Introduction: AI Is No Longer Optional for Business Leaders
In today’s rapidly shifting business environment, the ability to integrate technology into decision-making is no longer the domain of just the IT department. Business leaders, especially managers, must understand and leverage technologies like generative AI to improve operations, reduce inefficiencies, and stay competitive.
The Generative AI Program developed by PwC in collaboration with Imarticus Learning empowers managers to do exactly that. This executive AI program is specifically crafted to bridge the knowledge gap between strategy and technology, helping leaders lead with AI in business.
By focusing on practical, non-technical applications of AI, this program ensures that managers don’t just keep up, they lead.
Why Generative AI Belongs in Every Manager’s Toolkit
Generative AI isn’t about the future—it’s about the now. From streamlining content creation to enhancing data analysis, AI quietly transforms how businesses operate.
Why it matters:
- AI isn’t just a tool; it’s a competitive edge.
- Teams look to managers for guidance on adapting to emerging tech.
- Stakeholders expect leaders to make informed, tech-driven decisions.
- Regulations and AI ethics demand responsible leadership.
According to McKinsey, nearly 40% of companies have embedded AI into at least one business function. Yet, a substantial number of managers are still unsure how to translate AI capabilities into tangible business impact.
This is where the PwC Generative AI for managers program steps in.
Program Snapshot: A Manager’s Guide to AI Leadership
Format & Delivery
- Duration: 4 months, fully online
- Commitment: 4–5 hours per week
- Designed by: PwC India
- Delivered via: Imarticus Learning
- Certification: Executive AI certificate from PwC India
Who it’s for:
- Mid to senior-level managers
- Department heads and functional leaders
- Strategy professionals
- Consultants, entrepreneurs, and CXOs
- Anyone seeking AI innovation leadership
This isn’t a course where you learn to code. It’s a program where you learn to lead AI projects, align them with business goals, and create value across departments.
What Makes This Generative AI Program Different
Unlike most AI courses designed for data scientists or developers, this one is rooted in the business context.
It focuses on enabling strategic AI literacy and cross-functional collaboration, equipping you with skills to:
- Frame AI opportunities in business terms
- Drive AI adoption responsibly
- Lead AI transformation across departments
- Understand prompt engineering, LLMs, and regulatory compliance
This is one of the few AI training programs for business leaders that tackles both the technical foundations and leadership implications of generative AI.
Real-World Use Cases Covered in the Program
One of this program’s biggest strengths is how deeply it connects learning to real-life use cases across industries.
Examples covered:
- Marketing: Using AI to generate campaign copy and segment customers
- HR: Screening CVs and crafting personalised onboarding journeys
- Finance: Automating compliance reporting and risk summaries
- Operations: Streamlining supply chain insights using AI dashboards
- Consulting: Framing and pitching AI-driven strategies to clients
This ensures that the knowledge gained is immediately actionable no matter your industry.
| Module | Focus Area |
| Module 1 | Introduction to Generative AI |
| Module 2 | GenAI in Action: Industry-Specific Applications |
| Module 3 | Bringing GenAI to Life: Project Development |
| Module 4 | The Future of Generative AI |
The goal is not to make you an engineer, but a decision-maker who understands AI’s business value.
Why Business Leaders Must Lead AI Strategy
According to a Salesforce report, 75% of GenAI users deploy it to automate tasks and improve workplace communication. That means if managers aren’t leading the charge, they’re falling behind.
Today’s workplace dynamics are evolving:
- Employees are experimenting with AI informally.
- Clients demand AI-enriched products and services.
- Competitors are improving efficiency via automation.
To navigate this, managers must become AI-literate leaders—able to spot opportunities, evaluate risks, and lead transformations.
“It’s not about replacing humans. It’s about enhancing human decision-making.”
– Harvard Business Review
Fresh Perspective: The Human Side of Leading with AI
One overlooked aspect of AI innovation leadership is people. Managers are not just implementing tools—they’re leading change.
This program helps you:
- Build team trust when adopting AI
- Address AI anxiety and upskill teams
- Lead ethical discussions around AI implementation
- Foster innovation without sacrificing governance
This leadership-first approach makes the PwC Generative AI Program especially valuable in large enterprises where change management is key.
FAQs
1. Is this program technical?
No. It’s designed for professionals without coding experience. The focus is on strategic use of AI.
2. What kind of certificate will I get?
You’ll receive a formal Executive Certificate from PwC India.
3. How are the sessions delivered?
Live instructor-led classes, case discussions, peer interactions, and assignments.
4. Can I apply what I learn immediately?
Yes. Every module is designed to deliver workplace-relevant strategies and tools.
5. What tools will I get hands-on with?
ChatGPT, Midjourney, Synthesia, Bard, and other GenAI platforms.
6. Is this suitable for CXOs?
Yes, especially for those involved in strategic planning and digital transformation.
7. How are learners assessed?
Through assignments and quizzes
8. Can this help in career advancement?
Definitely. It’s recognised by one of the Big Four firms and signals strategic readiness.
9. Are there networking opportunities?
Yes, you’ll get access to an exclusive alumni community and ongoing updates.
10. Is the certification globally recognised?
Yes. PwC’s name and standards ensure strong industry recognition worldwide.
Conclusion: The Time to Lead AI Is Now
AI is no longer a future skill—it’s today’s necessity. The Generative AI for Managers Program by PwC is more than a certification. It’s a strategic toolkit for managers who want to stay relevant and lead responsibly.
Whether you manage teams, processes, or profits—AI will impact your domain. The question is: Will you be prepared to lead it?
Key Takeaways:
- The Generative AI Program empowers non-technical managers to lead strategic AI initiatives confidently.
- Designed by PwC, the program focuses on real-world use cases, AI leadership, ethics, and business impact.
- The course ensures that managers are AI-literate, capable of turning data-driven opportunities into outcomes.
Ready to Transform the Way You Lead?
Start your journey with the PwC Generative AI Program today. Equip yourself to drive innovation, inspire change, and lead with AI confidence.