Imarticus Learning
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Become a Digital Marketer in 18 Weeks

MyCaptain Digital Marketing Program with Job Assurance

Next Batch

February

Available Seats

29/60

Taught by experts from

Rapido, Deloitte, MFine, Zomato

4.51

1.2 Lacs+ Learners

Apply Now
Download Brochure

Key Highlights

1600+

Students Placed

12LPA

Highest CTC

10

Assured Interviews

1000+

Hiring partners

The Program has been created in collaboration with Managers from
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Apply for the MyCaptain Digital Marketing Job Assurance Program

1000+ Hiring Partners

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Program Curriculum

Our curriculum is designed to make you a finest marketer

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Kickstarting your Journey as a Digital Marketer

Orientation
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Network & Slack Training Session

Orientation
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Know your Self Assessment

Customer Diagnostic Test

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Business Models and Competitor Research

Live Class
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How to create a Customer Persona?

Live Class
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Captain Collab: Building Customer Personas with Research & Data

Live Class (Jam Session)
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Minor Project: Brand Analysis for brands like Zoom & Lenskart

Minor Projects
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Understanding Marketing Funnels

Live Class
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Success Metrics of a Funnel

Live Class
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Captain Collab: Marketing Funnels & Metrics

Live Class (Jam Session)
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Identifying the right career fit for you in Digital Marketing

Counselling

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Understanding Social Media roles, goals, and platforms

Live Class
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Why do 'Brands' need Social Media Marketing?

Live Class
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Brand Awareness Strategies for Instagram

Live Class
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Funnel Building Strategies for Instagram

Live Class
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Creating Social Media Strategy for Instagram

Live Class
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Minor Project: Creating Social Media Strategy for Brands like Zoom & Lenskart

Minor Projects
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Content Ideation for Instagram

Live Class
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Creating Content Calendar for Instagram

Live Class
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Deep Diving into Content Ideation, Bucketing and Content Calendar

Live Class (Jam Session)
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How to create Instagram Posts?

Live Class
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Content Ideation & Creating Content Calendars

Minor Projects
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Stepping into the world of Instagram Reels

Live Class
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Creating Instagram Stories & Posts

Live Class
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Content Strategy: Creating brand awareness

Live Class
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Leveraging AI for Writing & Canva or Design

Live Class
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Introduction to LinkedIn

Live Class
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Creating Viral Content for Instagram

Live Class(Jam Session)
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Introduction to LinkedIn

Live Class
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Cracking LinkedIn Strategy

Live Class
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Content Creation for LinkedIn

Live Class
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Creating LinkedIn Strategy and Content

Live Class (Jam Session)
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Creating LinkedIn Marketing Strategy for Brands like Zoom & Lenskart

Minor Project
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Introduction to YouTube

Live Class
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YouTube Analysis and Growth Hacks

Live Class
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Social Media Campaign Optimisation

Live Class
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Social Media Campaign Reporting

Live Class
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Campaign Reporting and Optimisation

Live Class
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Optimizing your Social Media Marketing

Minor Project
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Let's Build you a Kickass Digital Marketer's Resume

Live Class
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Optimizing Your LinkedIn Profile to Catch Recruiters' Attention

Live Class
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Mastering Social Media Marketing Interview Preparation

Live Class
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Social Media Marketing Ethics

Reading Resource
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Improving your writing with Industry Terminology

Reading Resource
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Social Media Community Engagement

Reading Resource
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Online Reputation Management

Reading Resource
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Twitter and Microblogging

Reading Resource
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Crafting Social Media Marketing Strategy for a brand

Portfolio Project

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Understanding SEO & Setting up Google Keyword Planner

Live Class
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How does the world of Search Engines work?

Live Class
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How Websites and URLs are structured?

Live Class
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Keyword Research & Analysis for Myntra

Live Class (Jam Session)
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Identifying the Website Structure and URL Optimisation

Minor Project
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What are Keywords and how to identify them?

Live Class
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Creating SEO-friendly Content with the help of ChatGPT

Live Class
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Keyword Research and Content Creation

Live Class (Jam Session)
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Keyword Research and Content Creation for Brands like Myntra

Minor Project
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Introduction to On-Page SEO

Live Class
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Introduction to Technical SEO

Live Class
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Understanding Technical SEO: Part 1

Live Class
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Understanding Technical SEO: Part 2

Live Class
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Introduction to Off-Page SEO

Live Class
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Website Audit

Live Class (Jam Session)
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Website Audit for On-Page, Technical, and Off Page SEO Issues

Minor Project
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Explore Google Search Console and learn how to use essential SEO Tools

Live Class
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Important Google Updates and Case Studies

Live Class
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SEO: Doubt Solving and Interaction Session

Live Class
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Understanding SEO Metrics and creating SEO Strategy

Live Class
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Creating SEO Strategy for an E-Com Website

Live Class
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Creating SEO Strategy for a SaaS Website

Live Class
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Creating SEO Strategy for a Brand

Live Class
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Creating SEO Strategy for a Brand

Minor Project
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Building a kickass Digital Marketer's Resume

Live Class
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How to build a Strong Linkedin Profile

Live Class
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How to prepare for the Interview in SEO

Live Class
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App Store and YouTube Optimisation

Recorded Lesson
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How to Find Errors in a Website?

