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Category: Marketing

Digital Marketing

Figure Out the True KPIs That Drive Your Business with Digital Marketing

Posted on by Imarticus Learning

Key performance indicators or KPIs assist in quantifying the performance of a business and provide essential insights. While they help track financial goals and prepare the company for future opportunities, KPIs also help evaluate marketing solutions and improve customer service.

It would help if you used KPIs to understand what strategy will benefit a company in the digital marketing industry. You can opt for a digital marketing course to learn about the practical use of KPIs. You can choose Imarticus Learning’s Digital Marketing program to land a lucrative job in the field. 

Top 5 KPIs That Will Drive Business with Digital Marketing

KPIs are not the same for every business that uses digital marketing. They change depending upon the type of business and the goals set. If you learn digital marketing, you will identify the KPIs that will ensure growth for a specific business. Following are a few of the most important KPIs that can drive your business. 

 

  • Revenue or Sales Growth

 

You need to calculate revenue or sales growth to understand how well your business is performing. Usually, sales growth is in percentage, and positive growth means the company is thriving. However, you need to change strategies and introduce radical modifications to boost sales and revenue generation if you see negative growth. 

 

  • Revenue Streams

 

It is essential to analyze the revenue streams or income sources. It can help to understand which customers are driving the profit. An accurate analysis of revenue streams can also help with decision-making. If you have the correct information, you can implement the right digital marketing strategies and grow the business. 

 

  • Revenue Concentration

 

In an ideal business, the revenue is not concentrated on one aspect. It comes from multiple clients and is diverse. If you see that the revenue comes from a single client, you need to change the portfolio. If that client stops doing business with you, you might end up losing the entire venture. You can rely on digital marketing to diversify your portfolio and improve revenue concentration. 

 

  • Working Capital

 

Businesses need to figure out a strategy that will help them take on more opportunities and stay afloat. So you need to understand your working capital. It will help you decide where to invest and how to maximise business growth. To calculate working capital, you need to subtract the current liabilities from current assets. You also need to check your current working capital ratio to understand where the business stands. 

 

  • Business Performance

 

Business performance means prioritizing profitability over time. Over time, financial resources will get drained. However, if you analyze all reports, you will understand what is triggering the losses and how you can increase the profits. You can do this by using digital marketing to enhance business performance.  

The best digital marketing course will teach you to recognize the importance of having KPIs to boost business growth. 

Launch a Successful Digital Marketing Career

For a successful career in digital marketing, you will need to choose a course that has an industry-oriented curriculum. You can learn digital marketing from Imarticus Learning and get industry certification.

The institute offers a PG Program in Digital Marketing. You will get to work on four Capstone projects which are based on real business issues.

There are many case studies available for students that prepare them for the industry. The digital marketing course from Imarticus includes multiple interactive sessions and lectures where students can discuss important topics related to the digital marketing industry. 

Imarticus Learning offers the best digital marketing course and guarantees placements. Students can build industry contacts and learn essential job-related skills to launch a rewarding career. 

What you must consider while looking for the best Digital Marketing Course

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Best Digital Marketing Course

Digital marketing is a relatively new field in which many people are looking for courses to get an introduction to the topic or deepen their knowledge. Training in this sector is essential to have a broad understanding of the elements that make up marketing strategies since every month new advances and tools appear within this field.

Many companies can benefit from digital marketing if they apply it inside their companies by promoting their economic activities and businesses. However, to do so it is important to know how digital marketing works and how to apply it within the different business units of an enterprise. 

Taking online digital marketing courses can help professionals to have a better understanding of the market, optimize time when selecting marketing strategies, and have access to the necessary guidelines to implement these strategies.

For professionals like managers, analysts, or consultants digital marketing courses and tools can become useful and convenient to stand out from other professionals constantly updating their comprehension. Among students getting a certification in digital marketing can be a great option for a future perspective allowing them to get differentiating skills.


