a fee each time a user clicks on an ad.

PPC ads are on search engine results pages, web pages, and other locations that show paid advertisements, such as banners, text links, and video players.

Content Marketing

Content marketing is a form of digital marketing that involves creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience.

The IIT Digital Marketing Course aims to teach you the skills needed to successfully execute an effective digital marketing strategy, so you can increase sales and expand your audience base.

Discover IIT Roorkee digital marketing course with Imarticus Learning

In the age of digital transformation, businesses rely on the most recent technology and digital channels to communicate with their current and potential customers. For those looking for the best online marketing course and want to learn the field’s foundations from a renowned university, we have created this advanced digital marketing certification course and MarTech course with IIT Roorkee.

Course Benefits For Learners:

Through live online sessions and conversations, students can gain knowledge from some of India’s top educators and specialists.
As you progress through the program, our knowledgeable mentors will assist you in achieving your goals.
Learn the most current methods and tools, comprehend the most recent trends and algorithms, and engage in practical digital marketing projects if you want to develop a rewarding career in MarTech and digital marketing.

Contact us through chat support, or visit one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

SEO optimization in 2022: Skills, Tips and Resources

Posted on October 11, 2022March 29, 2024 by Imarticus Learning

SEO optimization in 2022: Skills, Tips and Resources

It is 2022 and everyone knows that SEO is the secret to staying on the top of search engine result pages. However, it’s also not hidden that Google updates its algorithms 600-700 times a year making SEO more fluid and volatile. So, if you want to stay ahead of the competition, you need to keep up with the latest SEO trends along with advanced skills. But how to do that? Keep reading to know the answer!

Getting Started with Search Engine Optimization

If you’re just getting started, then remember one thing: It’s never too late to learn SEO. It is one of the most sought-after skills in today’s digital world. Whether you’re planning to start your website or already working in the field of digital marketing, you can make yourself ready for SEO in 2022 and the coming years by getting the right SEO training.

The best way to learn search engine optimization is to enrol in a digital marketing online training program by a reputed institute. There are many great institutions like Imarticus, that allow you to learn digital marketing and earn a valuable certificate on completion. So, don’t wait anymore and start searching for the best SEO online course.

Further, if you’re already working in the field of digital marketing, then keep reading to learn some tips that can help you stay ahead in the SEO game in 2022.

5 Best SEO Optimization Tips for 2022

Here are the tips to keep your business ahead in 2022:

1. Focus on Voice Search Optimization

The way internet users search for information has transformed dramatically over the last few years. Today, rather than using text-based searches, most users go with voice searches. This means that if you haven’t optimized your site ready for voice search, then you’re making a grave mistake. Know that voice search will affect upcoming search queries to a great extent. So, follow the below steps for optimizing voice search for your Website:

Choose your keywords wisely after performing a thorough keyword research
Focus on creating persona-based content
Focus on creating content around the FAQs asked by internet users.

2. Focus on Mobile Optimization

Another key to ace search engine optimization for

2022 and the coming years is to make your website mobile-friendly. Be it shopping, exploring sites, searching queries, or simply surfing the web, people prefer doing it from their mobile phones rather than using their desktops or laptops. This is because of the ease, comfort, and convenience offered by mobile phones. So, if your website is not optimized for mobile devices, you’re indirectly forcing your customers to go on the mobile-friendly sites of your competitors.

3. Optimize for Google’s EAT Principles

According to Google, the quality of content plays an essential role in deciding your ranking on the SERPs. But what exactly does ‘quality’ mean for Google?

In simple words, the content that matches Google’s EAT criteria will rank at the top. Here, EAT stands for Expertise, Authoritativeness, and Trustworthiness. These factors help in determining the quality of content posted on a website.

4. Include Featured Snippets

A featured snippet is a small block of content that appears on top of search results whenever you raise a query. This block is chosen by Google programmatically as it provides the best answer to the query searched by the user. Therefore, by including featured snippets in your content, you can display your site on the top of the result pages and encourage your audience to visit and explore your website.

Below are a few ways to optimize featured snippets for your websites :

Choose high-quality and attractive images
Organize your content properly
Make sure one blog or article answers multiple related questions asked by the internet users
Add tables and charts to your content
Directly include the search query in the featured snippet. For example: if you’re writing an article on the health benefits of red meat, including an eye-catching question like “ is red meat safe to eat?”

