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Tag: best digital marketing courses in India

10 Marketing Mistakes You are Doing That Might Crash Your Business!

Posted on by Imarticus Learning

Marketing is a tedious job with responsibilities like building a brand and at the same time bringing in more leads for the business. It is important in the beginning as well as when the business is flourishing. The most important marketing strategy is digital marketing which is also the most effective one.

Even a simple SEO course online will provide the basic details on digital marketing. The smallest of mistakes here could be proven costly for the entire business. Here are the 10 most common mistakes that you should avoid.

Not having a website is the primary mistake. People search the online platform first before they find a physical business. So it is necessary whether the business is big or small, local or national.

Ignoring SEO and relying too much on paid Ads should never be done. Every SEO course online insists that you have a proper strategy and rank high on Google to bring more leads.

Not knowing about marketing and simply hiring people to do work for you is not the right way. Enroll in the best digital marketing course, be aware of what it is all about, and then recruit others to the work. Relying too much on social media will not bring in more leads. Social media is just a small part of marketing. Pay enough attention to the other aspects as well.

Spending too much time on promotion than on your site is one of the most common mistakes. Promotion works only when you have quality content and a smooth functioning website to go with it.

Always focusing on new customers will lead to neglecting the existing customer. In fact, it is the returning customers that hold more leverage over new customers.

Not keeping tabs on competitors is another mistake to be avoided. When you learn digital marketing, you will see that finding out what your competitors do is important so that you can learn to do the same or avoid their mistakes, as applicable.

Replicating the trends is an effective way to go, but simply copying the exact methods will not work for you. You need to make changes to suit your business.

Targeting the wrong audience: The biggest need to properly learn digital marketing is to target the right audience for your business. It helps you target a specific group of people rather than going the general way.

Not having a clear-cut marketing plan will lead you to waste your time and money. A proper plan with an affordable budget for the right expenses can show better success.

Importance of digital marketing course

A digital marketing course will help you understand the ins and outs of this marketing method so you make minimal mistakes. Even after undergoing a course, you may still make mistakes, not even the best digital marketing course can make you perfect.

Learning this marketing method through top-rated courses such as the PGP in Digital Marketing will get you a clear picture about the various marketing methods, how the top brands are doing their marketing, etc. Moreover, it allows you to work on some strategies on your own to have real-time experience.

The bottom line

The success of a business is not having a perfect marketing plan, but having an effective plan with fewer flaws or mistakes. It also depends on the right strategy with the social media platform and optimizing both on-page and off-page SEO on the website. Successful digital marketing is a collective effort of all these factors.

Is your Website Optimized for Sales? Try These 5 Fail-Proof Facebook Marketing Strategies to Boost Sales

Posted on by Imarticus Learning

In today’s digital age, your website is a direct reflection of your company. If you don’t have the time or know-how to get it done yourself, there are plenty of companies that can do it for you at an affordable price. Each day, more than one billion individuals connect to Facebook worldwide to socialize, entertain themselves, and learn new brands, goods, and activities in which they are interested.

best digital marketing coursesTherefore it is crucial to learn Digital marketing, and students can opt for Social media marketing courses and digital marketing courses.

This blog post will cover five fail-proof Facebook marketing strategies that will help you optimize your site for sales and other goals.

Let’s get started!

5 Fail-Proof Facebook Marketing Strategies to Boost Sales

Before you even think about marketing on Facebook, your website needs to be optimized for mobile (and desktop) viewing. Facebook’s largest source of ad revenue comes from small and medium-sized businesses like you.

Here are some tips to help you get your website optimized for sale:

 Tip #1: If you don’t already have one, make sure to create a mobile version of your site. It is the most important tip. Make sure to have your phone number displayed on every page of your site. If someone wants to call you about a product they saw, they would not be able to if you don’t have the number displayed somewhere easily visible by all visitors.

 Tip #2: Make sure to create an AMP (Accelerated Mobile Page) version of your site. Although this gets done with SEO in mind, it will also improve the load time on your mobile devices. You can learn more about Google’s AMP project for this.

