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Tag: best digital marketing certification course with placement

7 Ways Brands Can Benefit from Paid Media Marketing

Posted on by Imarticus Learning

7 Ways Brands Can Benefit from Paid Media Marketing

With the evolution of technology, marketing methods have also evolved. Social media marketing is one element of digital marketing that has gained popularity and has also changed the way businesses interact with their target audience.

Paid media marketing is a social media marketing technique where companies can promote their content or products through paid ads, social media posts, pop-ups, paid search results, video ads, and other promoted multimedia. It is an effective tool of marketing to help brands expand their reach, generate more traffic and interact with their target audience and grow their business.

If you are also thinking of applying this marketing technique to your business, here’s a list of how brands can benefit from paid media marketing:

  1.       Create Brand Recognition:

The primary motive of using any marketing technique is to create awareness about the brand. Paid media marketing makes brand building easy and effective, as it allows your brand to get in front of people more quickly than traditional media marketing. It also helps draw your audience’s attention to your brand through paid ads or pop-ups.

  1.       Increase Sales:

As per statistics, the rate of conversion of potential customers into actual customers is higher in social media marketing as compared to any other form of marketing. Therefore, with increased visibility on social platforms and brand recognition, the companies get a chance to tap into the untapped market and in return, increase their sales. Online digital marketing courses can help provide more insight into how digital marketing works.

  1.       Tracking success:

It is very easy to track the success of your social media campaign through Google Analytics. Google Analytics helps you measure which marketing methods are helping you increase your sales and which should be abandoned. Pursuing an SEO course online can also help you understand how to optimize your content to increase your brand visibility.

  1.       Cost-effective:

Unlike other marketing tactics, social media marketing is a cost-effective method. This is because most social media platforms allow you to sign up and create an account for free. For paid media marketing, the amount invested is relatively inexpensive as compared to other tactics. While using paid media marketing, always start by investing small and see what return or changes it has brought in your sales. This way, by investing a small amount of time and money, you can gradually increase your conversion rate and eventually grow your business.

  1.       Higher Conversion Rates:

With increased brand visibility, your business will have more opportunities of converting potential customers into actual customers. Every post, blog, photograph, or video you post has the potential to drive organic traffic to your website. With customers sharing your content, posts, commenting, and updating statuses on social media can help you get new customers as well as convert your existing visitors better.

  1.       Retargeting and retention:

Though paid media marketing, brands can easily retarget and retain their customers. A visitor who has viewed your website by clicking through an ad or has engaged with your business prior, you can run a retargeting campaign. In retargeting campaigns, highly relevant ads are shown to those who have shown interest in your products or service but got derailed due to some reasons. This way, you are constantly in the back of the mind of your potential customers.

  1.       Specific and granular targeting:

Paid media marketing helps target specific and relevant visitors who are interested in your brand, fit the demographic and are in the exact geographical location you want to target. In a way, through paid media marketing, one can have a clear and specific direction in which they need to work to have increased ROI.

 If you are an emerging brand and want to capture a good share of the market, paid media marketing will help you do so in an efficient manner. To get more knowledge on how paid media marketing works, enrol in digital marketing courses online and let your business unfurl.

Imarticus Learning’s digital marketing course is ideal as they have well-trained faculty, who make the learning process easy and interesting. They also have 24*7 chat support to help students get information about the course whenever they want which is an advantage.      

Here’s how the future of content marketing will look like

Posted on by Imarticus Learning

Here’s how the future of content marketing will look like

Content marketing is one of the best ways to shape the identity of the brand, gain more consumers and retain previous customers. Content marketing is a great way to establish trust between customers and the company. This practice is never stable, it constantly evolves.

It is not what it used to be five years ago and it will keep changing forever. To be successful in content marketing, it is important to keep up-to-date with the evolving strategies and understand the direction it is going. It is not possible to know exactly what the future of content marketing looks like; however, it is possible to keep track of how it can evolve. 

How can Content Marketing Evolve?

There is a lot of competition in this industry. Every website is competing with each other to reach the top ranks with optimized content and the use of keywords. Companies are highly dependent on online algorithms and search engines to search for relevant content. Here is how content marketing will look in the future – 

Companies are starting to change the meaning of ‘good-quality’ content – Creating content involves quantity and quality. However, the standards of good-quality content need to be improved further. Content marketers spend a lot of their time optimizing the content that already exists rather than spend time creating newer content. 