5. Work on Image Optimization

Image optimization plays a very important role in search engine optimization. This simply means, that if the images on your site are not appropriate, it will hinder the rankings.

So, make sure to use high-quality and crisp images that are relevant to your content. Also, use the images in proper format and use alt tags. These tags help web crawlers to understand and classify your images in a better way.

Note that the well-optimized images not only enhance your ranking but also improves your user engagement to a great level.

So, these were a few SEO optimization tips that will help you keep your site up a notch in 2022. If you haven’t started working on your search engine optimization or just set up your website, then don’t wait anymore and enrol on the best digital marketing training program as soon as possible!

It’s Crucial For Your Online Reputation Management Strategies To Change Course

Posted on October 8, 2022August 31, 2023 by Imarticus Learning

It’s Crucial For Your Online Reputation Management Strategies To Change Course

However, times have changed, and the concept of online reputation management is now a phenomenon that has caught everyone’s attention. A proactive online presence is no longer optional in a world where anybody with an internet connection and mobile device can voice their opinion on a brand’s products or services. This blog will explain why it’s crucial for your online reputation management strategies to change course.

What is Online Reputation Management?

Online reputation management (ORM) manages your online presence, particularly Google, Bing, and other search engines. As part of your ORM strategy, you can use a variety of tactics to improve your brand’s overall reputation and reduce negative results that pop up when people search for you online.

Improved rankings result in more eyeballs to positive content about you or your company’s products/services, which leads to more conversions like sales or new customers!

This can also help protect against potential harm if any legal issues are brewing around some aspect related to what people might say about you online.

Why does an excellent Online Reputation matter?

An excellent online reputation is necessary for any business to thrive. A positive reputation will help you get more customers, leads, and business. It will also help attract the right employees looking at your company as a place they want to be associated with.

If you want a successful business and an excellent reputation, you need to have a solid Online Reputation Management strategy.

Some Successful Strategies to Maintain Your Online Reputation

Always keep a close eye on your online reputation.
Have a plan in place to deal with negative reviews.
Be proactive about your online reputation.
Use a variety of strategies to maintain your online reputation.

Businesses need to change their strategies, especially regarding online reputation management strategies. The best way to make sure that you’re not caught off guard by anything happening on the internet is by keeping an eye out for potential problems and making sure you have a plan for dealing with them before they arise!

As mentioned above, the internet is constantly evolving. It’s a dynamic ecosystem that demands constant attention from ORM strategists. Suppose you fail to keep up with these changes. In that case, your company could end up on the losing end of a Google algorithm update or social media policy change—potentially damaging your overall reputation.

If you are looking for the best Digital Marketing course near me, look no further than Imarticus learning!

Discover a Digital Marketing Career with Imarticus Learning

Our online reputation management course takes a more practical approach to Digital Marketing education. The curriculum is more collaborative, with many capstone projects, job-ready skills, and guaranteed career prospects emphasized.

Course Benefits For Learners:

Case studies teach students about Online Reputation Management tactics used by giant corporations to maintain their competitive advantage by evaluating the experiences of genuine clients.
Students may now benefit from the most significant digital marketing certification course, which gives a thorough grasp of digital marketing ideas.
Learners may now participate in an online, guided project to master SEO principles.

Why are top IITs offering digital marketing courses?

Posted on October 7, 2022March 29, 2024 by Imarticus Learning

Why are top IITs offering digital marketing courses?

If you’re in marketing or related fields, then you would know that the marketing landscape has completely transformed in today’s digital era. This dramatic change is a result of the shift of consumers to digital platforms. As per the market reports, the ad market is completely driven by digital media, especially video, search, and social media. Also, Indian internet users will cross the 1 billion mark by the end of 2025. So, businesses that want to remain competitive in the market should switch to digital marketing as soon as possible. This is the main reason why digital marketing is the most sought-after skill today.

The top IIT institutes of the country, on realizing the dramatically increasing demands and importance of digital marketing, have started offering the best certification in digital marketing. Top IITs like IIT Delhi, IIT Roorkee, etc. offer a 6-month digital marketing program that includes in-demand marketing skills like SEO, PPC & Email marketing.

