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Category: Marketing

Digital Marketing

Marketing Management: How is it Applicable in New Age Banking and Finance?

Posted on by Imarticus Learning

New-age banking and finance is a new way of doing business that has emerged with the advent of the internet. New-age banking and finance are about providing loans or deposits and partnering with merchants to bring them through marketing activities.

Marketing Management course can be used in finance because it provides an integrated approach towards all aspects of marketing, such as generating leads by identifying target markets and segmenting them based on customer needs; developing strategies to promote products or services; creating awareness about product/service; executing promotional campaigns for visibility.

How is marketing management applicable in New Age Banking and Finance?

The new-age banking system considers all factors contributing to the development of the banking sector-whether political, economic, or social. In this context, marketing management is one key factor that can help banks design and implement their strategies to capture more market share from other players. The marketing strategy also includes customer relationship management (CRM), which allows you to understand your customers’ needs and serve them better with relevant offers.

Financial services marketing strategies for banks and financial institutions:

Customer Outreach

Customer outreach is one of the traditional marketing strategies for banks & financial institutions to adopt & it’s most effective. Customer outreach is simply the concept of reaching out to customers to fill existing needs surrounding education, awareness, and help. Customer Outreach works to build awareness, customer loyalty, and interest in products and services.

Self-Service and Digitization

Millennials & Generation Z often do everything themselves. Setting up & promoting digitized financial products & customer service/experience portals enable customers to sign up for services online, change products and services online, and view information without entering a branch. This is an effective & growing trend for financial organizations.

Social Media

Smart & consistent social media platforms are a valuable financial marketing strategy that cannot be ignored. Millennials & Generation Z use social media platforms to connect with brands, learn from peers, and follow current events and news. A steady presence on websites offers value to followers, builds brand trust, creates marketing opportunities, & grows the customer base.

Automation and Big Data

Most financial organizations carry bulk data, and before they know what to do with it, it rapidly changes. Customer experience platforms & automation tools make data utilization easier & apply it to the marketing strategy for financial services.

Digital Storytelling

Storytelling is one of the most effective marketing mediums, whether on social media, video, ads, or cross-channel platforms. All you need to do is encompass your marketing strategy telling a story that captures interest & evokes interest, excites, and moves your target group.

Grow with a Degree at Imarticus Learning:

Imarticus Learning offers masters-level banking and finance management program with assured placement to match up with the competition.

New age careers in banking and finance coursesThe program is for fresher graduates as well as professionals who want to explore new opportunities through learning.

The Post Graduate in New Age Banking is a comprehensive, 24-month unique combination of two industry-endorsed New Age Banking & Finance Management programs designed to upgrade existing careers in the Finance industry.

The programs have unique curriculums and parallel learning paths that make it ideal for professionals looking to upgrade their BFSI careers. The exceptional approach to professional education redefines industry knowledge & effectively compounds occupational abilities.

The course includes an overview of management with credits on management theories in Strategic Management, Financial Accounting, Business Law, Marketing, Communications, Information Systems, HR & more.

For further details on business analytics courses in India, contact us through the Live Chat Support system or visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Hyderabad, Delhi, Gurgaon, and Ahmedabad.

Digital Marketing: How Marketers use niche Digital Channels to Reach Consumers

Posted on by Imarticus Learning

The new world order of digital marketing is a place where marketers have to be agile, innovative, and strategic. It’s a place where you need to make sure that your content attracts the right people to convert into customers or clients. Those interested in this field understand what digital marketing is all about and how Digital Marketers use niche channels such as social media, search engine optimization (SEO), email marketing, and many others to reach their target audience.

For those who wonder what digital marketing is, it is important to understand that it is more than simply creating a Facebook Page & hope a customer base following you. A digital marketer needs to use niche digital channels to reach consumers engagingly.

How do Digital Marketers use Niche Digital Channels to Reach Consumers?

Digital Marketers use Niche Digital Channels to Reach Consumers by understanding what their customers need and know. They can do this through the following channels:

Inbound marketing from SEO, email marketing, social media, and blogging helps a marketer reach existing clients while generating new leads.

Outbound Marketing on paid search engines or call centers is used when there’s an immediate need for a business, such as a customer service issues or lead generation.

Broader Outreach via digital video platforms like YouTube, which reaches people who may not have been reached before due to demographics or geography (a great example of niche content).

