Indian Institute Of Management Lucknow

Global Senior Executive Leadership Programme – Chief Business Officer

Empower Yourself with the Senior Executive Programme for Aspiring CBOs

6 Months
Live Online + Campus Immersion
Indian Institute Of Management Lucknow
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Indian Institute Of Management Lucknow

Introducing Global Senior Executive Leadership Programme – CBO Specialisation

This transformative programme, delivered by IIM Nagpur, is specifically designed for current and aspiring Chief Business Officers. It equips leaders with the expertise to drive business growth, operational excellence, and strategic initiatives. Participants will gain insights into shaping their organisation’s future by mastering cutting-edge business strategies and operational frameworks. Earn a prestigious certificate from IIM Nagpur and position yourself as a future-ready, next-gen Chief Business Officer.

New Age Leadership Programme

New Age Leadership Programme

Our specialised learning solutions are crafted to help you master critical business strategies, operations, and leadership skills essential for a seamless transition to a Chief Business Officer role.

Personalised CBO Path

Personalised CBO Path

Discover a career path tailored to your aspirations as a Chief Business Officer. Learn to manage and optimise cross-functional operations, drive business growth, and lead organisational transformation effectively.

Case-Led Learning with Real-World Relevance

Case-Led Learning with Real-World Relevance

Engage in case studies that explore complex business scenarios and deliver practical insights to address the challenges faced by CBOs. Craft actionable strategies to drive sustainable growth and innovation.

Masterclass Sessions by CBOs

Masterclass Sessions by CBOs

Gain unparalleled insights through masterclasses led by experienced Chief Business Officers. Learn from their successes, challenges, and leadership experiences to accelerate your growth.

Network with Global Peers at IIM Nagpur Campus

Network with Global Peers at IIM Nagpur Campus

Through our IIM Nagpur campus immersion and international immersion programmes, you can gain new insights, exchange best practices, and build long-term connections. Interact with them to gain global perspectives and diverse experiences.

Chamber Consulting at IIM Nagpur

Chamber Consulting at IIM Nagpur

Enhance your leadership and strategic thinking with IIM Nagpur’s exclusive Chamber Consulting sessions. Receive personalised coaching from seasoned executives to refine your skills as a Chief Business Officer.

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Why Join the Global Leadership Senior Programme?

  • Strategising for Business Growth
  • Driving Cross-Functional Integration
  • Building Market Competitiveness
  • Enhancing Decision-Making Capabilities
  • Leading Business Innovations

Program Directors

Director, IIM Nagpur

Director, IIM Nagpur

Prof. Bhimraya Metri

Dr. Bhimaraya Metri, Director of IIM Nagpur, is a prominent academician and leader in management education. He has held significant roles at top institutions, including IIM Tiruchirappalli, and contributed to their rise in stature. An expert in Project Management, Quality Management, and Supply Chain Management, Dr. Metri has an extensive publicati...See More

PhD | OB & Human Resourse Management | IIM Nagpur

PhD | O B & Human Resourse Management | IIM Nagpur

Prof. Mukund Vyas

Dr Mukund Vyas is a professor at IIM Nagpur and holds a PhD in Organisational Psychology from the University of Mumbai. Prior to IIMN, he held leadership roles at Tata Motors and Larsen & Toubro Limited. He has over 26 years of experience, is a professor at IIM Nagpur, holds a PhD in Organisational Psychology from the University of Mumbai, and has ...See More

Director, IIM Nagpur

Director, IIM Nagpur

Prof. Bhimraya Metri

Dr. Bhimaraya Metri, Director of IIM Nagpur, is a prominent academician and leader in management education. He has held significant roles at top institutions, including IIM Tiruchirappalli, and contributed to their rise in stature. An expert in Project Management, Quality Management, and S...See More

PhD | OB & Human Resourse Management | IIM Nagpur

PhD | O B & Human Resourse Management | IIM Nagpur

Prof. Mukund Vyas

Dr Mukund Vyas is a professor at IIM Nagpur and holds a PhD in Organisational Psychology from the University of Mumbai. Prior to IIMN, he held leadership roles at Tata Motors and Larsen & Toubro Limited. He has over 26 years of experience, is a professor at IIM Nagpur, holds a PhD in Organ...See More

Trusted By Millions Of Learners Around The World

Curriculum

Develop a solid comprehension of the concepts, skills mastery and an understanding of the business context with a practical learning experience. Participate in rigorous in-class exercises and SCM projects to build hands-on skills.

Topics

Transitioning to a CBO: Navigating the Leadership, Execution and Market paradigm
Leadership Paradigm: Leading the Org and People to a bigger vision beyond current thinking, capabilities and resources
Execution Paradigm: Sangam of Finance, Sales, Marketing, Brand and Product functions
Market Paradigm: Building the future markets where current competition is irrelevant Dynamics of Economic and Business Landscape
Marketing Strategy and Marketing Plan; Discovering new markets and market sizing
Market Segmentation, Persona, and Value proposition

Customer Journey Map and Experience
Customer Acquisition and Lead Generation
Customer Insights
ROI: Life Time Value, CAC, Conversion Ratios, CRM

Product Leadership
Pricing Leadership
Distribution Leadership
Communication Leadership
Service Leadership

