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Category: Marketing

Digital Marketing

Digital Marketing: The Biggest Growth Driver for Businesses!

Posted on by Imarticus Learning

Introduction

We have all heard the statement that digital marketing is the future. Some have even said that a majority of marketing strategies would be based on digital marketing soon. Yet, what is the hype around digital marketing, and why do many consider it the most significant growth driver for businesses? Let’s find out.

To put it simply, digital marketing is the use of digital media to advertise, promote and endorse products and services. Such digital channels include social media, emails, search engines, mobile apps, and websites. This leads us to why digital marketing is required in today’s day and age, and why people are pursuing a career in digital marketing.

The Need for Digital Marketing

In short, with physical shops closing down and personal meets reducing exponentially, digital marketing was the go-to tool for businesses during the first phase of the Covid-19 pandemic. And, it still is. Even before the pandemic, companies that embraced digital marketing had a higher chance of boosting their sales and revenue than those that did not. Here’s why:

  • Almost half the world’s population uses emails. This provides businesses with the unique opportunity to reach out to many people through digital marketing campaigns. This wouldn’t have been possible with traditional marketing techniques.

Affordable smartphones have taken the world by storm, and the testament to this is that there are around 6.3 billion smartphone users in the world. Digital marketing allows a brand to penetrate the digital space of all these users

  • As a result of the reach, digital marketing has led to greater engagement between the customer and the business owner. This can boost sales in the long run by establishing a loyal customer base.
  • Digital marketing also allows people to have more control over their campaigns than in traditional marketing. For example, traditional campaigns have many contractual red-tapes that don’t allow you to change the course of your campaign based on feedback from the target audience.

The Impact of Digital Marketing

There are plenty of business owners who have realized the potential of digital marketing and enrolled in various digital marketing courses online, like the Hubspot Digital Marketing Certification. Yet, what are the impacts that are making businesses switch to digital marketing?

 

  • A Terrific ROI: Digital marketing provides an unbelievable return on investment or ROI. Emails can give a return of $42 on an investment of a mere $1!
  • Converting Leads: With the help of digital marketing, businesses and brands have a higher chance of converting potential customers into purchasing clients!
  • Affordability: Digital marketing is generally very cost-effective. This is in stark contrast to traditional marketing ways, where running ads could sometimes be costly.
  • Hitting The Bull’s Eye: Digital marketing allows you to target customers who are more likely to buy certain products and services. Thus, instead of running mass adverts, you could single out your target audience resulting in more sales and revenue.
  • The Personal Touch: Digital marketing tools have given brands a personal touch. Interactions with the client have increased, and as a result, it has led to a loyal consumer base. This only helps in the long-run growth of the company!

Conclusion

With the world in a digital age, there is an increased number of people using digital media platforms to stay connected. Thus, in order to maximize a company’s reach, it is imperative for brands and companies to realize that digital marketing is the best way forward for promoting products and services and building brand awareness!

best digital marketing courses in IndiaIf a professional or a small business owner wants to learn more about digital marketing, then there are plenty of digital marketing courses online.

Hubspot Digital Marketing Certification and other such courses definitely help in having a career in digital marketing.

How to Implement a Flawless Digital Marketing Strategy?

Posted on by Imarticus Learning

A consistent digital marketing strategy is essential for any organization willing to maximize profits & gain new clients. Many companies eye to reconfigure traditional marketing strategies as per the digital arena.

Digital marketing explores a set of new opportunities that can only be accessed through a cohesive digital marketing strategy and enabled by a team of digital media whizzes.

This blog post outlines some tips to implement a flawless digital marketing strategy and gain maximum benefits.

Tips To Implement Digital Marketing Strategy:

Curate a Strong Team

Choose a team who can help you implement your digital marketing strategy and make the campaign a success. From creative individuals to staff with impeccable technical ability and precision in analytics, better-equipped staff means an exponentially greater chance of success. You may need to create a skilled team for content, Analytics, management, Design, UX, etc.

