RecommendedReads | Philip Kotler on marketing strategies for an emerging market

March 11, 2013

Headline: Philip Kotler on marketing dilemmas facing Sanjay Kapoor, Vikram Bakshi & Anil Rai Gupta


Publication: Economic Times

Jasjeet Kaur says

A succinct and extremely relevant article by the Marketing guru Philip Kotler. He analysis the perspective of leaders in India as an emerging market. By addressing  “Prosumers” or productive consumers and their preferences to highlighting the need for bespoke, localized offerings suited to differential consumer preferences ,the article provides a range of solutions to Indian leaders as they handle the multitude of changes brought about by changes in the social media landscape & consumer awareness/ preference.

Read the whole article here


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