Post graduate Program in Digital Marketing

Get trained, certified and hired as digital marketing professional

Eligibility: Graduates from all streams Weekday Classroom Program

6 Months Program with 100% Job Assurance

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10

Guaranteed Interviews

15+

Live Projects and Case

10+

Tools

7+

Recommended Certifications

1500+

Students Placed

52%

Average Salary Hike

500+

Hiring Partners

22.5LPA

Highest Salary

About Our Postgraduate Program in Digital Marketing

100% Job Assurance

Our Digital Marketing Course comes with a job assurance that offers you 10 guaranteed interviews at over 500 top-tier partner organisations hiring Social media, SEO, Content Marketing and Digital Marketing professionals.

Projects and Case-based Learning

Our Digital Marketing Course is tailored to provide you with practical experience through over 15+ industry-specific projects and case studies. You will work with tools such as Google Ads, Facebook Ads, Getresponse, Google Analytics, WordPress, and others that are carefully curated by experts to help you prepare for your future career.

Live learning module

Our faculty consists of industry professionals and uses interactive modules and hands-on training methods to deliver a robust curriculum, preparing you for a multitude of digital marketing positions.

Hands-on Marketing Tools

Our digital marketing program is designed to help you become proficient in using industry-specific tools like Google Ads, Facebook Ads, Getresponse, Google Analytics, WordPress, and more. You will gain practical knowledge and skills that can be applied directly in the workplace.

Industry-Recognized Certifications

Our team will prepare you for certifications from big brands like Google, Hubspot, Hootsuite, Semrush, and Meta. These recommended certifications will add tremendous value to your DM portfolio.

Dedicated Career Services

Our comprehensive career services are tailored to ensure your success in digital marketing. These include resume development, profile enhancement, mentorship, one-on-one career counselling, and interview preparation workshops, all aimed to help you secure the job that's fit for your aspirations.

Enrol Now

Who Is This Course For?

Final-year Students from all backgrounds

Fresh graduates/Postgraduates with >50% marks

Experienced students (0-3 years) from all backgrounds with salaries less than 3 LPA

No prior knowledge of marketing or digital marketing is required

Final-year Students from all backgrounds

Fresh graduates/Postgraduates with >50% marks

Experienced students (0-3 years) from all backgrounds with salaries less than 3 LPA

No prior knowledge of marketing or digital marketing is required

Final-year Students from all backgrounds

Fresh graduates/Postgraduates with >50% marks

Experienced students (0-3 years) from all backgrounds with salaries less than 3 LPA

No prior knowledge of marketing or digital marketing is required

Trusted By Millions Of Learners Around The World

4.5

4.5

4.3

4.1

Curriculum

Topics

Marketing Basics

Overview of Marketing Opportunities in India

Digital Marketing Basics

Digital Marketing Platforms & Channels

Introduction to KPIs

Relevance of KPIs

How to choose various KPIs as per the sales funnel

Introduction to Objectives and Goal Setting (SMART) model

Topics

Introduction to Consumer-Centricity in Digital Marketing

Understanding Consumer Behaviour

Using Social Media to Connect with Consumers

Creating a Consumer-centric Content Strategy

Personalisation and Customisation

Data-driven Marketing

Building Consumer Trust

Measuring Success

Topics

Introduction to Website Design

User Experience (UX) Design

Responsive Web Design

Website Design Tools and Technologies

Ideas on generating domain names, ideas, google listings

Create better landing pages to bring in more conversions

Topics

What is Search Engine Optimisation?

SEO Methods & Best Practices

Website Structure

Tools & Technologies

Google Algorithm, Content Design, Link Building, Owned Properties

Introduction to Hotjar to understand the effectiveness of webpage

Insight based optimization

Detailed understanding on Backlinking strategies

Mobile SEO

SEO on your own blog

SEO audit for 2-3 websites and comparing with your blog for better optimisation

SEO-optimised ChatGPT content

Topics

Channel Landscape, Managing Social PresenceChannel

Landscape with focus on TG present

Understanding algorithm and suitability of Facebook, Instagram, Twitter, LinkedIn, Quora, YouTube

How to create a channel on YouTube and various optimization ways

Creating effective YouTube videos

Understanding Facebook & Instagram Marketing and their features

Developing a Facebook and Instagram Marketing Strategy for Advertising

Facebook and Instagram Analytics

Community Management on Facebook and Instagram

Organic strategies to leverage Social Media platform for achieving the business objective

Creating Social Media Calendar along with the respective creatives

Podcasting

Influencer marketing

Instagram - Reels and stories

Utisling Latest Social media trends

Introduction to Online Reputation Management

Assessing and Tracking Online Reputation

Online Crisis Management

Solve and Building a Positive Reputation

ORM Tools and Technologies

Run a social media campaign (Facebook + Instagram) for your website/blog

Topics

Introduction to SEM

Understanding various bidding models

Setting up of Google Local Listing account and Google Merchant Centre

Definition and explanation of PPC advertising

Understanding ad rank and quality score

Types of PPC ads (text, display, video)