Content marketers are using the ‘product manager’ approach – A product manager’s job is to understand the needs of a customer, the business objectives a product can feature and if the product is successful in the market or not. This is the same kind of strategy that content marketers are starting to use. They will be highly skilled at prioritizing work and understanding what impact the content will have on the market.

The previous approach to content marketing strategies was to write a few blogs and articles and understand what happens, however, that approach is gradually changing.

The delivery of the content along with the distribution is important – A content marketing strategy only works if the content is of high quality. However, with so much competition in the world of content, most of the work becomes irrelevant. This is when the objective of the content marketing strategy changes. Instead of valuable content, marketers begin to focus on helping consumers find the content. 

Content optimization will become a priority – Companies will start to create a lot less content, however, it will be much more optimized and interesting. Innovating such content is going to be tough. The teams for content marketing will have to use more resources to come up with ideas that will be unique and also gather more consumers. The process of content marketing will become fun. 

Content marketing will start focussing more on the brand – There are numerous popular B2B companies that do not have a blog. This could be a little insight into how effective content marketing is for the growth of a company. Therefore, it is highly possible that in the future, content marketing teams will focus on creating the content for the brand and focus less on just generating leads. 

Conclusion

Content marketing is a strategy that will help in generating a lot of visitors to the website. This strategy requires people with creativity and talents to work together and find creative solutions to problems. Since the world is advancing in technology, there are a lot of online courses such as a digital marketing certification course or a social media course that will help you understand the future of content marketing.

You can also learn the importance of marketing, attend a digital marketing institute and then finally become a digital marketing professional. 

10 quick wins to boost your social media marketing in 2022

Posted on by Imarticus Learning

If you’re looking for ways to improve your social media marketing in 2022, look no further! This blog post will discuss ten quick wins that will help you boost your results and see a better ROI from your efforts. These tips will help you take your marketing to the next level. Let’s get started!

  1. Create a social media marketing plan.

If you wish to boost your social media marketing, the initial step is to create a plan. It will help you define your goals, strategies, and tactics, keeping you accountable. Without a dream, it’s easy to get lost in the sea of social media and lose sight of your goals.

  1. Research your audience.

Once you know who you’re trying to reach, it’s time to research and learn more about them.

  1. Create compelling content.

Now that you know who you’re talking to, it’s time to start creating content that they’ll want to consume. It means creating blog posts, infographics, videos, and other types of content that are relevant to your audience and their interests.

  1. Post regularly.

It’s not enough to create great content—you also need to make sure you’re posting it regularly. It will help you stay top of mind with your audience.

  1. Engage with your audience.

Make sure you’re responding to comments, liking and sharing other people’s content, and generally being active on the platform. The more you engage, the more likely your audience is to reciprocate.

  1. Use relevant hashtags.

Hashtags are a great way to reach new people and get your content in front of those who might not be familiar with your brand. When using hashtags, make sure they are relevant to your industry and content.

  1. Take advantage of social media tools.

Many social media tools can help you save time and boost your results. Many platforms offer features like content scheduling, analytics, and more.

  1. Run social media ads

If you want to reach a larger audience, consider running social media ads. These can target specific demographics and interests, and they can be a great way to generate leads and drive traffic to your website.

  1. Analyze your results.

It’s essential to track your progress and analyze your results regularly. It will help you see what’s working and what’s not, allowing you to make necessary adjustments to your strategy.

  1. Keep your goals in mind.

As you work to boost your social media marketing, it’s essential to keep your goals in mind. What are you trying to achieve? How will you know if you’re successful? By staying focused on your goals, you can ensure that your efforts are paying off.

Explore and Learn Digital Marketing with Imarticus Learning

Students will get hands-on training and experience through industry-specific projects while taking online Digital Marketing Courses with placement assurance. Furthermore, the cutting-edge curriculum, which is currently in marketing trends, provides rapid professional development in Social Media Marketing.

Course Benefits for Learners:

Contact us through the online chat system, or drive to our training centers in Mumbai, Pune, Thane, Chennai, Bengaluru, Delhi, and Gurgaon.

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