Analyze the Current Marketing Strategy

Before you start designing & implementing a digital marketing strategy, analyze the results of your current marketing attempts. This must be done through quantitative research methods. You may examine the effects of marketing campaigns through rigorous tests showing quantifiable results on individual efforts for the campaign. In the digital era, data is the new oil, and you must rush towards any sales & marketing data to better understand marketing materials’ target consumers, customers, and success rate.gu

Ensure the Landing Pages Can Handle Increased Traffic

While developing a digital marketing strategy, you must consider where the traffic from online ads & social media campaigns is diverted. The most significant flaws in compelling & curating digital marketing campaigns are that the target page to generate leads cannot accept the number of new visitors. A crashed website under the pressure of a large stream of users can be the result. Thus, configuring and ensuring your web pages can handle the traffic is of utmost importance.

The Power of Social Media

In the current digital sphere, social media is essential for any marketing strategy. It enables organizations to reach niche & specific audiences. By utilizing social media advertising, you can target unidentifiable users. Social media is a powerful tool when implementing a marketing strategy. It brings minimal wastage of funds on unnecessary channels. Maintaining impressive & high-quality social media channels can make potential customers learn more about your company’s journey.

Track Strategy’s Progress

Once your team is implementing the strategy, keep track of the campaign’s success. To outsource such a service can be expensive & difficult, so it’s best to deal with this part of the strategy in-house.

Having a digital marketing course online can help you master the required skills. By adding more skills to your repertoire, you may save considerable costs while knowing how to improve business.

best digital marketing courses in IndiaA career in digital marketing is regulated with measurable SMART goals so, education and certification are equally important.

Explore More with Imarticus Learning:

Imarticus Learning offers a PG program in Digital marketing with guaranteed job assurance. Digital Marketing PG courses are designed to give students extensive coverage of Digital Marketing concepts practically.

The program adopts a collaborative approach focusing on multiple capstone projects, job-ready skills, guaranteed job assurance.

Equip yourself with a thorough knowledge of marketing concepts like SEO, Content, Social, Paid Media, Performance, Email, Analytics, and ORM. Apply the knowledge to practicality & real-life marketing challenges. Work on a simulated journey that has been uniquely built for you and will help you apply your conceptual knowledge in a functional environment.

Imarticus Learning prepares students for a regulated, measurable and career displaying a remarkable trajectory of success.

The Winning Formula For Successful Digital Marketing in 2021

Posted on by Imarticus Learning

With the world on a partial standstill owing to the COVID-19 pandemic, companies and brands have relied extensively on digital marketing to reach their consumers. As a result, plenty of marketers have been asking the question: what is the winning formula for a successful digital marketing campaign in 2021?

Building traffic, lead generation and nurturing, and selling products on the websites – everything boils down to digital marketing. This might have led you to wonder how to learn digital marketing tips and hacks to overcome the intense competition in these pressing times. So, let’s find out how!

Kicking Off The Marketing

In order for a company to reach sales and revenue goals via digital marketing, there must be proper planning and research done before embracing a digital marketing strategy. This is since such research and planning will approximate your numbers and show you details about your market competitors. There are few things a brand can do before kick-starting its digital marketing:

  • Having a specific goal in regards to the products or services helps a company suitably allocate its resources within digital marketing by focusing on the needs.
  • Maintaining an annual marketing calendar can help keep track of the resources and also help the company use different strategies to tackle different months.
  • The synchronization of all the marketing channels within the company is important.

The Winning Formula In 2021

For any digital marketing campaign, businesses and owners have to find ways to market their products and services over competitors successfully. To get their hands on the digital marketing formula that works, businesses need to follow a few things:

  • A Simple Strategy: Establish a clear-cut strategy at the beginning of your digital marketing campaign.
  • Marketing Enhancing Branding: Nurture your brand before simply marketing the products. Just openly promoting the products will never lead to the brand or company having loyal customers. Building interest and nurturing the leads over a period of time is how digital marketing can be most effective.
  • Implementing AIDA: The Awareness, Interest, Decision, and Action (AIDA) model is a tried and tested formula that includes a simple translation for the various stages in a buyer’s journey. An exemplary implementation of the AIDA model can work wonders for digital marketing in 2021, more than a century after its inception.
  • E-mails Still Work: Even with the advent of social media, professionals with a career in digital marketing still fall back on e-mail marketing for better reach. With e-mail providing arguably the highest return on investments, an optimized e-mail marketing strategy is a prominent part of the digital marketing winning formula.
  • Embracing The Video Format: Experts tell us that videos will get more than 80% of the internet traffic in 2021. Thus, to reach and solve problems for your consumers, investing in smart and well-made videos which answer a lot of questions should be the way forward.
  • The SEO Age: Search engine optimization trends are essential for your brand. Using smart SEO tools can be effective for branding and content within digital marketing.

Apart from these, good content and the usage of local services ads (LSAs) are critical for successful digital marketing in 2021!

The demand for digital marketing is here to stay, and companies will want to take full advantage of this opportunity. While digital marketing may seem interesting, you might be wondering how to learn digital marketing? You can easily understand the hacks of digital marketing by enrolling in a digital marketing course online. Furthermore, gaining knowledge from such a digital marketing course online will help you have a successful career in digital marketing.

What is Marketing Management?

Posted on by Imarticus Learning

Marketing Management is a crucial process in charge of an organization’s marketing strategies. This process is responsible for coming up with marketing plans and ensuring that it is executed as accurately as possible. Marketing Management takes a holistic approach towards marketing in order to send a company’s message across to the potential consumers.

Marketing Management is also responsible for analyzing the financial market, competition, competition’s marketing strategies, and utilizing this information effectively to assist marketing models. Individuals from this field are also tasked with understanding the market, surveying potential customers, and researching demand on behalf of the company in order to build the best marketing tactics for resonating with your target consumers.

Marketing Management course Fundamentally, the Marketing Management course can be easily defined as the framework looking over the conceptualizing, designing, and execution of marketing strategies alongside marketing activities.

What are marketing managers?

Marketing managers provide firms or companies with plans to market their product or service in the best way possible, within the given budget. They are also tasked with ensuring that all the marketing plans are enacted successfully and the marketing activities are completed as desired.

Marketing managers are professionals who have finished a Marketing-centric MBA, online MBA course, or online distance MBA. It is preferable that Marketing managers have experience in Financial Markets as well as the fundamental knowledge of Business Environment Management and Business Strategy Management so that they can understand the business, the customers, the economic condition of the area, and the market itself.

What is marketing management concerned with?

According to the father of modern marketing, Philip Kotler, “Marketing Management is the art and science of choosing target markets and building a profitable relationship with them.” and it is exactly so. Marketing Management is concerned with choosing the right markets and target audiences as well as acquiring potential customers even before the product or service has been launched.

This is done by building a relationship with the customers and creating superior value, thus increasing the goodwill for the company or brand as well. The job or marketing interaction with customers is never truly over as Marketing Management must also ensure the customers keep growing and promotions or advertisements are altered in accordance with the market, trend, and economy. Marketing Management exists to promote business development, communication and sales.

Marketing Management considers many crucial factors obtained from Operation Management, Business Environment Management, Business Strategy Management, and implements strategies accordingly to suit the businesses.

This is why it is advised that those who are inspired to join this field should only choose the best online MBA courses or reputed online distance MBA courses.

Marketing Management courseThe best online MBA courses teach all required skills to provide superior marketing strategies and execute them for companies. Let us look at the different aspects that Marketing Management is concerned with other than creating superior marketing strategies.

  • Packaging, the actualization of ideas in accordance with trends, and sometimes even playing a role in the design of the product.
  • Promotion, advertising campaigns, marketing activities, sponsorships, and building affiliations.
  • Contributes with business strategies as well such as pricing the product, distribution, geographical targeting, etc.
  • Operation Management of marketing operations and massive processes (through call centers or internal marketing teams).
  • Realizing business goals by relying on the power of superior marketing.
  • Continuous and fluid conduction of marketing research, studying the competition and gathering customer responses.
  • Understanding the resources and budget, and accordingly planning the marketing model.

