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Tag: social marketing course

Figure Out the True KPIs That Drive Your Business with Digital Marketing

Posted on by Imarticus Learning

Key performance indicators or KPIs assist in quantifying the performance of a business and provide essential insights. While they help track financial goals and prepare the company for future opportunities, KPIs also help evaluate marketing solutions and improve customer service.

It would help if you used KPIs to understand what strategy will benefit a company in the digital marketing industry. You can opt for a digital marketing course to learn about the practical use of KPIs. You can choose Imarticus Learning’s Digital Marketing program to land a lucrative job in the field. 

Top 5 KPIs That Will Drive Business with Digital Marketing

KPIs are not the same for every business that uses digital marketing. They change depending upon the type of business and the goals set. If you learn digital marketing, you will identify the KPIs that will ensure growth for a specific business. Following are a few of the most important KPIs that can drive your business. 

 

  • Revenue or Sales Growth

 

You need to calculate revenue or sales growth to understand how well your business is performing. Usually, sales growth is in percentage, and positive growth means the company is thriving. However, you need to change strategies and introduce radical modifications to boost sales and revenue generation if you see negative growth. 

 

  • Revenue Streams

 

It is essential to analyze the revenue streams or income sources. It can help to understand which customers are driving the profit. An accurate analysis of revenue streams can also help with decision-making. If you have the correct information, you can implement the right digital marketing strategies and grow the business. 

 

  • Revenue Concentration

 

In an ideal business, the revenue is not concentrated on one aspect. It comes from multiple clients and is diverse. If you see that the revenue comes from a single client, you need to change the portfolio. If that client stops doing business with you, you might end up losing the entire venture. You can rely on digital marketing to diversify your portfolio and improve revenue concentration. 

 

  • Working Capital

 

Businesses need to figure out a strategy that will help them take on more opportunities and stay afloat. So you need to understand your working capital. It will help you decide where to invest and how to maximise business growth. To calculate working capital, you need to subtract the current liabilities from current assets. You also need to check your current working capital ratio to understand where the business stands. 

 

  • Business Performance

 

Business performance means prioritizing profitability over time. Over time, financial resources will get drained. However, if you analyze all reports, you will understand what is triggering the losses and how you can increase the profits. You can do this by using digital marketing to enhance business performance.  

The best digital marketing course will teach you to recognize the importance of having KPIs to boost business growth. 

Launch a Successful Digital Marketing Career

For a successful career in digital marketing, you will need to choose a course that has an industry-oriented curriculum. You can learn digital marketing from Imarticus Learning and get industry certification.

The institute offers a PG Program in Digital Marketing. You will get to work on four Capstone projects which are based on real business issues.

There are many case studies available for students that prepare them for the industry. The digital marketing course from Imarticus includes multiple interactive sessions and lectures where students can discuss important topics related to the digital marketing industry. 

Imarticus Learning offers the best digital marketing course and guarantees placements. Students can build industry contacts and learn essential job-related skills to launch a rewarding career. 

10 best digital marketing tools you should know about in 2021

Posted on by Imarticus Learning

Digital Marketing has transformed how marketers market their products and services. Therefore, Digital Marketing Training is essential for marketers in the current era. If you decide to learn digital marketing, it will give you an edge in the world of digital marketing. 

A course on digital marketing will equip you with the tools and techniques to run a digital marketing campaign. Also, you will be building digital marketing strategies with the help of this course.

A HubSpot digital marketing certification will help you build a proper understanding of digital marketing.

digital marketing online course

The Best Digital Marketing Tools

Several tools will be covered in your Digital Marketing Training. Some of these tools are listed below: 

 

  • MailChimp:

 

MailChimp is an indispensable tool for digital marketing. It is one of the most comprehensive and effective digital marketing tools to improve campaigns and track traffic. The platform allows integrations with many SaaS providers. This feature is great for email marketing because it allows you to interact with your audience.

 

  • Google Analytics: 

 

Google Analytics is considered a robust digital marketing tool that assists you in making a variety of marketing decisions. You can easily track your e-commerce business and set goals to meet the target. It is relatively more straightforward for marketers to comprehend the directions required to follow with website upgrades and alterations using all the data insights provided by Google Analytics.

 

  • Google Ads:

 

Google Ads may be used by practically any type of business, whether small, medium, or huge. While many marketers believe Google Ads is prohibitively expensive, it is one of the most powerful digital marketing platforms available, capable of propelling your company to new heights. The HubSpot digital marketing certification will give you in-depth insights on digital marketing with Google Ads.

 

  • Canva: 

 

Canva is a popular design tool that allows you to create visually appealing marketing campaigns that you can publish on websites, social media accounts, and all kinds of platforms. Any digital marketing effort relies primarily on visual content. You must create appealing content to lure the intended customer audience.

 

  • Trello:

 

It is one of the most widely used content management systems, with hundreds of thousands of digital marketers using it to generate, plan, and organize content on the internet. The platform unites the entire team, making communication more accessible and controllable.