 Tip #3: If you don’t already have one, make sure to create a Facebook Shop for your online store. By doing this, you can give fans an easy way to share and buy the products they see on your site. Several companies will help you do this, but it is generally a straightforward process these days.

 Tip #4: Make sure to have multiple images of each product. Failure to do this will result in less social engagement and ultimately fewer sales. Therefore it becomes vital for you to add many pictures to your product.

 Tip #5: Ensure your site is secure. Today, it is straightforward for fraudsters to create a fake website with a link that looks similar to yours. Ensure you have the “HTTPS” protocol at the beginning of any site address and a locked padlock symbol somewhere on your page.

If you follow these tips, your sales (and engagement) will improve dramatically.

By advertising on Facebook, you get access to over 500 million potential customers!

Enroll in Digital Marketing Career with Imarticus Learning

Industry experts create the Digital Marketing Course to provide students with hands-on experience and expertise through various industry-specific assignments.

best digital marketing courses near meFurthermore, the cutting-edge curriculum, which built current marketing trends, offers many career advancements in the marketing course, which will lead to many work chances soon.

Student’s hunt for the “best Digital Marketing course near them” has come to an end!

Some course USP:

  • The course lets the students learn digital marketing skills that prepare them for exciting Digital marketing and social media marketing courses.
  • Impress employers & showcase skills with a certification endorsed by India’s most prestigious academic collaborations.
  • World-Class Academic Professors to learn from through live online sessions and discussions. It will help students understand the practical implementation with real industry projects and assignments.

Contact us through the live chat support system or schedule a visit to training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Hyderabad, Delhi, and Gurgaon.

Digital Marketing: The Biggest Growth Driver for Businesses!

Posted on by Imarticus Learning

Introduction

We have all heard the statement that digital marketing is the future. Some have even said that a majority of marketing strategies would be based on digital marketing soon. Yet, what is the hype around digital marketing, and why do many consider it the most significant growth driver for businesses? Let’s find out.

To put it simply, digital marketing is the use of digital media to advertise, promote and endorse products and services. Such digital channels include social media, emails, search engines, mobile apps, and websites. This leads us to why digital marketing is required in today’s day and age, and why people are pursuing a career in digital marketing.

The Need for Digital Marketing

In short, with physical shops closing down and personal meets reducing exponentially, digital marketing was the go-to tool for businesses during the first phase of the Covid-19 pandemic. And, it still is. Even before the pandemic, companies that embraced digital marketing had a higher chance of boosting their sales and revenue than those that did not. Here’s why:

  • Almost half the world’s population uses emails. This provides businesses with the unique opportunity to reach out to many people through digital marketing campaigns. This wouldn’t have been possible with traditional marketing techniques.

Affordable smartphones have taken the world by storm, and the testament to this is that there are around 6.3 billion smartphone users in the world. Digital marketing allows a brand to penetrate the digital space of all these users

  • As a result of the reach, digital marketing has led to greater engagement between the customer and the business owner. This can boost sales in the long run by establishing a loyal customer base.
  • Digital marketing also allows people to have more control over their campaigns than in traditional marketing. For example, traditional campaigns have many contractual red-tapes that don’t allow you to change the course of your campaign based on feedback from the target audience.

The Impact of Digital Marketing

There are plenty of business owners who have realized the potential of digital marketing and enrolled in various digital marketing courses online, like the Hubspot Digital Marketing Certification. Yet, what are the impacts that are making businesses switch to digital marketing?

 

  • A Terrific ROI: Digital marketing provides an unbelievable return on investment or ROI. Emails can give a return of $42 on an investment of a mere $1!
  • Converting Leads: With the help of digital marketing, businesses and brands have a higher chance of converting potential customers into purchasing clients!
  • Affordability: Digital marketing is generally very cost-effective. This is in stark contrast to traditional marketing ways, where running ads could sometimes be costly.
  • Hitting The Bull’s Eye: Digital marketing allows you to target customers who are more likely to buy certain products and services. Thus, instead of running mass adverts, you could single out your target audience resulting in more sales and revenue.
  • The Personal Touch: Digital marketing tools have given brands a personal touch. Interactions with the client have increased, and as a result, it has led to a loyal consumer base. This only helps in the long-run growth of the company!

