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Content Mareketing Trends – How an SEO course improve your resume

Posted on by Imarticus Learning

Just like SEO is essential in developing a robust website, it can also help build a resume to catch the recruiter’s attention. There are a considerable number of factors that are common between building a website using SEO and developing a resume. Therefore, individuals can consider opting for an SEO course, such as HubSpot content marketing certification, as it provides considerable ideas about how to employ SEO to optimize a resume. 

How can an SEO Course Improve Your Resume?

Once you know the correct keywords and get knowledge on how to use them in proper places, it is pretty easy to frame a resume that can grab a recruiter’s attention. Here’s how you can go about it.

 

  • Create an Eye-catching Headline 

 

Similar to a website, an attractive resume will get maximum attention. As in the case of a website, framing an eye-catching headline gets the most clicks and thus increases traffic; formatting a proper headline in a resume can help managers skim through it fast, focusing on pointers relevant to the job role. 

Thus, rather than highlighting employers’ names, highlight job roles to seek attention about previous experiences. On the other hand, if the job roles aren’t impressive, making short paragraphs about job responsibilities is advisable. Additionally, make sure to use correct language while framing a headline to portray the right information. 

 

  • Use Relevant Keywords 

 

A website might contain informative content, but there are chances it hasn’t reached its targeted audience due to poor use of keywords. Similar to this, if a candidate hasn’t used proper keywords in the right places, then the resume might not reach the correct person. 

Nowadays, most recruiters use an applicant tracking system (ATS), and proper use of keywords can help you to pass the machines to reach a human hand. Apart from this, ATS also focuses on relevant context rather than keywords. So, just like a website, it is important to use the keywords in the right context. 

 

  • Add Social Media Profiles

 

A hyperlink to social media in a website helps to boost traffic, reach customers and interact with the audience. It also allows sharing, pinning or liking content. Similarly, a hyperlink to professional profiles from resumes can portray a candidate’s personality, personal brand and industry knowledge.

Most recruiters prefer to look at LinkedIn profiles as it provides relevant information about the candidate concerning certifications, courses, connections, education, and other factors. If you use social media professionally, then it is advisable to link those as well. 

 

  • Include Relevant Hyperlinks 

 

Much like a website, using hyperlinks can be beneficial in a resume. In websites, hyperlinking to a higher authority website can pass link juice to the concerned website to develop its authority. Additionally, a relevant hyperlink will give a reader all-around information about a particular topic, product or service. 

Similarly, hyperlinking to professional websites like GitHub and LinkedIn will portray all-around information about a candidate and help recruiters understand the applicant better. 

 

  • Streamlining the Content Flow Properly

 

It is important to frame a website properly to provide information in a particular order. Similarly, providing information in a correct manner is important in a resume. To know how to frame content properly, candidates can opt for a digital marketing certification course. Except this, any SEO course can provide relevant framing content, including HubSpot content marketing certification. 

best digital marketing courses in IndiaImproper framing of a website provides unarranged information, thus confusing the reader. Also, due to this improper framing, the user experience gets hampered, and the bounce rate increases resulting in a decline in SERP ranking. Similarly, improper resume framing might lead to the rejection of a candidate. On the other hand, recruiters and hiring managers usually first skim the resumes, and if framed correctly, it can attract them, resulting in acceptance.

Benefits of HubSpot Content Marketing Certification

 

  • It teaches the importance of storytelling.
  • Provides details about content marketing.
  • This course helps generate content ideas.
  • Teaches long-term content planning.
  • Provides content creation framework.
  • Teaches how to promote content effectively.
  • Gives information on measuring and analyzing content. 
  • Promotes growth mentality. 

 

Thus, SEO knowledge is handy to produce a good resume, and candidates can opt for a digital marketing certification course to know more about SEO. 

5 digital marketing trends you should react to before it gets too late

Posted on by Imarticus Learning

According to a report, SEO drives more than 1000% more traffic than organic social media. Another report states that search engines drive around 93% of all website traffic. So, it is evident that digital marketing is quietly driving a significant amount of business worldwide.