Conclusion

Marketing Management is a valuable requirement of any organization which is non-local in nature and wishes to expand. Marketing allows businesses to grow radically and it is the job of marketing managers to ensure that they do.

This is a desirable field with great benefits, however, companies always prefer individuals who have finished a PG program, such as the one from Imarticus Learning, an MBA, or an online MBA course. This is why it is recommended that individuals who wish to pursue this sector can join one of the best online MBA courses out there, and become adept at helping companies reach their goals.

Five Ways to Improve your Site’s Ranking (SEO)

Posted on by Imarticus Learning

Every site can excel with the right SEO techniques. You need to know what they are and how to use them effectively to improve your site’s credibility. Let us check out five important aspects to improve your online presence.

Tips for effective SEO ranking

Here, we will give you tips to improve your SEO ranking for better presence and reach:

  • Relevant content

No matter how technically advanced your SEO tactics are, you can’t compromise with content quality. If you enroll in the Imarticus digital marketing course, you will understand the value of good content and its potential to make a site rank.

If you have used WordPress, you will know that both SEO and readability go hand in hand. On one hand, you need to make sure you use the right keywords with high volume and relevant long-tail phrases to excel. On the other hand, you also have to make your content easy to read and understand. Using short sentences and an active voice are other essential aspects to make content grab more attention. Further, the niche, format, and other crucial details are essential as well.

When it comes to keywords, you don’t just need to use them but also place them naturally. The content should not be stuffed randomly as that affects the readability as well.

  • Updating content at regular intervals

Search engines are very particular about content updates. When you keep editing or adding more content to your previous posts, the site improves in terms of relevancy. You need to keep your work fresh, even if you’re not making too many posts at regular intervals. Make it a habit to audit your content and update them as and when needed.

  • Optimizing metadata

When designing a website, every page has space between head tags to allow metadata insertion. It records short descriptions of your web pages. If you own a CMS site, originally produced by UMC, your web team will pre-populate the data for you. However, you still need to review metadata for web pages and update if needed. There are three types of metadata:

Title

The first one is the title which is your heading or topic for a web page or blog. It stays right at the top and is the most significant part of your web page.

CMS websites created automated metadata developed by the web designing team. In such cases, people have to predetermine and create web pages that generate keyword-rich metadata.

Meta description

A meta description is a piece of short textual information that a browser uses to search your page. It explains what a web page is talking about and must include a keyword. Metadata is also a key factor to drive traffic and make people enter your site.

Keyword metadata

Although many people don’t use this feature a lot, it allows you to add relevant phrases to your main keyword. If you incorporate this, add at least 3 to 7 phrases within 1 to 4 words. 

  • Adds links to your web pages

The addition of both internal and external links to your web pages is crucial for SEO. It sends out signals to the search engine that you have relevant content on your website, which is worth traffic reachability. Creating content clusters and linking them internally with each other adds credibility to your domain or niche. Similarly using high-authority external links add worth to your web pages.

  • Using alt tags

Alternative text descriptions are again phrases that you would want to add to your webpage. It helps search engines locate your web page when people search for those phrases. You can compare the idea in the same way hashtags work for Instagram or Twitter. Adding secondary keyword phrases as alt tags is a smart way to increase the ranking of your web pages. For a more detailed idea, join the Imarticus digital marketing course and learn every tactic to excel at SEO.

How Affiliate Marketing Works?

Posted on by Imarticus Learning

Businesses have started to see the benefits of affiliate marketing in their sales strategies. Affiliate marketing helps companies in marketing a product more effectively with a lower budget and low time and effort. A digital marketing course helps young aspirants in understanding affiliate marketing better by providing suitable digital marketing training.

In this article, we give graduates a peek at what affiliate marketing is, how it works, and what are its benefits so that they can make a decision whether to opt for online digital marketing courses or not.

What is Affiliate Marketing?

Affiliate marketing, which is also sometimes referred to as ‘channel’, is a framework or model that lets a brand increase its sales by targeting the same audience, known as ‘affiliates’, allowing them to earn a certain amount of commission by recommending a product to others. It is an online sales tactic that lets these affiliates earn some money without creating their own products.

