Senior Management Programme
Develop Strategic Leadership Skills for Senior Management Success
Introducing Senior Management Programme
The IIM Lucknow Senior Management Programme focuses on establishing a robust business foundation, encompassing the dynamics of the new economics and honing skills in marketing, strategic decision-making, and digital transformation.It equips participants to navigate the present business landscape through effective financial management, leading digital transformation in business, strategising operations management, and understanding strategic marketing and pricing. Furthermore, the senior management course prepares leaders for the future by delving into macroeconomics, decoding digital transformation and AI in businesses, understanding evolving business models, and cultivating strategic leadership and effectiveness.
World-Class Faculty & Industry Visionaries
Immerse yourself in wisdom from distinguished IIM Lucknow faculty and industry leaders, gaining diverse perspectives and practical insights.
Comprehensive Curriculum
Navigate strategic decision-making, financial analysis, and digital transformation with a cutting-edge curriculum designed for comprehensive mastery.
Executive Alumni Status
Elevate your career with exclusive networking opportunities and ongoing support from the prestigious IIM Lucknow alumni community.
Leadership Assessment & Coaching
Unfold your strengths and weaknesses with tailored coaching, fostering continuous improvement on your leadership path with the help of a leadership assessment framework that allows you to understand the style of leading the business correctly.
Dynamic Learning Experience & Campus Immersion
Join live virtual sessions, partake in interactive masterclasses, and soak in the vibrant IIM Lucknow campus atmosphere for an unparalleled learning journey.
Imarticus GameStudio Business Simulation
Fine-tune your strategic insight in a simulated business environment with key functional business areas viz. Finance, Operations, Marketing, HR to enhance decision-making skills crucial for real-world success.
Why Join the Senior Management Programme?
Sharpen your Business Acumen
Cultivate Strategic Thinking
Efficient in Decision Making
Transition from Manager to Leader
Leverage Technology for Problem Solving
Become Futuristic in Your Outlook
Why Choose IIM Lucknow?
Programme Director
Prof D. Tripati Rao
Professor of Economics in Business Environment
Prof. D Tripati Rao is a Senior Professor, Business Environment Area and has been teaching Managerial Economics (Business Environment), Macroeconomic Environment and International Economics for Business at IIM Lucknow. Besides curating/designing/conducting and Co-Directing many a management development programmes for IRS, IES, ISS and ONGC, BEL, GAIL, BPCL, NTPC, Oil India both in India and abroad, recently in the post-Covid period, he has spearheaded blended-online executive education programmes at IIM Lucknow. He blends real business case studies in executive teaching to understand how the ongoing digital transformation and technological disruption usurped new business processes, product management and pricing at the firm level with a specific reference to sharing/aggregate/platform economy and business as well as how the digital disruption reshaping customers, global value chains and geopolitics. He has obtained his Ph.D. from the Department of Economics, University of Mumbai under the auspices of RBI Monetary Economics Endowment Research Fellowship and M.Phil. degree in Applied Economics from CDS, Trivandrum, JNU. Besides teaching, he conducts research and his research publications have appeared in international and national journals of repute. He also regularly writes columns in Indian (financial) dailies on Indian Macroeconomic and Policy issues.
Programme Director
Prof Priyatam Anurag
Assistant Professor in Strategic Management
Priyatam Anurag has been an Assistant Professor in the Strategic Management group of the Indian Institute of Management Lucknow since July 2019. He completed his Ph.D. in strategy from the Indian Institute of Management Bangalore in 2019. Before pursuing his PhD, Prof. Anurag was a consultant faculty member and researcher with the Indian Institute of Bank Management Guwahati for 3 years. He has also worked as a Manager in the Wholesale Credit and Market Risk division of HDFC Bank.