But, apart from every digital marketing tactic, some of the most effective marketing tactics responsible for business include visual search, social media marketing, AI-powered optimization, voice search, and programmatic advertising.  

Details about these five most significant digital marketing trends are provided below – 

 

  • Visual Search

 

Visual search is a comparatively new practice, and its popularity is rising significantly. As per Invespcro, 36% of online shoppers agreed that they use visual search for shopping and almost half of them find it more valuable than generic text search. To search visually, users have to upload an image to run a search. In this method of searching, two primary leaders are Google Lens and Pinterest. 

 

  • Google Lens 

 

Launched in 2017, it is an image recognition technology developed by Google. Users can search a whole image or a part of an image to bring up relevant information. Here are the details on how to use Google Lens –  

  • Barcodes: This can be used to find information about a product and places to buy. 
  • Book: Get a synopsis or read reviews about a book. 
  • Building or Landmark: Get information regarding opening and closing hours, facts, etc. 
  • Animal or a plant: Know about the species name, habitat name, and other facts. 
  • Home goods: Locate similar products and places to buy them.
  • Business card: Save address, phone number, and other information.
  • Flyer or Event Calendar: Add event date and time to the calendar.
  • Paintings: Know facts about the painting, artist, and other information.

 

  • Pinterest

 

Visual search through Pinterest recorded a significant rise with the launch of the lens. Users can use a pic to search similar items, places to buy, or view pinboards of related items. Pinterest recorded around 600 million searches and recognizes over 2.5 million products. Since its launch in 2017, Pinterest saw a surge in 140% of lens usage. 

Pinterest added features like – 

 

  • AR Try
  • Pincodes
  • Idea Pins 

 

 

  • Social Media Marketing 

 

According to data, nearly 44.8% of social browsers use social media to know about products. So, the importance of social media to expand business or to reach customers is significant. In this regard, major social media players include Instagram, Facebook, LinkedIn, Twitter, Snapchat, YouTube, and Pinterest. A proper strategy to stand out on social media contains five pillars – 

  • Strategy 
  • Planning and Publishing 
  • Listening and Engagement 
  • Analytics and Reporting 
  • Advertising 

 

  • AI-powered Optimisation

 

Currently, Artificial Intelligence is in a boom. Since its beginning, it has had myriad uses in technology like developing chatbots and content creations. But due to COVID-19, the use skyrocketed across the globe. The PWC survey stated that more than 1000 U.S.-based companies had accelerated their plans towards AI adoption. 

AI can analyze customer behavior and search patterns from social media to boost business. This can help businesses to reach customers better. 

  1. Voice Search

According to Think with Google, 60% of smartphone users have contacted a business directly by using the search result, and about 20% of searches through Google App are done through voice. Hence, this rise in voice search made businesses rethink their business expansion strategy. 

Another study states that about 1 billion voice search takes place every month. Thus, ranking in SERP done through voice search creates a significant impact in business through customer engagement. However, it should be noted that voice searches are typically small, and about 27% of the searches have trigger words like “what”, “easy”, “best” and others. Thus, considering only traditional Google ranking, ranking for voice search is essential. 

  1. Programmatic Advertising 

With the advent of Artificial Intelligence, programmatic advertising is impacting business development. It is a process of automating buying using AI. Expenditure for programmatic advertising has reached around $130 billion globally to cut human labour costs and engage them in more creative and intelligent tasks. Among this huge spending, about 61% comes from U.S.-based companies. 

So, these latest five tips are important when you learn digital marketing, and using them in the present scenario can boost businesses significantly. 

Figure Out the True KPIs That Drive Your Business with Digital Marketing

Posted on by Imarticus Learning

Key performance indicators or KPIs assist in quantifying the performance of a business and provide essential insights. While they help track financial goals and prepare the company for future opportunities, KPIs also help evaluate marketing solutions and improve customer service.

It would help if you used KPIs to understand what strategy will benefit a company in the digital marketing industry. You can opt for a digital marketing course to learn about the practical use of KPIs. You can choose Imarticus Learning’s Digital Marketing program to land a lucrative job in the field. 