Conclusion

With the world in a digital age, there is an increased number of people using digital media platforms to stay connected. Thus, in order to maximize a company’s reach, it is imperative for brands and companies to realize that digital marketing is the best way forward for promoting products and services and building brand awareness!

best digital marketing courses in IndiaIf a professional or a small business owner wants to learn more about digital marketing, then there are plenty of digital marketing courses online.

Hubspot Digital Marketing Certification and other such courses definitely help in having a career in digital marketing.

Digital Marketing: How Marketers use niche Digital Channels to Reach Consumers

Posted on by Imarticus Learning

The new world order of digital marketing is a place where marketers have to be agile, innovative, and strategic. It’s a place where you need to make sure that your content attracts the right people to convert into customers or clients. Those interested in this field understand what digital marketing is all about and how Digital Marketers use niche channels such as social media, search engine optimization (SEO), email marketing, and many others to reach their target audience.

For those who wonder what digital marketing is, it is important to understand that it is more than simply creating a Facebook Page & hope a customer base following you. A digital marketer needs to use niche digital channels to reach consumers engagingly.

How do Digital Marketers use Niche Digital Channels to Reach Consumers?

Digital Marketers use Niche Digital Channels to Reach Consumers by understanding what their customers need and know. They can do this through the following channels:

Inbound marketing from SEO, email marketing, social media, and blogging helps a marketer reach existing clients while generating new leads.

Outbound Marketing on paid search engines or call centers is used when there’s an immediate need for a business, such as a customer service issues or lead generation.

Broader Outreach via digital video platforms like YouTube, which reaches people who may not have been reached before due to demographics or geography (a great example of niche content).

Others include Display Ads in online publications that target audiences based on demographics and interests, so they see ads relevant to them.

Innovative strategies to leverage Niche Market:

User-Generated Content

Customers can take advantage of user-generated content to showcase merchandise without looking promotional. User-generated content is the best marketing trick to use because it works in two ways: It’s like free advertising and a chance for a business to create a connection with existing clients.

Choose Advertising Platforms Wisely

Two masters can’t be served together. For long-term success, accuracy is needed to target audiences. You need to figure out the right platform to be used for niche products. The precision of goals & the right choice will lead you to the correct path.

Partnerships

Experience fuels customer satisfaction these days. Giving customers a package, from placing an order to product delivery, is the way to keep them hooked for life. Marketing is not always a priority; businesses also need to keep costs low to accommodate expenses. The solution is to team up with experts to spread awareness & showcase USPs.

Don’t Forget Offline Marketing.

Since it is challenging to target every segment through mobile apps, mainly for niche businesses, offline mode is the way to reach out. It allows people to touch, hold, & sample clients’ products. Offline marketing tactics like business cards, pamphlets, or coupons connect your brand to customers physically.

Grow your Digital Marketing Career with Imarticus Learning:

best Digital Marketing courses in IndiaA digital marketing course online can help you to stay ahead in this fast-paced industry. Imarticus Learning offers a PG program and Prodegree in Digital marketing that prepares the students for real-industry life.

Our Digital Marketing Post Graduate course is designed to give students an extensive and detailed coverage of Digital Marketing concepts in a more practical way.

It’s the best digital marketing course as it adapts a very collaborative approach focusing on multiple capstone projects, job-ready skills & guaranteed job interviews.

The coursework is designed by industry experts and covers Big Brand case studies, Four Capstone Real Biz Projects. The programs offer 100% Job Assurance and excellent placement assistance.

For further details on business analytics courses in India, contact us through the Live Chat Support system or visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Hyderabad, Delhi Gurgaon, and Ahmedabad.