Others include Display Ads in online publications that target audiences based on demographics and interests, so they see ads relevant to them.

Innovative strategies to leverage Niche Market:

User-Generated Content

Customers can take advantage of user-generated content to showcase merchandise without looking promotional. User-generated content is the best marketing trick to use because it works in two ways: It’s like free advertising and a chance for a business to create a connection with existing clients.

Choose Advertising Platforms Wisely

Two masters can’t be served together. For long-term success, accuracy is needed to target audiences. You need to figure out the right platform to be used for niche products. The precision of goals & the right choice will lead you to the correct path.

Partnerships

Experience fuels customer satisfaction these days. Giving customers a package, from placing an order to product delivery, is the way to keep them hooked for life. Marketing is not always a priority; businesses also need to keep costs low to accommodate expenses. The solution is to team up with experts to spread awareness & showcase USPs.

Don’t Forget Offline Marketing.

Since it is challenging to target every segment through mobile apps, mainly for niche businesses, offline mode is the way to reach out. It allows people to touch, hold, & sample clients’ products. Offline marketing tactics like business cards, pamphlets, or coupons connect your brand to customers physically.

Grow your Digital Marketing Career with Imarticus Learning:

best Digital Marketing courses in IndiaA digital marketing course online can help you to stay ahead in this fast-paced industry. Imarticus Learning offers a PG program and Prodegree in Digital marketing that prepares the students for real-industry life.

Our Digital Marketing Post Graduate course is designed to give students an extensive and detailed coverage of Digital Marketing concepts in a more practical way.

It’s the best digital marketing course as it adapts a very collaborative approach focusing on multiple capstone projects, job-ready skills & guaranteed job interviews.

The coursework is designed by industry experts and covers Big Brand case studies, Four Capstone Real Biz Projects. The programs offer 100% Job Assurance and excellent placement assistance.

For further details on business analytics courses in India, contact us through the Live Chat Support system or visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Hyderabad, Delhi Gurgaon, and Ahmedabad.

What is Affiliate Marketing? How To Use Facebook For Affiliate Marketing?

Posted on by Imarticus Learning

Affiliate marketing has not only evolved significantly over the years but has also become widely popular. Thanks to social media platforms like Facebook!

In this article, you will find out what affiliate marketing is and how you can use the social media platform to use this digital marketing technique. You will also learn how you can become an expert in digital marketing domain. So, read on…

What is affiliate marketing?

In the simplest sense, the term ‘affiliate marketing’ refers to promoting a business or product and earning rewards for bringing a customer to it. It is a form of performance-based marketing. If done right, affiliate marketing can help you earn a good passive income without putting in much effort.

Companies know the potential behind this digital marketing technique and spend heavily on it. Whenever you see a content creator promote a brand and say that they will earn a portion of its earnings, they are performing affiliate marketing.

How to perform affiliate marketing on Facebook?

Facebook is the largest social media platform online. It has a total of 2.79 billion users worldwide. So, you can understand how powerful of a platform it is. By using affiliate marketing, you can monetize this audience and make a good earning.

Social Marketing

Affiliate Marketing

Affiliate Marketing

Here is how you can use Facebook for affiliate marketing:

Create a Facebook group or page:

Before you start promoting your partner’s products or services, you must have an audience. You can build your audience by creating a FB page or a group. Having a page or a group will allow you to get people together who might be interested in your offered products. You can start building the audience for your FB page or group by sending its link to your friends who you know might take interest in it.

Add posts that offer value:

Once you have created your platform, you will have to add posts to it. People should receive some value for joining your page or group. Posting regularly on your page or group will help it reach more people. Make sure that you post content that matches the interests of your audience. For example, if your FB page is on cars, you can keep your posts about the history of automobiles or share some interesting facts about the same.

In-between these helpful posts, you can add a few promotional posts that contain your affiliate business’s link. Be sure to maintain a balance as posting too many promotional posts can drive people away from your community.

Leverage Facebook ads:

Relying on posts alone wouldn’t be efficient. You can promote your posts by using Facebook ads. It will require you to make a financial investment but it will help you reach a wider audience much more quickly. You can promote your community or pick a specific post and promote it as well.