Top 5 KPIs That Will Drive Business with Digital Marketing

KPIs are not the same for every business that uses digital marketing. They change depending upon the type of business and the goals set. If you learn digital marketing, you will identify the KPIs that will ensure growth for a specific business. Following are a few of the most important KPIs that can drive your business. 

 

  • Revenue or Sales Growth

 

You need to calculate revenue or sales growth to understand how well your business is performing. Usually, sales growth is in percentage, and positive growth means the company is thriving. However, you need to change strategies and introduce radical modifications to boost sales and revenue generation if you see negative growth. 

 

  • Revenue Streams

 

It is essential to analyze the revenue streams or income sources. It can help to understand which customers are driving the profit. An accurate analysis of revenue streams can also help with decision-making. If you have the correct information, you can implement the right digital marketing strategies and grow the business. 

 

  • Revenue Concentration

 

In an ideal business, the revenue is not concentrated on one aspect. It comes from multiple clients and is diverse. If you see that the revenue comes from a single client, you need to change the portfolio. If that client stops doing business with you, you might end up losing the entire venture. You can rely on digital marketing to diversify your portfolio and improve revenue concentration. 

 

  • Working Capital

 

Businesses need to figure out a strategy that will help them take on more opportunities and stay afloat. So you need to understand your working capital. It will help you decide where to invest and how to maximise business growth. To calculate working capital, you need to subtract the current liabilities from current assets. You also need to check your current working capital ratio to understand where the business stands. 

 

  • Business Performance

 

Business performance means prioritizing profitability over time. Over time, financial resources will get drained. However, if you analyze all reports, you will understand what is triggering the losses and how you can increase the profits. You can do this by using digital marketing to enhance business performance.  

The best digital marketing course will teach you to recognize the importance of having KPIs to boost business growth. 

Launch a Successful Digital Marketing Career

For a successful career in digital marketing, you will need to choose a course that has an industry-oriented curriculum. You can learn digital marketing from Imarticus Learning and get industry certification.

The institute offers a PG Program in Digital Marketing. You will get to work on four Capstone projects which are based on real business issues.

There are many case studies available for students that prepare them for the industry. The digital marketing course from Imarticus includes multiple interactive sessions and lectures where students can discuss important topics related to the digital marketing industry. 

Imarticus Learning offers the best digital marketing course and guarantees placements. Students can build industry contacts and learn essential job-related skills to launch a rewarding career. 

10 best digital marketing tools you should know about in 2021

Posted on by Imarticus Learning

Digital Marketing has transformed how marketers market their products and services. Therefore, Digital Marketing Training is essential for marketers in the current era. If you decide to learn digital marketing, it will give you an edge in the world of digital marketing. 

A course on digital marketing will equip you with the tools and techniques to run a digital marketing campaign. Also, you will be building digital marketing strategies with the help of this course.

A HubSpot digital marketing certification will help you build a proper understanding of digital marketing.

digital marketing online course

The Best Digital Marketing Tools

Several tools will be covered in your Digital Marketing Training. Some of these tools are listed below: 

 

  • MailChimp:

 

MailChimp is an indispensable tool for digital marketing. It is one of the most comprehensive and effective digital marketing tools to improve campaigns and track traffic. The platform allows integrations with many SaaS providers. This feature is great for email marketing because it allows you to interact with your audience.

 

  • Google Analytics: 

 

Google Analytics is considered a robust digital marketing tool that assists you in making a variety of marketing decisions. You can easily track your e-commerce business and set goals to meet the target. It is relatively more straightforward for marketers to comprehend the directions required to follow with website upgrades and alterations using all the data insights provided by Google Analytics.

 

  • Google Ads:

 

Google Ads may be used by practically any type of business, whether small, medium, or huge. While many marketers believe Google Ads is prohibitively expensive, it is one of the most powerful digital marketing platforms available, capable of propelling your company to new heights. The HubSpot digital marketing certification will give you in-depth insights on digital marketing with Google Ads.