In other words, affiliate marketing is simply referring to a service or a product by sharing it on social media platforms, blogs, or websites. The affiliates earn a commission every time there is a purchase through their unique link. If affiliate marketing is done properly, then it can become an important part of the business and give a healthy and hefty income.

Effective and targeted marketing is used in affiliate marketing to reap several benefits. Affiliate marketing helps businesses in identifying and targeting the market by choosing the perfect representatives to suit the brand. It also allows companies to keep the risk level well-contained while guaranteeing and maintaining a high return on the company’s investments. This leads to business growth and increased brand awareness.

How Affiliate Marketing Works?

From the outside, affiliate marketing may seem confusing and mysterious, but it’s not. The partnerships in affiliate marketing may be multifaceted but the structure is completely built on creating real relationships and transparency. Affiliates are paid on their performance, and affiliate marketing works on three types of performance-based models which are as follows:

  • Pay-Per-Click (PPC) – In PPC, the affiliate gets paid for the valid clicks regardless of the fact if the clicks result in sales or not.
  • Pay–Per–Lead (PPL) – In PPL, the companies pay fixed commissions for any qualified action generated by a click. This may include actions like online submission of forms, installing an app, completion of a short survey, or sign-up for a free trial.
  • Pay–Per–Sale (PPS) – In PPS, the affiliates are paid a percentage of all the qualified sales. The percentage which is given is previously agreed upon by both the company and the affiliate. The most famous PPS program includes Amazon Associates, where publishers can earn up to 15% commission depending upon the product sold.

You can learn better about the functioning of affiliate marketing through any digital marketing training which has reasonable digital marketing course fees.

Conclusion

If you want to learn more about affiliate marketing and how it works, then you can opt for online digital marketing courses. A digital marketing course will focus on how affiliate marketing creates a win-win framework for the company as well as its affiliate partners. If you are paying the digital marketing course fees, then make sure you choose a course that covers the structure and strategy of affiliate marketing properly.

What Is Digital Marketing?

Posted on by Imarticus Learning

As more and more businesses are going digital, there is a need to promote services/products with the help of the internet. Do you know that the global digital marketing industry is expected to grow at a CAGR (Compound Annual Growth Rate) of 17.4% from 2020 to 2027?

Fintech online certification course in IndiaThere are a lot of career opportunities in the digital marketing sector that is further expected to grow exponentially in the coming decade. You can find a reliable digital marketing training program for building a successful career. Read on to know more about digital marketing.

 Digital marketing – definition

 Digital marketing is a form of marketing that uses the internet and digital technologies for the promotion of products/services. All the products/services that are being sold online are promoted through digital marketing. Digital marketing was coined in the 2000s when the advertisement was done via radios. Since then, digital marketing has evolved as customers can now be connected via TV, mobile phone, social media, etc.

The goal of digital marketing is to connect with the audience on various digital platforms and enhance the brand reach. It also enhances brand visibility and creates a buzz about any product/service on digital channels. Many firms invest in digital marketing training for enhancing customer reach.

 Digital marketing techniques

 There are various ways in which a business can connect to customers online. Digital marketing courses for different aspects are available in the market to give you a comprehensive understanding of the subject matter. Some of the top techniques in digital marketing are:

  1. SEO

 SEO (Search Engine Optimization) is concerned with increasing the rank of a website in the SERP (Search Engine Results Page). SEO experts optimize the website content so that they are more discoverable to the users. You can choose a reliable online digital marketing course in SEO for knowing the industry practices.

  1. Content marketing

Content Marketing is related to writing/publishing blogs, information, articles, etc. related to any brand/business. Content marketing helps in promoting the products/services by informing the users more about them.

  1. Social media marketing

Social media marketing is concerned with connecting to the audience on social media sites like Instagram, Facebook, etc. Don’t get caught in online scams that charge huge digital marketing course fees. Choose a reputed course provider that offers industry-oriented courses.

