Last updated on April 1st, 2024 at 10:49 am
Digital marketing online training has grown in popularity. It has now become a means of learning new skills and advancing one's profession in the current digital era. Many companies are focusing on email marketing as it is a successful way to connect with clients and promote their services. A successful digital marketing certification course will increase the value of email marketing campaigns.
Learn Email Marketing: 8 Time-saving Tools You Need to Know
Email marketing tools help you organise your workflow and save time. These tools range from automation to analytics. They can improve your email marketing efforts and increase ROI. Below is the list of tools you will need to learn email marketing.
1. Sendinblue
Sendinblue is a well-known, reliable and easy-to-use email marketing platform. It provides tools to assist companies in creating, sending and tracking email campaigns. It allows companies to develop automated processes. These processes send emails in response to particular triggers, such as a subscriber's actions and location.
The key features of Sendinblue are:
Email campaign builder
Automation
Analytics
Contact management
Integrations
2. Mailchimp
Sending clickable emails is simple with Mailchimp's adaptable email marketing templates. The simplicity of use is the main advantage of Mailchimp's email builder. Emails can appear by loading your brand's colour scheme and typeface.
3. HubSpot
HubSpot is a well-known email marketing solution. It assists companies to develop and send interesting emails to their target audience. This all-in-one marketing platform helps firms to build a strong clientele.
HubSpot's email marketing tool is best for companies developing successful email campaigns. Businesses of all sizes and in all sectors will find it to be a fantastic fit.
Its key features include:
Simple drag-and-drop email builder
Sophisticated personalisation options
Strong analytics capabilities
4. MailerLite
MailerLite is a cloud-based email marketing solution. It allows companies and individuals to design and control email marketing. It assists businesses in expanding their email lists and engaging with their subscribers. It also provides features like landing pages, pop-ups and surveys.
Some of its key features include:
Email list management
Campaign analytics
A/B testing
Interfaces with other marketing tools like social content and eCommerce platforms
Several email marketing providers now offer automation and landing pages. But MailerLite stands out for its straightforward, appealing user interface and excellent customer support. Also, other web apps can be linked to MailerLite.
5. Sender
Sender provides email automation tools that let you create trigger-based email sequences, such as welcome emails, abandoned cart reminders or post-purchase follow-ups. Also, you may A/B test your emails to make sure that your campaigns are optimised for higher open and click-through rates.
With Sender, you can make email campaigns with easily adjustable themes, include pictures and videos and incorporate material that is tailored to the interests and behaviour of your subscribers.
6. Constant Contact
Constant Contact designs efficient email campaigns, automates emails and handles the subscriber list. To assist you in tracking your results, it provides comprehensive analytics and statistics.
Here are some of the benefits of using Constant Contact:
User-friendly interface
Email templates
Integration with other tools
Provide detailed analysis
Structured management
7. Mailjet
Mailjet is a rich email marketing solution. It gives resources that companies need for successful marketing campaigns. It is a popular option for companies trying to boost their email marketing efforts. Its user-friendly design, sophisticated automation options, and in-depth statistics are its key features.
Mailjet offers SMS marketing options besides its email marketing capabilities. This enables firms to text their subscribers. This feature is helpful for sending alerts, like delivery notifications or appointment reminders.
8. Omnisend
Omnisend is a marketing automation platform. It can help eCommerce companies to design and distribute targeted marketing campaigns. This process involves various media, such as email, SMS, push notifications and social media. To increase sales and engagement, businesses may use this platform to automate workflows. It also helps in segmenting their client base and tailoring their messaging.
Some of its main features are:
Audience segmentation
Dynamic
Product recommendations
Customisable email templates
Summing Up
Mastering email marketing tools is essential. It is a must for companies or digital marketers looking to improve their online presence and marketing efforts. You may learn email marketing using the tools discussed in this article. Tools such as Mailchimp, HubSpot and Sender will help you create more effective email campaigns.
Imarticus Learning is one of the best platforms in the industry that offers a range of courses. It also offers email marketing and digital marketing online training and services. Enrol in a digital marketing certification course. Advance your knowledge of digital marketing and stay updated with current trends and best practices.