 

  • Canva: 

 

Canva is a popular design tool that allows you to create visually appealing marketing campaigns that you can publish on websites, social media accounts, and all kinds of platforms. Any digital marketing effort relies primarily on visual content. You must create appealing content to lure the intended customer audience.

 

  • Trello:

 

It is one of the most widely used content management systems, with hundreds of thousands of digital marketers using it to generate, plan, and organize content on the internet. The platform unites the entire team, making communication more accessible and controllable.

 

  • Slack:

 

Digital marketers use Slack every day. Slack lets you communicate with clients, review new articles, project updates, support requests, share relevant material, and send messages. A robust tool is essential to effectively communicate with your digital marketing team. Slack is the perfect tool for this purpose.

 

  • Yoast SEO:

 

It is one of the most well-known and widely used WordPress plugins for digital marketers who want to improve their websites’ performance in search results. Yoast SEO assists with the specifics that WordPress lacks, such as sitemap submission, keyword management, content creation, and the use of webmaster tools, among other things.

 

  • Survey Anyplace:

 

Marketing professionals may use Survey Anyplace to develop entertaining and interactive quizzes, evaluations, and surveys for their target audience. It’s an excellent digital marketing tool that helps you in engaging with your target audience and establishing brand identification and personality.

 

  • Ahrefs: 

 

Ahrefs provides a set of search engine optimization tools that make it easy to optimize your website for your specific marketing needs. It’s mainly used for backlink analysis, and because of its extensive data index, it’s known to be one of the most popular digital marketing tools on the market.

 

  • Semrush

 

Semrush is an all-in-one marketing toolbox that combines SEO, content marketing, market research, advertising, social media management, and search engine reputation management to assist businesses to increase their online presence.

Conclusion

Understanding digital marketing is vital in the current scenario. You must learn these tools to understand the practical application of digital marketing. A course will help you out thoroughly.

Expand your online reach beyond your chosen targeting parameters with this Digital Marketing course

Posted on by Imarticus Learning

Would you like to expand your reach beyond the parameters of your chosen target audience? If yes, we have a resolution for you!

The best digital marketing certification will teach candidates how to use digital marketing tactics and techniques beyond traditional advertising methods. Students will learn to find new customers by building relationships with them and finding out what they want from their favorite brands.

Perhaps best of all, there’s no need to spend hours on this course because it’s designed as an accelerated program – meaning that lessons are taught in quick succession so students can quickly get started with expanding their brand! Digital marketing training is the most popular of all. Each of the students wants to take this course. There are many marketing courses, but we suggest some best practices that give students more knowledge about digital marketing.

best digital marketing courses

 

Benefits of enrolling into PGP (Digital Marketing) with Imarticus Learning:

  • Digital Marketing Post Graduate course provides students with a more in-depth knowledge of marketing and helps them learn Digital Marketing ideas.best digital marketing courses
  • The postgraduate program takes a collective approach that emphasizes several capstone projects, career readiness skills, and guaranteed job assurance.
  • This course will prepare the student to start or advance their career in the Digital Marketing field from beginning to end.
  • It is the best Digital Marketing course focusing on placements to help the student obtain their desired job. It includes extensive career preparation such as resume development workshops, simulated interviews with industry professionals, job leads, and references.
  • The cutting-edge learning platform provides live interactive sessions, discussions with instructors and peers, and self-paced movies to reinforce learning.best digital marketing courses
  • This program is the best Digital Marketing course online and in classrooms because students get a thriving polished curriculum that lasts 228 hours and includes practical assignments and in-depth learning.

Digital Marketing Prodegree program at Imarticus Learning:

  • Industry experts created this Certified Course to provide students with hands-on experience and expertise through various industry-specific assignments.
  • Furthermore, the cutting-edge curriculum, which they built following current marketing trends, offers a lot of career advancement in Digital Marketing, which will lead to a lot of work chances soon.
  • Certified Digital Marketing Prodegree, will enhance their Digital Marketing abilities.best digital marketing courses
  • This cutting-edge learning platform provides live interactive sessions and engaging discussions with instructors and peers, as well as self-paced movies to reinforce learning.

