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Tag: Digital Marketing Career

10 Marketing Mistakes You are Doing That Might Crash Your Business!

Posted on by Imarticus Learning
Reading Time: 2 minutes

Marketing is a tedious job with responsibilities like building a brand and at the same time bringing in more leads for the business. It is important in the beginning as well as when the business is flourishing. The most important marketing strategy is digital marketing which is also the most effective one.

Even a simple SEO course online will provide the basic details on digital marketing. The smallest of mistakes here could be proven costly for the entire business. Here are the 10 most common mistakes that you should avoid.

Not having a website is the primary mistake. People search the online platform first before they find a physical business. So it is necessary whether the business is big or small, local or national.

Ignoring SEO and relying too much on paid Ads should never be done. Every SEO course online insists that you have a proper strategy and rank high on Google to bring more leads.

Not knowing about marketing and simply hiring people to do work for you is not the right way. Enroll in the best digital marketing course, be aware of what it is all about, and then recruit others to the work. Relying too much on social media will not bring in more leads. Social media is just a small part of marketing. Pay enough attention to the other aspects as well.

Spending too much time on promotion than on your site is one of the most common mistakes. Promotion works only when you have quality content and a smooth functioning website to go with it.

Always focusing on new customers will lead to neglecting the existing customer. In fact, it is the returning customers that hold more leverage over new customers.

Not keeping tabs on competitors is another mistake to be avoided. When you learn digital marketing, you will see that finding out what your competitors do is important so that you can learn to do the same or avoid their mistakes, as applicable.

Replicating the trends is an effective way to go, but simply copying the exact methods will not work for you. You need to make changes to suit your business.

Targeting the wrong audience: The biggest need to properly learn digital marketing is to target the right audience for your business. It helps you target a specific group of people rather than going the general way.

Not having a clear-cut marketing plan will lead you to waste your time and money. A proper plan with an affordable budget for the right expenses can show better success.

Importance of digital marketing course

A digital marketing course will help you understand the ins and outs of this marketing method so you make minimal mistakes. Even after undergoing a course, you may still make mistakes, not even the best digital marketing course can make you perfect.

Learning this marketing method through top-rated courses such as the PGP in Digital Marketing will get you a clear picture about the various marketing methods, how the top brands are doing their marketing, etc. Moreover, it allows you to work on some strategies on your own to have real-time experience.

The bottom line

The success of a business is not having a perfect marketing plan, but having an effective plan with fewer flaws or mistakes. It also depends on the right strategy with the social media platform and optimizing both on-page and off-page SEO on the website. Successful digital marketing is a collective effort of all these factors.

Learn how to do Affiliate Marketing the Right Way

Posted on by Imarticus Learning
Reading Time: 3 minutes

Affiliate marketing is one of the popular ways bloggers earn money. It requires promoting your blog or website as well as urging the readers to buy products or services that you are recommending to them. Though it sounds like a simple process, it involves several steps that need careful intervention and legal support as well. This is why it is important to learn digital marketing properly so that one can ace affiliate marketing.

Affiliate marketing is part of digital marketing that requires you to spend some time on social media and promote your write-ups as well as the products effectively. A competent social media marketing course can help you with this task. 

What is affiliate marketing?

Affiliate marketing is where you promote a particular product or a paid service to your friends or family members. When they buy these products through the recommended link that you provide in your blog, you earn a commission. It requires you to sign-up for the affiliate program of the service provider.

The best digital marketing course like the Post Graduate Program in Digital Marketing includes affiliate marketing in its curriculum. It helps you learn the various steps of this program and how you can utilize it to the maximum. The steps involved in this are mentioned below.  

  • best digital marketing coursesChoosing a platform is crucial as each type of product is better promoted on different social media platforms. The common social media websites that support affiliate marketing are YouTube, Instagram, etc. 
  • Your niche: A niche is your core subject regarding which you write about and the products can relate to. The more precise the niche, the better are the chances of better deals. 
  • Join an affiliate program: Sign-up for a program from Amazon, Shareasale, etc. Get links from them to include in your posts for the others. 
  • Creating content: Draft a click-worthy content where you explain in detail all aspects of the particular product, its pros and cons so that people are curious enough to click on the link. 
  • Once people enter and read the content, they would click on the link and then end up buying the product. You earn a small commission with each such sale. 

