Studying Fintech or Digital Marketing (DM)

Technology had infiltrated almost every aspect of our lives in the past couple of decades and has transformed our lives in many good ways. Fintech or Financial technology is one such aspect of this technological aspect. With many large corporations getting into the M&A phase in the Fintech landscape a lot of investment has taken place and hence in growth can be seen in various business sectors like banking, investment, lending and so on. Reports say that globally, the FinTech market is all set to be worth over $200 billion by the year 2021. Thus it can safely be said that FinTech is fast becoming one of the most attractive industries for graduates to work in.

Benefits of Studying Fintech

The best part of studying Fintech is that one need not be tech savvy or have a huge knowledge of the financial market to master this discipline. One can be a graduate from various disciplines including Law, English, Psychology and even foreign languages and still be a part of a fintech workspace.
Fintech is currently at the forefront of innovation, and the main aim of companies with the fintech space is to change how the traditional finance industry works. The fintech world has an innovative spirit and being a part of fintech courses would finally help one to be in a fast paced and productive work environment. Studying fintech would also mean that one can be a pro at using some of the most cutting edge technologies making him/her more competent for the job front.
Working in the fintech workspace is also rewarding as fintech businesses operate in a flat organisational structure thus reducing bureaucracy and red tape as compared to what we find in traditional finance companies. Also if one is a high performer fintech startup would wholeheartedly reward him/her thus helping is rapid career growth.

Leveraging DM in Fintech

With marketing being extremely important to further one’s business a course in Digital Marketing is most definitely going to be handy if one is keen to work in the fintech landscape.
Since fintech is a fairly new industry, one very effective way to further the fintech business is through mobile marketing. A recent ICBA survey (2016) stated that for 74% of its respondent's mobile banking was extremely important. It also stated that 53% of smartphone owners are comfortable using mobile banking. With these statistics in mind, it would be safe to conclude that mobile marketing would positively impact the growth of the fintech industry.
Using proper content through the DM platform can be another great way to achieve success. As a fintech brand, one must always provide in-depth information, be ready to answers all questions, set up informative webinars and use great content to set up the tone of the brand. Also, make sure that the content is scalable, customization and reactive!
Lastly, once the communication has been made and a client base is in place, one must keep in constant touch with their clientele through newsletter, events and emails. Communication is the key to success, and for an upcoming business like fintech, communication is the most important.
So, is being a part of an industry that truly revolutionary appeals to you? Then a degree in FinTech and a good understanding of DM can take you.
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