Digital Marketing Certification

Getting a certification in digital marketing will focus on enlarging the most up-to-date expertise and knowledge in the fast-changing world of digital marketing. Becoming proficient in the basics and further complicated concepts of digital marketing can now be possible with this type of certification. The skills acquired through the courses will help professionals gain a deep understanding of concepts like social media, e-mailing, digital advertising, inbound marketing, or search engine optimization to develop thoughtful marketing plans.

Most digital marketing certifications are specialized in a particular aspect of marketing using the internet as the means to advertise and release new products, features, businesses, or projects. Throughout the courses, students can interact with professionals in the field of advertising and marketing, as well as entrepreneurs that use digital marketing tools daily. Thanks to this type of certification new job opportunities can be opened. 

Digital Marketing Placement Course

Placement is a technique that has been used in the marketing world for decades. This technique involves the promotion of brands, services, or products in non-advertising content. Digital placement keeps the same idea but uses digital media channels and content portals to do marketing. This is made by using blogs, search engines, video ads or even apps, as the support channel that will host the content of the ad. Remember to always have a clear target audience and understand what kind of online content they access, to get the attention of the right eyes in your campaign.

There is no better way to learn about digital tools than using digital tools! Digital marketing courses tend to be very flexible in terms of time and money allowing students to complete them according to their availability and paying in placements. Access to the online material does not have set schedules giving the possibility of combining these studies with other activities. Moreover, the courses can be customized to suit one’s needs and enhance their knowledge in a specific field within digital marketing.

Imarticus an Input to Career Development
If you are willing to learn and get a broader understanding of digital marketing our digital marketing postgraduate course Imarticus brings to you the best alternative. Providing you with the perfect combination of theory and practical courses will give you the necessary tools to take your business to the next level through digital marketing.

An up-to-date and thorough scope of the most important skills needed in this fast-changing sector will prepare you to stand out among the rest of the competitors. Upgrade your profile, develop a strong portfolio of practical activities and impress employees with a certification endorsed by one of the top IIT – IIT Roorkee.

10 best digital marketing tools you should know about in 2021

Posted on by Imarticus Learning

Digital Marketing has transformed how marketers market their products and services. Therefore, Digital Marketing Training is essential for marketers in the current era. If you decide to learn digital marketing, it will give you an edge in the world of digital marketing. 

A course on digital marketing will equip you with the tools and techniques to run a digital marketing campaign. Also, you will be building digital marketing strategies with the help of this course.

A HubSpot digital marketing certification will help you build a proper understanding of digital marketing.

digital marketing online course

The Best Digital Marketing Tools

Several tools will be covered in your Digital Marketing Training. Some of these tools are listed below: 

 

  • MailChimp:

 

MailChimp is an indispensable tool for digital marketing. It is one of the most comprehensive and effective digital marketing tools to improve campaigns and track traffic. The platform allows integrations with many SaaS providers. This feature is great for email marketing because it allows you to interact with your audience.

 

  • Google Analytics: 

 

Google Analytics is considered a robust digital marketing tool that assists you in making a variety of marketing decisions. You can easily track your e-commerce business and set goals to meet the target. It is relatively more straightforward for marketers to comprehend the directions required to follow with website upgrades and alterations using all the data insights provided by Google Analytics.

 

  • Google Ads:

 

Google Ads may be used by practically any type of business, whether small, medium, or huge. While many marketers believe Google Ads is prohibitively expensive, it is one of the most powerful digital marketing platforms available, capable of propelling your company to new heights. The HubSpot digital marketing certification will give you in-depth insights on digital marketing with Google Ads.

 

  • Canva: 

 

Canva is a popular design tool that allows you to create visually appealing marketing campaigns that you can publish on websites, social media accounts, and all kinds of platforms. Any digital marketing effort relies primarily on visual content. You must create appealing content to lure the intended customer audience.

 

  • Trello:

 

It is one of the most widely used content management systems, with hundreds of thousands of digital marketers using it to generate, plan, and organize content on the internet. The platform unites the entire team, making communication more accessible and controllable.

 

  • Slack:

 

Digital marketers use Slack every day. Slack lets you communicate with clients, review new articles, project updates, support requests, share relevant material, and send messages. A robust tool is essential to effectively communicate with your digital marketing team. Slack is the perfect tool for this purpose.

