You are probably aware of automation in digital marketing. Digital marketing is getting better and faster to reach targets. To keep up with this pace, automation tools can help. Automation tools can streamline processes better. They help you become more efficient and effective in your strategies.
You don’t have to go a lot farther back in time to see the effects of automation tools in digital marketing. Even last year, around 76% of brands worldwide used such automation tools for digital marketing and saw incredible results.
If you are browsing the internet, you will see a lot of options from which you can choose a digital marketing tool. The tools have unique features based on the industry or specific market that they target. As a digital marketer, you should be able to identify the unique needs of your brand and choose the best feature applicable to your brand marketing.
Various Digital Marketing Automation Tools
Here are eight digital marketing automation tools you can tinker around with:
Sender
Sender is one of the most popular email and SMS automation tools that provide a wide range of features. It includes in-depth analytics, heatmap, drag-and-drop email-builder and more. With the help of this platform, you can customise premade email templates and create automated workflows in an easy and hassle-free manner.
One of the best things about this digital marketing automation tool is that it is extremely affordable. This makes it the perfect choice, especially for small and growing businesses. Its free version offers numerous advanced features and can be accessible by as many as 2,500 subscribers at a time.
Mailchimp
Yet another popular choice in the realm of email marketing is Mailchimp, which is a digital marketing automation tool focused on simplifying the creation of visually appealing emails. Some of the key features of this platform include email marketing automation, e-commerce automation and drip campaigns, among others. What’s more? It is fully free of cost, meaning that you do not have to pay any additional fees to access the multiple robust features of this tool.
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a robust digital marketing platform that empowers organisations to create personalised and targeted marketing campaigns across multiple channels. Contrary to the digital marketing tools mentioned above, which primarily focus on email marketing, Salesforce Marketing Cloud extends further and lets you target mobile app notifications as well.
Some of the many features offered by this platform include automatic lead scoring, automated emails, and intelligent lead nurturing. It is currently priced at $1,250 per month.
EngageBay
EngageBay is an all-in-one platform that caters to all small and medium-sized businesses. It includes auto-responders, interest-based promotion, personalised site messaging, automation workflows and more. With the help of this tool, you can manage all your customer interactions seamlessly from a single dashboard.
What’s more? It is easy to use and extremely affordable. The free plan of EngageBay offers numerous features that you can incorporate into your business operations. If you wish to explore more advanced features, you simply need to pay a monthly subscription fee of $14.99 per month.
SureTriggers
Moving on, SureTriggers is yet another excellent digital marketing tool that is worth exploring in 2023. It is an automation tool using which you can optimise workflows and simplify business procedures. One of the fantastic features of this platform that makes it stand out from the rest is its ability to be integrated with other CRM and marketing tools. In addition to this, it caters to businesses of all sizes who wish to optimise their marketing efforts. From automation triggers and reporting to custom workflows, you can do it all with SureTriggers.
Ontraport
Ontraport is a comprehensive business automation and marketing solution that is specifically designed for small businesses and entrepreneurs. When it comes to features and functionalities, Ontraport goes above and beyond to provide a robust set of tools, such as CRM and automation facilities, to help enterprises manage and grow their small businesses.
One of the key features of this platform includes its outstanding capabilities of reporting and analytics. Contrary to most other tools that leave you guessing about how well your marketing strategies are working, by using Ontraport, you get to enjoy a clear and transparent view of your digital marketing efforts. This, in turn, further enables you to identify key areas of improvement and make better data-driven decisions.
SendPulse
What started as a simple email marketing service eventually expanded to a full-scale marketing automation platform. That is the story of SendPulse, which has been the number-one choice for numerous professionals working in the vast realm of digital marketing. Building personalised message flows, easy integration with ChatGPT, and creating chatbots are some of the many tasks that you can achieve via this platform.
What’s more? To attain all these benefits, you simply have to pay a minimum subscription fee of $10 per month.
Zapier
Last but definitely not least, we present to you Zapier, which is an online automation tool that allows you to integrate various apps and automate workflows. One of the best features of this platform is that you do not need any coding expertise or knowledge to operate this solution. It is extremely easy to use and to top it all, it supports thousands of apps and enables seamless data transfer between them. Some of the many functionalities offered by Zapier include multi-step workflows, conditional logic for automation and easy integration with a myriad of apps, among others.
Conclusion
To sum it all up, in the complex domain of digital marketing, these automation tools offer not just efficiency but serve as a strategic advantage. Whether you are focusing on email marketing, lead generation or holistic marketing automation, with the right tool, you can quite easily elevate your campaigns to new heights. The ultimate key is to choose the one that works best for your business. To achieve the same, you need to first identify your specific business needs, consider scalability and then select a platform that resonates with your marketing goals.
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