  1. Affiliate marketing

Affiliate marketers promote the products/services of any other brand and earn a commission on sales generation. The publisher pays commission to an external website (affiliate marketers) for generating leads/sales.

Besides the above-mentioned digital marketing techniques, there are many more like native advertising, email marketing, etc. You can choose a platform with reasonable digital marketing course fees to know more.

How to be a successful digital marketer?

 There are not ample institutions/colleges that offer a physical course in digital marketing. Instead of a physical college, one should choose online digital marketing courses. Imarticus Learning is a reliable source that can offer you a digital marketing course.

Conclusion

 The digital marketing sector is expected to grow as brands are understanding the importance of online promotion. One can opt for Imarticus Learning’s online digital marketing courses to know more. Build a successful career as a digital marketer!

Why Choose a Career in Digital Marketing?

Posted on by Imarticus Learning

Choosing the right career trajectory can be daunting for anyone. Finding something you love while searching for stability and a particular lifestyle, in the long run, can be tiring.

Best Digital Marketing Online Course with Placement in IndiaMost students don’t think of pursuing digital marketing in the long run but if you choose the best digital marketing course for yourself, then the opportunities in this dynamic field open up; you’ll realize that the outlook of a career in digital marketing is only positive.

Read on to know more about the benefits of this versatile field and digital marketing training!

What is Digital Marketing?

Online digital marketing courses will teach you all the basics of digital marketing give you an in-depth analysis of what it is. But to briefly understand, digital marketing basically means the use of the internet for publicity and advertisement.

It works similar to traditional marketing and involves building relationships with customers and connecting with them but it also encompasses the promotion of brands, building preferences, and increasing sales through different digital marketing platforms.

Digital marketing has become well-known because it gives a better and more accurate measure of data and incurs lower costs than traditional marketing. These principles will be deeply covered and explained more properly if you pursue a digital marketing course online.

Why Choose a Career in Digital Marketing?

If you want to take up a digital marketing course and undergo digital marketing training, then you must first understand the benefits of choosing a career in digital marketing.

  1. Broad Spectrum of Choices – Digital marketing careers are versatile, flexible, and encompass many roles and areas one will probably touch upon in online digital marketing courses, training, or his/her job. These include –
    1. Video/Audio Production
    2. Search Engine Optimization (SEO)
    3. Interactive Technology (such as AI)
    4. Search Engine Marketing (SEM)
    5. Mobile Marketing
    6. E-commerce
    7. Social Media
    8. Email Marketing
    9. Web Development
    10. Marketing Automation
    11. Web Design
    12. Content Management and Curation
    13. Analytics
    14. Copywriting and Editing
    15. Business/Marketing Strategy
  2. High Compensation and Increased Demand – There is no denying the fact that all businesses must move to digital marketing sooner or later. This has made the demand for digital marketing professionals outweigh the supply opening up plenty of opportunities for people interested in the field.
  3. Constantly Evolving and Keeping you up to Date – As different new platforms are launched, the field of digital marketing keeps evolving and makes the job of digital marketers scoop out new trends and understand how they affect discoverability, something you’ll learn how to do in a digital marketing course. This keeps them up to date on the latest developments in the tech world.
  4. Does not require any Specific Academic Background – Academic background holds very little importance when it comes to digital marketing. If you have the ability to think out of the box and you have a passion for the job, then you’re good to go.

Conclusion

There are many other advantages of a career in digital marketing as well, such as – you can be creative, train at your own pace, be self-employed, work with different people every day, and many more. You can benefit greatly from the job if you have any digital marketing course online and are well-versed with its specifics. To enroll in the best digital marketing course, click here.

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An Auto Driver’s Understanding of The Value of Digital Marketing!

Posted on by Imarticus Learning

When digital marketing came into existence no one really understood its actual potential until recently. But an auto driver in Chennai, Samson, had found this potential way back in 2006 when a British Pilot helped him set up his own website where people can book his services- yes, book an auto ride over the internet.

It may sound surreal but this school dropout opened a new chapter on the better understanding of online marketing out of his curious mind and sheer determination to learn something new!

