100% Job Assurance

Post graduate Program in Digital Marketing

Get trained, certified and hired as digital marketing professional

Eligibility: Graduates from all streams Weekday Classroom Program

Outstanding Education Company of the Year by ET Business Leaders Awards 2024

6 Months Program with 100% Job Assurance

Download Brochure
Apply Now

10

Guaranteed Interviews

15+

Live Projects and Case

10+

Tools

7+

Recommended Certifications

Students Placed
1500+
Students Placed
Average Salary Hike
52%
Average Salary Hike
Hiring Partners
500+
Hiring Partners
Highest Salary
22.5LPA
Highest Salary

About Our Postgraduate Program in Digital Marketing

100% Job Assurance

Our Digital Marketing Course comes with a job assurance that offers you 10 guaranteed interviews at over 500 top-tier partner organisations hiring Social media, SEO, Content Marketing and Digital Marketing professionals.

Projects and Case-based Learning

Our Digital Marketing Course is tailored to provide you with practical experience through over 15+ industry-specific projects and case studies. You will work with tools such as Google Ads, Facebook Ads, Getresponse, Google Analytics, WordPress, and others that are carefully curated by experts to help you prepare for your future career.

Live learning module

Our faculty consists of industry professionals and uses interactive modules and hands-on training methods to deliver a robust curriculum, preparing you for a multitude of digital marketing positions.

Hands-on Marketing Tools

Our digital marketing program is designed to help you become proficient in using industry-specific tools like Google Ads, Facebook Ads, Getresponse, Google Analytics, WordPress, and more. You will gain practical knowledge and skills that can be applied directly in the workplace.

Industry-Recognized Certifications

Our team will prepare you for certifications from big brands like Google, Hubspot, Hootsuite, Semrush, and Meta. These recommended certifications will add tremendous value to your DM portfolio.

Dedicated Career Services

Our comprehensive career services are tailored to ensure your success in digital marketing. These include resume development, profile enhancement, mentorship, one-on-one career counselling, and interview preparation workshops, all aimed to help you secure the job that's fit for your aspirations.

Enrol Now

Who Is This Course For?

Final-year Students from all backgrounds

Fresh graduates/Postgraduates with >50% marks

Experienced students (0-3 years) from all backgrounds with salaries less than 3 LPA

No prior knowledge of marketing or digital marketing is required

Final-year Students from all backgrounds

Fresh graduates/Postgraduates with >50% marks

Experienced students (0-3 years) from all backgrounds with salaries less than 3 LPA

No prior knowledge of marketing or digital marketing is required

Final-year Students from all backgrounds

Fresh graduates/Postgraduates with >50% marks

Experienced students (0-3 years) from all backgrounds with salaries less than 3 LPA

No prior knowledge of marketing or digital marketing is required

Trusted By Millions Of Learners Around The World

Curriculum

Topics

video icon
Marketing Basics
video icon
Overview of Marketing Opportunities in India
video icon
Digital Marketing Basics
video icon
Digital Marketing Platforms & Channels

video icon
Introduction to KPIs
video icon
Relevance of KPIs
video icon
How to choose various KPIs as per the sales funnel
video icon
Introduction to Objectives and Goal Setting (SMART) model

Topics

video icon
Introduction to Consumer-Centricity in Digital Marketing
video icon
Understanding Consumer Behaviour
video icon
Using Social Media to Connect with Consumers

video icon
Creating a Consumer-centric Content Strategy
video icon
Personalisation and Customisation

video icon
Data-driven Marketing
video icon
Building Consumer Trust
video icon
Measuring Success

Topics

video icon
Introduction to Website Design
video icon
User Experience (UX) Design
video icon
Responsive Web Design
video icon
Website Design Tools and Technologies

video icon
Ideas on generating domain names, ideas, google listings
video icon
Create better landing pages to bring in more conversions

Topics

video icon
What is Search Engine Optimisation?
video icon
SEO Methods & Best Practices

video icon
Website Structure
video icon
Tools & Technologies
video icon
Google Algorithm, Content Design, Link Building, Owned Properties
video icon
Introduction to Hotjar to understand the effectiveness of webpage
video icon
Insight based optimization
video icon
Detailed understanding on Backlinking strategies
video icon
Mobile SEO

video icon
SEO on your own blog
video icon
SEO audit for 2-3 websites and comparing with your blog for better optimisation
video icon
SEO-optimised ChatGPT content