More about affiliate marketing

Affiliate marketing is one of the many digital marketing techniques modern brands use these days. A skilled digital marketer can utilize an effective affiliate marketing strategy along with SEO, SEM, and other promotion methods to boost his/her brand’s growth. Moreover, proper affiliate marketing requires you to know about several other digital marketing subjects such as social media marketing and PPC ads.

If you want to become a skilled affiliate marketer, it would be best to take a digital marketing course online. Joining a digital marketing course online will allow you to study the necessary concepts easily and safely.

best digital marketing courses in IndiaBy and large, affiliate marketing is one of the most robust marketing methods. If you want to become an expert in this field, we recommend joining a digital marketing institute. And, you can join a digital marketing institute here.

Want To Build A Promising Career In Digital Marketing In 2021? Get A Google & HubSpot Certification Now

Posted on by Imarticus Learning

Digital marketing is an exciting profession full of bright individuals that work tirelessly to stay ahead of the pack. Digital agency and company hiring managers are now looking for applicants who are up to date on the newest trends, techniques, and news.

If you’re having trouble breaking into the digital marketing field, it’s most likely due to a lack of relevant abilities on your CV.

Certifications provide you with an edge for employers looking for talent like you, whether you’re looking for your first marketing job or your next career in digital marketing. Don’t let your digital marketing talents lapse. Use digital marketing certificates to your advantage. You may improve your abilities and position yourself as a top contender for that job by doing so.

Financial Analysis course with placement in IindiaWith thousands of digital marketing courses online, all touting the same benefits, finding the finest online marketing school that works for you is quite complicated. Here are some of the best digital marketing courses and certification programs that deliver genuine results.

Google Digital Marketing Courses

Google offers a free online course platform (Digital Garage) on various career and company growth topics. Digital Marketing training is one of the topics that is thoroughly discussed. In addition, Google provides the following digital marketing course online:

  • Digital Marketing Fundamentals (includes a digital marketing certification)
  • What are the best ways to start an online business?
  • How do you make sure your customers can find you on the internet?
  • How to use online advertising to promote a business (Google Ads)
  • How do you expand your company to other countries?
  • Content marketing.
  • Advertising on social media
  • Course on YouTube

All of the courses include both video and written materials, and some may be finished in three hours, while others might take up to 40 hours to complete. In addition, the Interactive Advertising Bureau Europe and The Open University have both accredited the digital marketing fundamentals certification.

Why Should You Take This Course?

This is the most significant course to take if you are new to digital marketing and want to achieve a basic understanding of what it is and how the various components function together. The certification is also internationally recognized, making it an excellent tool to advance your career.

HubSpot Digital Marketing Certification Courses

HubSpot Digital Academy is another alternative for learning digital marketing online and getting accredited by a reputable organization.

HubSpot is a renowned digital marketing company that offers a variety of solutions like SEO and content marketing. The following subjects are covered in HubSpot’s online digital marketing courses-

  • Content Marketing
  • Email Marketing
  • Inbound marketing
  • social media Marketing
  • Marketing in Contextualized Environment

You will receive a HubSpot digital marketing certification after completion of the course. They also offer several non-certified courses that cover blogging, Facebook ads, and other online marketing channels, in addition to the courses mentioned above.

Why Should You Take This Course?

Even if you don’t plan to use HubSpot’s tools in your marketing initiatives, their online courses are excellent. Experts who are known digital marketing specialists with years of expertise in the business teach all of the courses. In addition, the classes are free, and the learning environment is simple to use.

Take Away

The certifications listed above will undoubtedly enhance your skills and aid in career development, allowing you to come out from the crowd and take a competitive advantage in the rapidly evolving career in digital marketing.

What Is Content Marketing and How It Can Help to Build a Career in Digital Marketing?

Posted on by Imarticus Learning

Content marketing is a less invasive approach to reach and interact with customers when compared to traditional marketing. Content marketing aims to attract customers by providing informative, helpful, interesting, entertaining, and engaging content.

Content marketing is a strategic business and marketing process focused on creating, distributing, and measuring valuable, consistent, and relevant content to attract & retain a defined audience and ultimately drive profitable customer action.

Wondering how to explore a career in content marketing? This blog post explains all you need to know about content marketing and the skills required to make a career and all you need to know about online digital marketing courses!

What does a content marketer do?