 

  • Yoast SEO:

 

It is one of the most well-known and widely used WordPress plugins for digital marketers who want to improve their websites’ performance in search results. Yoast SEO assists with the specifics that WordPress lacks, such as sitemap submission, keyword management, content creation, and the use of webmaster tools, among other things.

 

  • Survey Anyplace:

 

Marketing professionals may use Survey Anyplace to develop entertaining and interactive quizzes, evaluations, and surveys for their target audience. It’s an excellent digital marketing tool that helps you in engaging with your target audience and establishing brand identification and personality.

 

  • Ahrefs: 

 

Ahrefs provides a set of search engine optimization tools that make it easy to optimize your website for your specific marketing needs. It’s mainly used for backlink analysis, and because of its extensive data index, it’s known to be one of the most popular digital marketing tools on the market.

 

  • Semrush

 

Semrush is an all-in-one marketing toolbox that combines SEO, content marketing, market research, advertising, social media management, and search engine reputation management to assist businesses to increase their online presence.

Conclusion

Understanding digital marketing is vital in the current scenario. You must learn these tools to understand the practical application of digital marketing. A course will help you out thoroughly.

Which marketing strategies should you use to retain customer confidence in your business?

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Which marketing strategies should you use to retain customer confidence in your business?

You will never know what marketing strategy is best for you until you try it. Some strategies work well than others, depending on the type of company and industry. If you need to make a permanent impression with your customers, read this blog post and learn how to use the right marketing strategies for your business.

  1. Gain Feedback from Your Clients

Requesting for feedback is the best way to see how your consumers see your business and whether or not you are so long as they are with the service they want. It should be easy to accomplish since you already have the contact information of all of your customers. Just reach out to them with a survey or ask for their opinions in person.

  1. Create a Credible Blog

Use your blog to create awareness about the great things happening within your company. If you already have a blog, then be sure to update it regularly with new information that will keep consumers interested. It is an excellent way to build trust with your customers because they know you care about their concerns and opinions.

  1. Emphasize Your Service

Your marketing strategy should always emphasize the services that you provide for your customers because happy clients will keep coming to your business in the future if they are satisfied with what you did for them. For example, a dentist should not spend money on a new marketing campaign. Instead, they should spend the time and money improving their services to achieve success in the long run.

  1. Generate Positive Buzz on Social Media

A great way to promote your company is through social media because it opens doors for you as a business owner and gets your company more recognition from consumers. Incorporating your services into social media posts is crucial to allow consumers to feel connected with your business.

  1. Provide Exceptional Customer Service

Customer service should be your main priority, so every decision you make throughout the day needs to be focused on improving it, especially if there are problems or concerns within your company. When your clients are satisfied, they will be happy with your business. Create marketing strategies that resonate with consumers and provide them with valuable information useful for them daily. Consumers pay attention to what conveys throughout the media, so it would be beneficial to do something that will make you stand out.

Explore and learn digital marketing with Imarticus Learning

This certified digital marketing course is for industry experts that allow students to work on several specific projects. This curriculum is developed with current marketing trends and gives the student tremendous growth in their digital marketing career. Digitas operates as an industry partner where students get a perfect curriculum of 120 hours with practical projects and in-depth learning.

Some course USP:

  • This online digital marketing course for students aid the students to learn job-relevant skills.
  • Impress employers & showcase skills with the best digital marketing training endorsed by India’s most prestigious academic collaborations.
  • World-Class Academic Professors to learn from through live online sessions and discussions.

Contact us through the live chat support system or schedule a visit to Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon training centers.

Here Are the Top 5 Strategies for Awareness In Digital Marketing

Posted on by Imarticus Learning

In the digital era, brand awareness is very important and digital marketing is the best ally. Nowadays companies want to learn digital marketing with the purpose of boosting their brand awareness. With the world in constant evolution marketing strategies have also changed and it is required to be at the forefront to keep pace. We offer the best digital marketing course, where you will learn all the strategies and means necessary to succeed in this sector. Among the main things to know and that you can learn in the best digital marketing course online are the following 5 strategies:

  • Search Engine Optimization (SEO)

SEO is one of the fundamental elements of digital marketing. Keywords should drive the creation of all content. Good use of SEO keywords in the marketing campaign will increase traffic to the website or social media of any company looking to build brand awareness. An excellent SEO strategy will drive organic traffic to the brand’s site and keep users engaged. Once the traffic has been achieved it is time for the content to do its job and win over customers. 