Recorded Lesson
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How to Build a Website from Scratch?

Recorded Lesson
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Search Engine Optimisation: Brand Audit

Portfolio Project

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Introduction to Performance Marketing

Orientation
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Understanding the Scope of Performance Marketing

Live Class
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Starting Your Journey with Marketing Funnels

Live Class
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Understanding Marketing Metrics and KPIs

Live Class (Jam Session)
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Understanding of Root Cause Analysis

Reading/Video Resource
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Tools for Root Cause Analysis

Live Class
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A Guide to Google Analytics

Reading/Video Resource
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Navigating Google Analytics Dashboards

Live Class
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Starting Your Excel Journey

Reading/Video Resource
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Excel Formulas Cheat Sheet

Reading/Video Resource
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Data Visualization on Excel

Reading/Video Resource
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Data Analysis on Excel

Live Class
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Google Analytics

Minor Project
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Understanding Online PPC Advertising

Reading/Video Resource
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Google Ads and Business Integration

Live Class
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Crafting Winning Google Search Ads

Live Class
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The Art of Writing for Google Ads

Reading/Video Resource
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Understanding Shopping Ads and Universal App Campaigns

Live Class
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Strategies for Google Ad Campaigns

Live Class
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Mastering Data Visualization and Reporting

Reading/Video Resource
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Types of Reports in Performance Marketing

Reading/Video Resource
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Tools for Data Visualization and Reporting on Google

Live Class
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Setting up a Google Campaign

Minor Project
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Creating SEO Strategy for a Brand

Minor Project
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Paid Marketing on Meta Platforms

Reading/Video Resource
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Introduction to Meta Platform and Business Integration

Live Class
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The Art of Ad Copy in the Meta Universe

Reading/Video Resource
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Running Campaigns and A/B Testing Analysis

Recorded Lesson
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Strategies and A/B Testing Insights

Recorded Lesson
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Campaign Strategies for Meta Success

Recorded Lesson
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Campaign Optimization Strategies in the Meta Universe

Live Class
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Mastering Data Visualization and Reporting on Meta

Live Class
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A Guide to Data Visualization and Reporting

Reading/Video Resource
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Running a Meta Campaign

Minor Project
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Mastering Mid Funnel Optimization

Reading/Video Resource
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LinkedIn: Strategies for B2B Success

Live Class
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Mastering Play/App Store Optimization and Apple Search Ads

Reading/Video Resource
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Leveraging Email Marketing

Live Class
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Mastering WhatsApp, SMS, and IVR for Marketing

Reading/Video Resource
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E-com Advertising and Strategies

Live Session
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Navigating the World of Influencer Marketing

Reading/Video Resource
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An Introduction to Affiliate Marketing

Live Session
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Strategies for Targeting and Retargeting Online

Reading/Video Resource
Download Curriculum

Master Industry-Relevant Tools

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Upcoming Batches

We offer both offline and online classes, you can find the details about the upcoming batches here.

ONLINE BATCH

₹1,75,000

₹1,60,000 (All Inclusive)

Upcoming Batch

December 1

Apply Now

OFFLINE CLASSROOM BATCH

₹1,50,000

₹1,60,000 (All Inclusive)

Upcoming Batch

February 1

Apply Now

Meet Your Trainers

You will be mentored by practitioners who are masters of their trade

Srilaxmi Madhu Sudhan
Srilaxmi Madhu Sudhan

Srilaxmi Madhu Sudhan

Assistant Brand Manager

Shashank Shekhar
Shashank Shekhar

Shashank Shekhar

Growth Marketer

Sarthak Rohilla
Sarthak Rohilla

Sarthak Rohilla

Product Specialist

Abhisht Pathak
Abhisht Pathak

Abhisht Pathak

Growth & Digital Experience

Ashi goyal
Ashi goyal

Ashi goyal

Marketing Manager

Rahil Shah
Rahil Shah

Rahil Shah

Co-founder

Ayan Deb
Ayan Deb

Ayan Deb

Senior Associate - Marketing

Portfolio of Our Learners

Our mentees work on industry relevant portfolio projects that gets them hired

Our Success Stories

Students who achieved remarkable career transitions through our program

Michelle Fernandes

Michelle Fernandes

Michelle Fernandes
November 2022
Social Media Manager
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Social Media Consultant
Mahima M