How Can You Succeed in the Field of Digital Marketing?

The technological advancements and innovations happening around have made digital marketing one of the most important skills in today’s market landscape. But your success in this field entirely depends on the in-demand skills and modern strategies that make you ready for the industry.

But how to make a successful career in digital marketing? Your best answer is to take digital marketing courses provided by top IITs.

IIT Roorkee Digital Marketing Course is one of the best certification programs you can take to build a successful career in the field. It is a 6-month duration course that covers all the key fundamentals of digital marketing and makes you industry-ready. Further, the fees of digital marketing programs from IITs start from as low as Rs 55,000.

Benefits of Taking Digital Marketing Courses From IITs

Following are the reasons why you should consider taking digital marketing courses from IITs:

1. Most Experienced Teaching Faculty

One thing that makes IITs stand out from other institutes is the expert teaching faculty they have. By enrolling in the digital marketing certification programs offered by IITs, you can learn from the most skilled and experienced professionals. They will help you understand the concepts and use them in the most effective ways.

2. In-depth Understanding of Volatile Digital Market

If you don’t already know, digital marketing is a highly volatile concept. This means you need to stay updated regarding the changes happening in the digital world and make your strategies based on that. IITs provide a deep understanding of the changing marketing landscape and help you keep up with the latest trends and additions in the field. You will learn from the basics like SEO and SEM to advanced concepts like marketing automation.

Below are the main and sub modules include in the digital marketing courses provided by IITs:

Search Engine Optimization
Search Engine Management
Content Marketing
Email Marketing
Influencer Marketing
Social Media Marketing
Marketing Automation
Advertising
Analytics
Etc.

3. Lucrative Career Option

As we’ve already discussed, the demand for talented digital marketing professionals is increasing dramatically in our country and the rest of the world. This is the main reason why building a career in this field can be extremely rewarding for you. By taking the best quality digital marketing course from IITs, you can make a lucrative career and earn the salary of your dreams.

4. Increasing Opportunities

Since digital marketing is a dynamic field, it offers a plethora of opportunities to professionals without limiting them to a single job field for many years. After completing a digital marketing certification program from IITs, you will be equipped with great experience and knowledge of different modules of digital marketing. This means you can choose to work in a range of different sectors and industries that require services in different fields of digital marketing.

5. Fresh Start of Your Career

When you pursue a digital marketing course from a reputed institute, you don’t have to wait to get hired and get employment opportunities. Since you’re now a fresh digital marketing professional, you can start your own business, website, or agency. This is another perk of taking a digital marketing course from IITs. Moreover, almost all companies regardless of their sector or industry, need skilled digital marketing professionals in their marketing teams. So, landing a high-paying digital marketing job will not be a problem after finishing a digital marketing certification program from IIT.

So, these are the reasons why top IIT institutes are offering digital marketing programs. We have also discussed the benefits you can get by taking certification in digital marketing from reputed IIT institutes like IIT Roorkee and IIT Delhi. Now, it’s your turn to take the first step towards a successful career in this field by enrolling in IIT Delhi or IIT Roorkee Digital Marketing course.

Vital contributions of women create opportunities in digital marketing

Posted on October 5, 2022August 31, 2023 by Imarticus Learning

The vital contributions of women create opportunities in digital marketing

Though often undervalued, women have made significant contributions to digital marketing. However, with the advent of new technologies and opportunities, women finally get their deserved recognition. In this blog post, we will discuss some of the vital contributions that women have made to digital marketing. We will also explore how these contributions have created new opportunities for women in the industry.

In recent years, the quality of the work environment has become a major social problem. It’s one of the most common sources of worry for employees every year. According to Accenture’s annual study, Getting to Equal, the inclusion of diversity in the workplace is a critical element in increased productivity for approximately 77% of women and 67% of males.

Here we show some of the women’s vital roles in digital marketing.

Women have been essential in the development of digital marketing. They have played a vital role in shaping the field, and their contributions have helped create opportunities for other women.

Women have played an essential role in developing digital marketing from the start. They have played a vital role in its evolution, and their work has helped create opportunities for other women. Some of the critical areas where women have made a difference include:

Research and experimentation: Women have been responsible for some of the most innovative research and experimentation in digital marketing. It has led to discoveries and advances in the field.
Creativity and innovation: Women have also been responsible for many of the most creative and innovative ideas in digital marketing. Their work has helped redefine the industry and create new growth opportunities.
Strategy and planning: Women have played a critical role in developing effective marketing strategies. Their insights have helped to improve the performance of digital campaigns.