  • Content Marketing

In successful digital marketing strategies, content is easy to digest, small, and easily transmits information and is shared through social networks. The most common types of content are videos, blogs, and infographics and are perfect for creating brand awareness. Authentic and strategic content allows for emotional storytelling with data and metrics to back it up. However, it is vital that content is SEO-driven to combat content overload.

  • Social Media Marketing

Today social media is the primary marketing channel. While SEO and content are the perfect welcomes to a brand, social media is the channel to access customer traffic. Social media is the ultimate engine for engaging people and ultimately driving sales. Being as important as it is, it is true that the most popular social networks are crowded. So, it is necessary to stand out with quality content or find the most appropriate channels according to the brand. To find the best communication channels it is necessary to monitor metrics, ROI and find what works best.

  • Email marketing

This is one of the oldest digital tools in digital marketing. Precisely for this reason, it is sometimes underestimated, however it is a strategy that still works. The keys to the success of e-mail campaigns work are personalization and automation. When it comes to identifying key target audience segments, data analysis tools are crucial because they go beyond demographic data defined by age or gender.

  • Affiliate marketing

This is a strategy where companies are compensated for the business created from affiliate marketing techniques. Analytics and cookies have made it possible for affiliate marketing to become a very profitable industry. Companies usually pay affiliates on a per-sale basis but can also be on a per-click or per-impression basis. The use of the internet promotes this strategy giving it a very important place in digital marketing.

If you want to learn digital marketing you can count on the post-graduate program (PGDM) that we offer. With us, you will find the best digital marketing course that prepares you based on practical and real cases from the hand of experts. Discover what should be given priority in the knowledge of a brand and create the best digital marketing campaigns. With the best digital marketing course online, you can become an essential piece in this changing world.

SEO Optimization: Why your landing page should display consistency in design, graphics,language and tone of voice

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Due to the recent rise in e-commerce businesses and online marketing, brands are focusing on the quality of landing pages. If clients like the look of the landing page and can clearly understand the brand, they are more likely to purchase the products or services available. Thus, the appearance of landing pages can affect digital marketing significantly.

It is also why brands are looking for professionals who have completed at least an SEO course online. Those who wish to build a career in the digital marketing industry and assist brands in developing landing pages can opt for the DM program offered by Imarticus Learning. 

Building a Creative and Impactful Landing Page

An SEO course online from prestigious institutes like Imarticus Learning will focus on the overall appearance of a brand’s landing page. The quality of a landing page can be judged by its design, the graphics present, the language of the content, and the tone in which the said content is delivered. If there is no lack of these four aspects, then the landing page will do very well. 

The design of a landing page should be clear and easily understandable to potential clients. Graphics used on the page need to be attractive but not too complex. The color scheme of the landing page needs to be aesthetic. However, the design and graphics are not supposed only to improve the visual appearance of the page. They are meant to make it functional.

A page design that highlights different sections of the brand outlines the benefits and the services, using good-quality graphics, will make the page navigable. Digital marketers should also keep in mind the audience. The target audience needs to relate to the brand, so the language cannot be too complex. The tone of voice needs to be friendly but informative. Those who visit the page need to relate to the brand and trust it enough to purchase. 

Consistency is critical when it comes to landing pages. Keeping a consistent design and not changing the graphics too often will help clients remember a brand’s page. The type and tone of content, too, need to remain consistent. If the appearance of the landing page is being changed frequently, people might feel confused, and the page won’t work as well as the business needs it to. It is also not easy to optimize inconsistent landing pages. Therefore, designers and marketers need to ensure that the page’s appearance will remain the same, except for minor changes. 

How to Ensure the Success of a Landing Page? 

