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Tag: Big Data Certification

Top Reasons Why Big Data Analytics Is One of the Best Career Moves!

Posted on by Imarticus Learning
Reading Time: 3 minutes

What is Big Data?

We are living in an era where we consume data more than anything, be it food or water or even electricity. If you use technology to help yourself in your day to day chores or if surfing the internet to find information for your purpose is an on-going thing, you are one of the beneficiaries of the big data.

So what exactly is the big data? In the most basic sense, big data can be understood as the collection of data that is extremely large in size and is accumulated on a continuous basis.

Big Data AnalyticsIf we go by the general definition of it, the big data is an industry that deals with systematic extraction and storage of information in the form of data from various data points; it also helps to perform complex analysis of extremely large data sets.

The data stored is used to perform analysis to identify patterns, trends or establish association and relationship among different variables especially relating to human behavior and interactions. Examples of some big data sets include data generated by the stock exchanges, social media sites, etc.

Many big corporations are using big data today to gain customer insights and design their policies and price their products accordingly to gain maximum output from their investment on customer acquisition and other areas.

Big data analytics as a career option

In the contemporary world data is the fuel for exponential growth. Corporations today use data in conjunction with other progressive technologies like the machine learning and artificial intelligence to help process large piles of information and gain valuable insights from the same. The new technologies not only help to do too much in too little time but it also minimizes the chance for random human error, which is very likely when dealing with an extremely large amount of data set.

Since the big data is a fairly new field, very little is known about the career options and the work required to build a career in the domain. If we were to compare it with traditional occupations that are held in high regard, data analysts have a similar role to play as the doctors in our lives. Basically, they are the doctors for data, who help to analyze and scrutinize data and find any anomalies if they exist.

Big Data Analytics CareerThe most important factor why big data analytics is a good career option can be understood through the lens of general economics.

At present the demand for data analytics professionals in the industry is higher than the labor supply for the same, this means that it’s not only a growing field but also the one with higher perks and remuneration.

According to IBM reports the jobs in the data industry in the US alone will increase to 2720000 by 2020, higher than the current supply of professionals in the field. A career in big data is the most sought after especially in the developed economies.

According to sources, the current size of the analytics market is around one-tenth of the global IT market and is assumed to grow and become one-third of the global IT market in the coming years, another reason why it’s a good career move.

Finance and Analytics online coursesThe number of job posting on some of the reputed job portals has also shown a significant increase from the previous year indicating high growth in the field.

Big data analytics adoption is growing with the minute, another important indicator that favors the career move in the data industry is the increase in companies that are adopting big data analytics to improve their day to day functioning and cut their costs on futile marketing and advertisement.

The use of big data helps to make things more contextual for the customers and optimize the output and price for the brand in the process. The big data course is designed to help develop a comprehensive understanding of the subject and is beneficial for those who are eying for a career in this field.

How Big Data Analytics can impact business results?

Posted on by Imarticus Learning
Reading Time: 2 minutes

Big data analytics are for those companies, corporates, and global organizations that take their businesses and the respective business aspects such as efficiency, growth rate, profit-making, market positioning, market targets, customer satisfaction and stakeholder satisfaction seriously, and wish to see a consistent development and progress in all of these business aspects periodically.
Let us deeply examine how big data analytics can impact your business.

1. Data collection gives insight – The general big data collection made by companies and corporates sketch a deep insight into its customers, trends in markets, profit scopes and loss areas, help in understanding their product in relation to the business market, and the target products and services that will enable bigger profits and revenues to the company/organization at large.
2. Improvement of internal operations – With the impact of big data analysis not only will you be able to understand the business worlds, business markets, your goods/services value in this relation, you will also understand what business aspects and agencies within your business operations need attention and work. This can positively contribute to the progress, development, and profitability of your company/organization largely.
3. Understand employees and workforce – Through big data analysis you will be able to understand the efficiency, effectiveness, and quality of your company’s/corporate workforce at large, and be able to help them become better at their skill sets, tools, and techniques, or you may even choose to hire better, and competent professionals from the job market. This will naturally impact your organization’s success scale in various contexts.
4. Helps understand the consumer – Big data analytics not only helps you understand the needs, requirements, and standards that your stakeholder wishes you to deliver but it also imparts a deep understanding about the consumers in the marketplace. This will, in turn, inform you about the aspects where you can improve, re-build, and develop your goods and services as per the consumer market demands and requirements. This will add to your corporate profitability and growth immensely.
5. Understand your company’s strengths – Big data analytics with all its insight and analysis about the information on market trends, customers demands, market’s profits, and demands, helps you sustain your business by giving you a clear analysis and look into your company’s already existing strengths and merits. These can be worked upon further to gain more progress, development, business evolution and direct your profits in a seamless manner. You will also understand what makes your company a leader, and be able to predict its future with the help of big data analysis.