Overview of PPC bidding strategies and tactics

Keywords Research and Analysis

Landing Page Optimization

Google Ads

Run a search and display ads campaign for your website

Topics

Introduction to Affiliate Marketing

Types of Affiliate Marketing

How to start the affiliate journey

Topics

Definition and explanation of email marketing

Comparison between email marketing and other marketing channels

Overview of email marketing strategies and tactics for user nurturing

Landing Pages

Understanding User Behavior

Developing User Personas

Importance of building email lists and segmentation

Techniques and strategies

Writing effective email copy that resonates with the target audience

Visual Design of emails

Email copy and design testing and optimization techniques

Techniques for creating effective drip campaigns

Benefits of email automation for user nurturing

A/B Testing

User Retention Strategies

Loyalty Programs for User Nurturing

Measuring Success

Run a drip email marketing to attract leads on your website and nurture them

Topics

Defining your target audience

Establishing your goals and objectives

Developing a content plan

Choosing the right content format

Blogging

Infographics

Videos

Podcasts

Whitepapers

Content planning and scheduling

A/B testing

Keyword research

Content updates

Optimization tools and techniques

Create a content calendar for your website

Topics

Introduction to Web Analytics

Understanding Key Web Analytics Metrics

Importance of measuring and tracking web analytics metrics

Techniques for using web analytics metrics to improve website performance

Introduction to Google Tag manager

Understanding Tags, Triggers and variables

Overview of web analytics tools and platforms (Google Analytics, Adobe Analytics, etc.)

Setting up of Google Analytics

Understanding the Dashboard and Insights

Data Visualization and Reporting

Advanced Google Analytics Techniques

Introduction to Google Data Studio for visualization & storytelling

Using Excel for descriptive statistics

Connect your website to google analytics and determine the metrics for better optimisation

Topics

Overview of Media Planning and Buying

Types of media

Key players in media planning and buying

Ethics and regulations in media planning and buying

Market research

Media research tools and techniques

Consumer insights and behaviors

Competitive analysis

Developing a media plan

Media objectives and strategies

Media mix and budgeting

Reach and frequency

Media scheduling and buying strategies

Television advertising

Radio advertising

Print advertising

Outdoor advertising

Direct mail

Online display advertising

Search engine advertising

Social media advertising

Mobile advertising

Video advertising

Media buying process

Media buying metrics and pricing models

Media buying negotiations

Media buying ethics and guidelines

Emerging media channels and platforms

Innovative media strategies and tactics

The impact of technology on media planning and buying

Topics

Overview of the importance of E-commerce Marketing for businesses

Comparison between E-commerce Marketing and traditional marketing strategies

Choosing an E-commerce platform

Setting up an online store

Designing an effective E-commerce website

6 Months

10+ Tools

Classroom Training

250+ Learning Hours

Have questions? Contact us

I accept the Terms & Conditions

What Projects I'll be learning?

Bootcamp on Website creation

Build a predictive model to predict the property valuations.
Learn how analytics is used by real-estate companies.

Run a SEO Audit

Run a SEO on your own blog
SEO audit for 2-3 websites and comparing with your blog for better optimisation
SEO-optimised ChatGPT content

Facebook Ads

Run a social media campaign (Facebook + Instagram) for your website/blog

Google Ads

Run a search and display ads campaign for your website

Drip email Marketing Bootcamp

Run a drip email marketing to attract leads on your website and nurture them

Content Marketing Bootcamp

Create a content calendar for your website (By the time course gets over, learners will be having at least 10 blog articles ready)

Google Analytics Bootcamp

Connect your website to google analytics and determine the metrics for better optimisation

ORM bootcamp

Project on Online Releationship Management

Enrol Now

Certifications

7+ recommended certifications from Google, Hubspot, Hootsuite, Meta, Semrush, etc.

Disclaimer: Learners will have to go the respective website in order to get themselves certified

Why these certifications are important?

Competitive advantage: By earning certifications in various digital marketing areas, you gain a competitive advantage over others who don't have them, which can be beneficial when applying for jobs or seeking clients as a freelancer or consultant to put what you have learnt to good use.

Not Offered by Imarticus Learning

For Sample purpose only

Content Marketing Certified

Not Offered by Imarticus Learning

For Sample purpose only

Email Marketing Certified

Not Offered by Imarticus Learning

For Sample purpose only

Content Marketing Certified

Not Offered by Imarticus Learning

For Sample purpose only

Email Marketing Certified

Tools & Technologies

Learning Journey

Our Digital Marketing Post Graduation program is offered online, as well as through classrooms.