Why do you need proper knowledge?

Affiliate marketing is something anyone can learn and start doing. It is essential to get proper knowledge as there are a few steps such as having a legal disclosure that explains that it is an affiliate post and that you may be earning a portion through the sale. This is where the best digital marketing course becomes a requirement for beginners. 

Best courses in digital marketing

There are several affiliate marketing courses available online. It is important to find the perfect course that helps you with your weak point. Social media promotion is one weak point for many. A social media marketing course helps you find the most effective strategies to create and promote affiliate sites. 

best digital marketing coursesYou can easily find different courses on digital marketing with different aspects. But a course such as the PGP in Digital Marketing deals with all such aspects and is an ideal one-stop course to ace affiliate marketing.  

best digital marketing coursesConclusion

Online courses have become such a convenient platform that anyone can learn digital marketing at their own pace. Many of these courses offer actual case studies and hands-on experience that you may confidently try on your own. Knowing the ins and outs of the affiliate programs makes it easier for you to choose your niche and the products to make the whole process more effective and fruitful. 

Essential SEO Skills to Drive Frequent Traffic for Your Blog

Posted on by Imarticus Learning
Reading Time: 3 minutes

Digital Marketing

The digital market has become an area of interest for young professionals. Basically, digital marketing aims to use electronic devices to promote and measure advertising campaigns. In an ever-growing market, the Indian digital advertising market has increased 5 times its original size, from 2015 to 2020.

If your interest is to get into a Digital Marketing Career, being able to master digital tools such as SEO to address web traffic and make successful digital campaigns, is not only relevant but crucial.

But What Does SEO Really Mean

SEO stands for Search Engine Optimization, which is a marketing process that helps to get the traffic to a website from the search done on engines such as Google or Bing. SEO management encompasses thus, the ability to select the best keywords, creating useful, quality content, connecting the people to the right links, and using advanced analytic tools to measure clicks and views.

All in all, an SEO specialist needs to be aware of the audience and industry, the competitors, and the market in general. Becoming an expert on the market will allow the specialist to create the right content at the right moment. The professional will be the content creator, who will clearly identify the common words searched by the users, the shift words, and the industry-specific terms.

The match between the audience behavior when they are doing an online search with the careful word selection used within the content is not an easy task and requires support tools to make the right selection. Finally, an integral SEO specialist needs to also be able to analyze and report the results derived from a digital advertisement campaign.

SEO Skills for a Blogger

Blogs are, like any other digital content platform, susceptible to get more traffic using SEO tools. A set of skills from good SEO management can highly improve the visits to your blog content.

An integral, critical comprehension of the market and the potential audience is crucial to make the right decision in terms of content, length, visuals, and speech style. A set of impressive communicative skills are materialized not only in the writing but also in convincing and getting clients on board. Moreover, as a digital professional, comprehension of the technical side of the digital data is relevant to give good advice in terms of the speed and quality of the content shared in a blog.

Finally, using tools like Google Analytics is not enough to analyze the data. The professionals must also be able to define the right metrics, select the relevant KPIs and get insights about digital content consumption. This set of tools is wrapped up with the data analysis skills, that will assure that your blog gets the attention it needs at precisely the right moment.

SEO Skills with Imarticus

Becoming an integral, active professional in the online landscape requires getting the best digital marketing course. In our Digital Marketing Post Graduate programs, we offer more than 228-hour job-skill-oriented learning, covering detailed concepts with an industry-oriented learning path. Get the knowledge from the digital industry experts, through a set of brand case studies and real projects to apply the learned principles.

best digital marketing courses in IndiaThis is summed up by the recognition and certification from giants of the digital industries, Google and Hubspot, that you can acquire during our program. You will develop an important set of skills, having constant, close guidance through the academic program and the career placement.

Conclusion

If you are looking forward to improving your chances of getting into the promising digital market, a simple SEO course online will not be enough. Join our Post Graduate program and launch your career to the future.