Auto rides turned digital!

After getting too many foreign customers for his auto, he slowly started learning to speak English. He was also curious to find out what the internet is all about after a regular customer of his frequented an internet cafe. That curiosity changed his life. Not only did he learned more about the internet and email, but also made it to use later by opening his own website.

He was already getting a lot of customers by word and recommendations but opening the website opened up new opportunities where people can easily book a ride way ahead and even over an email to enjoy the city while they visit.

Tuktastic- his website, now provides auto ride booking, suggestions, and information regarding the city of Chennai, actual feedback from his customers, a picture gallery, and much more. It couldn’t get any more professional than that.

If he can, so can all

Contradictory to the common notion that Information Technology is tough to understand, the fact is, its applications are user-friendly and quite usable by all. This friendliness is what helped Samson to expand his business.

best digital marketing courses in IndiaKnowingly or unknowingly, Samson’s efforts helped many others to get into this online marketing business to help improve their efforts and find success.

Nowadays, there are several platforms that help start an online business or expand a business online without much effort. Most of the background work on the technology end would already be done for them.

The new-age marketing strategy

The advancement in technology where people started carrying every useful device in their purse or pocket, opened up new ways of marketing that have a better reach than the posters and ads on the television. Since a majority of the population are constantly online through their smartphones, reaching them by email or websites is just a piece of cake.

This is exactly what Samson realized and utilized to make progress with his business. He expanded his business alright, but he also started making money through ads and banners running on his websites. This move proved t be useful for him as well as for other startups who could not find the revenue to pay fr the high-rated ads on TV. Online marketing has helped him improve his business and increase his income by staying right where he is.

Inspiration for others!

Inspired by Samson, now there are several other auto drivers who have improved their business through the help of technology. Some have started using apps of their own to attract customers and others simply added new technology in their rides to improve the trips convenient for the customers.

If you happened to find auto rides that offer free WiFi and an Ipad or tablet for the customer’s entertainment, don’t be surprised. The technological improvement in the autorickshaws and automobile industry, in general, should be eye-opening for all who want to do something to improve their business.

Wrapping Up

In order to be successful with online marketing, you need to understand the dynamics of the market and get a clear picture of what you want to achieve. Once you have these basic facts, it is just a matter of finding the right partner to host your website and move forward to start a new chapter with the business or ventures.

What are the must have certifications for a Digital Marketer?

Posted on by Imarticus Learning

To make a successful career in Digital Marketing, you need to have the proper certifications. Be sure that your resume includes an official degree in Marketing or Business Management and certificates for digital marketing programs like Google Analytics Certification or HubSpot certification.

best digital marketing courses in IndiaWhat are the essential things to be a good Digital Marketer? Let’s say we’re talking about me because I’m certified and educated on what needs to happen if someone wants their company website ranking well online (I am from SEO Agency).

best digital marketing certification courses in IndiaThe first thing people are going ask themselves before deciding whether this person deserves my money would be, “Do they know how can make us more profitable?”.

If you want to make your career in digital marketing, you can get a certification in digital marketing. Many institutes provide digital marketing courses online. Below are the lists of topics that most institutes cover when you go for a digital marketing course online.

  1. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a term used to describe the process of making your website search-engine friendly. This means that it will rank higher in Google’s search results for specific keywords and phrases, so more people can find you through their searches.

  1. Content Marketing

Content marketing is a strategy that allows you to earn interest from the content your company produces on social media. By creating blog posts, infographics, and other forms of visual communication for people interested in what you have to say about a specific topic or product set, businesses worldwide can grow their following and brand recognition with little money spent by way of advertising.

  1. Social Media Marketing

In this day and age, social media marketing is an integral part of any business strategy. There are many different ways to use these outlets for promotion–from paid ads on sites like Facebook or Twitter to free content such as blog posts that reach a broad audience with just the click of a button.

Related Article:

https://imarticus.org/which-digital-marketing-course-would-be-helpful-for-a-relationship-manager-in-a-private-bank-new-age-banking-blog/