What Can i become?

Post Graduate Program in Digital Marketing- certified professionals have higher career growth, earning potential and high-profile job roles.

Performance Marketing Manager

SEO Specialist

Digital Marketing Executive

Campaign Specialist

Content Strategist

Social Media Manager

Email Marketing Specialist

Content Planner

Affiliate Marketing Manager

Community Expert

Industry average salary for roles as a Post graduate Program in Digital Marketing

See Yourself In One Of These Roles?

Become a Certified Pro

Upon successfully completing this program, you’ll earn a Digital Marketing Certificate. This Certified Digital Marketing Course will add considerable value to your professional credentials.

Share Your Achievement

Earn Your Certificate

Digital Marketing Course Completion Certificate

How Can I Join Digital Marketing Program?

Enquire

Get Counselled

Take Admission Test

Pass the Assessment

Enrol

Enquire

Get Counselled

Take Admission Test

Pass the Assessment

Enrol

Enquire

Get Counselled

Take Admission Test

Pass the Assessment

Enrol

Start PG Digital Marketing Course Study at Just

₹ 1,20,000

Enquire Now

Program Fee

₹ 1,20,000

Registration Fee

₹ 20,000

Balance Fee

₹ 1,00,000

Balance Fee Option

0% EMI Loan Amount

6 Months

₹ 16,667 P.M (No-Cost EMI)

Pay Now

Grow with Imarticus learning

We’re focused on giving you an integrated learning experience. With our one-of-its-kind career support services, we continue to support you as you take a step into your career with a renewed perspective. Get access to over 500+ placement partners and explore unlimited opportunities.

100% Job Assurance

Our career services will introduce you to rewarding digital marketing job opportunities and ensure that you land your dream job.

Profile Enhancement

We assist you in building a robust portfolio to ensure that your profile always catches the eye of prospective employers.

Resume Building

Redesign your resume with professional help and highlight your strengths in the best possible way.

Interview Prep

We’ve analysed the most commonly asked interview questions and built a training module that confidently prepares you for job interviews.

Career Mentoring

Our dedicated program mentors are seasoned professionals that will assist you with the curriculum, ensure you are up-to-date with in-class happenings and motivate you to move ahead in your academic journey.

100% Job Assurance

Our career services will introduce you to rewarding digital marketing job opportunities and ensure that you land your dream job.

Profile Enhancement

We assist you in building a robust portfolio to ensure that your profile always catches the eye of prospective employers.

Resume Building

Redesign your resume with professional help and highlight your strengths in the best possible way.

Interview Prep

We’ve analysed the most commonly asked interview questions and built a training module that confidently prepares you for job interviews.

Career Mentoring

#10 Guaranteed Interviews

Our Alumni Work At

Build Your Success Story With Imarticus

I would recommend Imarticus because of the unique training methodology that combines not just theoretical knowledge but also practical learning. The trainers are highly skilled professionals and use their practical knowledge to transform you into a job-ready banking professional.

Neha Jha

The trainers here are very friendly and professional at the same time. This organization is truly an outstanding one that is nurturing raw candidates into specialized working professionals. Their state-of-the-art teaching facility along with industry experts that provide practical advice to help you advance in your career.

Gaurang Mistry

My journey with Imarticus has revitalised my personality by infusing it with tremendous soft- skills as well as communication and presentation skills. The institute helped in every way in bringing out my talent to its utmost, both in my personal and professional life. I would personally like to thank the management, the trainers and all the people whose effo...See More

Sandeep Singh

My experience with Imarticus was super! The course focused on practical training with hands-on learning of various tools and thorough practice with numerous datasets. Looking back, I see the importance of actually applying tools and techniques to the projects that worked on because it gave me a running start when began working.

Maxwell Louis D'Mello

Prepare to Succeed

FAQs

About the Program

Our Digital Marketing Post Graduate program is a 250+ hours digital marketing Offline classroom training program that provides aspirants with an in-depth understanding of the advanced business practices being used in Digital Marketing today.

Students from all domains looking to start their careers in digital marketing can opt for this course. Students in their final year, fresh graduates/Postgraduates with >50% marks, or experienced professionals (0-3 years) from all backgrounds with salaries less than 3 LPA can opt for this program. No prior knowledge of marketing or digital marketing is required.

You will have to apply for admission through our website. Our career advisor will contact you to review your profile and other eligibility criteria. Once you are shortlisted, you will have to take an admission test. Once you pass the admission test with >50% marks, the admission offer letter will be released. You will have to pay the registration fees to book your seat. For more information, speak to your career advisor.

Our Digital Marketing Post Graduate Course is a 6-month program conducted on weekdays via live instructor led lectures. Please contact your nearest Imarticus Learning centre for more information.

