Last updated on September 22nd, 2023 at 05:01 am
Career in Digital Marketing
For a successful career in digital marketing, it is important to get ahead of the competition. A Digital Marketing Course benefits any aspiring student, marketing professional, IT professional, business owner or sales manager. An industry-relevant digital marketing course along with a trending skill set makes a winning combination
A career in digital marketing is a challenging and exciting path that is constantly evolving. As newer platforms and technologies are introduced in the field, the skills that you need to learn also increase. In the era of online everything, digital marketing is the face of any company. It includes creating strategies and policies to ensure that the company has the highest digital presence.
The brands are always on the lookout for candidates who can increase their online visibility.
You can choose career paths such as:
- Digital marketing executive
- Digital marketing analyst
- SEO Specialist
- Digital marketing manager
- Social media manager
- Content marketing specialist
- SEM analyst
- Content writer
Is Digital Marketing a Good Career
One may ask the question if is digital marketing a good career.
For the answer, let us look at the demand for digital marketers. The market for digital marketing is expected to increase by 32.1% by 2028. It is also projected that by 2027, there will be around 6 billion internet users. According to a survey by LinkedIn, digital marketing is one of the top-most skills that could boost your career in 2023.
The aggressive strategies of companies to sell their products and services online as also created a boom in digital marketing. A successful strategy must include digital marketing to reach all the sale points.
A career in Digital Marketing is made for you if you are:
Someone interested in creating aesthetic content (images and videos) and curating creative content.
Someone ready to learn new and trending tools and techniques to match the competition
Someone who is in loves to play with numbers
Someone tech-savvy
Along with this, starting a career in digital marketing is relatively easy and pays well. A good Digital Marketing Course is all you need to boost your career. Most of the certification programs teach you the skills required in the industry. They also ensure that you get practical experience using real-world projects.
How a good Digital Marketing Course can help you?
A good digital marketing course will help you to learn the skills that apply to a wider set of opportunities. You can apply for SEO, digital marketing, SEM etc posts with a great certification course.
Along with this, it also includes the value of your resume. A certification course from a reputed institution can boost your value among other applicants. Professionals with digital marketing courses also get paid better. Since every company is looking to increase its visibility on the internet, the demand for efficient digital marketers has also increased. This gives them a chance to raise their existing salaries.
A career in digital marketing also comes with greater flexibility. People could work remotely and with flexible work timing and yet it would not have any adverse impact on the result.
Why choose Imarticus Learning?
Imarticus learning brings a certification in digital marketing. The Digital Marketing Course is offered in live online mode.
The industry-specific curriculum includes topics like:
- Introduction to Marketing:
- Digital marketing perspective
- Understanding digital customers
- Website design
- Search Engine Marketing: SEO and paid
- Content marketing
- Email marketing
- Social, Mobile and influencer marketing
- Media planning and buying
- E-commerce and affiliate marketing
- Analytics for digital marketers
- Digital marketing strategy and planning
You get to learn job-relevant skills, the latest tools, emerging trends, and new techniques. For a Career in Digital Marketing, this course offers to mentor by industry experts. You also get to work on industry-relevant real-world projects. The Digital Marketing Course is offered in partnership with brands like Tata Motors, Hindustan Unilever, and Cadbury.
It gives you an idea of how these brands work on their marketing strategy. You will also get to understand their decision-making process and its impact on their marketing strategy.
The course is curated to prepare you for the competitive marketing world.
During the course, you will get to learn the tools and technologies such as:
- Google search console
- Google Analytics
- Worldpress
- SimilarWeb
- Google Trends
- Ahrefs
- Canva
- Unbounce
- SpyFu
- Google tag manager
- Creator studio app
- SEO
Along with this, you will also get the benefits of our career services. It includes resume building, profile enhancement, and interview prep.
Our success stories
Our alumni work at
- Oglivy
- Dentsu
- McCANN
- Leo Burnett Group
- Accenture
- DDB Mudra
On successful completion of the digital marketing course. For a great Career in Digital Marketing, this course will add immense value to your resume. Check out the course here.