Topics

video icon
Channel Landscape, Managing Social PresenceChannel
video icon
Landscape with focus on TG present

video icon
Understanding algorithm and suitability of Facebook, Instagram, Twitter, LinkedIn, Quora, YouTube
video icon
How to create a channel on YouTube and various optimization ways
video icon
Creating effective YouTube videos

video icon
Understanding Facebook & Instagram Marketing and their features
video icon
Developing a Facebook and Instagram Marketing Strategy for Advertising
video icon
Facebook and Instagram Analytics
video icon
Community Management on Facebook and Instagram

video icon
Organic strategies to leverage Social Media platform for achieving the business objective
video icon
Creating Social Media Calendar along with the respective creatives

video icon
Podcasting
video icon
Influencer marketing
video icon
Instagram - Reels and stories
video icon
Utisling Latest Social media trends

video icon
Introduction to Online Reputation Management
video icon
Assessing and Tracking Online Reputation
video icon
Online Crisis Management
video icon
Solve and Building a Positive Reputation
video icon
ORM Tools and Technologies

video icon
Run a social media campaign (Facebook + Instagram) for your website/blog

Topics

video icon
Introduction to SEM
video icon
Understanding various bidding models
video icon
Setting up of Google Local Listing account and Google Merchant Centre

video icon
Definition and explanation of PPC advertising
video icon
Understanding ad rank and quality score
video icon
Types of PPC ads (text, display, video)
video icon
Overview of PPC bidding strategies and tactics
video icon
Keywords Research and Analysis
video icon
Landing Page Optimization
video icon
Google Ads

video icon
Run a search and display ads campaign for your website

Topics

video icon
Introduction to Affiliate Marketing
video icon
Types of Affiliate Marketing
video icon
How to start the affiliate journey

Topics

video icon
Definition and explanation of email marketing
video icon
Comparison between email marketing and other marketing channels
video icon
Overview of email marketing strategies and tactics for user nurturing
video icon
Landing Pages
video icon
Understanding User Behavior
video icon
Developing User Personas

video icon
Importance of building email lists and segmentation
video icon
Techniques and strategies
video icon
Writing effective email copy that resonates with the target audience
video icon
Visual Design of emails
video icon
Email copy and design testing and optimization techniques

video icon
Techniques for creating effective drip campaigns
video icon
Benefits of email automation for user nurturing
video icon
A/B Testing

video icon
User Retention Strategies
video icon
Loyalty Programs for User Nurturing
video icon
Measuring Success

video icon
Run a drip email marketing to attract leads on your website and nurture them

Topics

video icon
Defining your target audience
video icon
Establishing your goals and objectives
video icon
Developing a content plan
video icon
Choosing the right content format

video icon
Blogging
video icon
Infographics
video icon
Videos
video icon
Podcasts
video icon
Whitepapers
video icon
Content planning and scheduling

video icon
A/B testing
video icon
Keyword research
video icon
Content updates
video icon
Optimization tools and techniques

video icon
Create a content calendar for your website

Topics

video icon
Introduction to Web Analytics
video icon
Understanding Key Web Analytics Metrics
video icon
Importance of measuring and tracking web analytics metrics
video icon
Techniques for using web analytics metrics to improve website performance

video icon
Introduction to Google Tag manager
video icon
Understanding Tags, Triggers and variables

video icon
Overview of web analytics tools and platforms (Google Analytics, Adobe Analytics, etc.)
video icon
Setting up of Google Analytics
video icon
Understanding the Dashboard and Insights
video icon
Data Visualization and Reporting
video icon
Advanced Google Analytics Techniques

video icon
Introduction to Google Data Studio for visualization & storytelling
video icon
Using Excel for descriptive statistics

video icon
Connect your website to google analytics and determine the metrics for better optimisation

