Last updated on December 15th, 2022 at 08:50 am

What is SAS?

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence Market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world the power to use data to make informed business choices.

The buzz word everywhere is analytics but it’s only when your interest is piqued and you decide to investigate a little further that the realm of all analytics software tools opens up. Among these, SAS you will soon find is hard to ignore as an integral part of all analytics domains.

SAS or statistical analysis system as it was originally called is a software suite or a set of solutions developed by the SAS Institute to analyse and interpret large sets of data by business users enterprise-wide. It enables them to derive conclusions and make strategic recommendations to improve business performance. The many tasks SAS can perform include data entry, retrieval, and management, report writing and graphics, statistical and mathematical analysis business planning, forecasting, and decision support.

Origin of SAS

The major contender in the world of analytics today had its origins in very humble beginnings.
The SAS seed was sown in 1966 when Anthony Barr at North Carolina University started a program to analyze agricultural data and increase crop yields. Barr was later joined by James Goodnight, a student at the time who helped program statistical routines into the software, thus putting the duo at the helm of the project.

Though the project initially lost it’s funding from the National Institute of Health, the University Statisticians of the Southern Experiment Stations extended their help to finance the project the following year. Work thereafter continued uninterrupted with more people joining and contributing extensively. A few of these notable contributors were John Sall who joined in 1973, Caroll G. Perkins who contributed to SAS’ early programming and Jolayne W. Service and Jane T. Helwig who created SAS’ first documentation.
Eventually in 1976, Barr, Goodnight, Sall, and Helwig took the project out of North Carolina State and incorporated SAS Institute, Inc.

Why opt for SAS?

Gartner research in it’s issue states that SAS’s strengths in the Industry still remains undisputed in several spheres of analytics.
But why should you or I go by what Gartner perceives?
This would require a short introduction to Gartner itself. Gartner is an information technology research and advisory company providing technology related insight. Gartner uses what it calls Magic Quadrants for visualization of its market analysis results. Magic Quadrants are a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors.
To quote from the report on the strengths of SAS   :-

From our viewpoint, the world of data can be divided into three parts –

For Large data, SAS and SPSS will continue to hold ground but SAS’s ability to process large volumes of data without a blip and the very ‘long term relationship’ style of marketing and sales that SAS practises as a company, will fuel SAS as the most popular and widespread SAS in the area of Analytics. Sheer acceptability in the industry will snowball the widespread usage of SAS, quite like MS office.  Also, SAS’s extensive online help makes its usage quite like writing an open book exam.  As long as you know what you are looking for, there is near certainty you will find it on a click of the mouse.