Reading can open up new avenues and foster growth and innovative thinking, especially for marketers set to create ripples in the marketing world.
Take up marketing leadership courses today to accelerate your marketing journey! We have curated a list of seven best-sellers that offer insight into the different marketing strategies exhibiting how the marketing industry works. Keep reading to learn more.
Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi
‘Epic Content Marketing’ talks about the most happening marketing trends of the time. Joe Pulizzi’s book shares some of the most talked-about marketing briefs in the industry. His main motives remain the same —tell others about being a successful content marketer, share practical tips, and initiate practical actions. The writer argues that the essence of marketing lies in applying strategies thoroughly, thereby transforming the current scenario.
Key Observations
- Offers actionable strategies for attracting customers
- Talks about a wide range of subjects ranging from blog posts to social media
- Elaborates case studies and examples from successful brands
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin
Written by Seth Godin in 1999, this book remains a classic and highly sought-after guide for digital marketing. When looking for instant guidance on how to become a marketing leader, this is the bible. It explores building long-lasting relationships with customers by asking for their permission to sell products and services to them.
Key Observations
- Modern ways of approaching clients
- Focuses on earning the trust of the customers in retaining them
- Mentions different marketing mediums like websites, and in-person interactions
Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith
‘Selling the Invisible’ emphasises the popular marketing strategies in the service industry, ranging from emotional elements to more solid perspectives needed to sell a particular product. The book also offers practical tips on using invisible services to stand out.
Key Observations
- Teaches a strong brand identity
- Utilise storytelling to build an emotional connection with the client
- Suggests introducing the value in the product apart from the benefits
Social Media ROI by Olivier Blanchard
Olivier Blanchard, an expert in social media return on investment (ROI), talks about the most sought-after aspects of social media marketing. Through his book, he carefully explains that ROI isn’t merely about financial returns but also about the value of social media activities. Blanchard maintains that one can achieve it by using the right metrics and aligning social media accordingly.
Key Observations
- Measuring ROI is vital to any social media campaign
- Social media and business objectives go hand-in-hand
- All activities, including customer service, sales and strategies, work towards an ROI
The Anatomy of Buzz by Emanuel Rosen
‘The Anatomy of Buzz’ explains the benefits of buzz marketing in controlling successful marketing campaigns. One can become a marketing leader by exercising a few tenets in this book, like capturing customers’ attention through certain buzzwords. This word-of-mouth campaign works wonders when employed in a specific manner.
Key Observations
- Real-life examples and case studies
- Importance of influencers in enhancing buzzwords
- Provides helpful strategies for businesses
Influence: The Psychology of Persuasion by Robert B. Cialdini
Cialdini’s book emphasises social media’s influence in building individual behaviour. He says social media significantly influences mass behaviour, compelling them to purchase a product or service. He also highlights six principles of persuasion, namely reciprocity, scarcity, authority, liking, consistency, and consensus, which play a vital role in persuading potential buyers.
Key Observations
- Focuses on human behaviour and psychology behind purchasing activities
- Offers insight into influencing people’s behaviour based on multiple principles
- Highlights the strengths and weaknesses behind active persuasion
The Brand Flip by Marty Neumeier
In ‘The Brand Flip’, Neumeier discusses the changing dynamics of brand marketing and management. In the digital age, Neumeier says, the evolving dynamics result from the change in control and consistency, which are ever-changing. In saying so, Neumeier introduces the concept of “brand flip”, which brings forth several changes to the existing campaign.
Key Observations
- Talks against traditional marketing campaigns and instilling modern approaches instead
- Importance of being original and transparent in the modern era
- Focuses on shifting power dynamics between companies and customers
Conclusion
With changing times, new techniques and tools evolve to influence a marketing campaign. These seven inspiring reads allow users to make informed decisions regarding their companies and services. From understanding customer behaviour to mastering flawless communication, these books cover every possible aspect of marketing.
Take digital marketing leadership courses to establish a successful sales and marketing career. If you’re looking for a more hands-on approach to marketing, enrol in the Executive Management Programme In Sales & Marketing Leadership by Imarticus. This programme will equip you with the latest developments in the marketing world and boost your learning experience.
