Building a successful brand requires massive media exposure so that consumers can take note and build a recall factor. An average consumer attention span has reached a new low of 8 seconds in recent years, down from 12 seconds in the year 2000. As a result, businesses need to use all available media vehicles to gain exposure for a brand.

Broadly, there are three types of media vehicles at the disposal of any business. These can be classified as owned, earned, and paid. As the name suggests, owned media are platforms like websites, social media pages, etc while earned media is the social media mentions, media coverage, reviews, influencer shoutouts, and other appearances a business can generate. Most importantly, paid media is the media option where a business is expected to pay for placing an advertisement in front of the consumer. Options like search ads, display ads, and branded content are the commonly used vehicles to gain exposure through paid media.

Here is all you need to know about paid media and why it is important for any business:

What is Paid Media?

Paid media is the external marketing effort a business needs to make with mediums like pay-per-click advertising, display ads, and branded content. Paid media can play an important role in driving growth for a business and awareness for a brand.

Based on the end objective of the marketing strategy, a business can craft a paid media strategy to increase the media exposure a brand receives. As compared to other mediums like owned and earned media, the growth in exposure using paid media is phenomenal and is dependent on the budgetary commitment a business can make.

Benefits of Paid Media

As paid media can generate the required buzz and results for a business, it is increasingly preferred by businesses that are looking for growth. Here are the key benefits of paid media:

Better exposure

A business can generate better exposure by opting for paid media options. As we can reach more audiences, it has the potential to grow the reach of a business exponentially. Paid media helps a business reach consumers which were otherwise out of reach with organic methods.

Better engagement

Paid media provides an opportunity to target users in a specific segment like geography, gender, age group, etc. We can expect better engagement with the right paid media strategy in place.

Increased brand recall

Paid media provides a chance to get consumer attention across various platforms. With an increased brand recall, we have the opportunity to drive business growth and emerge as a strong brand in the market.

Increased traffic

Paid media has the potential to drive traffic and lead count for a business. Any organization that is looking to grow its traffic and sales need to include paid media in the media mix.

Importance of Paid Media for a Business

Paid media is important for a business for several important reasons. Here are key reasons why paid media holds a lot of importance for a business:

Reducing attention span

Customers are surrounded by a lot of brands. At the same time, the reduced attention span due to the emergence of several new platforms is not making life easier either for a marketer. As a result, paid media helps a business to get in front of the customer repeatedly.

Increased competition

Competition across product or service categories is increasing every day. As a result, it has become important for a business to use all possible options to gain customer attention. Building a paid media strategy helps a business get more customer attention and build a successful business.

Better control over the content

Building a narrative and maintaining it throughout the journey of an organization is important. Paid media strategy gives more control over the content that is going out in the market. We can maintain the narrative and build a positive perception of the brand with paid media.

Limited organic reach

Organic mediums have faced reduced reach in recent years. Be it Instagram posts or YouTube videos, brands are struggling to get attention using a purely organic strategy. As a result, it has become important to put in place a paid media strategy that can help to increase the overall reach of a business.

Post-Graduation Program in Digital Marketing from Imarticus Learning

The Digital Marketing Certification Course from Imarticus Learning teaches us about paid media and other facets related to digital marketing. The digital marketing online training helps us learn job-relevant skills and gain placement opportunities along with an industry certification. This SEO course from Imarticus Learning covers building a holistic media strategy for a business including owned, earned, and paid mediums. The curriculum is designed to help us build a successful career in digital marketing. Click here to know more.

Search Engine Optimization (SEO) is simply the practice of optimizing a website or its content so that it ranks higher in search engine results pages (SERPs) for relevant keywords or phrases. The goal of SEO is to enhance the visibility of a website and ultimately drive more organic traffic to it.

SEO can be divided into two main categories: on-page SEO and off-page SEO. On-page SEO basically refers to the optimization of individual pages on a website to improve their ranking in search engine results pages, while off-page SEO contributes to the optimization of a website’s external factors that can affect its ranking, such as the number and quality of backlinks from other websites. 