Topics

video icon
Overview of Media Planning and Buying
video icon
Types of media
video icon
Key players in media planning and buying
video icon
Ethics and regulations in media planning and buying

video icon
Market research
video icon
Media research tools and techniques
video icon
Consumer insights and behaviors
video icon
Competitive analysis

video icon
Developing a media plan
video icon
Media objectives and strategies
video icon
Media mix and budgeting
video icon
Reach and frequency
video icon
Media scheduling and buying strategies

video icon
Television advertising
video icon
Radio advertising
video icon
Print advertising
video icon
Outdoor advertising
video icon
Direct mail

video icon
Online display advertising
video icon
Search engine advertising
video icon
Social media advertising
video icon
Mobile advertising
video icon
Video advertising

video icon
Media buying process
video icon
Media buying metrics and pricing models
video icon
Media buying negotiations
video icon
Media buying ethics and guidelines

video icon
Emerging media channels and platforms
video icon
Innovative media strategies and tactics
video icon
The impact of technology on media planning and buying

Topics

video icon
Overview of the importance of E-commerce Marketing for businesses
video icon
Comparison between E-commerce Marketing and traditional marketing strategies

video icon
Choosing an E-commerce platform
video icon
Setting up an online store
video icon
Designing an effective E-commerce website
6 Months

6 Months

10+ Tools

10+ Tools

Classroom Training

Classroom Training

250+ Learning Hours

250+ Learning Hours

Have questions? Contact us

What Projects I'll be learning?

Bootcamp on Website creation
Bootcamp on Website creation
  • Build a predictive model to predict the property valuations.
  • Learn how analytics is used by real-estate companies.
Run a SEO Audit
Run a SEO Audit
  • Run a SEO on your own blog
  • SEO audit for 2-3 websites and comparing with your blog for better optimisation
  • SEO-optimised ChatGPT content
Facebook Ads
Facebook Ads
  • Run a social media campaign (Facebook + Instagram) for your website/blog
Google Ads
Google Ads
  • Run a search and display ads campaign for your website
Drip email Marketing Bootcamp
Drip email Marketing Bootcamp
  • Run a drip email marketing to attract leads on your website and nurture them
Content Marketing Bootcamp
Content Marketing Bootcamp
  • Create a content calendar for your website (By the time course gets over, learners will be having at least 10 blog articles ready)
Google Analytics Bootcamp
Google Analytics Bootcamp
  • Connect your website to google analytics and determine the metrics for better optimisation
ORM bootcamp
ORM bootcamp
  • Project on Online Releationship Management
Enrol Now

Certifications

7+ recommended certifications from Google, Hubspot, Hootsuite, Meta, Semrush, etc.

Disclaimer: Learners will have to go the respective website in order to get themselves certified

HubSpot Certification
SEMRUSH Certification
Meta Certification
Hootsuite Certification
Google Certification

Why these certifications are important?

Competitive advantage: By earning certifications in various digital marketing areas, you gain a competitive advantage over others who don't have them, which can be beneficial when applying for jobs or seeking clients as a freelancer or consultant to put what you have learnt to good use.

Not Offered by Imarticus Learning
Not Offered by Imarticus Learning

For Sample purpose only

Content Marketing Certified

Not Offered by Imarticus Learning
Not Offered by Imarticus Learning

For Sample purpose only

Email Marketing Certified

Not Offered by Imarticus Learning
Not Offered by Imarticus Learning

For Sample purpose only

Content Marketing Certified

Not Offered by Imarticus Learning
Not Offered by Imarticus Learning

For Sample purpose only

Email Marketing Certified

Tools & Technologies

Facebook Ads
Google Analytics
GetResponse
Go Daddy
Google Ads
Google Optimize
Google Tag Manager
Instagram
LinkedIn
Samrush
wordpress
xyz
YouTube
Facebook Ads
Google Analytics
GetResponse
Go Daddy
Google Ads
Google Optimize
Google Tag Manager
Instagram
LinkedIn
Samrush
wordpress
xyz
YouTube
Facebook Ads
Google Analytics
GetResponse
Go Daddy
Google Ads
Google Optimize
Google Tag Manager
Instagram
LinkedIn
Samrush
wordpress
xyz
YouTube
Learning Journey

Our Digital Marketing Post Graduation program is offered online, as well as through classrooms.