Related Article:

Digital Marketing: The biggest growth driver for business! 

SEO Optimization: Why Your Landing Page Should Display Consistency in Design, Graphics, Language, and Tone of Voice

Posted on by Imarticus Learning
Reading Time: 2 minutes

Due to the recent rise in e-commerce businesses and online marketing, brands are focusing on the quality of landing pages. If clients like the look of the landing page and can clearly understand the brand, they are more likely to purchase the products or services available. Thus, the appearance of landing pages can affect digital marketing significantly.

It is also why brands are looking for professionals who have completed at least an SEO course online. Those who wish to build a career in the digital marketing industry and assist brands in developing landing pages can opt for the DM program offered by Imarticus Learning.

Building a Creative and Impactful Landing Page

An SEO course online from prestigious institutes like Imarticus Learning will focus on the overall appearance of a brand’s landing page. The quality of a landing page can be judged by its design, the graphics present, the language of the content, and the tone in which the said content is delivered. If there is no lack of these four aspects, then the landing page will do very well.

The design of a landing page should be clear and easily understandable to potential clients. Graphics used on the page need to be attractive but not too complex. The color scheme of the landing page needs to be aesthetic. However, the design and graphics are not supposed only to improve the visual appearance of the page. They are meant to make it functional.

A page design that highlights different sections of the brand outlines the benefits and the services, using good-quality graphics, will make the page navigable. Digital marketers should also keep in mind the audience. The target audience needs to relate to the brand, so the language cannot be too complex. The tone of voice needs to be friendly but informative. Those who visit the page need to relate to the brand and trust it enough to purchase.

Consistency is critical when it comes to landing pages. Keeping a consistent design and not changing the graphics too often will help clients remember a brand’s page. The type and tone of content, too, need to remain consistent. If the appearance of the landing page is being changed frequently, people might feel confused, and the page won’t work as well as the business needs it to. It is also not easy to optimize inconsistent landing pages. Therefore, designers and marketers need to ensure that the page’s appearance will remain the same, except for minor changes.

How to Ensure the Success of a Landing Page?

Candidates need to complete a degree to work with brands on their landing pages and have a successful digital marketing career. Imarticus Learning’s PGP in Digital Marketing is a course that provides 228 hours of hands-on training and case studies from some of the biggest brands. Students will learn collaborative skills through 4 capstone projects that are based on real business issues.

The curriculum also includes the study of modern technological tools that are used in digital marketing. So, students will be taught various concepts like SEO, ORM, content marketing, social media, and paid media marketing. Thus they will develop a complete understanding of the digital marketing industry. After completing the course, candidates can work with the best brands in creating landing pages and other marketing solutions.

Imarticus Learning offers the best digital marketing course. Graduates will correctly optimize the landing page and direct more traffic towards a brand’s website.

Is your Website Optimized for Sales? Try These 5 Fail-Proof Facebook Marketing Strategies to Boost Sales

Posted on by Imarticus Learning
Reading Time: 3 minutes

In today’s digital age, your website is a direct reflection of your company. If you don’t have the time or know-how to get it done yourself, there are plenty of companies that can do it for you at an affordable price. Each day, more than one billion individuals connect to Facebook worldwide to socialize, entertain themselves, and learn new brands, goods, and activities in which they are interested.

best digital marketing coursesTherefore it is crucial to learn Digital marketing, and students can opt for Social media marketing courses and digital marketing courses.

This blog post will cover five fail-proof Facebook marketing strategies that will help you optimize your site for sales and other goals.

Let’s get started!

5 Fail-Proof Facebook Marketing Strategies to Boost Sales

Before you even think about marketing on Facebook, your website needs to be optimized for mobile (and desktop) viewing. Facebook’s largest source of ad revenue comes from small and medium-sized businesses like you.

Here are some tips to help you get your website optimized for sale:

 Tip #1: If you don’t already have one, make sure to create a mobile version of your site. It is the most important tip. Make sure to have your phone number displayed on every page of your site. If someone wants to call you about a product they saw, they would not be able to if you don’t have the number displayed somewhere easily visible by all visitors.