Content creation:

Content creation entails the creation of well-defined content for the target audience. Before creating content, it is imperative to understand what the marketer wants readers to learn. Content goes hand in hand with SEO in this new digital age.

Content distribution:

Content distribution is vital to make the right content reach the right audience through the right platform. Content distribution is generally done through forums, social media channels, Q&A sites, etc.

Measurement:

Measuring and tracking are vital aspects is important. Consistent reports & constant tracking through analytic tools are vital to conclude future actions.

Skills needed to be a Content Marketer.

Research skills:

Creating a piece of content needs a certain level of knowledge that can only be acquired through research.

Writing skills and grammar:

Writing is the essence of the content. To thrive as a content marketer, be super comfortable with words. When writing for the web, possessing exceptional grammatical skills and vocabulary is not enough. It is vital to understand the target audience and needs, content, and tone of the brand. Being comfortable with different writing styles is a prerequisite.

SEO and other technical skills:

SEO is inevitable for web-writing. Optimizing content for search engines is essential. Some vital SEO factors include keyword research skills, relevant keywords, optimizing page title, meta-description optimization, optimizing images, etc. Organizations highly appreciate technical skills.

Design and creative skills:

As a content marketer, you may work with images and visual content such as infographics, data visualization, and creating/editing videos. Thus, it is vital to have a basic knowledge of design tools.

Project and content management skills:

A content marketer is responsible for looking after several things. For common operations like maintaining an editorial calendar, keeping up with social media posts, assigning tasks, managing blog, tracking relevant metrics, etc. Knowledge of project software tools is essential.

Content marketing as a career

Content marketing is one of the hottest & fastest-growing careers in the marketing and advertising space today. Employment opportunities for content marketers have outnumbered other openings in the marketing domain. These figures are going to expand further in the coming years.

The average salary of a content marketer in India is close to INR 5,42,000 per year. The salary range varies per the individual’s experience and background and can go up to INR 11,08,000 per year. While content creation entails creativity, a great content marketer utilizes creative content in a data-driven space.

Grow with Imarticus Learning

Individuals can boost their skill set in content marketing by taking up online courses. Imarticus Learning offers digital marketing courses that prepare students for a great career in content marketing. These courses add immense credibility to your profile.

The Digital Marketing course is designed to give extensive and detailed coverage of Digital Marketing concepts practically. The programs adopt a collaborative approach focusing on multiple capstone projects, job-ready skills, and guaranteed job interviews.

For more details on Digital Marketing Course Fees, contact us through the Live Chat Support system or visit one of our training centers based in – Mumbai, Thane, Pune, Chennai, Bengaluru Hyderabad, Delhi, Gurgaon, and Ahmedabad.

Why Does It Make Sense To Learn Digital Marketing Hands-on With Digital Advertising Agencies?

Posted on by Imarticus Learning

Every business on this planet runs marketing campaigns. It, therefore, goes without saying that a business can never be successful without an effective marketing campaign. Though marketing is a very old concept and uses traditional, time-tested strategies, the world has now gone through an evolution bringing in the digitalization of every sector. Thereby, ushering in the era of digital marketing where Internet marketing techniques have engulfed traditional marketing practices.

How is digital advertising a part of digital marketing?

Digital marketing is a part of marketing that uses technology and digital media to promote products and services. Notably, digital marketing incorporates the collection of data through many online techniques like SEO, SEM, content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, SMM, e-mail marketing, and social media optimization.

And, digital advertising is a subsection of the larger scope of digital marketing. This includes only the part where the collected data, strategies, and various above-mentioned online techniques are used to promote products, services, and brands. This process is interlinked and never-ending. Digital advertising, therefore, makes optimum use of the digital marketing process to ensure a wider reach within a given target structure.

Why are digital marketing prodegree and hands-on training recommended?

We should always keep in mind that hands-on training is always effective for learning technology applications and gaining insight into how the market functions. The entire corpus of what is termed digital marketing is an extremely nuanced process with various steps and digital advertising employs a host of these very same procedures and uses the results derived for efficiency.

So, we can conclude for sure that hands-on training with an efficient digital advertising company will be the most beneficial to get in-depth technical knowledge about this field.

The industry, however, has higher expectations from the people who wish to work in this arena. Nowadays, every organization is looking for people who are efficient enough in all the skills required to perform the job from just when they enter the organization. This is the reason we should get ourselves into a digital marketing prodegree. These are programs with countless benefits.

