{"id":268843,"date":"2025-06-05T08:39:00","date_gmt":"2025-06-05T08:39:00","guid":{"rendered":"https:\/\/imarticus.org\/blog\/?p=268843"},"modified":"2025-06-19T08:39:16","modified_gmt":"2025-06-19T08:39:16","slug":"break-even-analysis-calculating-the-point-of-profitability","status":"publish","type":"post","link":"https:\/\/imarticus.org\/blog\/break-even-analysis-calculating-the-point-of-profitability\/","title":{"rendered":"Break-Even Analysis: Calculating the Point of Profitability"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Running a business involves plenty of calculations, but one of the most important is figuring out when you&#8217;ll break even. Whether you&#8217;re launching a small startup or managing finances for a big company, <\/span><span style=\"font-weight: 400;\">break-even analysis<\/span><span style=\"font-weight: 400;\"> helps you know when your costs are covered and profits start coming in. Beyond just crunching numbers, it\u2019s about making smart financial decisions.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is Break-Even Analysis?<\/span><\/h2>\n<p><a href=\"https:\/\/www.investopedia.com\/terms\/b\/breakevenanalysis.asp\"><span style=\"font-weight: 400;\">Break-even analysis<\/span><\/a><span style=\"font-weight: 400;\"> is a way to calculate how much you need to sell to cover your costs. It\u2019s the point where your revenue equals your expenses, meaning every sale after that is pure profit. Businesses use this method for pricing, controlling costs, and planning finances. Without knowing your break-even point, you could end up making financial choices blindly.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Why Does It Matter?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you don\u2019t know when you\u2019ll break even, you might be spending more than you\u2019re earning without realising it. Understanding this point helps you stay in control of your finances and make informed decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re looking to improve your financial skills, consider enrolling in a <\/span><a href=\"https:\/\/imarticus.org\/certified-management-accountant\/\"><b>US CMA course<\/b><\/a><span style=\"font-weight: 400;\">. It\u2019s a great way to strengthen your knowledge of cost management and financial decision-making.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Understanding the Break-Even Analysis Formula<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The core of <\/span><span style=\"font-weight: 400;\">break-even analysis<\/span><span style=\"font-weight: 400;\"> is based on a simple equation:<\/span><\/p>\n<p><b>Break-Even Point (Units) = Fixed Costs \/ (Selling Price per Unit &#8211; Variable Cost per Unit)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This formula helps determine the number of units you need to sell to cover all costs. Let\u2019s break it down:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fixed Costs:<\/b><span style=\"font-weight: 400;\"> Expenses that don\u2019t change, no matter how much you produce (e.g., rent, salaries).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Variable Costs:<\/b><span style=\"font-weight: 400;\"> Costs that vary depending on production (e.g., raw materials, shipping).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Selling Price per Unit:<\/b><span style=\"font-weight: 400;\"> The price at which you sell each product.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To put this into perspective, here\u2019s a simple example:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Item<\/b><\/td>\n<td><b>Cost($)<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Fixed Costs<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10,000<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Selling Price per Unit<\/span><\/td>\n<td><span style=\"font-weight: 400;\">50<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Variable Cost per Unit<\/span><\/td>\n<td><span style=\"font-weight: 400;\">20<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Break-Even Point<\/span><\/td>\n<td><span style=\"font-weight: 400;\">334 Units<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">In this case, a business would need to sell 334 units to break even. Anything beyond that is profit.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Break-Even Analysis Graph<\/span><span style=\"font-weight: 400;\">: Visualising Profitability<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A <\/span><span style=\"font-weight: 400;\">break-even analysis graph<\/span><span style=\"font-weight: 400;\"> is a straightforward way to understand where profit begins. It typically includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fixed Costs Line:<\/b><span style=\"font-weight: 400;\"> A horizontal line representing constant costs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Total Costs Line:<\/b><span style=\"font-weight: 400;\"> A combination of fixed and variable costs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Total Revenue Line:<\/b><span style=\"font-weight: 400;\"> The income generated from sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Break-Even Point:<\/b><span style=\"font-weight: 400;\"> The intersection where total revenue equals total costs.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to interpret it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Before the break-even point = <\/span><b>Loss<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After the break-even point = <\/span><b>Profit<\/b><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><b>Factors<\/b><\/td>\n<td><b>Impact on Break-Even Point<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Increase in Fixed Costs<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Higher Break-Even Point<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Increase in Selling Price<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Lower Break-Even Point<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Increase in Variable Costs<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Higher Break-Even Point<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">If you\u2019re struggling with financial planning, this graph helps visualise where your business stands.<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=nbp1Q-CKDf4\"><span style=\"font-weight: 400;\">Top 10 Reasons to Pursue US CMA Course | Why Choose US CMA?<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Why <\/span><span style=\"font-weight: 400;\">Break-Even Analysis<\/span><span style=\"font-weight: 400;\"> Matters in Business<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some key reasons why it matters:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pricing strategy<\/b><span style=\"font-weight: 400;\">: It helps you set prices that are competitive. If prices are too low, you lose money; if they&#8217;re too high, you might lose customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost control:<\/b><span style=\"font-weight: 400;\"> By identifying fixed and variable costs, <\/span><span style=\"font-weight: 400;\">break-even analysis<\/span><span style=\"font-weight: 400;\"> reveals areas where you can cut expenses. This insight is crucial for maintaining profitability.