Candidates need to complete a degree to work with brands on their landing pages and have a successful digital marketing career. Imarticus Learning’s PGP in Digital Marketing is a course that provides 228 hours of hands-on training and case studies from some of the biggest brands. Students will learn collaborative skills through 4 capstone projects that are based on real business issues.

best digital marketing coursesThe curriculum also includes the study of modern technological tools that are used in digital marketing. So, students will be taught various concepts like SEO, ORM, content marketing, social media, and paid media marketing. Thus they will develop a complete understanding of the digital marketing industry. After completing the course, candidates can work with the best brands in creating landing pages and other marketing solutions. 

Imarticus Learning offers the best digital marketing course. Graduates will correctly optimize the landing page and direct more traffic towards a brand’s website. 

How to digitize your business with social media platforms, ppc ads and affiliate marketing

Posted on by Imarticus Learning

The best thing about social media is that it’s not just for sharing selfies and political opinions. If you’re looking for a way to market your business online, then you’ve come to the right place.

This blog post will explore ways businesses can use social media platforms such as Facebook and Instagram to their advantage. You can use social media ads, affiliate marketing on social networks, and connecting with influencers on popular websites like YouTube. Keep reading if you want some insider tips from an expert!

  1. Promote your business with Facebook ads

Almost everyone uses Facebook these days. So it goes without saying that promoting your business on the site can help you gain massive exposure for relatively low costs. The first stage is to create a page for your business on Facebook, write some catchy headlines and populate your page with photos of yourself and customers enjoying the products or services you have to offer.

  1. Promote your business with Instagram ads

If you’re looking for a way to market your business on mobile, advertising on Instagram is usually the best option. What’s more, you only need $5 per day to reach targeted users in your area. You can also use hashtags like #tbt (Throwback Thursday) and #weekend to get your posts in front of people who are likely to be interested in whatever it is that you’re selling.

  1. Promote your business with affiliate marketing on social media sites

One of the best ways to promote your business online is by partnering with other influencers to cross-promote for each other. You can collaborate with other companies and encourage each other’s products and services on social media. It will help you increase leads and sales while saving you a lot of time. You can create a one-time post or develop a long-term strategy to build your brand awareness.

  1. Promote your business with YouTube videos

If you’re looking for another way to reach potential customers with relatively low costs, then YouTube is the best solution. However, before you start creating videos for your business, there are a few things that you should bear in mind:

  • Video content that doesn’t get many views or isn’t relevant will do more harm than good!
  • Avoid talking about yourself and promoting your products/services excessively in the videos. Instead, focus on communicating value and engaging your audience by asking questions.
  • Make sure you optimize your video titles to include popular search keywords relevant to the content of your videos so that people can find them easily when searching online.

Explore and Learn digital marketing with Imarticus Learning

Industry experts created the Certified social media Marketing Course to provide students with hands-on experience and expertise through various industry-specific assignments. Furthermore, the cutting-edge curriculum, which follows current marketing trends, offers a lot of career advancement in Digital Marketing, which will lead to a lot of work chances soon. Students’ hunt for the “best Digital Marketing course near me” has come to an end!

best digital marketing course with placement in IndiaSome course USP:

World-Class Academic Professors to learn from through live online sessions and discussions.

Expand your online reach beyond your chosen targeting parameters with this Digital Marketing course

Posted on by Imarticus Learning

Would you like to expand your reach beyond the parameters of your chosen target audience? If yes, we have a resolution for you!

The best digital marketing certification will teach candidates how to use digital marketing tactics and techniques beyond traditional advertising methods. Students will learn to find new customers by building relationships with them and finding out what they want from their favorite brands.

