The rise of the Internet and associated career opportunities
India boasts of cheap yet good internet connectivity. Easy internet access is the driving force behind the steep increase in digital marketing and several career opportunities associated with the field. The best part about digital marketing is the acceptance of professionals from other areas as well.
You can enrol for a digital marketing course in India and bag a high-paying job. Once you have the necessary technical skills, you are set to go. One of the most attractive and dynamic roles in digital marketing is a career in social media marketing. Read ahead to understand how to kickstart a successful career in social media marketing.
Overview of social media marketing
Social media marketing involves hiring specialists who can efficiently use social media platforms. These marketers promote their companies and products through platforms like Instagram, TikTok, Facebook, and Twitter. Their prime job role is to engage with current customers and reach out to new potential customers.
If you are seeking a career in social media marketing, here are a few other tasks that you must be expected to do:
· Oversee the overall social media strategy
· Work with designers and writers to create and publish unique social media posts
· Stay up-to-date with the ongoing trends and technologies, and stick to laws and best practices
· Use social listening tools to analyse what customers are saying on social media about the company and its products
How to build a successful career in Social Media Marketing?
If you can ace the jobs mentioned above, a career in social media marketing can be highly profitable for you. Below are five keys to building a successful career in Social Media Marketing:
Take a certified course
If you want a career in social media marketing, getting certified in the field is a great idea. Several digital marketing courses in India will help you with proper training in this field. These certifications will also help you get promotions and advance in your company positions.
Acquire social media marketing skills
You will have to polish specific skills to excel in a career in social media marketing. These include:
Social media: You must know how different social media platform functions. Depending on the diverse audience, you must know what kinds of posts can capitalise on them. Also, a creative mind is necessary to monetise ongoing trends.
Analytical tools: Most efficient social media marketers or professionals excel in using analytical tools. Tools like Hubspot, SproutSocial, and Hootsuite analyse ongoing trends, track performance, and combat digital risk.
Compelling content: Depending on the platform, you will need excellent writing and exceptional designing skills.
Develop a strong social media presence
Your career in social media marketing can benefit largely from making a name for yourself in the social media sphere. You can try connecting with marketing experts from various social networking sites. Do not just lurk around; instead, talk and write good content and engage through your campaigns. By doing so, you will get noticed by potential employers. Your robust online presence and visibility can be a testament to your brand name!
Look for an agency training or internship
Experiential learning is the best! While targeting a sound career in social media marketing, you must understand the functioning of things. Getting an internship with a digital marketing agency or a social media marketing agency will give you a clear idea about the job profiles and an idea of your area of interest.
Reach out to employers
You can jumpstart your career in social media marketing by reaching out to potential employers. Make efforts to contact HR professionals and employers through LinkedIn and other job portals. Send out your resume to companies that are hiring in this sector. You can also try cold emails, sometimes they too work. Lastly, don’t forget to tailor your resume to match with the job profiles. Your primary goal is to showcase your education, experience, and skills to convince the HR managers that you’re worth interviewing.
Wrapping up
The world of digital marketing is ever-evolving and has abundant scope. More suitable for freelance or part-time jobs, a career in social media marketing also offers ideal full-time work. With our above-mentioned tips, you can carve a niche for yourself as a social media marketer.
To make a promising and lucrative career in social media marketing you must learn the dynamics of social media first. This can be achieved through a digital marketing course. Imarticus Learning hosts some of the best digital marketing courses in India. These courses help you polish your skills and add a professional credential to your profile.
Since you are here, do check out our blog for more informative articles.