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Profit planning:<\/b><span style=\"font-weight: 400;\"> It helps you figure out how much you need to sell to reach a specific profit goal.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Financial forecasting: <\/b><span style=\"font-weight: 400;\">This analysis aids in preparing for unexpected expenses and economic fluctuations by establishing realistic sales targets, ensuring your business remains resilient.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Investment decisions:<\/b><span style=\"font-weight: 400;\"> Knowing your break-even point can guide investment choices. It helps assess whether new projects or expansions are financially viable based on expected sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Performance measurement:<\/b><span style=\"font-weight: 400;\"> Regularly revisiting your <\/span><span style=\"font-weight: 400;\">break-even analysis<\/span><span style=\"font-weight: 400;\"> allows you to measure performance against goals and adjust strategies as needed to stay on track.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Risk assessment:<\/b><span style=\"font-weight: 400;\"> Understanding how changes in costs or pricing affect your break-even point helps you evaluate risks and make informed decisions about scaling operations or entering new markets.<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Common Mistakes in <\/span><span style=\"font-weight: 400;\">Break-Even Analysis<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While the formula is simple, mistakes can lead to poor financial decisions. Here are a few common errors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ignoring variable costs<\/b><span style=\"font-weight: 400;\">: Underestimating costs leads to an inaccurate break-even point.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Not considering market demand: <\/b><span style=\"font-weight: 400;\">Just because your numbers work doesn\u2019t mean customers will buy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Forgetting seasonality:<\/b><span style=\"font-weight: 400;\"> Some businesses see fluctuations in sales throughout the year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Overestimating sales volume:<\/b><span style=\"font-weight: 400;\"> High projections can lead to unrealistic expectations.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Tools for <\/span><span style=\"font-weight: 400;\">Break-Even Analysis<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to calculating your break-even point, having the right tools can make all the difference. These tools simplify the process and reduce errors, allowing you to focus on strategic decisions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a look at some effective options:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Microsoft Excel<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Excel is a go-to tool for many professionals due to its flexibility and advanced features:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Goal seek feature<\/b><span style=\"font-weight: 400;\">: This allows you to find the sales volume or price needed to reach break-even. You can adjust the selling price until your profit equals zero.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Custom formulas<\/b><span style=\"font-weight: 400;\">: You can easily input formulas to calculate your break-even point, such as:<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Break-Even Point (Units) = Fixed Costs \/ (Selling Price per Unit &#8211; Variable Cost per Unit)<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Charts and graphs:<\/b><span style=\"font-weight: 400;\"> Excel enables you to create visual representations of your data, showing where total revenue meets total costs.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Excel is cost-effective and ideal for businesses with complex data needs.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">QuickBooks<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">QuickBooks simplifies financial management and integrates <\/span><span style=\"font-weight: 400;\">break-even analysis<\/span><span style=\"font-weight: 400;\"> into its features:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pre-built templates:<\/b><span style=\"font-weight: 400;\"> Automates calculations with minimal setup.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comprehensive reports:<\/b><span style=\"font-weight: 400;\"> Tracks fixed and variable costs to calculate profitability.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User-friendly interface:<\/b><span style=\"font-weight: 400;\"> Designed for small business owners without financial expertise.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Online Break-Even Calculators<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Online calculators (like Shopify\u2019s <\/span><a href=\"https:\/\/www.shopify.com\/blog\/break-even-analysis\"><span style=\"font-weight: 400;\">Break-Even Analysis Guide<\/span><\/a><span style=\"font-weight: 400;\"> with a free calculator template) are free, accessible, and straightforward. A few reasons why these are convenient are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Plug-and-play functionality:<\/b><span style=\"font-weight: 400;\"> Input fixed costs, variable costs, and selling prices to get instant results.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scenario testing<\/b><span style=\"font-weight: 400;\">: Experiment with different pricing strategies or cost structures.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>No installation required:<\/b><span style=\"font-weight: 400;\"> Accessible from any device with an internet connection.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Zoho Inventory<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Zoho Inventory offers a <\/span><a href=\"https:\/\/www.zoho.com\/us\/inventory\/break-even-point-calculator\/\"><span style=\"font-weight: 400;\">specialised break-even calculator<\/span><\/a><span style=\"font-weight: 400;\"> within its suite of tools:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customisable inputs:<\/b><span style=\"font-weight: 400;\"> Tailored for businesses with multiple products or services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integrated inventory management:<\/b><span style=\"font-weight: 400;\"> Tracks inventory alongside financial metrics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scenario planning:<\/b><span style=\"font-weight: 400;\"> Helps adjust prices or costs to optimise profitability.