{"id":252747,"date":"2023-09-07T09:58:28","date_gmt":"2023-09-07T09:58:28","guid":{"rendered":"https:\/\/imarticus.org\/?p=252747"},"modified":"2023-11-29T10:35:02","modified_gmt":"2023-11-29T10:35:02","slug":"your-ultimate-guide-to-media-planning","status":"publish","type":"post","link":"https:\/\/imarticus.org\/blog\/your-ultimate-guide-to-media-planning\/","title":{"rendered":"Your Ultimate Guide to Media Planning"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The traditional means of advertisement have given way to trendy digital marketing in today\u2019s businesses. For fruitful business development, meticulous planning and a detailed exercise must be done in the present day. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The entire gamut of activities, from content finalisation to reaping the benefits of investment in a digital marketing process, is termed <\/span><span style=\"font-weight: 400;\">media planning<\/span><span style=\"font-weight: 400;\">. This planning process is dynamic and widely varies with product or business types.\u00a0<\/span><\/p>\n<h2><strong>What is media planning?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Media planning<\/span><span style=\"font-weight: 400;\"> is discovering why, when, where and how a specific business content should be presented to its target audience. <\/span><span style=\"font-weight: 400;\">Media planning<\/span><span style=\"font-weight: 400;\"> also deals with the choice of media platforms depending on their comparative capacities to bolster audience reach.<\/span><\/p>\n<p><strong>The essential components of media planning are as follows -\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Extent and the presentation mode of the content.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Frequency of content sharing, including date and time.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The latest trends in the market.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The budget of digital marketing.<\/span><\/li>\n<li>Selection of the right media channel for advertisement.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Read on to <a href=\"https:\/\/imarticus.org\/blog\/a-detailed-overview-of-media-planning-and-affiliate-marketing\/\">learn more about media planning<\/a>.<\/strong><\/span><\/p>\n<h2><strong>Types of Media Planning<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Broadly there are three types of <\/span><span style=\"font-weight: 400;\">media planning<\/span><span style=\"font-weight: 400;\">. They are as follows -\u00a0<\/span><\/p>\n<h3><strong>1. Paid media planning<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The best method of <\/span><span style=\"font-weight: 400;\">media planning<\/span><span style=\"font-weight: 400;\"> for a new product or a brand, it heps brands seek focused attention from a targeted audience. As the name suggests, it is a pay-per-click advertising method.\u00a0<\/span><\/p>\n<h3><strong>2. media planning<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Those business houses with an established digital platform for their group companies use this <\/span><span style=\"font-weight: 400;\">media planning<\/span><span style=\"font-weight: 400;\">. The management tends to publish a new product or service over their established platform. The group company wishes to leverage the organisation's image for new product advertisements.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><strong>3. Earned media endorsements<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Earned media publicity means the leverage a brand earns or achieves from external channels through its performance. These are essentially customer reviews, feedback etc., which the brand gathers outside its publishing house. Based on the comments received, companies take earned media feedback seriously and tend to improve its quality.\u00a0<\/span><\/p>\n<h2><strong>Benefits of Media Planning<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In today\u2019s era of online shopping platforms, reviews on products are a common phenomenon. When a businessman wishes to survey or research a new product, huge amounts of data are readily available for a similar product. <\/span><\/p>\n<h3><strong>The key benefits of media planning are -\u00a0<\/strong><\/h3>\n<h3><strong>- Establish process<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Media buying is complicated, and proper <\/span><span style=\"font-weight: 400;\">media planning<\/span><span style=\"font-weight: 400;\"> and advertisement always get it on track. Thus, an advertisement's day, time, duration, platform and frequency must be benchmarked for a successful return.\u00a0<\/span><\/p>\n<h3><strong>- Budget tracking<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Media planning<\/span><span style=\"font-weight: 400;\"> helps the business house track the budget and the return on investment at any point in time. This, on the other hand, helps to decide upon any changes to the existing plans.<\/span><\/p>\n<h3><strong>- Audience segmentation and analysis<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Resonance with a targeted audience is a key function achieved by <\/span><span style=\"font-weight: 400;\">media planning<\/span><span style=\"font-weight: 400;\">. The set process also takes a deeper dive into the analysis activity of the said function.\u00a0<\/span><\/p>\n<h3><strong>- Optimization\u00a0and testing<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Over a period, a media planner always uses the available data to find out what has worked for the purpose intended, what has not and what might have worked if applied in a slightly modified manner. These adaptive changes in <\/span><span style=\"font-weight: 400;\">media planning<\/span><span style=\"font-weight: 400;\"> ultimately help optimise the buying experience.<\/span><\/p>\n<h3><strong>- Return on investment<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Return on investment (ROI) is the goal for all commercial operations. In this case, <\/span><span style=\"font-weight: 400;\">media planning<\/span><span style=\"font-weight: 400;\"> helps support this goal.\u00a0<\/span><\/p>\n<h2><strong>Objectives of Media Planning<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Objectives of media planning<\/span><span style=\"font-weight: 400;\"> are always in line with the organisation's business goals. The ultimate purpose is to generate a handsome return from an optimised investment through long-term sustainable growth. The <\/span><span style=\"font-weight: 400;\">objectives of media planning<\/span><span style=\"font-weight: 400;\"> are as follows -\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improving collaboration between cross-functional teams to develop and share media content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All broadcasting processes and media publications should be improved and streamlined.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The day, date, time and frequency of media publication must be fine-tuned to ensure the content reaches its targeted audience smoothly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The publication's content must be fine-tuned occasionally to suit the targeted audience's latest trends and thought processes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enough time should be administered to a media campaign to reach the intended audience with its desired impact.\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>Conclusion\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Media planning<\/span><span style=\"font-weight: 400;\"> is an important function in digital marketing today. Advertisers choose their preferred platforms based on the nature of the products they wish to sell or, more accurately, based on the audience for whom the product is designed. Thus the role of a media planner is an extremely lucrative career option in today\u2019s world.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><strong><a href=\"https:\/\/imarticus.org\/Post-Graduation-Program-in-Digital-Marketing\/\">Post Graduate Program in Digital Marketing<\/a><\/strong><span style=\"font-weight: 400;\"> at Imarticus can guide your dream in the field. Avail the advantage of project-based learning, hands-on training in marketing tools and industry-recognised certifications. Visit the official website for further details.\u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The traditional means of advertisement have given way to trendy digital marketing in today\u2019s businesses. For fruitful business development, meticulous...<\/p>\n","protected":false},"author":1,"featured_media":254244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2024],"tags":[2213,2240,3262],"pages":[],"coe":[],"class_list":{"0":"post-252747","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-digital-marketing-online-training","9":"tag-career-in-digital-marketing","10":"tag-best-digital-marketing-certification-course"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Ultimate Guide to Media Planning<\/title>\n<meta name=\"description\" content=\"This planning process is dynamic and widely varies with product or business types.\u00a0Read on to learn more about media planning.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imarticus.org\/blog\/your-ultimate-guide-to-media-planning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Ultimate Guide to Media Planning\" \/>\n<meta property=\"og:description\" content=\"This planning process is dynamic and widely varies with product or business types.\u00a0Read on to learn more about media planning.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imarticus.org\/blog\/your-ultimate-guide-to-media-planning\/\" \/>\n<meta property=\"og:site_name\" content=\"Finance, Tech &amp; 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