Digital marketing prodegree programs partner up with various industry experts and firms to provide students with the best and most practical industry-oriented courses. During the course, you can enhance your skills through industry-oriented projects.

You get to work with large brand case studies enhancing your marketing strategy skills. They allow you to gain the raw knowledge of various digital marketing concepts by involving in real-life simulated projects about marketing challenges and situations.

Students also get chances to solve marketing concerns and issues of ongoing businesses allowing them to be digital marketing experts. And, finally, such courses help you with resume building, enhancing your profile, getting prepared for interviews, and finding suitable and desirable job opportunities. So, the digital marketing prodegree program not only helps you get educated but also gain hands-on training.

Now, we have a clear idea that both digital marketing and digital advertising are different but interrelated terms. We also understand the need for hands-on training and a digital marketing course. So, calm down your mind, learn digital marketing along with hands-on training, and prove to your employers that you are the best they could find for their organization.

What Does A Digital Marketing Manager Do?

Posted on by Imarticus Learning

Do you know the world is increasingly Internet Driven? Yes, it is true there is no doubt about this. People even search out for small things on the Internet.

Let’s take an example you are looking to buy an umbrella then you first visit the website that is selling an umbrella and then check out for prices. But we don’t know how these profits are coming on the Internet and what businesses are using to post their product on the websites.

This all can be possible only with the new marketing technique known as Digital marketing. In my opinion, it is a boon to businesses who want to sell their product quickly and easily.

In this blog, let’s discuss what digital marketing is and how it is helping industries in terms of growth.

What is Digital Marketing?

Digital marketing is a technology-driven marketing technique that works on the digital aspects of every business. It is changing how people shop for everything from shoes to houses in addition to generating sales leads that can be converted into potential sales opportunities. This technique simply uses social media, mobile devices, and the internet.

Digital marketing courses can be used for advertising a product or service to customers by using digital channels such as Google AdWords, Facebook Ads, Instagram, Snapchat, and more. . Apart from this, Digital marketing is also used for other purposes like audience targeting, website traffic generation, and content creation.

How Digital Marketing Manager plays a significant role in businesses?

Advancement in technology has made Digital Marketing an essential part of every business. Every day, the world becomes more and more digital. Digital marketing is now a necessity for any business that wants to stay competitive in their industry.

However, many companies still don’t know what a Digital Marketing Manager does! Digital marketers are in charge of developing and executing the company’s online marketing strategy. They work to develop content, monitor social media channels, design websites, create advertisements, generate leads, and manage customer relationships. In simpler terms, their goal is to get people talking about your brand!

Digital marketing managers need to be creative and analytical in order to create successful content for their clients that will generate results. Moreover, Digital marketers are constantly coming up with new ways to reach consumers by using technology as an advantage; they just have to stay on top of it!

Want to Grow your Career as a Digital marketing manager with Imarticus Learning?

Best Digital Marketing Courses in IndiaDigital marketing is the new trend in advertising, and it is not going anywhere anytime soon. Digital Marketing Courses are a great way to get started on this lucrative career path. If you also want to stay on top of the technology, then this is the right time to look out for online digital marketing courses and digital marketing course fees.

Imarticus Learning provides the best Digital Marketing Training that allows you to achieve Digital Marketing certification in the shortest span of time.

Best Digital Marketing CoursesDigital marketing is a hot topic that everyone wants to learn more about, and Imarticus Learning enables you with an easy way of learning. Here you will get hands-on experience so that Digital marketing certification is not just a paper in your pocket but an experience for life.

For more details, you can contact us through the Live Chat Support system or can even visit one of our training centers based in – Mumbai, Thane, Pune, Chennai, Banglore, Hyderabad, Delhi and Gurgaon.

Related Article:

https://imarticus.org/blog/which-digital-marketing-course-would-be-helpful-for-a-relationship-manager-in-a-private-bank-new-age-banking-blog/

How COVID-19 is Revolutionizing the Online Education Industry!

Posted on by Imarticus Learning

When the initial cases of COVID-19 were documented in the Indian subcontinent in late January, few could have anticipated its impending course and impact on every aspect of human life over the following months. Yet here we are more than five months later, and our world has been transformed dramatically. Everything from board meetings to grocery shopping is now being conducted online via laptops or smartphones, exposing our heavy dependency on stable internet availability like never before.