Topics

Quantitative Research: Experiment & ANOVA
Predictive Analytics & Experimental Analytics
Time series analytics for Demand forecasting
Qualitative Research Methods
CART: Classification and regression tree (CART) in marketing
Customer lifetime value analysis Market basket analysis
Logistic Regression Techniques Cluster Analysis
Factor Analysis Digital, Social Media and Text Analytics
Conjoint techniques (with use case and python) Positioning Maps, Discriminant Analysis

Meaning, Aesthetics, Metaphors, ZMET technique
Forging deep consumer engagement
Crafting brands in uncertain environments
Real Options thinking while branding
Brand Strategy & Brand Valuation

Online reputation management
Digital-marketing
Search Engine Optimization
Google and Web Analytics

Marketing Communication Message
Media Mix, messaging and communication
Packaging, bundling, promotions
Comminucation in Digital Era

Topics

Go to Market Strategy
Distribution Management
Strategic Channel Choices, Types and Classification, Structure of Marketing Channels
Channel Coordination, Channel Conflict, The Dynamic Nature of Channel
Channel Intensity, Costs and Margins
Managing and Calibrating channel ROI

Negotiation and Persuasion Strategies
Sales forecasting, marketing budgeting and ROI
Selling Skills for Retail customers
Relationship Selling Skills for B2B Customers

Sales Force Management
Goal Setting, Performance Appraisal, Counselling
Designing Incentives and Rewards for Sales Team
Recruiting and Managing Performing Sales Teams
Understanding Teams

Individual Buying behavior & Organisational buying behavior
Segmentation
B2B Marketing in Online Context
1-1 Marketing
Managing Key Opinion Leaders
Pipeline Management
Strategies for Key Account Management (KAM)
Delivering Value in B2B Context: Developing an optimal sales proposition

Sales forecasting, marketing budgeting and ROI
Digital Marketing Channels and Metrics
Product Performance Metrics
Calculating C-SAT scores, Measuring NPS, Profitability, NPV, IRR, XIRR

Topics

Design and Thinking Framework
Product Management for Ecommerce, Cloud and SAAS Based Platforms
Metrics for product management
Competitive Strategy
Developing Strong Brands
Pricing models

Topics

Interpreting Financial Statements
Pricing Strategies & Decisions, Consumer, Value, Competition, Dynamic Adaptive Pricing
Understanding Cash Flows
Understanding and Managing Outstanding Cycle
Understanding Costs - Direct, Indirect, Variable
Costing for Marketing
Leading a P&L
NPV and IRR

Who Is This Program For?

Existing and aspiring CXOs in Finance, Marketing, and Human Resources with 5 years of work experience will get the certificate from IIM Lucknow after meeting the attendance and course evaluation criteria and can transform into COO, CMOs, CHROs, and CFOs.

certificate
Advanced Certification In Digital Marketing And MarTech

FAQs

About The Institute

IIM Nagpur seeks to distinguish itself as an institution that promotes constant industry engagement of a 'problem-solving' nature. Executive Education, therefore, is an important thrust area for the Institute. With an array of programmes designed by a faculty body with a stellar record of research, teaching and industry engagement, the Executive Education programme at IIM Nagpur equips senior executives with the capabilities to perform effectively in their current roles and take up more significant challenges through various stages of their careers. This unique programme focuses on enabling tailored CXO transitions. It incorporates learning from industries across domains and crafts key learning outcomes to upskill and prepare you for the future.

    As an IIM Nagpur Executive alumni, participants can avail of the following benefits:

    • Network with IIM Nagpur faculty, students, and graduates across all batches
    • Opportunity to be part of high-quality discussions related to industry and career
    • Easy access to the repository of newsletters, magazines, and IIM Nagpur merchandise
    • Get notified of the latest job openings posted by other alum
    • Always stay abreast of the latest news about your alma mater
    • Receive mentorship and support from seniors and peers having similar interest areas

    About the Programme

    The programme is spread over 6 months. It includes live online sessions conducted by faculty from IIM Nagpur and a 4-days campus immersion at IIM Nagpur.

      Various pedagogical tools will be used, including cases, lectures, discussions, presentations, audio-visuals, and experiential exercises. Preparation for the class requires intensive reading of course material. Participants should budget approximately 15 hours of reading time between sessions for effective learning. Informal group discussions among participants are recommended.

        IIM Nagpur shall carry out the examination and evaluation required for certification. The review may include one or more Online Assessments, Case Study Discussions, and Class Participation. The final decision on evaluation methods rests with the course faculty and may change without prior intimation. Participants are evaluated based on examinations for all the modules.

          Eligibility

          Participants should have at least 10 years of managerial experience after graduation.

            Per the programme's norms, a participant must maintain at least 80% attendance to become eligible to receive the certificate, failing which a participant won't be awarded. Participants are assessed for all the modules, and successful candidates will be awarded a Certificate of Completion.

              Fees

              A special discount offer exists only for a minimum of five nominations. A discount of up to 10% on the programme fee may be offered for bulk nominations of 5 participants or more from a single corporation. However, the extent of the discount will be determined on a case-to-case basis.

                The programme fee has been split into a standardised instalment schedule to facilitate the participants' ease of payment. However, if you still need to take out a loan, please get in touch with our counsellors for more details.