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Tag: SEO online training

Search Engine Optimisation and its Evolution

Posted on by Imarticus Learning

Search Engine Optimisation and its Evolution

Search Engine Optimisation (SEO) is one of the most effective ways of promoting your website. When done well, it can convert visitors into potential customers and increase brand awareness. However, success in this area is not easy as many beginners make mistakes that can cost them a lot of money and time. In this blog, we will discuss what Search Engine Optimisation is, why you need to do it and how to ensure that your website ranks high in Google search results.

What is Digital Marketing?

Digital Marketing is a marketing technique that uses digital media to promote your business. It is any form of communication that uses technology, such as email and social media to reach customers or prospective customers. Digital marketing involves generating leads for your business through online advertising and search engine optimization (SEO).

Evolution of Search Engine Optimisation

SEO has evolved from when it was all about keyword stuffing and link building to when it is all about creating high-quality content and building a brand. Nowadays, you need to be smart about your on-page and off-page optimization.

On-page optimization involves optimizing the page title, meta description, and keywords so that search engines can easily pick up on them when they crawl your site.

Off-page optimization refers to all activities surrounding search engine visibility like backlinks (from other websites), social media shares, etc., which help improve rankings in SERPs (search engine result pages).

When you have an online presence, you must ensure that your content gets found by people interested in what you offer. The best method to do this is through SEO.

SEO tools and techniques

  • Search Engine Optimisation is the process of improving your website’s visibility on search engine results pages (SEO).

  • Many tools and techniques can help you with this task. Some of them include keyword research, title tags and meta descriptions, image optimization; site speed; mobile-friendliness, etc.

  • You should choose a tool that suits your needs best based on its features and price range. For example, if you want to use an automated keyword generation tool, it should provide lots of options so that you don’t have to spend too much time manually coming up with ideas.

By enhancing the quality of the content and the number of backlinks to the website, SEO is a procedure that increases the visibility of a website in search engine results pages (SERPs). You must have a consistent schedule if you want to succeed in SEO. 

Discover  Digital Marketing Certification with Imarticus Learning

Businesses rely on digital channels and technology to communicate with their current and future customers in the age of digital transformation. For those interested in SEO courses and who want to know the field’s foundations from a prestigious university, we have developed this modern digital marketing and MarTech course with IIT Roorkee.

The student will be able to establish digital marketing strategies, streamline their marketing procedures, and give firms ways to contact their target markets thanks to this extensive certification in digital marketing. Case studies provide an inside look at marketing tactics.

Course Benefits For Learners:

  • Through live online sessions and conversations, students can learn from India’s top instructors and experts.
  • Our highly qualified mentors will support your goals as you progress through the program.
  • Learn the most recent tools and approaches, comprehend new trends and algorithms, and work on actual digital marketing projects to develop a satisfying career in digital marketing and MarTech.

Contact us through chat support, or visit one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

Search Engine Optimisation Courses: Are They Needed?

Posted on by Imarticus Learning

Search Engine Optimisation Courses: Are They Needed?

The pandemic has made the internet very important in a way never seen before. The marketing arm of every business has transitioned to the internet to keep up with the lockdown rules and social distancing norms in an unprecedented way.

Now, when things are on their way back to normal, traditional marketing remains important, but digital marketing and SEO techniques are trending like never before. They broaden the reach of a particular brand by attracting a large number of potential customers and enhancing the scope of marketing. It also improves the website’s usability and makes it more appealing to visitors.

To gain an advantage and hone your skills, learn digital marketing and SEO techniques by undertaking the Post-Graduation-Program-in-Digital-Marketing. This is one of the best digital marketing courses provided by Imarticus Learning. If you are a marketing professional looking to improve your skills, this is one of the best digital marketing courses with placement. 

What is SEO? 

SEO stands for Search Engine Optimisation, which improves the quantity and quality of traffic to your website through organic search engine results. It improves the positioning and appearance of your pages during various internet searches. Google tools like Google Analytics help you improve the SEO traffic to your web page. 

So why should you learn how search engines work? Here’s why:

    • Organic Traffic: SEO helps to improve the organic traffic to your website. The more people who visit your websites, the greater the chances of buying your products.
    • Brand Authority: Top search results on google web pages, for instance, are more trusted by the people searching on google. People have a lower tendency to look at lower-ranked search results.

 

  • Target Audience: Using SEO to target specific keywords means that the probability of attracting real customers and reaching your target audience is higher. This audience will search out more information and become repeat customers for you.