Business Analyst Certification course in IndiaConsidering these massive shifts in the status quo, it is clear that technology—especially the Internet—has been central to our evolution and adaptability in the COVID-19 era. However, it is common knowledge that a tech-driven transformation was underway long before the pandemic hit us.

Take the online education industry for instance. The online education sector in India was not only valued at an all-time high of INR 19,300 crore in 2018 but it was also poised to reach INR 36,030 crore by 2024. Fuelling this growth was the rising Internet penetration, as well as simplified access to innovative technology.

More than anything else though, the online education industry was witnessing growth at a breakneck pace due to professionals and students looking to upskill themselves in order to thrive in the new-age business landscape, while balancing their careers with their learning endeavors. Simultaneously, students who attended classes regularly still leveraged online learning to augment their education.

The COVID-19 Impact: Causing Ripples in the e-Learning Ecosphere

While we have established that the online education sector was rapidly growing even before the COVID-19 pandemic, it is safe to say that the contagion has accelerated this growth at an unimaginable rate. Through online learning, being physically present in classrooms has given way to innovative new methods of education.

As students refrain from being physically present in the same room as their teachers and classmates, online education is inevitably the only way of learning during this age of quarantines and social distancing.

As a result, the scope of online learning has also expanded during this challenging period. From preschools to top-tier universities, most institutes of learning now offer online education to varying degrees. Schools and colleges are closed indefinitely, which means millions of students are now dependent on online learning platforms to further their education and make the most of this unprecedented situation. The e-learning space, therefore, is bound to skyrocket over the next few months.

 

Top Digital Marketing Interview Questions & Answers!

Posted on by Imarticus Learning

Digital Marketing has hit the marketing industry hard and secured a full-fledged function demanding the most significant budgets and constant spotlight in competitive market environments.

Given this constant evolution, firms seek creative, intelligent, and tech-savvy professionals to take on the role of Digital Marketers.

Digital marketing is an attractive career for freshers looking for jobs that offer geographical independence and highly creative careers. But interviews can trigger panic and nervousness among candidates. Are you too struggling with fears related to your upcoming Digital Marketing interview?

This post guides you into the most frequently asked questions during a Digital Marketing Interview:

Frequently Asked Questions During Interviews:

  1. Define Digital Marketing, and why do you aspire to build a career in it?

Your answer must reflect enthusiasm and excitement about the organization as well as the job role. For example, you can say, “I am inclined towards marketing & technology, and digital marketing allows me to explore both.”

  1. How is Digital Marketing categorized?

There are two main categories: Inbound marketing that utilizes multiple platforms to make customers aware of the company’s business—outbound marketing reaching out to potential clients.

  1. What Digital Marketing tools do you think are most efficient?

Being a beginner, a digital marketing course will benefit you to learn more about standard tools like Search Console, Keyword Planner, Google Analytics, etc. In addition, online digital marketing courses can better equip you with recent tools and how to use them.
career options after graduation

  1. How will online marketing be more beneficial to our company than offline marketing?

This is the most common question for Digital Marketing beginners. Be specific and subjective to answer the question with your reasons and preferences. Tell them how online marketing platforms make it easy to reach out to a larger audience and better analyze performance.

  1. Draw a difference between On-Page SEO and Off-Page SEO?

On-page SEO activities regulate website traffic through page changes. E.g., improving website structure, inter-linking, page load time, title tag, meta description. Off-page SEO activities improve website presence and visibility on the web. E.g., creating contextual backlinks, social media marketing, guest blogging, questions and answers websites, etc.

  1. How would you optimize our site ranking and increase traffic on the website?

Briefly explain your plan on how you will enhance user experience and engagement while keeping up conversion rates. Make sure you answer concisely and only cover the organic ranking segment.

  1. How to proceed with Keyword Analysis? What keywords would you pick?

Be vigilant; the interviewer tests your understanding of the process of keyword analysis. State your understanding of the keyword planner tool to find suitable keywords and search volumes. Give examples and explain your understanding of the competition level and relevancy of keywords.

  1. How does Google determine the Ad Rank?

AdRank decides on the order in which competing ads must be ranked on the Search Engine. The higher the Quality Score, the better the Ad will rank.

