Last updated on October 13th, 2022 at 05:37 am

Machine learning is the application of Artificial Intelligence (AI) that enables systems to learn automatically and improve from experience without being programmed directly. Its main focus is on the development of programs that access data and use the same for self-improvement.

The machine learning process starts with observing data to look for similar patterns in any form and make better decisions in the future based on these trends. The main aim is to enable the computers to learn automatically and adjust actions accordingly without human intervention or assistance.

Data mining and predictive modeling involve similar processes as machine learning. Both these methods involve searching through data to look for patterns and then adjusting the program actions according to those patterns.

A common example of machine learning for people is shopping on the internet and being served ads related to it. This happens because online ad delivery is personalized almost in real-time by recommendation engines using machine learning.

Along with personalized marketing; detection of fraud, spam filtering, network security threat detection, predictive maintenance, and building news feeds are other common machine learning use cases.

Some machine learning methods
Machine learning algorithms are often categorized as supervised or unsupervised.

Large quantities of data can be analyzed using machine learning. It identifies profitable opportunities or dangerous risks by delivering faster, more accurate results; however, it may also require additional time and resources to train it properly.

Large volumes of information can be processed more effectively if machine learning is combined with AI and cognitive technologies.

For example, Facebook’s News Feed customizes each user’s feed with the help of machine learning. If a user frequently likes or shows any activity on a particular friend’s posts, the News Feed will start to show more of that friend’s activity earlier in the user’s feed.

At the backend, the software is simply using statistical analysis and predictive analytics to identify patterns in the user’s data and use those patterns to populate his/her News Feed. If the user no longer shows interest to read, like, or comment on the friend’s posts, that new data will be included in the dataset and the News Feed will update accordingly.