On-page SEO

On-page SEO involves optimizing individual pages on a website to rank higher and earn more relevant traffic in search engine results pages. The following are some of the key on-page SEO elements that you should focus on:

• Content: Content is king in SEO, and search engines prioritize websites that provide high-quality, relevant, and keyword-optimized content. The content should be original, informative, and engaging to both users and search engines.
• Title Tag: The title tag is the HTML element that specifies the web page title. It is typically displayed in the browser tab and is also used as a clickable link in search engine results pages.
• Meta Description: The meta description is basically a short summary of a web page’s content, and it is typically displayed in the search engine results pages.
• Keyword Optimization: Keyword optimization involves researching and using relevant keywords or phrases in the content, title tag, meta description, header tags, and other elements of the web page.

Off-page SEO

Off-page SEO simply refers to the optimization of a website’s external factors that can affect its ranking in search engine results pages. The following are some of the key off-page SEO elements that you should focus on:

• Backlinks: Backlinks are simply linked from other websites to your website, and they are an important factor in determining the authority & relevance of your website in the eyes of search engines.
• Social Media: Social media can help to build a strong online presence, improve brand awareness, and drive traffic to your website. Social media signals, such as likes, shares, and followers, can also be considered by search engines when ranking websites.
• Directory Listings: Directory listings, such as Yellow Pages and Yelp, can help to improve a website’s visibility in search engine results pages, especially for local search queries.

How does SEO work?

Search engines basically use complex algorithms to determine the relevance and quality of a website and its pages for specific keywords or phrases. There are numerous ranking factors that search engines consider when ranking websites, but the most important are:

Relevant and Quality Content: Search engines prioritize websites that provide relevant, high-quality content that is optimized for specific keywords or phrases.

On-page optimization: Search engines consider factors such as the title tag, meta description, header tags, and keyword usage when evaluating the relevancy and quality of a website’s content.

User Experience: Search engines also consider factors such as website load speed, mobile responsiveness, and the overall user experience when ranking websites.

Backlinks: The number and quality of backlinks from other websites can also impact a website’s ranking in search engine results pages.

Technical Optimization: Technical optimization includes factors such as website architecture, URL structure, and the use of appropriate technology (such as SSL certificates) to ensure the website is accessible to both users and search engines.

Enrolling in a digital marketing course is a great way to learn more about SEO. Not only will you gain in-depth knowledge of SEO, but you will also learn about other aspects of digital marketing, such as social media marketing, content marketing, and email marketing.

Explore a Career in Digital Marketing with Imarticus Learning.

Our digital marketing online training course will equip you with the essential skills you need to succeed in the digital marketing industry. The course covers an array of topics, including SEO, social media marketing, email marketing, and more. Additionally, The course is taught by industry experts who have years of experience in the field.

Course Benefits for Learners:

• You will gain practical skills and knowledge that are directly applicable to the digital marketing industry, which will help you to succeed in your future career.
• The digital marketing certification course is taught by experienced industry professionals who bring their real-world experience to the classroom and provide insights and advice to help you succeed.
• The online format of the course allows you to learn quickly, making it easier to fit your education into your busy life.

The way people interact and communicate information has evolved recently due to the emergence of new technologies and advancements in corporate relations. And now that cell phones are more widely available and more affordable, the majority of people acquire their information directly from the internet. In times like these, digital marketing is the face of the future. 

Business organisations are working day and night to find new ways and strategies for improving their communication and interaction with customers. To achieve this, various companies have amplified their digital marketing efforts and created extremely specialised content that can resonate with the target audience. Learning a digital marketing course will arm you with the knowledge necessary to create such content and develop creative ideas to become a successful professional in this discipline.

If you are looking forward to becoming a digital marketing professional and want to learn SEO to stand out in your field of work, scroll down to learn the benefits of enrolling in a Digital Marketing course.

Reasons to study a digital marketing course

The following reasons will explain how digital marketing online training can be beneficial for you and give your career the necessary boost:

Increasing demand for digital marketing professionals

In today’s world, no company is blind to the importance of digitalisation. With everything going digital, there is a growing demand for Digital Marketers. Be it a big organisation or a small firm, everyone is hiring digital marketing professionals to promote their products and services. 

Businesses are constantly looking for young Digital Marketers who can come up with unique and impactful ideas and strategies for marketing their services. The scopes are boundless, and landing a stable career is a matter of time if you study the right digital marketing course.