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">GoCardless Software<\/span><\/h3>\n<p><a href=\"https:\/\/gocardless.com\/guides\/posts\/what-is-break-even-analysis\/\"><span style=\"font-weight: 400;\">GoCardless<\/span><\/a><span style=\"font-weight: 400;\"> simplifies recurring payments while offering tools for <\/span><span style=\"font-weight: 400;\">break-even analysis<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cash flow insights:<\/b><span style=\"font-weight: 400;\"> Tracks revenue streams to align with break-even goals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Subscription-based models:<\/b><span style=\"font-weight: 400;\"> Ideal for businesses operating on recurring revenue plans.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real-time updates:<\/b><span style=\"font-weight: 400;\"> Provides live data on costs and sales performance.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">How to choose the right tool<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When selecting a tool for break-even analysis, consider factors like your business complexity, budget constraints, and the need for visualisation. Using these tools effectively can save time and provide valuable insights into your financial health.<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=ov_4z-DouRw\"><span style=\"font-weight: 400;\">Why CMA is the Best Alternative to CA | High-Paying Finance Careers in Just 6-9 Months!<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Conclusion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Break-even analysis<\/span><span style=\"font-weight: 400;\"> isn\u2019t just a math exercise, it\u2019s a survival tool. Whether you\u2019re running a caf\u00e9, launching an app, or managing a retail store, knowing your break-even point helps you make smarter decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to master financial tools like this? Enrol in the Certified Management Accountant (CMA) program by Imarticus. Their <\/span><a href=\"https:\/\/imarticus.org\/certified-management-accountant\/\"><span style=\"font-weight: 400;\">US CMA course<\/span><\/a><span style=\"font-weight: 400;\"> dives deep into <\/span><span style=\"font-weight: 400;\">break-even analysis<\/span><span style=\"font-weight: 400;\">, budgeting, and strategic planning, giving you the skills to thrive in finance.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">FAQs<\/span><\/h2>\n<ul>\n<li aria-level=\"1\"><b>What is <\/b><b>break-even analysis<\/b><b> and why is it important for businesses?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Break-even analysis <\/span><span style=\"font-weight: 400;\">is a way to figure out how much you need to sell to cover all your costs. It&#8217;s important because it helps you set prices, manage costs, and make smart financial decisions.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>How do I calculate break-even analysis?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Use the formula: Fixed Costs \/ (Selling Price per Unit &#8211; Variable Cost per Unit) to determine the break-even point.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>What does a <\/b><b>break-even analysis graph<\/b><b> show?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A break-even analysis graph shows the connection between costs, revenue, and profit. The point where your revenue and costs are equal is the break-even point.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>What are the key assumptions of <\/b><b>break-even analysis<\/b><b>?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Key assumptions include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All costs can be classified as either fixed or variable.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The selling price per unit remains constant.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Production and sales volume are the same (no inventory buildup).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Market conditions do not significantly change.<\/span><\/li>\n<li aria-level=\"1\"><b>How does a price change impact <\/b><b>break-even analysis<\/b><b>?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you raise the price, your break-even point goes down because you make more money per sale. If you lower prices, your break-even point goes up, meaning you need to sell more.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Is break-even analysis useful for startups?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yes, <\/span><span style=\"font-weight: 400;\">break-even analysis <\/span><span style=\"font-weight: 400;\">helps determine how much funding they need, sets realistic revenue targets, and informs pricing strategies to ensure profitability.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Can <\/b><b>break-even analysis<\/b><b> be applied to service businesses?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yes, service businesses can use break-even analysis by calculating costs per service rather than per unit. Instead of units sold, they consider billable hours or project-based costs<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running a business involves plenty of calculations, but one of the most important is figuring out when you&#8217;ll break even. Whether you&#8217;re launching a small startup or managing finances for a big company, break-even analysis helps you know when your costs are covered and profits start coming in. Beyond just crunching numbers, it\u2019s about making [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":268844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[22],"tags":[5019],"class_list":["post-268843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","tag-break-even-analysis"],"acf":[],"aioseo_notices":[],"modified_by":"Imarticus Learning","_links":{"self":[{"href":"https:\/\/imarticus.org\/blog\/wp-json\/wp\/v2\/posts\/268843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imarticus.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imarticus.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imarticus.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imarticus.org\/blog\/wp-json\/wp\/v2\/comments?post=268843"}],"version-history":[{"count":1,"href":"https:\/\/imarticus.org\/blog\/wp-json\/wp\/v2\/posts\/268843\/revisions"}],"predecessor-version":[{"id":268845,"href":"https:\/\/imarticus.org\/blog\/wp-json\/wp\/v2\/posts\/268843\/revisions\/268845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imarticus.org\/blog\/wp-json\/wp\/v2\/media\/268844"}],"wp:attachment":[{"href":"https:\/\/imarticus.org\/blog\/wp-json\/wp\/v2\/media?parent=268843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imarticus.org\/blog\/wp-json\/wp\/v2\/categories?post=268843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imarticus.org\/blog\/wp-json\/wp\/v2\/tags?post=268843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}