What is Meant By Data-Driven Innovation?

What is meant by data-driven innovation?

Do you know why almost 40 per cent of business models fail every year? The reason behind them is not using data analytics or data-driven innovation. 

Let’s understand what data-driven innovation is.

It is a concept where we use data and analytics to achieve the organisational goal by revamping the process, product and business module etc.  As per Gartner hype cycle 2021, data-driven innovation is the most crucial technique for business growth. Not just for organisations, but data-driven innovation is helpful in the education, social media, healthcare sectors etc. 

What is the role of data analytics in data-driven innovation?

Without analysing the data, data innovation is not possible. So, both data analytics and data innovation go hand in hand. Data-driven innovation can be done after we club and analyse the data.

There are a few types of data innovation. We will name a few here.

Business model data innovation

If your business is not doing up to the mark or you want to grow your organisation, business model data innovation can play a pivotal role. This technique collects the data and analyses it. Businesses then take the necessary information and innovate the business model to improve and raise their growth bars.

Data-driven innovation for products 

Companies can revamp their products after analysing the data from the past. Data analytics is used to interpret the information about the merits or demerits of the products, and then changes can be made accordingly. Specifically, product-based industries or solution design companies can experience the wonders of data-driven innovation. 

Process innovation

Sometimes, everything in the product is good, but the profits are not looking appreciable in the reports. That’s when data is analysed, and data-driven innovation improves the process. These scenarios are prevalent in consumer-centric industries. Their customers like the products but sales were not reaching the targeted numbers. Data-driven innovation comes into the picture here. Data helps to know the leaders where the process is lagging and creating hurdles for the profits. Then, necessary actions can be taken to add or delete the steps in the process, and the problem can be addressed effectively. 

Either company can hire professionals who are good at data analytics to interpret the data and do data innovation, or existing employees can opt for data science and artificial intelligence courses. 

Data-driven innovation is doing wonders in the education sector too. The most popular data-driven strategy is used to add value to the students in the education sector.  

Let’s look at the benefits of data innovation in the education sector.

Customised learning

Students can benefit from artificial intelligence and data science by getting customised learning courses. There are education tech companies that design courses as per the learning needs of the students. Students can take different courses per their learning needs and opt for their desired careers. 

Support teachers and growth of students

Student’s detail can be captured efficiently. Data like the number of lectures, attendance, lesson plan etc., can be recorded and shared with the students and other stakeholders. Students can work on the lagging areas and know their strengths and weaknesses. Data innovation will increase the student’s interest in studies and raise the performance graph.

So, we have understood what data-driven innovation is. How it benefits various sectors, including the educational domain. Therefore our courses in Data Science and Machine learning might interest you. You can learn data science and drill complete information from the data. Remember, data is the new fuel; you can only fill this fuel in the growth by interpreting it to the fullest. 

Role of Analytics in today’s Scenario!

Role of Analytics in Today’s Scenario!

The role of Business Analytics has evolved over the years. Although analytics has been around for a long while, it wasn’t until the last 5 to 10 years that its importance in the business field has been realized. It was in the last 10 years that technology has been revolutionized and we now produce about 2.5 quintillion bytes of data every day. 

This is more data than what was collected in two years previously.

This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few. This data is big data. What has also changed in the last decade is that we now have the means to sift through these 2.5 quintillion bytes of data in a reasonable amount of time. All these changes have major implications for organizations today. This emphasises more on the role of business analytics in today’s times. 

In organizations, analytics enables professionals to convert extensive data and statistical and quantitative analysis into powerful insights that can drive efficient decisions.

Therefore, with analytics, organizations can now base their decisions and strategies on data rather than on gut feelings. Moreover, with the rate at which this data can be analyzed, organizations can keep tabs on the customer trends in near real-time. As a result, the effectiveness of a strategy can be determined almost immediately. Thus, with powerful insights, analytics promises reduced costs and increased profits.

With a sudden surge in the analytics industry, there is a tremendous increase in the demand for analytics expertise across all domains, and throughout all major organizations across the globe.

This adds to the importance of Data Analytics courses and how the youth must pursue a career in Data Analytics. 

IBM’s recent study revealed that “83% of Business Leaders listed Business Analytics as the top priority in their business priority list.”

Deloitte has mentioned in its study that – Decision makers who can leverage everyday data & information into actionable insights for the growth of their organization by taking reliable decisions, will find themselves in a much better position to achieve strategic growth in their careers.

Importance of business analytics

Organizations employ Business analytics so they can make data-driven decisions. The role of business analytics helps any organisation with an excellent overview and insight into how companies can become more efficient, and these insights will enable such businesses to optimize and automate their processes. It is no surprise that data-driven companies, that also make use of business analytics usually outperform their contemporaries. The reason for this is that the insights gained via business analytics enable them to; understand why specific results are achieved, explore more effective business processes, and even predict the likelihood of certain results.

Business analytics also offers adequate support and coverage for businesses that are looking to make the right proactive decisions. Business analytics also allows organizations to automate their entire decision-making process, to deliver real-time responses when needed.

One of the apparent importance of business analytics is the fact that it helps to gain essential business insights. It does this by presenting the right data to work it. This goes a long way in making decision making more efficient, but also easy. This is another reason to make a promising career in data analytics.

Efficiency is one area of business analytics that helps any organization to achieve immediately. Since its inception, business analytics have played a key role in helping business improve their efficiency. Business analytics collates a considerable volume of data on time, and also in a way that it can easily be analyzed. This allows businesses to make the right decisions faster.

Business analytics help organizations to reduce risks. By helping them make the right decisions based on available data such as customer preferences, trends, and so on, it can help businesses to curtail short and long-term risks.

There is an information overload in today’s world and data analytics helps to cut out the clutter to help businesses make safe and smart choices.

Summary

We can conclude that Business Analytics is a field that holds a lot of potential & importance in the way any organisation operates. It indeed is the best time to make a career in Data Analytics. You can always check out our Data Analytics courses to know more.