The core learning will happen via 250+ hours of live Offline lectures. You will also have access to additional study material like video recordings of previous virtual classes, PowerPoint presentations, case studies, quizzes and eBooks on our learning portal. You will be given extended access to our fully-integrated online learning portal where all your learning materials will be uploaded. You will need to log in to the learning portal using the credentials provided at the time of joining and navigate through the portal as required.

Our Digital Marketing Post Graduate costs 1,20,000/- for classroom training. You can pay the program fees by credit card, debit card or net banking from all leading banks. We offer EMI options as well.

Digital Marketing differs slightly from traditional marketing, where digital technologies and the internet are used as mediums to promote products and services. A Digital Marketing Course helps practitioners of the subject to study, understand all facets of Digital Marketing such as Search Engine Marketing, Search Engine Optimisation, Content Marketing, Social Media Marketing, ORM, Pay Per Click Marketing, Marketing Analytics and more. Imarticus Learning’s Digital Marketing Post Graduate is one such course curated with help from industry experts and designed to cultivate in-demand marketing skills.

Projects:
Bootcamp on Website creation, Run a SEO Audit, Facebook Ads, Google Ads, Drip email Marketing Bootcamp, Content Marketing Bootcamp, Google Analytics Bootcamp, ORM bootcamp.

Case Studies:

Tata Motors: Tata Motors used social media to reposition itself as a modern and futuristic brand, and broke the stereotype of being old fashioned.

Hindustan Unilever Limited: Be Beautiful, an online fashion website by HUL, used content marketing strategies to cater to the fashion needs of women.

Cadbury: India’s largest chocolate brand, used a clever strategy on social media to drive a successful campaign against cyberbullying.

Tools:
SEM Rush, Google Ads - search and Display, Facebook ads, Get Response, Google Analytics, Workpress, GoDaddy, ChatGPT.

Certifications:
Google Ads Certification, Google Analytics Certification, Hubspot Content Marketing Certification, Hubspot Email Marketing Certification, Hootsuite Social Marketing Certification Course, Semrush SEO Toolkit Exam.

Upon successful completion of the program, you will be awarded a Digital Marketing Certification by Imarticus Learning. You can also get yourself certified on our recommended list of certifications such as Google, Hubspot, Hootsuite, Meta etc.

To know more about the Imarticus Refund policy Click here.

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Post graduate Program in Digital Marketing

10

15+

10+

7+

About Our Postgraduate Program in Digital Marketing

100% Job Assurance

Projects and Case-based Learning

Live learning module

Hands-on Marketing Tools

Industry-Recognized Certifications

Dedicated Career Services

Who Is This Course For?

Curriculum

Module 1 - Introduction to Digital Marketing

Introduction to Marketing and Digital Marketing

KPIs

Module 2 - Consumer Centricity

Consumer Centricity in Digital Marketing

Strategy and Personalization in Consumer Centricity

Data Driven Decision, Consumer trust and Measuring Success

Module 3 - Website Design

Website Design

Website Design Project

Module 4 - Search Engine Optimisation (SEO)

Introduction to SEO

Technical SEO

SEO Project

Module 5 - Social Media Marketing

Introduction to Social Media Marketing

Growing & Sustaining your Brand's Social Presence

Facebook & Instagram Marketing

Social Media Strategy

Latest Social media Tricks

Online Reputation Management (ORM)

Facebook Ads Bootcamp

Module 6 - Search Engine Marketing

Introduction to Search Engine Marketing

Pay-Per-Click Advertising (PPC)

Google Ads Bootcamp

Module 7 - Affiliate Marketing

Affiliate Marketing

Module 8 - Email Marketing and User Nurturing

Introduction to Email Marketing and User Nurturing

Building Email Lists, Segmentation and Design

Email Automation

Retention and Success

Drip Marketing Bootcamp

Module 9 - Content Marketing

Content Strategy

Content Creation

Content Optimization

Content Marketing Bootcamp

Module 10 - Web Analytics

Introduction of Analytics

Google tag Manager

Setting up Web Analytics Tool

Google Data Studio and Story Telling

Google Analytics Bootcamp

Module 11 - Media Planning and Buying

Introduction to Media Planning and Buying

Media Research and Analysis

Media Planning

Traditional Media Planning and Buying

Digital Media Planning and Buying

Media Buying and Negotiation

Emerging Trends and Technologies

Module 12 - E-commerce Marketing

Introduction to E-commerce Marketing

Setting up an E-commerce Store

Have questions? Contact us

What Projects I'll be learning?

Certifications

Why these certifications are important?

Not Offered by Imarticus Learning

Content Marketing Certified

Not Offered by Imarticus Learning

Email Marketing Certified

Not Offered by Imarticus Learning

Content Marketing Certified