 Tip #2: Make sure to create an AMP (Accelerated Mobile Page) version of your site. Although this gets done with SEO in mind, it will also improve the load time on your mobile devices. You can learn more about Google’s AMP project for this.

 Tip #3: If you don’t already have one, make sure to create a Facebook Shop for your online store. By doing this, you can give fans an easy way to share and buy the products they see on your site. Several companies will help you do this, but it is generally a straightforward process these days.

 Tip #4: Make sure to have multiple images of each product. Failure to do this will result in less social engagement and ultimately fewer sales. Therefore it becomes vital for you to add many pictures to your product.

 Tip #5: Ensure your site is secure. Today, it is straightforward for fraudsters to create a fake website with a link that looks similar to yours. Ensure you have the “HTTPS” protocol at the beginning of any site address and a locked padlock symbol somewhere on your page.

If you follow these tips, your sales (and engagement) will improve dramatically.

By advertising on Facebook, you get access to over 500 million potential customers!

Enroll in Digital Marketing Career with Imarticus Learning

Industry experts create the Digital Marketing Course to provide students with hands-on experience and expertise through various industry-specific assignments.

best digital marketing courses near meFurthermore, the cutting-edge curriculum, which built current marketing trends, offers many career advancements in the marketing course, which will lead to many work chances soon.

Student’s hunt for the “best Digital Marketing course near them” has come to an end!

Some course USP:

  • The course lets the students learn digital marketing skills that prepare them for exciting Digital marketing and social media marketing courses.
  • Impress employers & showcase skills with a certification endorsed by India’s most prestigious academic collaborations.
  • World-Class Academic Professors to learn from through live online sessions and discussions. It will help students understand the practical implementation with real industry projects and assignments.

Contact us through the live chat support system or schedule a visit to training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Hyderabad, Delhi, and Gurgaon.

Five painless Instagram Marketing techniques to kickstart engagements

Posted on by Imarticus Learning
Reading Time: 3 minutes

best digital marketing courses in IndiaAs a professional, it’s imperative to stay up-to-date on the latest marketing trends. One trend that has remained steady over the past few years is Instagram – it is the best social media site out there!

For this, students must learn SEO courses online and Social Media Marketing courses, which will enhance their skills and help them grow as the best Digital Marketer.

The site has around 1.16 billion monthly visitors. Customers spend roughly 8 minutes on the app, and 500 million people use Story every day. This blog post will explore five painless techniques marketers can implement to kickstart engagements with their target audience.

Five painless techniques to kickstart engagements

1. Post right hashtags in captions

Adding hashtags when posting about a topic on social media is vital because it gives posts more visibility and a whole new audience. Choosing the right hashtags for Instagram posts might make a big difference between being at the top of the feed or disappearing altogether.

  1. Get creative with your hashtags

If one is using the same hashtag repeatedly, people are not likely to click on it. Instead of adding the same vapid hashtags time after time, come up with something new by asking a question or posting an opinion – that’s what is trending in Social Media Marketing today.

  1. Use emoji hashtags

Instead of using the hashtag, try adding an emoji. It is a great way to give post character and stick out from the posts with only words. In addition, it’s another technique on how to get likes and comments!

  1. Schedule your posts

Yes, this won’t be very creative, but it’s an effective way to get your posts out there! Social media platforms are notorious for having a lot of clutter on their feed, so whenever you schedule your posts, you can skip the rush and have them go live at a time where they are more likely to be seen. Just make sure that if you’ve added hashtags in the caption, they don’t get cut off when you schedule your post.

  1. Cross-promote on Social Media

By cross-promoting your other Social Media Pages, you can get more views and build a larger audience for yourself, eventually leading to more engagements. For example, if you start an Instagram profile for your business but do not have any followers, go to your Facebook Page and share a link to your Instagram profile directly on your Timeline.

By following these five painless techniques to kickstart engagements, you can see your page get more attention, and it will help you get even closer to reaching your Social Media Marketing goals!

Enroll in a Digital marketing course online with Imarticus Learning

Imarticus Learning works on a simulated journey explicitly created for students and will allow them to use their theoretical knowledge in a real-world setting.

