Have you ever written a heartfelt email, only to see it disappear into someone’s inbox, never to be read?
We’ve all been there — watching our hard work go unnoticed. But imagine learning a few simple techniques and insider tips that turn your email marketing into the most powerful tool in your digital toolkit.
For Indian brands and marketers, today’s email marketing mastery means building deeper bonds, driving loyal fans, and creating steady revenues.
What Is Email Marketing?
Marketers use electronic mail to send business messages to groups, a practice known as email marketing. Commercial messages transmitted by email constitute the main function of this marketing method.
Most email messages used in merchant relationship development work to build bonds between people who have already purchased or shopped from the business while strengthening loyalty, winning new customers, achieving quick sales, and supporting outside advertising.
Some Facts You Need to Know:
For every ₹75 investment in email marketing, Indian businesses make an average return of ₹3600.
72% of customers like receiving promotional content by email rather than social media.
Why Do You Need to Know About Email Marketing?
In the rapid-paced online age, it’s not simply a nice-to-have skill to know what email marketing is and what it can do — it’s a must for anyone who is serious about business, branding, or customer relationships.
Here’s why:
- Direct Customer Connection: Emails hit your audience directly without having to compete with social media algorithms for attention.
- Personalisation and Relationship Building: You can customise emails to meet each customer’s preferences, behaviours, and history, creating the experience of a personal and valued relationship.
- Cost-Effective and Scalable: Regardless of whether you are broadcasting to 10 or 10,000 individuals, email marketing is still one of the cheapest weapons to grow your communication.
- Control Over Your Audience: Unlike social media, where the rules can change overnight, your email list is yours. No third party dictates who hears your message.
- Powerful Automation and Analytics: Today’s email marketing software allows you to automate welcome sequences, cart reminders, and drip campaigns while monitoring open rates, clicks, and conversions for ongoing optimisation.
Essentials to Master Email Marketing: Tips You Should Not Ignore
Whether you are just beginning or want to master your craft, these fundamentals will define your destiny in email marketing.
- Write Compelling Subject Lines
Your subject line is your opening — and potentially your only — opportunity.
Consider this: you browse your inbox. You click what catches you, don’t you?
Tip:
Employ curiosity, urgency, and personalisation.
Example
Rather than “New Digital Marketing Course Available,” use “Your Dream Digital Marketing Career Starts Today!”
- Write Emails As If You’re Chatting to a Colleague
Formal, robotic emails are history.
While writing, pretend you’re having a coffee with your best friend.
Tip:
Use “you” rather than “we” or “I.” Be warm, concise, and descriptive.
- Mobile-Friendly Design
More than 70% of emails in India are today opened on mobile phones.
If your email appears strange on a phone — you’ve lost half your audience.
Tip:
Make your paragraphs brief. Use bullet points. Include a clear call-to-action button.
- Personalise, Personalise, Personalise!
Those days of “Dear Customer.” are over.
Use actual names. Segment your audience. Send personalised content.
Tip:
Use data wisely but with respect to privacy. Tools like Mailchimp or Hubspot can assist here.
Real Email Marketing Examples That Worked Wonders
When it comes to email marketing examples, nothing beats real success stories:
| Brand | Campaign Idea | Impact |
| Zomato | Personalised food recommendations | 40% increase in app traffic |
| Nykaa | Birthday discounts via email | 30% higher conversion rates |
| Swiggy | Cart abandonment emails | Recovered 20% of lost sales |
Learning from such email marketing examples shows how even small tweaks can deliver massive results.
Must-Have Email Marketing Tools for Better Engagement
While strategy wins the game, having the right email marketing tools helps you play smarter.
Here’s tried-and-tested list:
- Mailchimp: User-friendly with powerful segmentation.
- Sender.net: Free plan with automation features — ideal for Indian startups.
- Hubspot: Best for scaling and CRM integration.
India attracts email marketers because it has over 500 million internet users and an explosive digital economy expansion. Awareness of vital market data and analytical trends for 2025 in marketing campaigns allows you to strengthen your audience reach and outperform competing companies.
Experts estimate that by the end of 2025, this number will reach a massive 777 million. For email marketers, that’s not just a statistic — it’s a sign of massive potential reach. More users mean more chances to build relationships, share content, and drive sales through personalised inbox campaigns.
As email security measures become stricter and spam filters more sensitive, marketers in India face new challenges with deliverability. Even a great message won’t make an impact if it lands in the spam folder. That’s why staying on top of best practices, using verified sender domains, and keeping lists clean are more important than ever.
When you speak to a customer in their language, at their time, and about what matters to them — you don’t just make a sale. You build trust.
Become a Job-Ready Digital Marketer with Imarticus Learning
Launch your digital marketing career in 18 weeks with the Imarticus Learning Digital Marketing Programme, powered by MyCaptain and backed by job assurance. Leading experts from companies like Rapido, Deloitte, MFine, and Zomato teach this course, which specifically targets freshers and early working professionals.
Key highlights include 1,600+ successful student placements, the highest CTC reaching up to ₹12 LPA, and guaranteed access to 10 assured interviews through a network of 1,000+ hiring partners.
This MyCaptain Digital Marketing Programme offers a career-focused curriculum that covers everything from the fundamentals of digital marketing to advanced modules like SEO, social media marketing, and performance marketing.
Start your digital journey with confidence—powered by Imarticus Learning.
FAQ
Q1. What is email marketing, and why is it important?
As a marketing strategy, email marketers send specific messages by email to develop customer relationships while simultaneously generating product sales. Every successful digital plan must include this personal communication method.
Q2. Which email marketing techniques specifically deliver beneficial results do you know about?
Yes! Swiggy’s cart reminders, alongside Zomato’s personalised suggestions, display how timing and personalisation generate powerful engagement results.
Q3. What tools provide the best experience for beginner students in email marketing?
Beginners should consider implementing Mailchimp, Sender.net, and Constant Contact as email marketing platforms. Users can access their interfaces without difficulties, while plans remain inexpensive.
Q4. Why am I studying email marketing through a digital marketing course?
Learning digital marketing provides students with a structured education aligned with practical experience, access to mentors, and validated credentials that establish extensive benefits.
Q5. Which approaches can I use to boost my email open rates?
Your email performance will improve when you create outstanding subject lines while segmenting your lists and then personalise each message for better results during optimal delivery windows.
Q6. Is email marketing still effective in India?
Yes. Email marketing in India generates superior ROI when properly targeting audiences and thus provides one of the highest returns for marketing channels.