You develop entrepreneurial skills through digital marketing

The skill sets of an entrepreneur and a successful digital marketer can be interrelated and very similar. Taking up digital marketing online training helps you develop important behavioural skills.  

Digital marketers must be proactive, possess strong communication skills, be adaptable to market changes, and thrive at marketing the brand they are working for. These are some of the notable qualities that a good digital marketing course inculcates in you.

Another important quality that is crucial in the field of digital marketing is building good relationships with the client. Having good interaction with the client helps you understand their needs and goals. It will eventually result in more personalised strategies for marketing their services.

Jobs in digital marketing are diverse and well-liked

A digital marketing course will let you explore many fields of specialisation, such as email marketing, mobile marketing, social media marketing, influencer marketing, offline marketing and so on. You can choose the field in which you want to specialise and streamline your work. You can easily choose international clients and projects and conduct your work from the comfort of your present locale. Hence, it opens a big forum in front of you to apply your professional skills. 

Impressive remuneration packages

As the demand for Digital Marketers continues to grow, companies spend more on hiring good and skilful professionals. As a result, if you are really good at what you do, you can get a high-paying job. With further experience and the acquisition of new skills, the salary packages will increase further. For that, you have to have a good command and knowledge of the discipline.

Do not get affected by the recession

As it is remote work and completely based on technology, it is not likely to get affected by any pandemic or recession period. Digital marketing is required in each and every industry and sector. A need for Digital Marketers will always exist as long as employees of companies use computers and the internet for daily operations and commercial purposes.

In the past years of the Covid-19 pandemic, the domain of digital marketing was the only area that expanded and boomed with business, unlike other fields which were adversely affected. With businesses trying to move their operations online and manage the workflow balance, the demand and growth of digital marketing professionals shot up.

You acquire business insights

Digital marketing is not as easy as it may seem to you. It is not only about advertising and promoting the products and services of a business. There is more to it. Studying and evaluating the outcome of your marketing campaigns is the most critical part of the job. The key to becoming successful in the field is to effectively evaluate the results and gain insights from them.

If you think that the above reasons persuade you to take up professional digital marketing, don’t waste any more time and improve your skills by registering for the Digital Marketing Course by Imarticus. It is one of the best digital marketing programs that will arm you in all the aspects of digital marketing that you will require as a stepping stone towards a successful professional life.

A step-by-step guide to setting up your first digital marketing campaign

A successful marketing campaign takes study, preparation, time, and patience. Those who are thinking of pursuing a digital marketing career can learn digital marketing with the help of digital marketing online courses or digital marketing online training. There is a lot of chatter to contend with when it comes to guaranteeing that your message reaches the right individuals at the appropriate time, so make sure you plan each step carefully.

There is a continual or near-constant interchange of data between the firm and the many internet channels on which they promote through digital marketing. SEO, for example, is an essential component of most digital marketing strategies. However, SEO is something that cannot be purchased or implemented in a single transaction. SEO is indeed an ongoing cycle, and to maintain your score rising and your rivals from surpassing you for your most key search phrases, you must study data and evaluate your efficacy frequently.

Now, we’ll walk you through the step-by-step framework of your digital marketing strategy.

1. Situational Observation

The first step in designing your digital marketing strategy is to do an analysis and evaluation (SWOT analysis) of the organization. The SWOT analysis is an excellent framework for this since it allows you to examine your company’s and the market’s strengths, weaknesses, opportunities, and threats. We must be conversant with the environment in which we work, as well as the demands of our customers and in which they are handled.

This analysis is both qualitative and quantitative, taking into account elements such as social habits, mediators, influencers, and more. We also need to undertake an internal investigation to determine our company’s digital situation: is our webpage customer-centric? How would you rate the functionality and browsing experience? Do we maintain our blog regularly? What is the current position of our website? What about our presence on social media?

2. Set Digital Marketing Objectives

Once you’ve determined your market position and strong points, set some goals to help you see where your efforts should lead you. You may focus on this aspect of your digital strategy using the framework of the SMART objectives: precise, measurable, achievable, meaningful, and timely goals.