 

  • Slack:

 

Digital marketers use Slack every day. Slack lets you communicate with clients, review new articles, project updates, support requests, share relevant material, and send messages. A robust tool is essential to effectively communicate with your digital marketing team. Slack is the perfect tool for this purpose.

 

  • Yoast SEO:

 

It is one of the most well-known and widely used WordPress plugins for digital marketers who want to improve their websites’ performance in search results. Yoast SEO assists with the specifics that WordPress lacks, such as sitemap submission, keyword management, content creation, and the use of webmaster tools, among other things.

 

  • Survey Anyplace:

 

Marketing professionals may use Survey Anyplace to develop entertaining and interactive quizzes, evaluations, and surveys for their target audience. It’s an excellent digital marketing tool that helps you in engaging with your target audience and establishing brand identification and personality.

 

  • Ahrefs: 

 

Ahrefs provides a set of search engine optimization tools that make it easy to optimize your website for your specific marketing needs. It’s mainly used for backlink analysis, and because of its extensive data index, it’s known to be one of the most popular digital marketing tools on the market.

 

  • Semrush

 

Semrush is an all-in-one marketing toolbox that combines SEO, content marketing, market research, advertising, social media management, and search engine reputation management to assist businesses to increase their online presence.

Conclusion

Understanding digital marketing is vital in the current scenario. You must learn these tools to understand the practical application of digital marketing. A course will help you out thoroughly.

Which marketing strategies should you use to retain customer confidence in your business?

Posted on by Imarticus Learning

Which marketing strategies should you use to retain customer confidence in your business?

You will never know what marketing strategy is best for you until you try it. Some strategies work well than others, depending on the type of company and industry. If you need to make a permanent impression with your customers, read this blog post and learn how to use the right marketing strategies for your business.

  1. Gain Feedback from Your Clients

Requesting for feedback is the best way to see how your consumers see your business and whether or not you are so long as they are with the service they want. It should be easy to accomplish since you already have the contact information of all of your customers. Just reach out to them with a survey or ask for their opinions in person.

  1. Create a Credible Blog

Use your blog to create awareness about the great things happening within your company. If you already have a blog, then be sure to update it regularly with new information that will keep consumers interested. It is an excellent way to build trust with your customers because they know you care about their concerns and opinions.

  1. Emphasize Your Service

Your marketing strategy should always emphasize the services that you provide for your customers because happy clients will keep coming to your business in the future if they are satisfied with what you did for them. For example, a dentist should not spend money on a new marketing campaign. Instead, they should spend the time and money improving their services to achieve success in the long run.

  1. Generate Positive Buzz on Social Media

A great way to promote your company is through social media because it opens doors for you as a business owner and gets your company more recognition from consumers. Incorporating your services into social media posts is crucial to allow consumers to feel connected with your business.

  1. Provide Exceptional Customer Service

Customer service should be your main priority, so every decision you make throughout the day needs to be focused on improving it, especially if there are problems or concerns within your company. When your clients are satisfied, they will be happy with your business. Create marketing strategies that resonate with consumers and provide them with valuable information useful for them daily. Consumers pay attention to what conveys throughout the media, so it would be beneficial to do something that will make you stand out.

Explore and learn digital marketing with Imarticus Learning

This certified digital marketing course is for industry experts that allow students to work on several specific projects. This curriculum is developed with current marketing trends and gives the student tremendous growth in their digital marketing career. Digitas operates as an industry partner where students get a perfect curriculum of 120 hours with practical projects and in-depth learning.

Some course USP:

  • This online digital marketing course for students aid the students to learn job-relevant skills.
  • Impress employers & showcase skills with the best digital marketing training endorsed by India’s most prestigious academic collaborations.
  • World-Class Academic Professors to learn from through live online sessions and discussions.

Contact us through the live chat support system or schedule a visit to Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon training centers.

Five painless Instagram Marketing techniques to kickstart engagements

Posted on by Imarticus Learning

best digital marketing courses in IndiaAs a professional, it’s imperative to stay up-to-date on the latest marketing trends. One trend that has remained steady over the past few years is Instagram – it is the best social media site out there!

For this, students must learn SEO courses online and Social Media Marketing courses, which will enhance their skills and help them grow as the best Digital Marketer.

The site has around 1.16 billion monthly visitors. Customers spend roughly 8 minutes on the app, and 500 million people use Story every day. This blog post will explore five painless techniques marketers can implement to kickstart engagements with their target audience.

Five painless techniques to kickstart engagements

1. Post right hashtags in captions

Adding hashtags when posting about a topic on social media is vital because it gives posts more visibility and a whole new audience. Choosing the right hashtags for Instagram posts might make a big difference between being at the top of the feed or disappearing altogether.

  1. Get creative with your hashtags

If one is using the same hashtag repeatedly, people are not likely to click on it. Instead of adding the same vapid hashtags time after time, come up with something new by asking a question or posting an opinion – that’s what is trending in Social Media Marketing today.

