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Day: January 12, 2023

BIMTECH – A pathway to building a leading fintech professional

Posted on by Imarticus Learning

Last Updated on 3 years ago by Imarticus Learning

Fintech is a rapidly expanding industry that benefits consumers and corporations. Fintech offers many uses, from cryptocurrencies and investment apps to mobile banking and insurance. If you want to become a fintech and data science professional, then BIMTECH offers one of the best courses. Before we talk about the course, let’s understand what fintech is.

What is fintech? 

A word used to characterise a type of technology that aspires to create better delivery of financial services is “fintech.” Notably, fintech mainly helps organisations, business owners, and individuals better manage the various financial operations, methods, and lives by using specialised software and programs that are being employed in computers and, increasingly, smartphones. The words “fintech” and “financial technology” are almost identical.

When it initially came to light in the 21st century, the term “fintech” was used to describe the technology used in the back-end systems of many known financial organisations. Since then, there has been a significant shift toward services focusing on the user’s needs and a definition that reflects the same.

Nowadays, the word “fintech” is used to describe many professions and businesses, including retail banking, investment management, education, and nonprofit fundraising, to name a few.

Making and using cryptocurrencies such as Bitcoin has been a significant contribution of fintech. With the multi-trillion dollar market capitalisation, the international traditional banking sector continues to be where big money is, although the fintech market may get the majority of headlines.

Career scope in fintech 

If you want to pursue a career in fintech, then you have several career opportunities. Here are some of them for you to explore: 

Data science and analysis

We produce more data than before every year, breaking previous records. The worldwide banking system processes trillions of online transactions yearly, including purchases, bookings, subscriptions, payments, transfers, trades, and more. If this data mountain can be correctly analysed and converted into useful information, then it will be worth its weight in gold. Data science can help with this. There needs to be more seasoned experts in the field due to the quick speed of progress in data science and analysis. Thus, everyone from tech behemoths to banks and startups offers lucrative packages to data scientists.

Artificial intelligence and machine learning

For banks or any sector, AI may be both a force multiplier and a rival. What we currently have is only rule-based algorithms rather than actual AI. Companies are working on machine learning that would enable AI to discover those rules on its own, which may seriously blur the distinction between something that is merely a rule-based algorithm and something very similar to how we think.

Cybersecurity

According to numerous company heads, cybersecurity is one of the biggest concerns to businesses. The most significant blow comes from the reputational harm that a cybersecurity breach can result in, in addition to losing priceless data. There are many IT firms worldwide, and security is one of their main concerns. Cybersecurity experts help create a secure system to protect the data of these firms. We are relying on digital connectivity more than ever. The number of connected devices has surpassed 20 billion, making cybersecurity more crucial than ever.

App development

People spend hours online every day, often on mobile devices. Businesses are spending billions on creating mobile apps and distributing them to consumers. Every year, millions of mobile apps are downloaded on both iOS and Android, making it the biggest market. The hundreds of billions of dollars spent on these apps for shopping, banking, entertainment, services, etc., are more important than merely the number of downloads. Banks and fintech companies are scrambling to develop robust and beautiful apps to attract and keep clients.

Bitcoin and other cryptocurrencies

The core foundation of blockchain is what makes cryptocurrencies possible. Consider blockchain as a fundamental technology, similar to the internet, with cryptocurrency being merely one of the many uses. Although the future of cryptocurrencies is still up in the air, blockchain will undoubtedly be employed in various applications.

Why choose BIMTECH for starting a career in fintech? 

BIMTECH – Birla Institute of Management Technology offers one of the best fintech courses to help you learn everything you need to know to get market ready. If you are looking for a postgraduate diploma after graduation, which will help you create a career in fintech, then this course is the one for you. The course, taught by leading professors, has been designed to help you master data science and AI in addition to fintech to give you an edge over other competitors. 

Conclusion 

No matter who your employer is, today, even executives with an MBA degree are searching for fintech specialists for their company. The Imarticus PG diploma in management course offered in collaboration with BIMTECH is a unique course designed by top industry experts with excellent placement opportunities. 

Next-Level Social Media Marketing is Here

Posted on by Imarticus Learning

Last Updated on 2 years ago by Imarticus Learning

The traditional marketing method for corporations was to advertise through print, television, and radio. However, the rise of the internet altered the way companies reach consumers. It was at this point that social media marketing (SMM) was introduced. With the use of social media on the rise, marketers are developing strategies to capitalise on the opportunities presented by engagement with this key audience.

What is Social Media Marketing?

The use of the internet and other forms of digital communication is a key component of social media marketing, which aims to connect brands with potential customers. Its purpose-built data analytics makes social media marketing (SMM) even easier to use for tracking the company’s progress, allowing marketers to uncover even more customer engagement opportunities.

A major factor contributing to the growth of digital marketing is its accessibility. Globally, 5 billion people had access to the internet in April 2022. The rise of platforms like Facebook, Twitter, and Instagram revolutionised not only our connection with one another but also the way businesses communicate with consumers.

Advantages and disadvantages of SMM

Any business will benefit from customised social media marketing (SMM) campaigns that reach a wide range of target audiences immediately.

A social media marketing campaign can leave a company vulnerable, just like any other social media content. For Instance, there must be immediate action taken in the right way if a viral video claims a product is causing illness or injury – regardless of whether the claim is true or false. False viral content can deter consumers from purchasing even if the company sets the record straight.