  1. What is content marketing, and how do you decide on what content to publish?

Be creative in answering and share your insights of the brand and suggest the best ways to publish them. Talk about how content dissemination can help to achieve marketing objectives and add value to the audience.

  1. Where do you see yourself five years down the line?

Your answer must convince interviewers of your commitment to Digital Marketing. Express your passion into words; you speak about the long-term vision and your learning plans.

Learn with PG Program in Digital Marketing with Imarticus!

At Imarticus Learning, we honor your quest for the best digital marketing certification driven by career goals. The Digital Marketing Post Graduate course is designed to give students an extensive and detailed coverage of Digital Marketing concepts in the most practical way.

Online Digital Marketing CourseThe program adopts a collaborative approach focusing on multiple capstone projects, job-ready skills, digital marketing training, and guaranteed job interviews. This course is meant to end to start or upgrade a career in Digital Marketing. Contact today for more on online digital marketing courses!

 

Related Articles:

How Can Digital Marketing Boost Your Brand Value?

Will Digital Marketing Emerge As A Best Career Option In 2021?

 

Your search for the ‘best Digital Marketing course near me’ ends here!

Posted on by Imarticus Learning

Digital marketing has taken the marketing world by storm and deeply impacted business and audience relations. With the advancement and involvement of technology in marketing, professionals need to upgrade. Those polished by experience need to show some light and guidance to those aspiring to be a part of this new-age industry.

The Future is Digital:

According to a Goldman Sachs report, “digital marketing career scope in India is going to be worth $160 billion by 2025.” This is three times the current value, and with more organizations shifting focus to digital marketing, the scope extends to infinity.

The digital advertising spends are speculated to reach Rs 25,000 crore in India in 2021, with a 10.5% growth rate. This poses a situation with the availability of millions of employment opportunities in this sector, including social media marketing, content creation, online retailing, and online advertising.

A recent report from LinkedIn reflects digital marketing jobs as an emerging career in India. Thus, the need for upskilling and learning is ever-demanding.

Why Choose a Career in Digital Marketing?

The demand for digital marketers with finely tuned skills is enormous and growing. Jobs are available in every imaginable industry at a low cost of entry, that is, limited prerequisite knowledge and experience.

Average salaries in the digital marketing sector range from $73,000 to $114,000. There are ample job opportunities for digital marketing managers, SEO managers, SEM/PPC experts, SM managers, Affiliate marketers, content marketers, etc.

Many learning schools offer practical and straightforward learning technique that helps students to gain insights into the digital marketing arena and proper implementation.

An ideal course in Digital Marketing must cover an introduction to digital marketing, SEO, Social Media Marketing, Content Marketing, SEM, Email Marketing, Affiliate marketing, Video Marketing, Influencer Marketing, e-Commerce marketing, local business advertising, Mobile Marketing, etc.

best digital marketing course near meEnroll in Digital Marketing Prodegree!

Even the so-called ‘best’ Digital Marketing institutes do not offer what Imarticus does. But, partnering with industry leaders like Digitas and a course structured and designed by an elite panel of industry experts, you get a perfectly polished syllabus focused on practical projects and in-depth learning through virtual classrooms.

The Benefits of Associating with Imarticus:

Work on Large Brand Case Studies

Through this Prodegree, you learn how large consumer brands use Digital Marketing. Case studies allow you to learn how marketing strategies are used to retain competitive advantage. In addition, Imarticus partners with industrial stalwarts to understand the decision-making process and its impact.

Simulated Projects

This course gives you a hands-on experience of digital marketing tools. First, the program equips you with a thorough knowledge of marketing concepts like SEO, content, social, paid media, and ORM. Then, you become a professional to apply the theory learned during the program in practical, real-life marketing tasks.

Real Website Capstone Project

Through this program, you get to solve all marketing concerns and issues with specially selected live websites as capstone projects. This enhances the overall experience for aspirants, allowing a better understanding of Digital Marketing through an expert’s perspective while solving live problems.

Approved by an Industry Council

Senior veterans from the industry share their expert opinions to design the program, giving the students the latest verified knowledge.

Online Digital Marketing CourseAdditionally, the cutting-edge curriculum based on current marketing trends promises abundant career growth, leading to excellent job placement opportunities in the new-age industry.

Indeed, your search for the ‘best Digital Marketing course near me’ must end with a Prodegree from Imarticus Learning!