The student will get a 120-hour curriculum with practical projects and in-depth learning, making their program the most important Digital Marketing course online. SEO course online and social media marketing course also enhances student’s skills for digital marketing.

best digital marketing courses in IndiaSome course USP:

  • The course lets the students learn skills that prepare them for an exciting Digital marketing career.
  • Impress employers & showcase skills with a certification endorsed by India’s most prestigious academic collaborations.
  • World-Class Academic Professors to learn from through live online sessions and discussions. It will help students understand the practical implementation with real industry projects and assignments.

Contact us through the live chat support system or schedule a visit to training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Hyderabad, Delhi, and Gurgaon.

How to Implement a Flawless Digital Marketing Strategy?

Posted on by Imarticus Learning
Reading Time: 3 minutes

A consistent digital marketing strategy is essential for any organization willing to maximize profits & gain new clients. Many companies eye to reconfigure traditional marketing strategies as per the digital arena.

Digital marketing explores a set of new opportunities that can only be accessed through a cohesive digital marketing strategy and enabled by a team of digital media whizzes.

This blog post outlines some tips to implement a flawless digital marketing strategy and gain maximum benefits.

Tips To Implement Digital Marketing Strategy:

Curate a Strong Team

Choose a team who can help you implement your digital marketing strategy and make the campaign a success. From creative individuals to staff with impeccable technical ability and precision in analytics, better-equipped staff means an exponentially greater chance of success. You may need to create a skilled team for content, Analytics, management, Design, UX, etc.

Analyze the Current Marketing Strategy

Before you start designing & implementing a digital marketing strategy, analyze the results of your current marketing attempts. This must be done through quantitative research methods. You may examine the effects of marketing campaigns through rigorous tests showing quantifiable results on individual efforts for the campaign. In the digital era, data is the new oil, and you must rush towards any sales & marketing data to better understand marketing materials’ target consumers, customers, and success rate.gu

Ensure the Landing Pages Can Handle Increased Traffic

While developing a digital marketing strategy, you must consider where the traffic from online ads & social media campaigns is diverted. The most significant flaws in compelling & curating digital marketing campaigns are that the target page to generate leads cannot accept the number of new visitors. A crashed website under the pressure of a large stream of users can be the result. Thus, configuring and ensuring your web pages can handle the traffic is of utmost importance.

The Power of Social Media

In the current digital sphere, social media is essential for any marketing strategy. It enables organizations to reach niche & specific audiences. By utilizing social media advertising, you can target unidentifiable users. Social media is a powerful tool when implementing a marketing strategy. It brings minimal wastage of funds on unnecessary channels. Maintaining impressive & high-quality social media channels can make potential customers learn more about your company’s journey.

Track Strategy’s Progress

Once your team is implementing the strategy, keep track of the campaign’s success. To outsource such a service can be expensive & difficult, so it’s best to deal with this part of the strategy in-house.

Having a digital marketing course online can help you master the required skills. By adding more skills to your repertoire, you may save considerable costs while knowing how to improve business.

best digital marketing courses in IndiaA career in digital marketing is regulated with measurable SMART goals so, education and certification are equally important.

Explore More with Imarticus Learning:

Imarticus Learning offers a PG program in Digital marketing with guaranteed job assurance. Digital Marketing PG courses are designed to give students extensive coverage of Digital Marketing concepts practically.

The program adopts a collaborative approach focusing on multiple capstone projects, job-ready skills, guaranteed job assurance.

Equip yourself with a thorough knowledge of marketing concepts like SEO, Content, Social, Paid Media, Performance, Email, Analytics, and ORM. Apply the knowledge to practicality & real-life marketing challenges. Work on a simulated journey that has been uniquely built for you and will help you apply your conceptual knowledge in a functional environment.

Imarticus Learning prepares students for a regulated, measurable and career displaying a remarkable trajectory of success.

The Winning Formula For Successful Digital Marketing in 2021

Posted on by Imarticus Learning
Reading Time: 2 minutes

With the world on a partial standstill owing to the COVID-19 pandemic, companies and brands have relied extensively on digital marketing to reach their consumers. As a result, plenty of marketers have been asking the question: what is the winning formula for a successful digital marketing campaign in 2021?