  1. Use emoji hashtags

Instead of using the hashtag, try adding an emoji. It is a great way to give post character and stick out from the posts with only words. In addition, it’s another technique on how to get likes and comments!

  1. Schedule your posts

Yes, this won’t be very creative, but it’s an effective way to get your posts out there! Social media platforms are notorious for having a lot of clutter on their feed, so whenever you schedule your posts, you can skip the rush and have them go live at a time where they are more likely to be seen. Just make sure that if you’ve added hashtags in the caption, they don’t get cut off when you schedule your post.

  1. Cross-promote on Social Media

By cross-promoting your other Social Media Pages, you can get more views and build a larger audience for yourself, eventually leading to more engagements. For example, if you start an Instagram profile for your business but do not have any followers, go to your Facebook Page and share a link to your Instagram profile directly on your Timeline.

By following these five painless techniques to kickstart engagements, you can see your page get more attention, and it will help you get even closer to reaching your Social Media Marketing goals!

Enroll in a Digital marketing course online with Imarticus Learning

Imarticus Learning works on a simulated journey explicitly created for students and will allow them to use their theoretical knowledge in a real-world setting.

The student will get a 120-hour curriculum with practical projects and in-depth learning, making their program the most important Digital Marketing course online. SEO course online and social media marketing course also enhances student’s skills for digital marketing.

best digital marketing courses in IndiaSome course USP:

  • The course lets the students learn skills that prepare them for an exciting Digital marketing career.
  • Impress employers & showcase skills with a certification endorsed by India’s most prestigious academic collaborations.
  • World-Class Academic Professors to learn from through live online sessions and discussions. It will help students understand the practical implementation with real industry projects and assignments.

Contact us through the live chat support system or schedule a visit to training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Hyderabad, Delhi, and Gurgaon.

What Is Content Marketing and How It Can Help to Build a Career in Digital Marketing?

Posted on by Imarticus Learning

Content marketing is a less invasive approach to reach and interact with customers when compared to traditional marketing. Content marketing aims to attract customers by providing informative, helpful, interesting, entertaining, and engaging content.

Content marketing is a strategic business and marketing process focused on creating, distributing, and measuring valuable, consistent, and relevant content to attract & retain a defined audience and ultimately drive profitable customer action.

Wondering how to explore a career in content marketing? This blog post explains all you need to know about content marketing and the skills required to make a career and all you need to know about online digital marketing courses!

What does a content marketer do?

Content creation:

Content creation entails the creation of well-defined content for the target audience. Before creating content, it is imperative to understand what the marketer wants readers to learn. Content goes hand in hand with SEO in this new digital age.

Content distribution:

Content distribution is vital to make the right content reach the right audience through the right platform. Content distribution is generally done through forums, social media channels, Q&A sites, etc.

Measurement:

Measuring and tracking are vital aspects is important. Consistent reports & constant tracking through analytic tools are vital to conclude future actions.

Skills needed to be a Content Marketer.

Research skills:

Creating a piece of content needs a certain level of knowledge that can only be acquired through research.

Writing skills and grammar:

Writing is the essence of the content. To thrive as a content marketer, be super comfortable with words. When writing for the web, possessing exceptional grammatical skills and vocabulary is not enough. It is vital to understand the target audience and needs, content, and tone of the brand. Being comfortable with different writing styles is a prerequisite.

SEO and other technical skills:

SEO is inevitable for web-writing. Optimizing content for search engines is essential. Some vital SEO factors include keyword research skills, relevant keywords, optimizing page title, meta-description optimization, optimizing images, etc. Organizations highly appreciate technical skills.

Design and creative skills:

As a content marketer, you may work with images and visual content such as infographics, data visualization, and creating/editing videos. Thus, it is vital to have a basic knowledge of design tools.

Project and content management skills:

A content marketer is responsible for looking after several things. For common operations like maintaining an editorial calendar, keeping up with social media posts, assigning tasks, managing blog, tracking relevant metrics, etc. Knowledge of project software tools is essential.

Content marketing as a career

Content marketing is one of the hottest & fastest-growing careers in the marketing and advertising space today. Employment opportunities for content marketers have outnumbered other openings in the marketing domain. These figures are going to expand further in the coming years.

The average salary of a content marketer in India is close to INR 5,42,000 per year. The salary range varies per the individual’s experience and background and can go up to INR 11,08,000 per year. While content creation entails creativity, a great content marketer utilizes creative content in a data-driven space.

Grow with Imarticus Learning

Individuals can boost their skill set in content marketing by taking up online courses. Imarticus Learning offers digital marketing courses that prepare students for a great career in content marketing. These courses add immense credibility to your profile.

The Digital Marketing course is designed to give extensive and detailed coverage of Digital Marketing concepts practically. The programs adopt a collaborative approach focusing on multiple capstone projects, job-ready skills, and guaranteed job interviews.

For more details on Digital Marketing Course Fees, contact us through the Live Chat Support system or visit one of our training centers based in – Mumbai, Thane, Pune, Chennai, Bengaluru Hyderabad, Delhi, Gurgaon, and Ahmedabad.