 

  • User Experience: To make SEO strategies effective, your web pages must be optimized for your customer’s navigation. This means searches will remain a long time on your web pages and will boost your SEO rankings. Using SEO is believed to be better than paid advertising.
  • The Research/Buying Cycle: Leads obtained through SEO have a better closing rate of 14.6% compared to print advertising or any other medium, where the closing rate is 1.7%.
  • Offline Sales: Top SEO rankings facilitate offline sales as customers routinely check out google pages, read online reviews, and then visit the store to buy the product.
  • Local SEO: Your content is optimized for location-specific search. For instance, when people search for a food takeaway business, local SEO rankings help.
  • Measurable: SEO is quantifiable and measurable. Google Search Analytics helps analyze which keywords are driving the traffic. This helps refine your marketing strategies and campaigns accordingly.
  • Long-Term Strategy: SEO tools help analyze positive user behavior, machine learning signals, and natural links. You can use this analysis for your long-term marketing campaigns.
  • Communicating with Your Audience: Through SEO tools, you can understand and effectively communicate to your audience your mission, product, and brand values.
  • Faster Loading: SEO tools help in the faster loading of web pages through optimization. Slow web page responses mean the customers tend to leave the webpage rather than wait for the web pages to load.
  • Stand out Among Your Competitors: SEO is a cost-effective tool to stand out among large corporations that are your competitors. Even with lower traffic, you develop a loyal customer base.

How do SEO tools work?

  • SEO techniques are all about optimizing a website for search engines. SEO techniques help in the following ways:

-Crawling: Fetching all pages linked to a website.

-Indexing – Creating an index for all the fetched web pages and creating a database where they are stored.

-Processing: When a search request comes, search strings are compared with indexed pages on the website.

– Calculating: The relevancy of pages stored on the database is compared with the search string.

-Retrieving the best-matched results and displaying them on the web browser.

The usefulness of SEO tools 

  • Through our Post Graduation Program in Digital Marketing, your learnings of SEO techniques will help you reach your target audience and increase website traffic without incurring additional advertising expenses. So you can optimize your marketing costs. Through its content and links to other external websites, you can create more traffic flow to your website. This creates a following for your products, brand, and company. Our course is the best digital marketing course to enable you to learn digital marketing and also offers placement opportunities.
  • Establishing your brand: Two things matter in this regard: Your brand/Product /Service /Ideas /Company and the public perception of your Brand/Product /Service /Ideas /Company. You can create content that uses effective keywords to enhance your brand image and improve SEO, directing traffic to your website.

Key Takeaways

A good SEO course helps enhance your profile and gives it a higher rating. Gaining mastery of SEO techniques in the digital marketing world has become as important as programming knowledge to computers. You need not work only as an employee; you can set up your firm as an SEO-certified specialist, launch your digital marketing agency, and master the nuances of SEO with online publishing.

The opportunities available in front of you are limitless. You can do all this and more by doing the best digital marketing course available to learn digital marketing at https://imarticus.org/.

Contact us through chat support, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon. 

7 SEO Optimization Chrome Extensions you Shouldn’t Miss Out!

Posted on by Imarticus Learning

SEO optimization is a crucial factor of digital marketing. It is one of the most prominent parts of the curriculum when you learn digital marketing. It involves keyword research to link building or finding the broken links and managing these aspects can be time-consuming. It can also be expensive to get access to the various websites and tools that can be helpful in this process. 

The Google Chrome extensions are a lifesaver that can help with SEO tools and find them for free as well. There are plenty of helpful Chrome extensions that are essential for SEO marketing. While there are several paid and expensive ones out there, there also are those free-of-cost and easy-to-use ones for beginners. 

 

  • Keywords Everywhere

 

best digital marketing coursesEvery SEO course online or offline instills in you that the most important factor of SEO is keywords without which all the other efforts fail to perform.

The Keywords Everywhere extension saves you time and effort, by showing the density, CPC, and difficulty of the keywords right on the search page. Though it is available as a free version, paying $10 could gain you up to 10,000 credentials to get more details. 

 

  • MozBar

 

MozBar is another must-have Chrome extension that you should have. It is available in both free and paid versions. Even in the free version, there are plenty of features that are useful for you. Apart from the domain authority, page authority, SERP results, etc., it shows page analysis that gives a peek into the various on-page elements.  

 

  • SEOquake

 

SEOquake is a free extension that provides data of the organic search regarding each page on Google Search. It is one of the most popular and quickest SEO tools that shows the relevant data instantly so that you don’t need to toggle between tabs to find more details. 

 

  • Redirect Path

 

The best digital marketing course will teach you that updating your content works wonders. But sometimes, this may lead to URL change and broken redirect links that would prove costly. Redirect Path keeps track of the broken redirects so you can mend them easily. 

 

  • Check My Links

 

This is a free extension that helps you find the broken links of any site so you can refer your website in their place. It also works to find out the broken links on your website. 

 

  • Majestic Backlink Analyzer

 

This is a free and exclusive link-building tool that helps you find potential backlinks and analyses your existing ones. It analyses the referring domains and you can decide its fate depending on the results.    

 

  • Page Load Time

 

When you learn digital marketing, another important aspect that is taught is that page loading time is significant to get more leads and clicks. This Page Load Time extension tells you the time taken by your website so you can make the necessary changes if needed. 

Conclusion

There are several Chrome extensions out there that can help with both on-page as well as off-page SEO. It is important to have at least a few of these and then work from there. You should know that Chrome extensions are just a small part of the larger picture.  

best digital marketing courses in IndiaA good SEO course online can help you master SEO optimization. The best digital marketing course such as the Post Graduate Program in Digital Marketing provides extensive conceptual and practical knowledge on SEO Optimization. It also offers hands-on experience with the various digital tools so you are more familiar with the requirements and prepare you for the future job.