Building traffic, lead generation and nurturing, and selling products on the websites – everything boils down to digital marketing. This might have led you to wonder how to learn digital marketing tips and hacks to overcome the intense competition in these pressing times. So, let’s find out how!

Kicking Off The Marketing

In order for a company to reach sales and revenue goals via digital marketing, there must be proper planning and research done before embracing a digital marketing strategy. This is since such research and planning will approximate your numbers and show you details about your market competitors. There are few things a brand can do before kick-starting its digital marketing:

  • Having a specific goal in regards to the products or services helps a company suitably allocate its resources within digital marketing by focusing on the needs.
  • Maintaining an annual marketing calendar can help keep track of the resources and also help the company use different strategies to tackle different months.
  • The synchronization of all the marketing channels within the company is important.

The Winning Formula In 2021

For any digital marketing campaign, businesses and owners have to find ways to market their products and services over competitors successfully. To get their hands on the digital marketing formula that works, businesses need to follow a few things:

  • A Simple Strategy: Establish a clear-cut strategy at the beginning of your digital marketing campaign.
  • Marketing Enhancing Branding: Nurture your brand before simply marketing the products. Just openly promoting the products will never lead to the brand or company having loyal customers. Building interest and nurturing the leads over a period of time is how digital marketing can be most effective.
  • Implementing AIDA: The Awareness, Interest, Decision, and Action (AIDA) model is a tried and tested formula that includes a simple translation for the various stages in a buyer’s journey. An exemplary implementation of the AIDA model can work wonders for digital marketing in 2021, more than a century after its inception.
  • E-mails Still Work: Even with the advent of social media, professionals with a career in digital marketing still fall back on e-mail marketing for better reach. With e-mail providing arguably the highest return on investments, an optimized e-mail marketing strategy is a prominent part of the digital marketing winning formula.
  • Embracing The Video Format: Experts tell us that videos will get more than 80% of the internet traffic in 2021. Thus, to reach and solve problems for your consumers, investing in smart and well-made videos which answer a lot of questions should be the way forward.
  • The SEO Age: Search engine optimization trends are essential for your brand. Using smart SEO tools can be effective for branding and content within digital marketing.

Apart from these, good content and the usage of local services ads (LSAs) are critical for successful digital marketing in 2021!

The demand for digital marketing is here to stay, and companies will want to take full advantage of this opportunity. While digital marketing may seem interesting, you might be wondering how to learn digital marketing? You can easily understand the hacks of digital marketing by enrolling in a digital marketing course online. Furthermore, gaining knowledge from such a digital marketing course online will help you have a successful career in digital marketing.

How Affiliate Marketing Works?

Posted on by Imarticus Learning
Reading Time: 2 minutes

Businesses have started to see the benefits of affiliate marketing in their sales strategies. Affiliate marketing helps companies in marketing a product more effectively with a lower budget and low time and effort. A digital marketing course helps young aspirants in understanding affiliate marketing better by providing suitable digital marketing training.

In this article, we give graduates a peek at what affiliate marketing is, how it works, and what are its benefits so that they can make a decision whether to opt for online digital marketing courses or not.

What is Affiliate Marketing?

Affiliate marketing, which is also sometimes referred to as ‘channel’, is a framework or model that lets a brand increase its sales by targeting the same audience, known as ‘affiliates’, allowing them to earn a certain amount of commission by recommending a product to others. It is an online sales tactic that lets these affiliates earn some money without creating their own products.

In other words, affiliate marketing is simply referring to a service or a product by sharing it on social media platforms, blogs, or websites. The affiliates earn a commission every time there is a purchase through their unique link. If affiliate marketing is done properly, then it can become an important part of the business and give a healthy and hefty income.

Effective and targeted marketing is used in affiliate marketing to reap several benefits. Affiliate marketing helps businesses in identifying and targeting the market by choosing the perfect representatives to suit the brand. It also allows companies to keep the risk level well-contained while guaranteeing and maintaining a high return on the company’s investments. This leads to business growth and increased brand awareness.