Curriculum
Topics
Business Environment
Demand and Supply Dynamics
Cost Structure, Scale Economies and Learning Curve
Digital Platform Business
Sustaining Business in Competitive Markets
Topics
Financial Statements
Financial Reporting and Quality of Earnings
Financial Ratios
Topics
Strategy and Strategic Decisions
External Environment
Strategy for Competitive Advantage
Topics
Consumer Markets, Behaviour and CRM
Customer Segmentation, Engagement and Content Strategy
Market Segmentation, Targeting and Positioning
Topics
Financial Goal
Investment Analysis
Investment/Financial Decisions
Working capital management
Topics
Building Blocks
Strategic Role of MIS
Basic Enterprise Architecture
Cloud and New IT Architecture
IoT and Industry 4.0
Cyber Risk Management
Topics
Product Management and New Product Development
Brand Management
Marketing Tools
Services and Pricing
Topics
Operations Management
Competitive Advantage Through Operations
Designing Operations
Supply Chain Network
Topics
Short-Run Macroeconomic and Business Cycles
National Income (GDP), Inflation and Unemployment Dynamics
Monetary and Fiscal Policy, and Exchange Rate
Long Run Growth Drivers of the Economy: Population, Capital and Technology
Ease of Doing Business, Global Competitiveness, Growth and Next BRICs
Topics
Predictive Analytics: Overview, Process and Methodology
Business Application of ML and AI
Big Data Business Model
Topics
Matching Strategy with the Environment
Business Model Innovation
Disruptive Ecosystems
Creating a Winning Ecosystem
Topics
Leading Organisation
Art of Corporate Communication
Shaping Digital Transformation, and etc.
Programme Certification
Upon successfully completing the programme and fulfilling the attendance and evaluation criteria, participants will be awarded a “Certificate of Successful Completion in the Senior Management Programme” by Indian Institute of Management, Lucknow (IIML) adding significant credibility and an added eligibility to join the exclusive IIM Lucknow Executive Alumni Network
Admission Process
Programme Fee Structure
₹ 5,48,000 + GST
*Registration fee includes non-refundable application fee of ₹ 3000 + GST
Frequently Asked Questions (FAQs)
About the Programme
IIM Lucknow is among the top business schools in India and is also world-renowned. IIM Lucknow has dual accreditation from AMBA (UK) and AACSB (USA) and was ranked 6th in the NIRF Ranking 2023 and ranked 31 in the QS Asia Rankings 2022. In addition, you will earn the coveted Executive Alumni Status of IIM Lucknow after completing this program.
The IIM Lucknow Senior Management course is a premium offering that'll enable participants to
- Master best practices in finance, marketing, operations, and more, taught by renowned IIM Lucknow faculty.
- Use interactive learning and real-world simulations to hone your strategic thinking, decision-making, and leadership skills.
- Network with industry leaders, build a robust alumni network and earn prestigious IIM Lucknow Executive Alumni status.
- Stay ahead with insights into digital transformation, AI, and disruptive business models.
As IIM Lucknow Executive Alumni, participants can avail of the following benefits
- Access to a network of distinguished IIM Lucknow Executive Alumni
- Access to the IIM Lucknow alumni events
- Access to IIM Lucknow local alumni chapters
- Access to the program brochures and newsletters from IIM Lucknow
IIM Lucknow seeks participants with high intellectual rigour and intent to learn to complete the program. Candidates will only qualify for successful completion upon fulfilling the attendance and course evaluation criteria.
Corporate nominations of five or more participants may be eligible for special discounts on the program fee. Discounts are determined based on the number of nominations and are offered at the institute's discretion.
Prepare for a transformative journey! Our curriculum seamlessly integrates synchronous and asynchronous learning, immersing you in impactful case studies, collaborative sessions, and enlightening masterclasses by industry experts. Gain invaluable practical insights and navigate dynamic leadership scenarios across diverse industries, shaping you into an agile and visionary leader poised for success.
A total of 5 days of personal campus immersion will be held at the end of the program.
Eligibility
Graduation (10+2+3 or 10+2+4) with a minimum of 50% aggregate marks and 5 years of post-qualification work experience*.
Select candidates with a Diploma (10+2+3) or Degree (10+2+4) and professional impact can also enrol on the program, subject to approval.
*Internships and Training Experiences will not be considered in full-time work experience
Admission involves a thorough assessment of applications, including resumes and statements of purpose, by the IIM Lucknow admissions team. Selection is based on professional achievements, leadership potential, and a commitment to learning.
Fees
The program fees are structured for installment payments. For specific inquiries regarding loans or financial assistance, please contact our counselling team for guidance on available options and support.