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Tag: best digital marketing courses with placement in India

Growth Hacking for 2022: 10 simple, must-use SEO tactics to power your business

Posted on by Imarticus Learning

Successful growth hacking is a little bit of science and a lot of art. A blend of creativity, analytics, and strategy is essential to take your business from zero to hero. In this blog post, we’re going to break down ten simple SEO tactics you should be using today if you want to get the most out of your website traffic for tomorrow.

SEO helps drive traffic from long-tail keywords, boosting your rankings and visibility. It also helps with “brand” awareness by strengthening how people perceive you in the SERPs (search engine results page). Since it’s one of the excellent ways to attract free organic traffic, why not use these simple SEO tactics to help power your business growth?

Here are 10 Simple SEO tactics:

Optimize your title tags and meta descriptions. 

It is one of the essential aspects of on-page optimization. Make sure they accurately reflect the content of your page and are keyword-rich without being too spammy.

Increase the length and quality of your content. 

It is something that Google has been emphasizing for a while now. Longer, more in-depth articles tend to rank better than shorter pieces.

Publish regularly and consistently. 

It helps improve your site’s authority, and it provides you with a lot more opportunities to rank for new keywords.

Always use proper grammar, spelling, and title in your headlines and throughout the post.

 If possible, have someone else proofread what you’ve written before publishing – not only will they catch any mistakes that slipped by during your first read. But they may also offer some additional tips on how you can improve your SEO.

Make use of images, infographics, and videos. 

These are all the best ways to engage your audience and help improve your site’s engagement metrics.

Use social media 

Social Media will help increase the exposure of your content, and it can also lead to more backlinks.

Optimize your website for mobile devices.

 It is becoming critical as more and more people use their smartphones and tablets to search the web.

Use keyword research to determine which keywords you should target. 

It will help you focus your efforts on the correct terms, and it can increase your chances of ranking.

Create a blog to publish regular updates about your business. 

It will help you generate more backlinks, one of the most important aspects of SEO. If possible, integrate your blog into your site’s main navigation for even greater exposure.

Ensure that you have a high-quality, professional website design.

 A good-looking site is more likely to generate backlinks than one that looks unprofessional or outdated.

Explore and Learn Digital Marketing with Imarticus Learning

Industry experts created this Certified Digital Marketing Course to provide students with hands-on education and experience through various industry-specific assignments.

Best Digital Marketing Courses

Furthermore, the cutting-edge curriculum, built by current marketing trends, offers excellent professional advancement in Digital Marketing, leading to excellent job placement chances shortly.

Course Benefits for Learners:

  • Digital Marketing training will help students develop a deep understanding of marketing concepts.
  • Case studies provide students with an inside look at the marketing techniques that huge firms employ to maintain their competitive edge.
  • Learn the fundamentals of SEO course by participating in an online, mentored project that will give students real-life experience.

Contact us through the online chat system, or drive to our training centers in Mumbai, Pune, Thane, Chennai, Bengaluru, Delhi, and Gurgaon.

Keep your brand thriving by adapting these state-of-the-art digital marketing techniques

Posted on by Imarticus Learning

The digital revolution has intertwined our lives with the digital technology around us. Today, our existence on the internet is just as important as our existence in the physical world. This is true for businesses as well. 

More and more businesses are becoming “digital-first” which means that they are striving to build a presence in a digital environment. Mastering digital communication is of utmost importance for a business’s products and services to reach customers. It is the essence of survival in the extremely competitive digital market. This is where a company’s digital marketing strategy plays a pivotal role.

In this article, we will talk about the best digital market techniques that help a company thrive in this digital world. We will also discuss career avenues in digital marketing and recommend online digital marketing courses that can help candidates boost their career aspirations.

What Is Digital Marketing?

The rapidly increasing dependence of big and small businesses on digital marketing has made it an indispensable aspect of sales and marketing. But what does it entail?

Any marketing campaign that uses digital modes of communication to connect with customers or promote products and services is digital marketing. Display ads, video content, social media posts – these are all forms of digital marketing that we interact with on a daily basis.

Digital marketing utilizes every possible channel of online communication including emails, social media, web-based advertising, text and multimedia messages among many others. A digital marketing strategy has the power to make or break a company’s online presence. 

State Of The Art Digital Marketing Techniques

There are several techniques under digital marketing that come together to form a strong marketing strategy. Some of the most effective ones are:

Search Engine Optimisation

SEO is one of the key pillars of a successful digital marketing strategy. It ensures that a website appears at the top of keyword search results for potential customers. SEO works to increase traffic to a website and build trust among new customers.

Email Marketing

Emails may seem irrelevant in 2021 but in reality, they are the oldest and most effective mode of digital communication. Their popularity is mainly because of their immunity to the perils of the “algorithm”. Email marketing is a cost-effective way of sending personalized promotions to a large customer base.