Perhaps best of all, there’s no need to spend hours on this course because it’s designed as an accelerated program – meaning that lessons are taught in quick succession so students can quickly get started with expanding their brand! Digital marketing training is the most popular of all. Each of the students wants to take this course. There are many marketing courses, but we suggest some best practices that give students more knowledge about digital marketing.

best digital marketing courses

 

Benefits of enrolling into PGP (Digital Marketing) with Imarticus Learning:

  • Digital Marketing Post Graduate course provides students with a more in-depth knowledge of marketing and helps them learn Digital Marketing ideas.best digital marketing courses
  • The postgraduate program takes a collective approach that emphasizes several capstone projects, career readiness skills, and guaranteed job assurance.
  • This course will prepare the student to start or advance their career in the Digital Marketing field from beginning to end.
  • It is the best Digital Marketing course focusing on placements to help the student obtain their desired job. It includes extensive career preparation such as resume development workshops, simulated interviews with industry professionals, job leads, and references.
  • The cutting-edge learning platform provides live interactive sessions, discussions with instructors and peers, and self-paced movies to reinforce learning.best digital marketing courses
  • This program is the best Digital Marketing course online and in classrooms because students get a thriving polished curriculum that lasts 228 hours and includes practical assignments and in-depth learning.

Digital Marketing Prodegree program at Imarticus Learning:

  • Industry experts created this Certified Course to provide students with hands-on experience and expertise through various industry-specific assignments.
  • Furthermore, the cutting-edge curriculum, which they built following current marketing trends, offers a lot of career advancement in Digital Marketing, which will lead to a lot of work chances soon.
  • Certified Digital Marketing Prodegree, will enhance their Digital Marketing abilities.best digital marketing courses
  • This cutting-edge learning platform provides live interactive sessions and engaging discussions with instructors and peers, as well as self-paced movies to reinforce learning.

With Digitas as an industry partner and advice from an elite panel of industry professionals, students will get a 120-hour curriculum with practical projects and in-depth study, making the program the most excellent Digital Marketing education online.

best digital marketing courses

Keep your brand thriving by adapting these state-of-the-art digital marketing techniques

Posted on by Imarticus Learning

The digital revolution has intertwined our lives with the digital technology around us. Today, our existence on the internet is just as important as our existence in the physical world. This is true for businesses as well. 

More and more businesses are becoming “digital-first” which means that they are striving to build a presence in a digital environment. Mastering digital communication is of utmost importance for a business’s products and services to reach customers. It is the essence of survival in the extremely competitive digital market. This is where a company’s digital marketing strategy plays a pivotal role.

In this article, we will talk about the best digital market techniques that help a company thrive in this digital world. We will also discuss career avenues in digital marketing and recommend online digital marketing courses that can help candidates boost their career aspirations.

What Is Digital Marketing?

The rapidly increasing dependence of big and small businesses on digital marketing has made it an indispensable aspect of sales and marketing. But what does it entail?

Any marketing campaign that uses digital modes of communication to connect with customers or promote products and services is digital marketing. Display ads, video content, social media posts – these are all forms of digital marketing that we interact with on a daily basis.

Digital marketing utilizes every possible channel of online communication including emails, social media, web-based advertising, text and multimedia messages among many others. A digital marketing strategy has the power to make or break a company’s online presence. 

State Of The Art Digital Marketing Techniques

There are several techniques under digital marketing that come together to form a strong marketing strategy. Some of the most effective ones are:

Search Engine Optimisation

SEO is one of the key pillars of a successful digital marketing strategy. It ensures that a website appears at the top of keyword search results for potential customers. SEO works to increase traffic to a website and build trust among new customers.

Email Marketing

Emails may seem irrelevant in 2021 but in reality, they are the oldest and most effective mode of digital communication. Their popularity is mainly because of their immunity to the perils of the “algorithm”. Email marketing is a cost-effective way of sending personalized promotions to a large customer base.

Content Marketing

Content marketing is the use of branded online content to create brand reach and recall. Today, 91% of businesses use content marketing as part of their marketing programs. Also, 80% of customers want to learn about a company via content. An intelligent content marketing plan that capitalizes on this has the potential to exponentially increase brand visibility.

Social Media Marketing

With the rise of social media, it’s no surprise that it has become an important component of any digital marketing strategy. To build a presence on social media, a firm must regularly post optimized and strategic content on popular social media platforms. Consistency and engagement with the audience are key to a successful social media strategy.

Influencer Marketing

Social media has accelerated the fast-growing trend of influencer marketing. Influencer marketing is when brands tie-up with social media influencers to propagate their brand. It is a cost-friendly but highly effective tool that ensures big results.