A career in Social Media Marketing 

Anybody who is willing to stay on their toes and has a hunger for growth can make a great career out of social media marketing. Job opportunities in social media marketing are plentiful. An advantage of this field is that professionals from all backgrounds are accepted here.

You can take a short Social Media Marketing Course that will help you land a good job. You must understand the technicalities and the strategies of this field, just like any other business. If you are interested in learning SMM, check out the IIT Roorkee Digital Marketing Training program.

Tips to succeed in Social Media Marketing 

  • Currently, social media marketing is one of the fastest growing and most competitive industries in the country. To succeed, a social media marketer must be passionate and determined.
  • Obtaining a formal qualification will build the foundation of a successful career in social media marketing. You can also opt for a social media marketing course. Furthermore, a social media marketing conference, seminar, or lecture can be a wonderful learning opportunity.
  • Check out the top digital marketing sites and social media influencers regularly. Keeping in mind that major players such as Google, Facebook and Twitter constantly refine their algorithms and advertising platforms. Thorough vigilantism on your part will help you to learn digital marketing.
  • SEO, PPC, and SEM are some of the digital terms a social media marketer should learn to analyse different digital media campaigns and determine which strategies worked and which failed.
  • Online presence is crucial to social media marketing success. When you are trying to convince your client that you are the best candidate to build their social media presence, you must demonstrate that you have already established a brand for yourself.
  • In reality, social media marketing is primarily a data-driven and technical field. It would be beneficial if you had some basic knowledge of HTML and graphic design to learn digital marketing. Universities and other institutions offer a wide range of short courses like the IIT Roorkee Digital Marketing Training Program.

Career opportunities in SMM

  • Social Media Manager

Client service and team management are just a few of the responsibilities of a social media manager. Having great communication skills is one of the essential qualities of being a social media manager. 

  • Social media executive

A social media executive is responsible for all execution and initiating of the process. The position requires him to prepare reports, coordinate with internal teams, create, publish, and monitor content, as well as strategize.

  • Social media analysts

Social media analysts serve as marketing analysts for companies. Their job is to analyse and predict future trends in social media.

  • Social media specialists

Social media specialists are solely focused and specialise in social media. There is a great deal of specificity in the job role

  • Copywriting

In social media marketing, copywriters create content. It must be both creative and impactful.

Conclusion 

A social media marketing campaign is an effort to build brand awareness, increase sales, and drive visitors to a website using social media platforms. Regardless of whether it is via computer or mobile devices, social media consumption has grown around the world. There is now an enormous scope and demand for careers in Social Media Marketing in India due to the rapid growth rate and development in consumer consumption.

5 Examples where Tableau can Simplify Your Analysis

Posted on by Imarticus Learning

Last Updated on 2 years ago by Imarticus Learning

A tableau is a powerful tool for analyzing data but doesn’t replace statistical software. Tableau can simplify your analysis process by allowing you to visualize the results of your analysis in a way that’s easy for others—and yourself—to understand.

In this post, we’ll look at five examples where Tableau simplifies your analysis:

Finding the right data can be complex.

corporate leadership

Data quality is a huge issue in data analysis. With the right data, it can be easy to make extraordinary discoveries and gain insights through your analysis. However, if you’re trying to find the right data out of thin air or if there is no way for you to get hold of specific information (like records that are only available electronically), finding good results will become an uphill battle. Tableau can help with both these problems by allowing users access to different sources of information so they can find exactly what they need when they need it most!

Self-service analytics

Self-service analytics means allowing non-technical users to work with data. A tableau is a great tool for this analysis because it’s easy to use and learn, so you don’t need extensive technical knowledge or training.

Tableau has many benefits when it comes to self-service analytics. The software can be used on mobile devices, making it easier for your organization or business unit to analyze its data on the go—and without needing any special hardware or software.

Location-based analysis

A location-based analysis is a powerful way to analyze data by location. For example, you can use Tableau to find patterns in your sales data by state or zip code. You can also visualize this information and see what’s happening at a particular store or location based on where people buy products.

Visualizing and presenting data

A tableau is a tool for making data-driven decisions. It’s also a tool for visualizing data, presenting it in charts and graphs that make sense to people who aren’t experts on analytics or statistics. And finally, it’s a tool for communicating your analysis—to other people who may be working on similar projects but with different goals than yours.

Combine multiple sources of information 

You can use Tableau to combine data from multiple sources in one place. This powerful capability can simplify your analysis, particularly when combined with advanced mapping functionality. 

Tableau can be used as a standalone tool or integrated into other analytics software like Excel or SAS. Learn Tableau online with other data sources such as Microsoft Access or SQL Server databases. 

Discover a career in data analytics with Imarticus Learning

With this data science course, you can become a data analyst and receive a job offer. Create complex models using data science that produce vital business forecasts and insights by putting your new knowledge to practical use.

Course Benefits for Students:

  • The most widely used data science methodologies and tools, as well as data analytics and the fundamentals of machine learning, will be familiar to students.
  • To receive a data analytics certification course, students must complete 25 real-world projects and case studies directed by business partners.
  • Using a data analytics tool to display data is one of the most in-demand skills in the market. Therefore, recent graduates and those starting their careers might want to think about enrolling.

 Contact us through the chat support system, or visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

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