Content Marketing

Content marketing is the use of branded online content to create brand reach and recall. Today, 91% of businesses use content marketing as part of their marketing programs. Also, 80% of customers want to learn about a company via content. An intelligent content marketing plan that capitalizes on this has the potential to exponentially increase brand visibility.

Social Media Marketing

With the rise of social media, it’s no surprise that it has become an important component of any digital marketing strategy. To build a presence on social media, a firm must regularly post optimized and strategic content on popular social media platforms. Consistency and engagement with the audience are key to a successful social media strategy.

Influencer Marketing

Social media has accelerated the fast-growing trend of influencer marketing. Influencer marketing is when brands tie-up with social media influencers to propagate their brand. It is a cost-friendly but highly effective tool that ensures big results.

Affiliate Marketing

Affiliate marketing is similar to influencer marketing since it too relies on people’s internet presence to attract sales. In this strategy, firms recruit affiliates on a commission basis to promote the brand, products, or services on their channels. This strategy, like influencer marketing, attracts new customers because of their faith in the influencer or affiliate.

Career In Digital Marketing

A good digital campaign can attract a wide customer base and ensure the establishment of a strong brand persona. It is essential for the survival of a brand in this digital age. However, strategizing and executing a successful digital marketing program requires a lot of expertise, domain knowledge, specialized skills, and creativity. 

This is why specialized professionals with credible digital marketing training are highly sought in any company. A move towards a digital marketing career not only ensures a high salary but also comes with job satisfaction and long-term stability. Recruiters most often look for institutionalized education background, relevant work experience, and specialization in the core areas of digital marketing such as SEO in potential candidates. 

Conclusion

To boost your prospects in a digital marketing career, a good place to start is to learn digital marketing fundamentals and specialization with a reputed course such as a PG program in digital marketing. Such courses are made for working professionals so they are flexible and holistic and are beneficial to give you a competitive edge in the job market. 

Why Email Marketing Should Be A Key Pillar For a Successful Digital Marketing Strategy

Posted on by Imarticus Learning

We live in a digital world where our lives are governed by the technology around us. Today, everything is a click away. From medical services to shopping for apparel, more and more businesses are undergoing a digital transformation. And to keep services and products at the top of customers’ preferences, it is essential for companies to embrace digital marketing. 

The ever-growing dependence of big and small businesses on digital marketing has made it an ineludible aspect of sales and marketing. Of the many forms of digital marketing, one of the key channels is email marketing. Yes, emails. Are they still relevant in 2021? 

In this article, an attempt has been made to discuss what it takes to have a successful digital marketing career and recommend various online digital marketing courses available at your disposal to further your aspirations.

Email Marketing: An Overview

As we all know, digital marketing utilizes the various platforms of the internet for brand reach and promotion of products and services. There are several forms of digital marketing that companies deploy including content marketing and social media marketing. However, the most effective and reliable marketing channel continues to be emails – one of the oldest forms of digital communication. 

Email marketing is when promotions are sent directly to people’s inboxes in mass quantities. With the development of communication avenues like social media, emails may seem to be irrelevant in 2021. But the truth is far from it.

Why Build A Strong Email Marketing Campaign?

The email has a user base of over 4 million people (and growing), making it one of the most powerful and far-reaching tools in terms of usage. Email is indispensable in our lives. Additionally, email marketing can result in a return of $38 for every dollar spent. The unceasing popularity of emails is largely due to the fact that they aren’t susceptible to algorithms. With emails, marketers can own the relationship with the audience. There is immense scope of personalization to increase the reach and appeal in an extremely cost-effective way.

For these reasons, a well-crafted email marketing strategy that taps into the pulse of the audience goes a long way in creating strong brand recall and ensuring optimal product reach. Because of the efficacy, digital marketers consider email marketing a key pillar of a successful digital marketing strategy. 

A Career in Digital Marketing

It is estimated that by 2027, the global digital marketing industry will grow by 17.4%. Opportunities in the digital marketing sector are expected to grow rapidly. Digital marketers are in high demand in any firm and a career in digital marketing is extremely lucrative, providing both job satisfaction and a hefty salary. 

Companies on the lookout for a digital marketer often seek a degree from a reputed university or institutionalized digital marketing training. Moreover, work experience in the field is a huge plus. For aspiring digital marketers, it is important to develop the ability to be on top of industry trends and build creative strategies.

Market research and analysis, SEO specialization, email, content and campaign strategy, and social media understanding are skills that boost a candidate’s chance of securing a high-paying digital marketing position. 

Conclusion

When you are looking to learn digital marketing to advance your prospects in the profession, it is a good idea to start with a holistic and well-rounded course such as a PG program in digital marketing that would help get the basics clear. Pair this with a thorough study of case studies, contemporary trends, and successful strategies to gain an edge over your competitors.