3. Establish the Marketing Strategy

What are you planning to do once you’ve set your company objectives? In digital marketing, personalizing is becoming increasingly crucial. Keep the following aspects in mind while developing your plan for following your plan:

• ·   Segmenting your target market
• ·   Positioning
• ·   Strategy for Content
• ·   Keyword investigation
• ·   Calendar of content
• ·   Social networking

4. Digital Marketing Strategies and Tactics

Based on our goals (appeal, conversion, and loyalty), we’ll use various techniques such as email campaigns, online networks, CRM, web optimization, Seo, paid media advertising, and so on. You may hold webinars, stimulate ebook downloads, produce infographics or any sort of material, and also give discounts, promotions, and offers as value forms for acquisition.

5. KPIs and Results Measuring

After you’ve designed and executed your digital marketing, the effort doesn’t stop. The following step is crucial: analyzing the results. Analytics has evolved into a vital component for improving digital marketing effectiveness and budget.

Conclusion

Keep these stages in mind while you develop your digital marketing strategy, and don’t leave anything at all to chance; it’s your worst adversary if you want to establish yourself and increase your presence in the online realm.

Learn Digital marketing from any Digital Marketing online course or take Digital Marketing online training if possible to clear your idea about your campaign and increase your basic ideas about Marketing strategies.

Similarly, remember that technology may be your biggest ally when it comes to establishing tailored, automated, and ultimately effective marketing efforts. As the task becomes more difficult, new solutions allow you to ease your work and improve your effectiveness. 

The Digital Marketer’s Guide To 78% Conversion Rate

To run a successful digital marketing business and get the most out of your marketing efforts, you need to improve your conversion rate. But what is a conversion rate? And how do you measure it? This guide is designed specifically for digital marketers who want to increase the conversion rate.

How to Improve Your Conversion Rate with Website Copywriting?

Website copywriting is writing the text that appears on your website. Copywriting is also essential because it helps you get more leads, increase sales and achieve higher conversions. So if you want to improve your conversion rate with website copywriting, then here are some tips:

• Use a conversational tone: This means speaking in everyday language rather than technical or promotional words. 
• Use active voice: Active voice makes sentences sound more natural because they contain verbs like “sell,” “make,” etc., instead of nouns which can make reading confusing for readers if there are too many pronouns involved.
• Use short sentences: Longer sentences may seem more straightforward, but they take longer for people to read through since there are more words per sentence than shorter ones! 

How the Best Landing Pages Convert More Leads?

• Use a headline to grab attention.
• Make the headline benefit-driven.
• Short and sweet, but not too short! You want to leave room for the reader to read all of it without losing their interest or becoming bored by repetition.
• Call out what’s different about your product or service, then ask them if they’re interested in learning more.

Want More Conversions? Use These 3 Psychological Triggers on Your Landing Page

If you want to increase your conversions, it’s crucial to understand how people feel when they land on your landing page. The psychology of a website can help you ensure that what you’re showing the user is exactly what they need to convert. Here are three psychological triggers that will help drive more conversion:

Pleasure’s Promise: The Hope of Reducing Pain

Human nature compels us to take action to enjoy ourselves or avoid suffering. If you give it some thought, you’ll realize that you bought most of your life with these two goals. Therefore, when crafting your content, consider how you can present your ideas to appeal to your readers’ desire for enjoyment or to avoid suffering.

Foster Curiosity

The saying “curiosity killed the cat” is more accurate than you might have previously believed. Ever watched a salesperson give a presentation about their wares? Most of the time, salespeople who are worth their salt begin their presentation by piquing interest.

Create a Sense of Belonging 

Everyone aspires to be a part of a community, whether it be a family, a group, a nonprofit, or anything else that gives them a sense of identity. Human nature includes a desire to fit in. Today, that same need is so ingrained in our character that it influences buying things.

Learn Digital Marketing Course with Imarticus Learning

Our digital marketing course offers placement assurance and a more collaborative curriculum that strongly emphasizes capstone projects, employability skills, and opportunities for secure employment.

Course Benefits for Learners:

• By analyzing the case studies of actual clients, students will gain knowledge from the digital marketing online training that big businesses use to keep their competitive edge.
• The most essential Content marketing certification course fully comprehends digital marketing concepts and is now available to students.
• Now, students can take part in a supervised online project to learn SEO principles.

 Contact us through the chat support system, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.