Role of Analytics in today’s Scenario

December 26, 2015

Although analytics has been around for a long while, it wasn’t until the last 5 to 10 years that its importance in the business field has been realized. It was in the last 10 years that technology has been revolutionized and we now produce about 2.5 quintillion bytes of data every day. This is more data than what was collected in two years, previously. During big data training classes, it is known that 90% of the data in the world today has been created in the last two years alone.


This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few. This data is big data. What has also changed in the last decade is that we now have the means to sift through these 2.5 quintillion bytes of data in a reasonable amount of time. All these changes have major implications for organizations today.

In organizations, analytics enables professionals to convert extensive data and statistical and quantitative analysis into powerful insights that can drive efficient decisions.

Therefore with analytics, organizations can now base their decisions and strategies on data rather than on gut feelings. Moreover, with the rate at which this data can be analyzed, organizations are able to keep tabs on the customer trends in near real time. As a result effectiveness of a strategy can be determined almost immediately. Thus with powerful insights, analytics promises reduced costs and increased profits.

The analytics Industry is one of the fastest growing in modern times with it poised to become a $50 billion market by 2017. With this sudden surge in the analytics industry, there is a tremendous increase in the demand for analytics expertise across all domains, throughout all major organizations across the globe. It has been predicted that by 2018, the United States alone could face a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions.
IBM’s recent study revealed that “83% of Business Leaders listed Business Analytics as the top priority in their business priority list.”

Deloitte has mentioned in its study that – Decision makers who can leverage everyday data & information into actionable insights for the growth of their organization by taking reliable decisions, will find themselves in a much better position to achieve strategic growth in their career.

There is an information overload in today’s world and data analytics helps to cut out the clutter to help businesses make safe and smart choices.
A recent report by Nucleus Research found that companies realize a return of USD10.66 for every dollar they invest in analytics.

In the developed economies of Europe, government administrators could save more than €100 billion ($149 billion) in operational efficiency improvements alone by using big data, not including using big data to reduce fraud and errors and boost the collection of tax revenues. Thus big data courses in India are going to be essential in a few years.

This is a small taste of what you will learn in BAP R, business analytics professional program. Learn more about the program here.

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