{"id":258290,"date":"2023-12-12T10:08:15","date_gmt":"2023-12-12T10:08:15","guid":{"rendered":"https:\/\/imarticus.org\/blog\/?p=258290"},"modified":"2024-09-04T09:59:51","modified_gmt":"2024-09-04T09:59:51","slug":"essentials-of-new-age-product-management","status":"publish","type":"post","link":"https:\/\/imarticus.org\/blog\/essentials-of-new-age-product-management\/","title":{"rendered":"Managing Products Effectively: The Essentials of New-Age Product Management"},"content":{"rendered":"

The role of product management has gained significant prominence in recent decades, largely driven by the digital product revolution. Product management is the crucial bridge between product development strategy and its execution, encompassing every stage, from initial research and user engagement to ongoing post-launch iterations.<\/span><\/p>\n

Finding out how to manage products effectively first is absolutely crucial if you wish to learn <\/span>how to become a product manager in India<\/span>.<\/span><\/p>\n

Let us look further into the world of modern product management within organisations, covering the responsibilities of product managers, the product development lifecycle, and more.<\/span><\/p>\n

Strategic Product Planning<\/span><\/h2>\n

Strategic product planning is the foundational process that guides a product’s development, ensuring it aligns with overarching business goals and customer needs. This critical phase sets the direction for a product’s entire lifecycle, from ideation to launch.<\/span><\/p>\n

What is a Product Strategy?<\/span><\/h3>\n

A product strategy serves as an all-encompassing blueprint outlining the overriding objectives of your product over its entire lifecycle and how it will contribute to achieving the organisation’s broader goals.<\/span><\/p>\n

It also dives into the target audience to which the product will cater and demonstrates the value it will deliver to them. These strategic intentions are converted into actionable plans on the product roadmap.<\/span><\/p>\n

There is no one-size-fits-all formula for crafting a product strategy, but effective strategies share several key attributes such as:<\/span><\/p>\n