Learning Journey
Learning Journey

What Can i become?

Post Graduate Program in Digital Marketing- certified professionals have higher career growth, earning potential and high-profile job roles.

What Can i become?
Performance Marketing Manager
SEO Specialist
Digital Marketing Executive
Campaign Specialist
Content Strategist
Social Media Manager
Email Marketing Specialist
Content Planner
Affiliate Marketing Manager
Community Expert

Industry average salary for roles as a Post graduate Program in Digital Marketing

Pay ScaleGlass Door

See Yourself In One Of These Roles?

Sign Up
Become a Certified Pro
Upon successfully completing this program, you’ll earn a Digital Marketing Certificate. This Certified Digital Marketing Course will add considerable value to your professional credentials.
Share Your Achievement
Share Your Achievement
Earn Your Certificate
Earn Your Certificate
Digital Marketing Course Completion Certificate
Zoom in

How Can I Join Digital Marketing Program?

Enquire

Get Counselled

Take Admission Test

Pass the Assessment

Enrol

Enquire

Get Counselled

Take Admission Test

Pass the Assessment

Enrol

Enquire

Get Counselled

Take Admission Test

Pass the Assessment

Enrol

Start PG Digital Marketing Course Study at Just

₹ 1,20,000
Enquire Now
Program Fee
₹ 1,20,000
Registration Fee
₹ 20,000
Balance Fee
₹ 1,00,000
Balance Fee Option
0% EMI Loan Amount
6 Months
₹ 16,667 P.M (No-Cost EMI)
Pay Now

Grow with Imarticus learning

We’re focused on giving you an integrated learning experience. With our one-of-its-kind career support services, we continue to support you as you take a step into your career with a renewed perspective. Get access to over 500+ placement partners and explore unlimited opportunities.

100% Job Assurance

100% Job Assurance

Our career services will introduce you to rewarding digital marketing job opportunities and ensure that you land your dream job.

Profile Enhancement

Profile Enhancement

We assist you in building a robust portfolio to ensure that your profile always catches the eye of prospective employers.

Resume Building

Resume Building

Redesign your resume with professional help and highlight your strengths in the best possible way.

Interview Prep

Interview Prep

We’ve analysed the most commonly asked interview questions and built a training module that confidently prepares you for job interviews.

Career Mentoring

Career Mentoring

Our dedicated program mentors are seasoned professionals that will assist you with the curriculum, ensure you are up-to-date with in-class happenings and motivate you to move ahead in your academic journey.

100% Job Assurance

100% Job Assurance

Our career services will introduce you to rewarding digital marketing job opportunities and ensure that you land your dream job.

Profile Enhancement

Profile Enhancement

We assist you in building a robust portfolio to ensure that your profile always catches the eye of prospective employers.

Resume Building

Resume Building

Redesign your resume with professional help and highlight your strengths in the best possible way.

Interview Prep

Interview Prep

We’ve analysed the most commonly asked interview questions and built a training module that confidently prepares you for job interviews.

Career Mentoring

Career Mentoring

Our dedicated program mentors are seasoned professionals that will assist you with the curriculum, ensure you are up-to-date with in-class happenings and motivate you to move ahead in your academic journey.

#10 Guaranteed Interviews

#10 Guaranteed Interviews

Our Alumni Work At
MobiKwick
Times Internet
Sunsilk
Public Group
Ogilvy Mather
JWT
Asus Search
MobiKwick
Times Internet
Sunsilk
Public Group
Ogilvy Mather
JWT
Asus Search
MobiKwick
Times Internet
Sunsilk
Public Group
Ogilvy Mather
JWT
Asus Search
Build Your Success Story With Imarticus