Data Science Course

The above are but just some of the advantages of big data analysis. A professional big data analyst will tell you that data mining today is equivalent to gold mining a company, and these information pieces, data, and tools must be kept with the company for the present, and future analysis, and also to learn from past failures/blunders. Thus, big data analysis is a comprehensible, strong tool in understanding an organization/corporate/enterprise in the most precise manner possible. You can gain a big data analytics course to kick start a job in data analytics as a career.

Role of Analytics in today’s Scenario!

Posted on by Imarticus Learning
Reading Time: 3 minutes

Role of Analytics in Today’s Scenario!

The role of Business Analytics has evolved over the years. Although analytics has been around for a long while, it wasn’t until the last 5 to 10 years that its importance in the business field has been realized. It was in the last 10 years that technology has been revolutionized and we now produce about 2.5 quintillion bytes of data every day. 

This is more data than what was collected in two years previously.

This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few. This data is big data. What has also changed in the last decade is that we now have the means to sift through these 2.5 quintillion bytes of data in a reasonable amount of time. All these changes have major implications for organizations today. This emphasises more on the role of business analytics in today’s times. 

In organizations, analytics enables professionals to convert extensive data and statistical and quantitative analysis into powerful insights that can drive efficient decisions.

Therefore, with analytics, organizations can now base their decisions and strategies on data rather than on gut feelings. Moreover, with the rate at which this data can be analyzed, organizations can keep tabs on the customer trends in near real-time. As a result, the effectiveness of a strategy can be determined almost immediately. Thus, with powerful insights, analytics promises reduced costs and increased profits.

With a sudden surge in the analytics industry, there is a tremendous increase in the demand for analytics expertise across all domains, and throughout all major organizations across the globe.

This adds to the importance of Data Analytics courses and how the youth must pursue a career in Data Analytics. 

IBM’s recent study revealed that “83% of Business Leaders listed Business Analytics as the top priority in their business priority list.”

Deloitte has mentioned in its study that – Decision makers who can leverage everyday data & information into actionable insights for the growth of their organization by taking reliable decisions, will find themselves in a much better position to achieve strategic growth in their careers.

Importance of business analytics

Organizations employ Business analytics so they can make data-driven decisions. The role of business analytics helps any organisation with an excellent overview and insight into how companies can become more efficient, and these insights will enable such businesses to optimize and automate their processes. It is no surprise that data-driven companies, that also make use of business analytics usually outperform their contemporaries. The reason for this is that the insights gained via business analytics enable them to; understand why specific results are achieved, explore more effective business processes, and even predict the likelihood of certain results.

Business analytics also offers adequate support and coverage for businesses that are looking to make the right proactive decisions. Business analytics also allows organizations to automate their entire decision-making process, to deliver real-time responses when needed.

One of the apparent importance of business analytics is the fact that it helps to gain essential business insights. It does this by presenting the right data to work it. This goes a long way in making decision making more efficient, but also easy. This is another reason to make a promising career in data analytics.

Efficiency is one area of business analytics that helps any organization to achieve immediately. Since its inception, business analytics have played a key role in helping business improve their efficiency. Business analytics collates a considerable volume of data on time, and also in a way that it can easily be analyzed. This allows businesses to make the right decisions faster.

Business analytics help organizations to reduce risks. By helping them make the right decisions based on available data such as customer preferences, trends, and so on, it can help businesses to curtail short and long-term risks.

There is an information overload in today’s world and data analytics helps to cut out the clutter to help businesses make safe and smart choices.

Summary

We can conclude that Business Analytics is a field that holds a lot of potential & importance in the way any organisation operates. It indeed is the best time to make a career in Data Analytics. You can always check out our Data Analytics courses to know more.