What is Affiliate Marketing? How To Use Facebook For Affiliate Marketing?

Posted on by Imarticus Learning

Affiliate marketing has not only evolved significantly over the years but has also become widely popular. Thanks to social media platforms like Facebook!

In this article, you will find out what affiliate marketing is and how you can use the social media platform to use this digital marketing technique. You will also learn how you can become an expert in digital marketing domain. So, read on…

What is affiliate marketing?

In the simplest sense, the term ‘affiliate marketing’ refers to promoting a business or product and earning rewards for bringing a customer to it. It is a form of performance-based marketing. If done right, affiliate marketing can help you earn a good passive income without putting in much effort.

Companies know the potential behind this digital marketing technique and spend heavily on it. Whenever you see a content creator promote a brand and say that they will earn a portion of its earnings, they are performing affiliate marketing.

How to perform affiliate marketing on Facebook?

Facebook is the largest social media platform online. It has a total of 2.79 billion users worldwide. So, you can understand how powerful of a platform it is. By using affiliate marketing, you can monetize this audience and make a good earning.

Social Marketing

Affiliate Marketing

Affiliate Marketing

Here is how you can use Facebook for affiliate marketing:

Create a Facebook group or page:

Before you start promoting your partner’s products or services, you must have an audience. You can build your audience by creating a FB page or a group. Having a page or a group will allow you to get people together who might be interested in your offered products. You can start building the audience for your FB page or group by sending its link to your friends who you know might take interest in it.

Add posts that offer value:

Once you have created your platform, you will have to add posts to it. People should receive some value for joining your page or group. Posting regularly on your page or group will help it reach more people. Make sure that you post content that matches the interests of your audience. For example, if your FB page is on cars, you can keep your posts about the history of automobiles or share some interesting facts about the same.

In-between these helpful posts, you can add a few promotional posts that contain your affiliate business’s link. Be sure to maintain a balance as posting too many promotional posts can drive people away from your community.

Leverage Facebook ads:

Relying on posts alone wouldn’t be efficient. You can promote your posts by using Facebook ads. It will require you to make a financial investment but it will help you reach a wider audience much more quickly. You can promote your community or pick a specific post and promote it as well.

More about affiliate marketing

Affiliate marketing is one of the many digital marketing techniques modern brands use these days. A skilled digital marketer can utilize an effective affiliate marketing strategy along with SEO, SEM, and other promotion methods to boost his/her brand’s growth. Moreover, proper affiliate marketing requires you to know about several other digital marketing subjects such as social media marketing and PPC ads.

If you want to become a skilled affiliate marketer, it would be best to take a digital marketing course online. Joining a digital marketing course online will allow you to study the necessary concepts easily and safely.

best digital marketing courses in IndiaBy and large, affiliate marketing is one of the most robust marketing methods. If you want to become an expert in this field, we recommend joining a digital marketing institute. And, you can join a digital marketing institute here.

Want To Build A Promising Career In Digital Marketing In 2021? Get A Google & HubSpot Certification Now

Posted on by Imarticus Learning

Digital marketing is an exciting profession full of bright individuals that work tirelessly to stay ahead of the pack. Digital agency and company hiring managers are now looking for applicants who are up to date on the newest trends, techniques, and news.

If you’re having trouble breaking into the digital marketing field, it’s most likely due to a lack of relevant abilities on your CV.

Certifications provide you with an edge for employers looking for talent like you, whether you’re looking for your first marketing job or your next career in digital marketing. Don’t let your digital marketing talents lapse. Use digital marketing certificates to your advantage. You may improve your abilities and position yourself as a top contender for that job by doing so.

Financial Analysis course with placement in IindiaWith thousands of digital marketing courses online, all touting the same benefits, finding the finest online marketing school that works for you is quite complicated. Here are some of the best digital marketing courses and certification programs that deliver genuine results.