Neha Jha
I would recommend Imarticus because of the unique training methodology that combines not just theoretical knowledge but also practical learning. The trainers are highly skilled professionals and use their practical knowledge to transform you into a job-ready banking professional.
Neha Jha
Morgan Stanley
Gaurang Mistry
The trainers here are very friendly and professional at the same time. This organization is truly an outstanding one that is nurturing raw candidates into specialized working professionals. Their state-of-the-art teaching facility along with industry experts that provide practical advice to help you advance in your career.
Gaurang Mistry
Wipro
Sandeep Singh
My journey with Imarticus has revitalised my personality by infusing it with tremendous soft- skills as well as communication and presentation skills. The institute helped in every way in bringing out my talent to its utmost, both in my personal and professional life. I would personally like to thank the management, the trainers and all the people whose effo...See More
Sandeep Singh
BNP Paribas
Maxwell Louis D'Mello
My experience with Imarticus was super! The course focused on practical training with hands-on learning of various tools and thorough practice with numerous datasets. Looking back, I see the importance of actually applying tools and techniques to the projects that worked on because it gave me a running start when began working.
Maxwell Louis D'Mello
M Technologies
Prepare to Succeed

FAQs

About the Program

Our Digital Marketing Post Graduate program is a 250+ hours digital marketing Offline classroom training program that provides aspirants with an in-depth understanding of the advanced business practices being used in Digital Marketing today.

Students from all domains looking to start their careers in digital marketing can opt for this course. Students in their final year, fresh graduates/Postgraduates with >50% marks, or experienced professionals (0-3 years) from all backgrounds with salaries less than 3 LPA can opt for this program. No prior knowledge of marketing or digital marketing is required.

You will have to apply for admission through our website. Our career advisor will contact you to review your profile and other eligibility criteria. Once you are shortlisted, you will have to take an admission test. Once you pass the admission test with >50% marks, the admission offer letter will be released. You will have to pay the registration fees to book your seat. For more information, speak to your career advisor.

Our Digital Marketing Post Graduate Course is a 6-month program conducted on weekdays via live instructor led lectures. Please contact your nearest Imarticus Learning centre for more information.

The core learning will happen via 250+ hours of live Offline lectures. You will also have access to additional study material like video recordings of previous virtual classes, PowerPoint presentations, case studies, quizzes and eBooks on our learning portal. You will be given extended access to our fully-integrated online learning portal where all your learning materials will be uploaded. You will need to log in to the learning portal using the credentials provided at the time of joining and navigate through the portal as required.

Our Digital Marketing Post Graduate costs 1,20,000/- for classroom training. You can pay the program fees by credit card, debit card or net banking from all leading banks. We offer EMI options as well.

Digital Marketing differs slightly from traditional marketing, where digital technologies and the internet are used as mediums to promote products and services. A Digital Marketing Course helps practitioners of the subject to study, understand all facets of Digital Marketing such as Search Engine Marketing, Search Engine Optimisation, Content Marketing, Social Media Marketing, ORM, Pay Per Click Marketing, Marketing Analytics and more. Imarticus Learning’s Digital Marketing Post Graduate is one such course curated with help from industry experts and designed to cultivate in-demand marketing skills.

Projects:
Bootcamp on Website creation, Run a SEO Audit, Facebook Ads, Google Ads, Drip email Marketing Bootcamp, Content Marketing Bootcamp, Google Analytics Bootcamp, ORM bootcamp.

Case Studies:

  • Tata Motors: Tata Motors used social media to reposition itself as a modern and futuristic brand, and broke the stereotype of being old fashioned.
  • Hindustan Unilever Limited: Be Beautiful, an online fashion website by HUL, used content marketing strategies to cater to the fashion needs of women.
  • Cadbury: India’s largest chocolate brand, used a clever strategy on social media to drive a successful campaign against cyberbullying.
Tools:
SEM Rush, Google Ads - search and Display, Facebook ads, Get Response, Google Analytics, Workpress, GoDaddy, ChatGPT.
Certifications:
Google Ads Certification, Google Analytics Certification, Hubspot Content Marketing Certification, Hubspot Email Marketing Certification, Hootsuite Social Marketing Certification Course, Semrush SEO Toolkit Exam.

Upon successful completion of the program, you will be awarded a Digital Marketing Certification by Imarticus Learning. You can also get yourself certified on our recommended list of certifications such as Google, Hubspot, Hootsuite, Meta etc.

To know more about the Imarticus Refund policy Click here.
Imarticus Logo
Follow Us

GLOBAL PRESENCE

INDIA

UAE

Executive Programs