Mahima M

Mahima M
March 2022
Sales Executive
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Campaign Analyst
Roshni Singh

Roshni Singh

Roshni Singh
February 2024
Talent Acquisition Recruiter
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Social Media Associate
Utkarsh Maurya

Utkarsh Maurya

Utkarsh Maurya
July 2024
BSc Student
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SEO Intern
DVSS Praveen

DVSS Praveen

DVSS Praveen
April 2022
Mechanical Engineer
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Digital Marketer
Saurabh Pandey

Saurabh Pandey

Saurabh Pandey
March 2022
Computer Science
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SEO Executive
Neetu Bhardwaj

Neetu Bhardwaj

Neetu Bhardwaj
July 2024
BCA Student
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Digital Marketing Executive
Aman Kumar

Aman Kumar

Aman Kumar
April 2023
Engineering Student
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Digital Marketing Executive
Pranshu Gupta

Pranshu Gupta

Pranshu Gupta
July 2024
Customer Service Representative
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Search Engine Optimization Executive
Akash Poojaray

Akash Poojaray

Akash Poojaray
October 2022
Sales Executive
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Marketing Executive
Paras Verma

Paras Verma

Paras Verma
April 2022
Civil Engineer
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Social Media Executive

We are Accredited by

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Get Industry Recognised Certification

Showcase your expertise with our prestigious Certification

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MyCaptain Digital Marketing
Job Assurance Program

@ 1,75,000/-

Rs. 1,60,000/-

Get this program for as low as 8000/- on No Cost EMI

Enroll at ₹160,000
Apply for scholarships
Schedule

18 weeks Program

Cohort Intake

30 Seats

Upcoming Cohort

February Batch

Love From Our Students

Students talk about it feels like to go through the MyCaptain Digital Marketing Job assurance program

Aastha

MyCaptain Digital Marketing Program

Nivedita Anil

MyCaptain Digital Marketing Program

Piyush Agarwal

MyCaptain Digital Marketing Program

Suraj

MyCaptain Digital Marketing Program

Testimonials From Our Students

Roshni Singh

Roshni Singh

February 2024

Amazing classes from day one that is the orientation class. The best, part about Imarticus’ Mycaptain digital marketing program is the Placement Assistant they provide. The team trained and guided me throughout the process and ensured I got placed. Really Happy with the entire experience.
Utkarsh Maurya

Utkarsh Maurya

July 2024

I'm so glad I decided to take the Imarticus’ Mycaptain digital marketing program. They've been incredibly supportive throughout the entire process. I've learned so much about digital marketing and it's been really helpful. I actually heard about the course from a friend who recommended it, and I'm so glad I took their advice. I secured a great placement with their support. They were incredibly helpful throughout the entire job search process, and I’m so thankful for their guidance.
Neetu Bhardwaj

Neetu Bhardwaj

July 2024

My journey began when I joined the July 2024 cohort. From our first interaction, which was the orientation, it was clear that this digital marketing program will help me transform my career. <br/> In a nutshell, my journey with Imarticus’ Mycaptain digital marketing program has been transformative in terms of shaping my career.
Pranshu Gupta

Pranshu Gupta

July 2024

I'm grateful for Imarticus’ Mycaptain digital marketing program, it gave me a deep understanding of digital marketing and helped me think like a marketer. The program boosted my confidence and skills. It's placement support helped me crack my first job. I appreciate their guidance and encouragement. Thanks to this program, I'm optimistic about my future in digital marketing.
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Still have Doubts?

We have answered some of the frequent questions for you!

A Laptop is mandatory to do the course. This is primarily because all your projects are industry-level and you would be able to do those projects only on a Laptop.

On successful completion of course, our placements team will ensure that you apply to 10 partnered jobs per week. This will help you crack upto 10 assured interviews over 6-10 months (or before, depending on your portfolio and Resume). Our placements team increases the number of interviews granted per candidate only on a case-by-case scenario if need be.

The mentors would be teaching you through classroom sessions.

This Online Program will happen across 5-7 months. The Digital Marketing Graduate Program (DMGP) is a 5 month program because you only get 2 out of 3 specialisations in the same. On the other hand the ADMIPP (Advanced Digital Marketing Industry proficiency Program) is 7 months long due to all specialisations being present in the same. We will also share a detailed program calendar with you post your Admission.

The fees of Digital Marketing Graduate Program (DMGP) is Rs 1,75,000/- this is inclusive of GST.

You are eligible for the Job Assurance only upon the successful graduation of the course. This means you need to finish all your projects with vetting from our Captains, and also go through our Benchmark tests and Placement qualification Interviews.

The course will happen only in English, not in any other regional language.

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