Google Digital Marketing Courses

Google offers a free online course platform (Digital Garage) on various career and company growth topics. Digital Marketing training is one of the topics that is thoroughly discussed. In addition, Google provides the following digital marketing course online:

  • Digital Marketing Fundamentals (includes a digital marketing certification)
  • What are the best ways to start an online business?
  • How do you make sure your customers can find you on the internet?
  • How to use online advertising to promote a business (Google Ads)
  • How do you expand your company to other countries?
  • Content marketing.
  • Advertising on social media
  • Course on YouTube

All of the courses include both video and written materials, and some may be finished in three hours, while others might take up to 40 hours to complete. In addition, the Interactive Advertising Bureau Europe and The Open University have both accredited the digital marketing fundamentals certification.

Why Should You Take This Course?

This is the most significant course to take if you are new to digital marketing and want to achieve a basic understanding of what it is and how the various components function together. The certification is also internationally recognized, making it an excellent tool to advance your career.

HubSpot Digital Marketing Certification Courses

HubSpot Digital Academy is another alternative for learning digital marketing online and getting accredited by a reputable organization.

HubSpot is a renowned digital marketing company that offers a variety of solutions like SEO and content marketing. The following subjects are covered in HubSpot’s online digital marketing courses-

  • Content Marketing
  • Email Marketing
  • Inbound marketing
  • social media Marketing
  • Marketing in Contextualized Environment

You will receive a HubSpot digital marketing certification after completion of the course. They also offer several non-certified courses that cover blogging, Facebook ads, and other online marketing channels, in addition to the courses mentioned above.

Why Should You Take This Course?

Even if you don’t plan to use HubSpot’s tools in your marketing initiatives, their online courses are excellent. Experts who are known digital marketing specialists with years of expertise in the business teach all of the courses. In addition, the classes are free, and the learning environment is simple to use.

Take Away

The certifications listed above will undoubtedly enhance your skills and aid in career development, allowing you to come out from the crowd and take a competitive advantage in the rapidly evolving career in digital marketing.

What Is Content Marketing and How It Can Help to Build a Career in Digital Marketing?

Posted on by Imarticus Learning

Content marketing is a less invasive approach to reach and interact with customers when compared to traditional marketing. Content marketing aims to attract customers by providing informative, helpful, interesting, entertaining, and engaging content.

Content marketing is a strategic business and marketing process focused on creating, distributing, and measuring valuable, consistent, and relevant content to attract & retain a defined audience and ultimately drive profitable customer action.

Wondering how to explore a career in content marketing? This blog post explains all you need to know about content marketing and the skills required to make a career and all you need to know about online digital marketing courses!

What does a content marketer do?

Content creation:

Content creation entails the creation of well-defined content for the target audience. Before creating content, it is imperative to understand what the marketer wants readers to learn. Content goes hand in hand with SEO in this new digital age.

Content distribution:

Content distribution is vital to make the right content reach the right audience through the right platform. Content distribution is generally done through forums, social media channels, Q&A sites, etc.

Measurement:

Measuring and tracking are vital aspects is important. Consistent reports & constant tracking through analytic tools are vital to conclude future actions.

Skills needed to be a Content Marketer.

Research skills:

Creating a piece of content needs a certain level of knowledge that can only be acquired through research.

Writing skills and grammar:

Writing is the essence of the content. To thrive as a content marketer, be super comfortable with words. When writing for the web, possessing exceptional grammatical skills and vocabulary is not enough. It is vital to understand the target audience and needs, content, and tone of the brand. Being comfortable with different writing styles is a prerequisite.

SEO and other technical skills:

SEO is inevitable for web-writing. Optimizing content for search engines is essential. Some vital SEO factors include keyword research skills, relevant keywords, optimizing page title, meta-description optimization, optimizing images, etc. Organizations highly appreciate technical skills.

Design and creative skills:

As a content marketer, you may work with images and visual content such as infographics, data visualization, and creating/editing videos. Thus, it is vital to have a basic knowledge of design tools.