With Digitas as an industry partner and advice from an elite panel of industry professionals, students will get a 120-hour curriculum with practical projects and in-depth study, making the program the most excellent Digital Marketing education online.

best digital marketing courses

Keep your brand thriving by adapting these state-of-the-art digital marketing techniques

Posted on by Imarticus Learning

The digital revolution has intertwined our lives with the digital technology around us. Today, our existence on the internet is just as important as our existence in the physical world. This is true for businesses as well. 

More and more businesses are becoming “digital-first” which means that they are striving to build a presence in a digital environment. Mastering digital communication is of utmost importance for a business’s products and services to reach customers. It is the essence of survival in the extremely competitive digital market. This is where a company’s digital marketing strategy plays a pivotal role.

In this article, we will talk about the best digital market techniques that help a company thrive in this digital world. We will also discuss career avenues in digital marketing and recommend online digital marketing courses that can help candidates boost their career aspirations.

What Is Digital Marketing?

The rapidly increasing dependence of big and small businesses on digital marketing has made it an indispensable aspect of sales and marketing. But what does it entail?

Any marketing campaign that uses digital modes of communication to connect with customers or promote products and services is digital marketing. Display ads, video content, social media posts – these are all forms of digital marketing that we interact with on a daily basis.

Digital marketing utilizes every possible channel of online communication including emails, social media, web-based advertising, text and multimedia messages among many others. A digital marketing strategy has the power to make or break a company’s online presence. 

State Of The Art Digital Marketing Techniques

There are several techniques under digital marketing that come together to form a strong marketing strategy. Some of the most effective ones are:

Search Engine Optimisation

SEO is one of the key pillars of a successful digital marketing strategy. It ensures that a website appears at the top of keyword search results for potential customers. SEO works to increase traffic to a website and build trust among new customers.

Email Marketing

Emails may seem irrelevant in 2021 but in reality, they are the oldest and most effective mode of digital communication. Their popularity is mainly because of their immunity to the perils of the “algorithm”. Email marketing is a cost-effective way of sending personalized promotions to a large customer base.

Content Marketing

Content marketing is the use of branded online content to create brand reach and recall. Today, 91% of businesses use content marketing as part of their marketing programs. Also, 80% of customers want to learn about a company via content. An intelligent content marketing plan that capitalizes on this has the potential to exponentially increase brand visibility.

Social Media Marketing

With the rise of social media, it’s no surprise that it has become an important component of any digital marketing strategy. To build a presence on social media, a firm must regularly post optimized and strategic content on popular social media platforms. Consistency and engagement with the audience are key to a successful social media strategy.

Influencer Marketing

Social media has accelerated the fast-growing trend of influencer marketing. Influencer marketing is when brands tie-up with social media influencers to propagate their brand. It is a cost-friendly but highly effective tool that ensures big results.

Affiliate Marketing

Affiliate marketing is similar to influencer marketing since it too relies on people’s internet presence to attract sales. In this strategy, firms recruit affiliates on a commission basis to promote the brand, products, or services on their channels. This strategy, like influencer marketing, attracts new customers because of their faith in the influencer or affiliate.

Career In Digital Marketing

A good digital campaign can attract a wide customer base and ensure the establishment of a strong brand persona. It is essential for the survival of a brand in this digital age. However, strategizing and executing a successful digital marketing program requires a lot of expertise, domain knowledge, specialized skills, and creativity. 

This is why specialized professionals with credible digital marketing training are highly sought in any company. A move towards a digital marketing career not only ensures a high salary but also comes with job satisfaction and long-term stability. Recruiters most often look for institutionalized education background, relevant work experience, and specialization in the core areas of digital marketing such as SEO in potential candidates. 

Conclusion

To boost your prospects in a digital marketing career, a good place to start is to learn digital marketing fundamentals and specialization with a reputed course such as a PG program in digital marketing. Such courses are made for working professionals so they are flexible and holistic and are beneficial to give you a competitive edge in the job market.