Women are essential to the future of digital marketing

The contributions of women have been essential in shaping the field of digital marketing. Their work has created opportunities for other women, and they continue to blaze trails in this ever-changing industry.

Women bring a unique perspective to digital marketing that is essential for success. Their creativity and intuition help them see opportunities where others might not. They are also great communicators, necessary for connecting with customers online.

Digital marketing is a field that is constantly evolving. Women are well-positioned to take advantage of the opportunities that this industry offers. They have the creativity and intuition to succeed and are great communicators.

The future of digital marketing is bright, and women will continue to play a vital role in its success!

Learn digital marketing with Imarticus Learning

Our digital marketing course with placement assurance is a more practical approach to Digital Marketing explanations. The curriculum is more collaborative, emphasizing multiple capstone projects, job-ready skills, and guaranteed job assurance.

Course Benefits For Learners:

Our mentors are industry experts who will help students get acclimated to the business norms and answer their job-related queries.
Students can now take advantage of the best social media marketing course, which practically provides an in-depth and comprehensive understanding of digital marketing concepts.
Our cutting-edge online systems and tech-fueled classrooms guarantee that students stay miles ahead of the pack.

Contact us through chat support, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon.

How To Become An SEO Expert: The Fastest Way To Learn SEO Online

Posted on October 4, 2022October 5, 2022 by Imarticus Learning

How To Become An SEO Expert: The Fastest Way To Learn SEO Online

SEO is a process that helps you to rank higher in search engines. It’s essential for businesses and marketers alike, as it can help you get more traffic from your site and boost sales. If you want to become an SEO expert, look no further! This guide will walk through six steps for quickly learning SEO to improve your rankings on the web.

Learn SEO In Six Steps

Step 1: Understand The Basics Of SEO.

Search Engine Optimization is the process of improving the visibility of a website or web page within a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. It’s a long-term strategy, so you must focus on the right things and not get distracted from the overall goal.

Step 2: Learn To Interpret Google Analytics Data.

Google Analytics is a free tool that you can use to track your website’s performance. It’s an essential tool for SEO experts because it helps them understand how people are using their websites and how they find them, which will help them optimize their content and increase traffic to their sites.

Step 3: Learn The Basics Of Technical SEO.

Technical SEO is the process of optimizing your website for search engines. It’s the foundation of all SEO and will help you rank higher on Google or any other major search engine. To become an expert in technical SEO, ensure that you understand how HTML, CSS, and JavaScript work together and how they affect page speed and accessibility for visitors.

Step 4: Learn Core Concepts Of On-Page SEO.

On-page SEO (search engine optimization) is tweaking individual web pages to enhance user experience and rankings. On-page SEO components include:

Title tags
HTML code
URL optimization
Internal links
On-page content
User experience (UX)
Images

Step 5: Write Engaging Content That Is Optimized For SEO.

Now that you’ve grasped what SEO is and how to do it, it’s time to start writing content.

You should always be writing for humans, not search engines. This means using keywords in your articles so they’ll be more likely to appear on search engines and get read by readers interested in what you have written about.

Step 6: Implement A Complete Link Building Strategy.

Link building is the process of acquiring links from other websites. The goal of link building is to increase your website’s rankings in search engines so that you can rank higher on the first page of Google and attract more visitors to your site.

Discover IIT Roorkee digital marketing course with Imarticus Learning

In the age of digital transformation, businesses rely on the most recent technology and digital channels to communicate with their current and potential customers. For those looking for the best online marketing course and want to learn the field’s foundations from a renowned university, we have created this advanced digital marketing certification course and MarTech course with IIT Roorkee.

Course Benefits For Learners:

Through live online sessions and conversations, students can gain knowledge from some of India’s top educators and specialists.
As you progress through the program, our knowledgeable mentors will assist you in achieving your goals.
Learn the most current methods and tools, comprehend the most recent trends and algorithms, and engage in practical digital marketing projects if you want to develop a rewarding career in MarTech and digital marketing.

Contact us through chat support, or visit one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.