Project and content management skills:

A content marketer is responsible for looking after several things. For common operations like maintaining an editorial calendar, keeping up with social media posts, assigning tasks, managing blog, tracking relevant metrics, etc. Knowledge of project software tools is essential.

Content marketing as a career

Content marketing is one of the hottest & fastest-growing careers in the marketing and advertising space today. Employment opportunities for content marketers have outnumbered other openings in the marketing domain. These figures are going to expand further in the coming years.

The average salary of a content marketer in India is close to INR 5,42,000 per year. The salary range varies per the individual’s experience and background and can go up to INR 11,08,000 per year. While content creation entails creativity, a great content marketer utilizes creative content in a data-driven space.

Grow with Imarticus Learning

Individuals can boost their skill set in content marketing by taking up online courses. Imarticus Learning offers digital marketing courses that prepare students for a great career in content marketing. These courses add immense credibility to your profile.

The Digital Marketing course is designed to give extensive and detailed coverage of Digital Marketing concepts practically. The programs adopt a collaborative approach focusing on multiple capstone projects, job-ready skills, and guaranteed job interviews.

For more details on Digital Marketing Course Fees, contact us through the Live Chat Support system or visit one of our training centers based in – Mumbai, Thane, Pune, Chennai, Bengaluru Hyderabad, Delhi, Gurgaon, and Ahmedabad.

Why Does It Make Sense To Learn Digital Marketing Hands-on With Digital Advertising Agencies?

Posted on by Imarticus Learning

Every business on this planet runs marketing campaigns. It, therefore, goes without saying that a business can never be successful without an effective marketing campaign. Though marketing is a very old concept and uses traditional, time-tested strategies, the world has now gone through an evolution bringing in the digitalization of every sector. Thereby, ushering in the era of digital marketing where Internet marketing techniques have engulfed traditional marketing practices.

How is digital advertising a part of digital marketing?

Digital marketing is a part of marketing that uses technology and digital media to promote products and services. Notably, digital marketing incorporates the collection of data through many online techniques like SEO, SEM, content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, SMM, e-mail marketing, and social media optimization.

And, digital advertising is a subsection of the larger scope of digital marketing. This includes only the part where the collected data, strategies, and various above-mentioned online techniques are used to promote products, services, and brands. This process is interlinked and never-ending. Digital advertising, therefore, makes optimum use of the digital marketing process to ensure a wider reach within a given target structure.

Why are digital marketing prodegree and hands-on training recommended?

We should always keep in mind that hands-on training is always effective for learning technology applications and gaining insight into how the market functions. The entire corpus of what is termed digital marketing is an extremely nuanced process with various steps and digital advertising employs a host of these very same procedures and uses the results derived for efficiency.

So, we can conclude for sure that hands-on training with an efficient digital advertising company will be the most beneficial to get in-depth technical knowledge about this field.

The industry, however, has higher expectations from the people who wish to work in this arena. Nowadays, every organization is looking for people who are efficient enough in all the skills required to perform the job from just when they enter the organization. This is the reason we should get ourselves into a digital marketing prodegree. These are programs with countless benefits.

Digital marketing prodegree programs partner up with various industry experts and firms to provide students with the best and most practical industry-oriented courses. During the course, you can enhance your skills through industry-oriented projects.

You get to work with large brand case studies enhancing your marketing strategy skills. They allow you to gain the raw knowledge of various digital marketing concepts by involving in real-life simulated projects about marketing challenges and situations.

Students also get chances to solve marketing concerns and issues of ongoing businesses allowing them to be digital marketing experts. And, finally, such courses help you with resume building, enhancing your profile, getting prepared for interviews, and finding suitable and desirable job opportunities. So, the digital marketing prodegree program not only helps you get educated but also gain hands-on training.

Now, we have a clear idea that both digital marketing and digital advertising are different but interrelated terms. We also understand the need for hands-on training and a digital marketing course. So, calm down your mind, learn digital marketing along with hands-on training, and prove to your employers that you are the best they could find for their organization.