Post graduate Program in Digital Marketing
Get trained, certified and hired as digital marketing professional
Eligibility: Graduates from all streams Weekday Classroom Program
6 Months Program with 100% Job Assurance
10
Guaranteed Interviews
15+
Live Projects and Case
10+
Tools
7+
Recommended Certifications
About Our Postgraduate Program in Digital Marketing
100% Job Assurance
Our Digital Marketing Course comes with a job assurance that offers you 10 guaranteed interviews at over 500 top-tier partner organisations hiring Social media, SEO, Content Marketing and Digital Marketing professionals.
Projects and Case-based Learning
Our Digital Marketing Course is tailored to provide you with practical experience through over 15+ industry-specific projects and case studies. You will work with tools such as Google Ads, Facebook Ads, Getresponse, Google Analytics, WordPress, and others that are carefully curated by experts to help you prepare for your future career.
Live learning module
Our faculty consists of industry professionals and uses interactive modules and hands-on training methods to deliver a robust curriculum, preparing you for a multitude of digital marketing positions.
Hands-on Marketing Tools
Our digital marketing program is designed to help you become proficient in using industry-specific tools like Google Ads, Facebook Ads, Getresponse, Google Analytics, WordPress, and more. You will gain practical knowledge and skills that can be applied directly in the workplace.
Industry-Recognized Certifications
Our team will prepare you for certifications from big brands like Google, Hubspot, Hootsuite, Semrush, and Meta. These recommended certifications will add tremendous value to your DM portfolio.
Dedicated Career Services
Our comprehensive career services are tailored to ensure your success in digital marketing. These include resume development, profile enhancement, mentorship, one-on-one career counselling, and interview preparation workshops, all aimed to help you secure the job that's fit for your aspirations.
Tools & Technologies
Who Is This Course For?
Final-year Students from all backgrounds
Fresh graduates/Postgraduates with >50% marks
Experienced students (0-3 years) from all backgrounds with salaries less than 3 LPA
No prior knowledge of marketing or digital marketing is required
Final-year Students from all backgrounds
Fresh graduates/Postgraduates with >50% marks
Experienced students (0-3 years) from all backgrounds with salaries less than 3 LPA
No prior knowledge of marketing or digital marketing is required
Final-year Students from all backgrounds
Fresh graduates/Postgraduates with >50% marks
Experienced students (0-3 years) from all backgrounds with salaries less than 3 LPA
No prior knowledge of marketing or digital marketing is required
Curriculum
Topics
Introduction to Marketing and Digital Marketing
KPIs
Topics
Consumer Centricity in Digital Marketing
Strategy and Personalization in Consumer Centricity
Data Driven Decision, Consumer trust and Measuring Success
Topics
Website Design
Website Design Project
Topics
Introduction to SEO
Technical SEO
SEO Project
Topics
Introduction to Social Media Marketing
Growing & Sustaining your Brand's Social Presence
Facebook & Instagram Marketing
Social Media Strategy
Latest Social media Tricks
Online Reputation Management (ORM)
Facebook Ads Bootcamp
Topics
Introduction to Search Engine Marketing
Pay-Per-Click Advertising (PPC)
Google Ads Bootcamp
Topics
Affiliate Marketing
Topics
Introduction to Email Marketing and User Nurturing
Building Email Lists, Segmentation and Design
Email Automation
Retention and Success
Drip Marketing Bootcamp
Topics
Content Strategy
Content Creation
Content Optimization
Content Marketing Bootcamp
Topics
Introduction of Analytics
Google tag Manager
Setting up Web Analytics Tool
Google Data Studio and Story Telling
Google Analytics Bootcamp
Topics
Introduction to Media Planning and Buying
Media Research and Analysis
Media Planning
Traditional Media Planning and Buying
Digital Media Planning and Buying
Media Buying and Negotiation
Emerging Trends and Technologies
Topics
Introduction to E-commerce Marketing
Setting up an E-commerce Store
6 Months
10+ Tools
Classroom Training
250+ Learning Hours
Certifications
7+ recommended certifications from Google, Hubspot, Hootsuite, Meta, Semrush, etc.
Disclaimer: Learners will have to go the respective website in order to get themselves certified
Why these certifications are important?
Competitive advantage: By earning certifications in various digital marketing areas, you gain a competitive advantage over others who don't have them, which can be beneficial when applying for jobs or seeking clients as a freelancer or consultant to put what you have learnt to good use.
Not Offered by Imarticus Learning
For Sample purpose only
Content Marketing Certified
Not Offered by Imarticus Learning
For Sample purpose only
Email Marketing Certified
Learning Journey
Our Digital Marketing Post Graduation program is offered online, as well as through classrooms.
What Can i become?
Post Graduate Program in Digital Marketing- certified professionals have higher career growth, earning potential and high-profile job roles.
Industry average salary for roles as a Post graduate Program in Digital Marketing
See Yourself In One Of These Roles?
Become a Certified Pro
How Can I Join Digital Marketing Program?
Enquire
Get Counselled
Take Admission Test
Pass the Assessment
Enrol
Start PG Digital Marketing Course Study at Just
₹ 1,20,000
FAQs
About the Program
Bootcamp on Website creation, Run a SEO Audit, Facebook Ads, Google Ads, Drip email Marketing Bootcamp, Content Marketing Bootcamp, Google Analytics Bootcamp, ORM bootcamp.
Case Studies:
- Tata Motors: Tata Motors used social media to reposition itself as a modern and futuristic brand, and broke the stereotype of being old fashioned.
- Hindustan Unilever Limited: Be Beautiful, an online fashion website by HUL, used content marketing strategies to cater to the fashion needs of women.
- Cadbury: India’s largest chocolate brand, used a clever strategy on social media to drive a successful campaign against cyberbullying.
SEM Rush, Google Ads - search and Display, Facebook ads, Get Response, Google Analytics, Workpress, GoDaddy, ChatGPT.
Google Ads Certification, Google Analytics Certification, Hubspot Content Marketing Certification, Hubspot Email Marketing Certification, Hootsuite Social Marketing Certification Course, Semrush SEO Toolkit Exam.