How Affiliate Marketing Works?

From the outside, affiliate marketing may seem confusing and mysterious, but it’s not. The partnerships in affiliate marketing may be multifaceted but the structure is completely built on creating real relationships and transparency. Affiliates are paid on their performance, and affiliate marketing works on three types of performance-based models which are as follows:

  • Pay-Per-Click (PPC) – In PPC, the affiliate gets paid for the valid clicks regardless of the fact if the clicks result in sales or not.
  • Pay–Per–Lead (PPL) – In PPL, the companies pay fixed commissions for any qualified action generated by a click. This may include actions like online submission of forms, installing an app, completion of a short survey, or sign-up for a free trial.
  • Pay–Per–Sale (PPS) – In PPS, the affiliates are paid a percentage of all the qualified sales. The percentage which is given is previously agreed upon by both the company and the affiliate. The most famous PPS program includes Amazon Associates, where publishers can earn up to 15% commission depending upon the product sold.

You can learn better about the functioning of affiliate marketing through any digital marketing training which has reasonable digital marketing course fees.

Conclusion

If you want to learn more about affiliate marketing and how it works, then you can opt for online digital marketing courses. A digital marketing course will focus on how affiliate marketing creates a win-win framework for the company as well as its affiliate partners. If you are paying the digital marketing course fees, then make sure you choose a course that covers the structure and strategy of affiliate marketing properly.

What Is Digital Marketing?

Posted on by Imarticus Learning
Reading Time: 2 minutes

As more and more businesses are going digital, there is a need to promote services/products with the help of the internet. Do you know that the global digital marketing industry is expected to grow at a CAGR (Compound Annual Growth Rate) of 17.4% from 2020 to 2027?

Fintech online certification course in IndiaThere are a lot of career opportunities in the digital marketing sector that is further expected to grow exponentially in the coming decade. You can find a reliable digital marketing training program for building a successful career. Read on to know more about digital marketing.

 Digital marketing – definition

 Digital marketing is a form of marketing that uses the internet and digital technologies for the promotion of products/services. All the products/services that are being sold online are promoted through digital marketing. Digital marketing was coined in the 2000s when the advertisement was done via radios. Since then, digital marketing has evolved as customers can now be connected via TV, mobile phone, social media, etc.

The goal of digital marketing is to connect with the audience on various digital platforms and enhance the brand reach. It also enhances brand visibility and creates a buzz about any product/service on digital channels. Many firms invest in digital marketing training for enhancing customer reach.

 Digital marketing techniques

 There are various ways in which a business can connect to customers online. Digital marketing courses for different aspects are available in the market to give you a comprehensive understanding of the subject matter. Some of the top techniques in digital marketing are:

  1. SEO

 SEO (Search Engine Optimization) is concerned with increasing the rank of a website in the SERP (Search Engine Results Page). SEO experts optimize the website content so that they are more discoverable to the users. You can choose a reliable online digital marketing course in SEO for knowing the industry practices.

  1. Content marketing

Content Marketing is related to writing/publishing blogs, information, articles, etc. related to any brand/business. Content marketing helps in promoting the products/services by informing the users more about them.

  1. Social media marketing

Social media marketing is concerned with connecting to the audience on social media sites like Instagram, Facebook, etc. Don’t get caught in online scams that charge huge digital marketing course fees. Choose a reputed course provider that offers industry-oriented courses.

  1. Affiliate marketing

Affiliate marketers promote the products/services of any other brand and earn a commission on sales generation. The publisher pays commission to an external website (affiliate marketers) for generating leads/sales.

Besides the above-mentioned digital marketing techniques, there are many more like native advertising, email marketing, etc. You can choose a platform with reasonable digital marketing course fees to know more.

How to be a successful digital marketer?

 There are not ample institutions/colleges that offer a physical course in digital marketing. Instead of a physical college, one should choose online digital marketing courses. Imarticus Learning is a reliable source that can offer you a digital marketing course.

Conclusion

 The digital marketing sector is expected to grow as brands are understanding the importance of online promotion. One can opt for Imarticus Learning’s online digital marketing courses to know more. Build a successful career as a digital marketer!