Affiliate Marketing

Affiliate marketing is similar to influencer marketing since it too relies on people’s internet presence to attract sales. In this strategy, firms recruit affiliates on a commission basis to promote the brand, products, or services on their channels. This strategy, like influencer marketing, attracts new customers because of their faith in the influencer or affiliate.

Career In Digital Marketing

A good digital campaign can attract a wide customer base and ensure the establishment of a strong brand persona. It is essential for the survival of a brand in this digital age. However, strategizing and executing a successful digital marketing program requires a lot of expertise, domain knowledge, specialized skills, and creativity. 

This is why specialized professionals with credible digital marketing training are highly sought in any company. A move towards a digital marketing career not only ensures a high salary but also comes with job satisfaction and long-term stability. Recruiters most often look for institutionalized education background, relevant work experience, and specialization in the core areas of digital marketing such as SEO in potential candidates. 

Conclusion

To boost your prospects in a digital marketing career, a good place to start is to learn digital marketing fundamentals and specialization with a reputed course such as a PG program in digital marketing. Such courses are made for working professionals so they are flexible and holistic and are beneficial to give you a competitive edge in the job market. 

Why Email Marketing Should Be A Key Pillar For a Successful Digital Marketing Strategy

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We live in a digital world where our lives are governed by the technology around us. Today, everything is a click away. From medical services to shopping for apparel, more and more businesses are undergoing a digital transformation. And to keep services and products at the top of customers’ preferences, it is essential for companies to embrace digital marketing. 

The ever-growing dependence of big and small businesses on digital marketing has made it an ineludible aspect of sales and marketing. Of the many forms of digital marketing, one of the key channels is email marketing. Yes, emails. Are they still relevant in 2021? 

In this article, an attempt has been made to discuss what it takes to have a successful digital marketing career and recommend various online digital marketing courses available at your disposal to further your aspirations.

Email Marketing: An Overview

As we all know, digital marketing utilizes the various platforms of the internet for brand reach and promotion of products and services. There are several forms of digital marketing that companies deploy including content marketing and social media marketing. However, the most effective and reliable marketing channel continues to be emails – one of the oldest forms of digital communication. 

Email marketing is when promotions are sent directly to people’s inboxes in mass quantities. With the development of communication avenues like social media, emails may seem to be irrelevant in 2021. But the truth is far from it.

Why Build A Strong Email Marketing Campaign?

The email has a user base of over 4 million people (and growing), making it one of the most powerful and far-reaching tools in terms of usage. Email is indispensable in our lives. Additionally, email marketing can result in a return of $38 for every dollar spent. The unceasing popularity of emails is largely due to the fact that they aren’t susceptible to algorithms. With emails, marketers can own the relationship with the audience. There is immense scope of personalization to increase the reach and appeal in an extremely cost-effective way.

For these reasons, a well-crafted email marketing strategy that taps into the pulse of the audience goes a long way in creating strong brand recall and ensuring optimal product reach. Because of the efficacy, digital marketers consider email marketing a key pillar of a successful digital marketing strategy. 

A Career in Digital Marketing

It is estimated that by 2027, the global digital marketing industry will grow by 17.4%. Opportunities in the digital marketing sector are expected to grow rapidly. Digital marketers are in high demand in any firm and a career in digital marketing is extremely lucrative, providing both job satisfaction and a hefty salary. 

Companies on the lookout for a digital marketer often seek a degree from a reputed university or institutionalized digital marketing training. Moreover, work experience in the field is a huge plus. For aspiring digital marketers, it is important to develop the ability to be on top of industry trends and build creative strategies.

Market research and analysis, SEO specialization, email, content and campaign strategy, and social media understanding are skills that boost a candidate’s chance of securing a high-paying digital marketing position. 

Conclusion

When you are looking to learn digital marketing to advance your prospects in the profession, it is a good idea to start with a holistic and well-rounded course such as a PG program in digital marketing that would help get the basics clear. Pair this with a thorough study of case studies, contemporary trends, and successful strategies to gain an edge over your competitors.